operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer society. But in the shampoo category, a Colgate-Palmolive rival tops the list. Driving sales through brand-building
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such as, Colgate soap, perfumes, tooth brushes and toothpastes. This has also led the establishment of Colgate dental cream. Initially Colgate was one group but eventually happened to break into different companies, which includes; Colgate Palmolive company, oral and dental products, which includes both toothpaste and toothbrushes. The Palmolive Company mainly dealt with the production, supply and provision of products which included soaps, toothpaste and toothbrushes. After a business establishment
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is reviewing market launch plans for a new toothpaste , Colgate Max Fresh (CMF) by CP'sChinese and Mexican subsidiaries. . Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. US LAUNCH (Breath Strip in Toothpaste) Assessing the US market conditions are necessary at this point. US retail toothpaste market - $438 million with a growth rate
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1. CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance, using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a
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Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate is in the Personal Care sector. The current market capitalisation stands at Rs 27,182.24 crore. The
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* Which brand of toothpaste you are currently using? Colgate (specify which product) Close-up Dabur Sensodyne Himalaya Meswak Other: * These questions talks about your involvement towards your brand. It is on a scale of 1 to 5, where 1 means –strongly disagree, 2 means –disagree, 3 means –neural, 4 means –agree and 5 means –strongly agree. Srl. | Statement | 1 | 2 | 3 | 4 | 5 | 1. | Toothpaste is valuable for me | | | | | | 2. | Toothpaste is relevant to me | |
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The four P’s: The two companies could only became successful and therefore could reach global recognition by the efficient use of the four P’s. Let’s see what the four P’s mean in the case of these firms. Product: Although toothpaste, shower gel, detergents are convenience goods, (these products are usually bought with little planning) Colgate-Palmolive and Unilever maintain a high level of quality. “Companies choose a quality level that matches target market needs and the quality levels of competing
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INTRODUCTION Toothpaste has a history that stretches back nearly 4,000 years. Until the mid-nineteenth century, abrasives used to clean teeth did not resemble modern toothpastes. People were primarily concerned with cleaning stains from their teeth and used harsh, sometimes toxic ingredients to meet that goal. Ancient Egyptians used a mixture of green lead, verdigris (the green crust that forms on certain metals like copper or brass when exposed to salt water
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heart. This report will introduce two types of toothpastes, first one called 360 ° Colgate toothpaste which is suit for high income people, second one called Super Colgate toothpaste which is suit for middle income people. Microenvironment Market share: In the global field of hygienic production goods, the company which can always keep 40% absolute market share is very rare, but Colgate company has been firmly occupied the global toothpaste products 40% market share.In the world of hygienic
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INVESTIGATORY PROJECT: COMPARING AND CONTRASTING THE WHITENING EFFICIENCY OF HYDROGEN PEROXIDE AND TWO OTHER COMMERCIAL TOOTHPASTES 1. INTRODUCTION 1.1 RESEARCH BACKGROUND Hydrogen peroxide and toothpastes are somehow similar because they can both be used for mouth washing and tooth care, but they differ in color, texture, chemical components and whitening efficiencies. Mouth washing and tooth care is very important nowadays. We need to keep our teeth clean and white. This is not only for
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