products such as toys, ran out of business in 2013 for not embracing e-commerce. Furthermore, one of the marketing strategy used by the company was after sales services such as offering free delivery. However, this strategy contributed to the failure of the business. For instance, the cost of shipping the goods to the customers was very high thereby leading to losses. As such, one of the marketing strategies that Ecomum could have applied is embracing the social media such as Facebook, twitter or Myspace
Words: 547 - Pages: 3
Divine Doughnuts E – Marketing Plan Name : Dimitri Josephine Student Number : n8934291 Tutorial : Tuesday 5-6 pm Word Counts : 1774 Executive Summary The purpose of this report is to provide an e-marketing plan for the client, Divine Doughnuts. After examining the current online presence, some strengths and weaknesses have been found. Furthermore, some issues arise regarding the Divine Doughnuts’ online presence has also been addressed as well as the recommendations to counter the
Words: 2315 - Pages: 10
of the customers in an Internet thriving future, retailers are facing difficulties maintaining a balance between their virtual stores and on-line Internet channels. It is a challenge for traditional retailers to adjust their marketing strategies since their old strategies are mostly to focus on traditional ways in selling the products.
Words: 1113 - Pages: 5
Walmart and Integrated Marketing Theresa Perrey MKT498/Integrated Marketing Strategies June 10, 2013 Heather Teague Integrated Marketing Integrated marketing in its most basic terms means to combine all forms of communication and messaging with regards to a product or service. Now this may seem simple but it can be very complex and requires a great deal of effort and time, however the pay off can be great. By creating an integrated marketing plan a company has the opportunity to build competitive
Words: 752 - Pages: 4
get discounts and free incentives as a bonus. How would you inform people about your program? Nowadays, Facebook is such a wide and well-known social media platform that advertising through an “amusement park” page would be a successful marketing strategy for selling season passes. Since people are constantly “liking” and sharing things they come across on Facebook, the more people that scroll through their newsfeeds, the more people likely to learn about season pass deals. Using Facebook as
Words: 516 - Pages: 3
Marketing Research Paper Air Leo Airline ______ This Air Leo airline will base its business and marketing strategies on achieving high, and profitable, load factors through absorption of unmet demand in three key air-traffic categories: unserved and under-served routes on which high unmet demand currently exists or can be readily developed; serving key niche markets where demand is either unmet or poorly served; and meeting peak traffic demands on certain key regional, seasonal, and variable
Words: 2539 - Pages: 11
open for franchising at a cost of 7 million pesos, with franchise terms renewable every seven years. The company provides operational guidance for new franchisees, including training for their time-tested operations system, staff support, and other marketing initiatives. Before approving any franchise deal, the company looks at the site where the store will be built and they would assess whether or not the location is ideal and profitable. Mang Inasal hires project inspectors, who are mostly architectures
Words: 582 - Pages: 3
Marketing Plan . Table of Contents 1. Executive Summary 2.1. Business Name: Ground Zero | Restaurant Bar 2.2. Business Description 2.3. Business Size: Micro 2.4. Business Activity: Service 2.5. Objectives 2.6. Mission, Vision, Values 2.7.1. Mission 2.7.2. Vision 2.7.3. Values 2.7. Strategic Focus 2.8. Location 2.9. Legal Entity: Partnership 1.10.Ownership 1.11.Competitive Advantage 2. Situation Analysis
Words: 1853 - Pages: 8
Restaurant Business Plan - Blue Note Café University Name: Confidentiality Statement This documents and the provided information in it are strictly confidential and is addressed to a specific personal with an understanding that the addressed personal will adhere to the confidentiality clause and will not disclose or distribute any part of this plan to third parties without the prior written permission of the author. Information includes any data, reports, schedules, or attachments that
Words: 2091 - Pages: 9
Amina believes that a significant marketing budget would be necessary for her marketing plan to achieve its objectives. To what extent do you agree with this view? A marketing budget sets out how much money is allocated to marketing and how it intends to spend it. They are usually set before a year starts, depending on the company’s fiscal year. There are many reasons for why a marketing budget would help Amina’s business to achieve its objectives, however I believe that the success of Sounds and
Words: 340 - Pages: 2
