festival. Mixed method research have been used to collect the data, three qualitative studies and one quantitative study is carried out to explore and describe the benefits from the festival. The outcome from the qualitative shows owners benefits by positioning and marketing their product, supporting the local business, creating destination image and other factors. While, the exhibitors benefit by creating brand loyalty of business, increase sales, promotion of the business, gathering knowledge and
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MGT 701.01 BUSINESS, GOVERNMENT, & SOCIETY Tuesdays, Thursdays 9:40-11:00 AM Classroom: Paul G25 University of New Hampshire Fall 2015 |Instructor: Professor Dev Dutta, Ph.D. |Admn. Assistant: Nancy Palmer | |Office: 255 D Paul College Hall |Office: 337 Paul College | |Phone: (603) 862-2944 |Phone: (603) 862-3371
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is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past decade has raised the questions of if, how, and under what circumstances they work for marketing purposes. This thesis is intended to add to that emerging body of research. Social media is not a new concept to the society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into the culture and business world. The late 1960s
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The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true
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Adrian Payne & Pennie Frow A Strategic Framework for Customer Relationship Management In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach
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Title of the Article/Published Scientific Paper Quality Management in a Changing Organizational Environment: Looking for New Conversation Tools Statement of the Article/Paper’s Research Problem A lot of criticisms have been lodged about Total Quality management on its ability in providing sustained competitive advantage. While some major organizations like IBM, Xerox and GE, to name a few, swear that TQM has offered them significant sustained competitive advantage; the big players with TQM
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Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there
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Adrian Payne & Pennie Frow A Strategic Framework for Customer Relationship Management In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach
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J Bus Ethics (2011) 104:77–91 DOI 10.1007/s10551-011-0890-1 Between Profit-Seeking and Prosociality: Corporate Social Responsibility as Derridean Supplement Cameron Sabadoz Received: 3 December 2010 / Accepted: 5 May 2011 / Published online: 24 May 2011 Ó Springer Science+Business Media B.V. 2011 Abstract This article revolves around the debate surrounding the lack of a coherent definition for corporate social responsibility (CSR). I make use of Jacques Derrida’s theorizing on contested
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No. 04-2003 ICCSR Research Paper Series - ISSN 1479-5124 Corporate Citizenship: Towards an extended theoretical conceptualization Dirk Matten & Andrew Crane Research Paper Series International Centre for Corporate Social Responsibility ISSN 1479-5124 Editor: Dirk Matten International Centre for Corporate Social Responsibility Nottingham University Business School Nottingham University Jubilee Campus Wollaton Road Nottingham NG8 1BB United Kingdom Phone +44 (0)115 95 15261 Fax +44 (0)115
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