Revista inteRnaCional de soCiología (Ris) Vol.lXVi, nº 51, SeptieMBre-DicieMBre, 105-122, 2008 issn: 0034-9712 HACIA UN NUEVO SISTEMA DE LA MODA El modelo ZARA Towards a new sysTem for The fashion indusTry The Zara model AnA MArtínez BArreiro Universidad de A Coruña. España anamb@udc.es Resumen este artículo analiza cómo tras el impacto de la globalización y la aparición de las tecnologías de la información, el sector textil y de la confección ha experimentado una drástica transformación
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changes in the fast fashion model. Moreover, it will be investigated whether these may allude to a possible convergence to the newly emerged slow fashion model which is currently trying to penetrate the fashion market. The international retailer Zara has served as fast fashion representative for this analysis and has been examined for business model adjustments, which might have been triggered by macroenvironmental factors. It was found that especially social, environmental and technological factors
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CASE STUDY : Multinational Outsourcing and CSR. Inditex: The worldwide outsourcing garment industry and social community development in Morocco “Intermón claims that pressures on foreign clothing suppliers are smothering employees. […] In Morocco, where Cortefiel, Inditex (Zara), Mango and Induyco (El Corte Inglés) manufacture their products, a Tangier based textile factory sold a pair of slacks to large Spanish retailers for 3.3 euros three years ago; today, the same item sells for 2 euros. Female factory workers work
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Case 1 – (information technology the internet and changing strategies in the fashion world) Question 1. What business model and strategies is Zara pursuing? Answer – Zara uses IT to manage the interface between its design and manufacturing operations efficiently. Zara’s designers closely watch the trends in the high fashion industry and the kind of innovations that the major houses are introducing. Then, by using their information system, which are linked to their supplier and the low cost manufacturers
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1. BMW differentiates with Mini BMW Group is a leading global provider of premium products and services for individual mobility. Revenues are generated through three business divisions: automobiles, financial services and motorcycles. BMW focuses on the premium segments of the global passenger car and motorcycle market. The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, Mini and Rolls-Royce. BMW acquired the Mini brand
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Profile Process on Zara Aquino {NAME OMMITTED} Devry University Profile Process Piece on Zara Aquino I. Defining Topic, Angle. Purpose A. A profile of Zara Aquino, a paralegal who specializes in real estate and lives in my neighborhood, is my topic. B. Aquino began her path to becoming a paralegal 15 years ago. She started as a regular secretary at a law firm. She then received her bachelor’s degree in law, and moved up to legal secretary. After a couple of years of
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has 6460 stores under the following brands: Zara, Zara Home, Massimo Dutti, Pull & Bear, Bershka, Oysho, Kiddy's Class, Uterqüe or Stradivarius, among others. In 1963, Amancio Ortega Gaona founded a company dedicated to the manufacture of clothing that grows progressively and distributes its products to different European countries. In 1975 opened the first store under the name Zara in a central street of La Coruña (Spain). And in 1985 he joined Zara at Inditex SA, which would be the new head
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current competitors in Brazil are Zara, Lojas Renner and C&A, Marisa and Riachuelo. The key similarities for comparison between Zara and H&M are that they are European based companies, are fashion forward at lower price retailers, and have a strong international expansion strategy. 1. Zara offers clothing and accessories for men, women, maternity, children, and baby. Zara offers trendy clothing choices designed based on international apparel tastes. In Brazil, Zara has 28 stores out of which 9 are
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e-Business, e-Management and e-Learning, Vol. 1, No. 3, August 2011 Case Study of Online Retailing Fast Fashion Industry Wei Zhenxiang and Zhou Lijie Abstract—The study investigates into the fast fashion industry worldwide, specifically on Zara, H&M and UNIQLO with respect to efficient supply chain management, scarce value creation, low costs promotions and positioning strategy, supported by comparisons between several typical well-known fast fashion brands. Through the overall analysis of
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Omni Channel Report for French Connection * * * * * * Contents page 2. introduction and situation analysis 3. the 3 c’s 5. the 4 p’s 6. push and pull strategy and e-marketing channels, vehicles and platforms 7. the 4 S’s of the web marketing mix 8. objectives and strategies and ecommerce model 9. market research 12. developed ideas and conclusion 13. references and appendices * Introduction Through element one of this report, there will be research
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