which are P&G, Henkel and Unilever, are keeping their leading position (respectively 27.2%, 20.7%, and 20.3% volume share in June 2011) and the other brands are fighting at the bottom of the graph. However since last year a new competitor is emerging in the laundry industry. As the first graph shows, Henkel is the challenger that have win market share, in December 2010, Henkel have increase his volume to 24.3% rivalling with P&G (26%) and leaving Unilever (17.7). How can we understand the
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survived many of Russia’s difficult times such as the financial crisis and decrease in the sale of ice cream, there were other challenges and threats that were detrimental to the Ice Fili business. Many competitors such as Nestle, Baskin Robbins, Unilever, and Ben & Jerry’s proposed great threat to Ice Fili. Each of these businesses offered different ideas and products than the other. Ice Fili only offered a total of 170 different flavors, adding 20 new flavors each year. On the other hand Baskin
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Abstract An external analysis has been conducted at Ben & Jerry’s. Our company is a leader in super premium ice cream industry. This report will analyze the company’s profitability margins and what major opportunities and threats that are facing the industry today. In addition, the report will take you through a brief history of Ben & Jerry’s and general information about the ice cream industry itself. The strategic plan is to identify and suggest the optimal solution for Ben & Jerry’s to get an
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Leaders of the pack Kate Lyons INNOVATION in the design and functionality of fast moving consumer goods (FMCGs) consolidation of brands for local and global markets, and a steady rise in the profile of packaging/design as a marketing tool are the key trends shaping the packaging industry in Australia. Many of the individual product innovations are focused on convenience--for example, smaller packs and resealable products. In short, anything which assists the consumption and repurchase by busy
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be reached the zenith. Their Vision To have distributing agencies in each district. Their Mission We will be the most successful distributing company in the country. MM Distributing Agencies has three distributing agencies, distributing Unilever and Asian Paints products in several geographical areas. And they have about 65 employees under their distributing agencies running out their working capacity. Each and every agency is consistent with a Branch manager, Sales Manager, Stock Keeper
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EXECUTIVE SUMMARY TRENDS • Both the leading players in ice cream in terms of value sales in 2010 – Gujarat Co-operative Milk Marketing Federation and Hindustan Unilever – have well-developed ice cream fast food chains in the consumer foodservice environment in India. Operating under the brands Amul and Swirl’s, the company’s fast food chains helped to propagate their respective brand names, as consumers associated the brand image with the comfortable seating and high-quality service witnessed at
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Selecta (ice cream, under the joint venture with Unilever). A variety of partnerships, acquisitions and licensing agreements have increased RFM's strong market existence and flourishing brand structure efforts for the past years. Its first acquisition was the Cosmos Bottling Corp., the producer of Pop Cola brand, in 1989 by the Wong Family. It also acquired Selecta Dairy Phil., from the Arce family a year after. RFM also has affiliated with Unilever Philippines Inc. for the operations on Selecta
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ABE INTERNATIONAL BUSINESS COLLEGE MALOLOS, BULACAN CASE STUDY SELECTA Submitted to: Ms. Yollie Sabas Submitted by: Danlex Q. Salvador Chapter I Executive Summary Selecta is a brand of ice cream and milk sold in the Philippines.with exports of local ice cream variants to Filipino communities overseas. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in 1948. In 1990, RFM Corporation bought
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methodologies in order to market their products and services to a contemporary market. However, one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever. It has very good and efficient marketing strategy in Viet Nam. Unilever increases its market segment by catering to economically diverse segments of groups in the same country or region, through the launch of distinct brands, thereby aiming to increase the exposure of its brands among
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market share, especially as currency depreciation and inflation persist in slowing developing markets, like Russia and Brazil. Unilever's 4Q emerging-market volume fell to 2% vs. 3% in the first nine months. (Corrects timeframe.) Peer Comparison: Unilever has the most emerging-market sales exposure among BI personal- and home-care peers, with 58% of group sales in these areas. Colgate has more than 50% of sales in these countries. L'Oreal, Procter & Gamble and Kimberly-Clark have more than 30% of
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