order to improve the understanding of the various factors that affecting the company as well as the position and market share. For now as we are researching on this company PROTON which is in the automotive industry and known as the first Malaysian car manufacturer. We are going to use the SWOT analysis to effectively organized information obtained from the market situation assessment. The SWOT analysis organizes the information from the situation assessment into four categories. Strengths and
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luxury electric cars globally. Their company mission statement is to “accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars”. The business has become a major marketing success story, they have payed all debts and returned a profit in 2012. Founders of Tesla Motors created their business on a very strong product marketing plan. Their products would appeal to wealthy people who wanted the luxury & convenience of a premium car, without taxing
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“I’d never buy one of those bloody electric cars!”. “Electric cars are just toys”. “Only greenies would buy that sort of car”. “And who knows how it’s serviced?”. These are the cries of the working world. How can we overcome this resistance to a fundamentally new product? Does a radically new product need radically new marketing strategies? In this paper I am going to explore Tesla’s innovative marketing strategy for motor cars. Don't set up a traditional car yard in the cheap rentals along highways
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face. The effect of autonomous vehicles on the economy could be for the greater good of society, or could help contribute to the further downfall of it, depending on where the technology is developed as well as how and where it is used. Autonomous cars could and will affect society, in that of the economy. The start of the use of the technology could potentially contribute to the unemployment rate, which would help diminish what good of the economy we have left. As Bernard Condon and Paul Wiseman
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The Outsiders” takes you through a journey of struggle, violence, and death. It examines the life of a recently orphaned young man born into poverty confronted with the prejudices that he could not change. He struggles with the many conflicts between the lower class and the upper class youths. The Outsiders focuses on the life of Ponyboy Curtis who has two brothers, Darry and Sodapop, which belong to a group of young people that were called greasers. The Greasers defined as a group of hoodlums
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Strategic positioning is an application companies use to sustain their competitive advantage by differentiating themselves from their competition or by offering similarities to their completion but in a different format. To implement strategic positioning 3 key principles are essential; 1.) The concept should be a one of a kind business (unique) with high quality and highly sought after products (valuable position) 2.) Identify what tradeoffs you are not willing to make- identify your niche and
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CARMAX CASE: Executive Summary CarMax broke industry records in 2013 and has successfully grown into a leader in the used car industry. However complications have emerged as a result of duplicators attempting to copy their “no hassle offers” in the highly competitive used car market. Therefore, CarMax’s primary concern is staying ahead of the competition and eliminating threats from potential future disruptions from competitors. Therefore the key question we will try to answer in this analysis
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in the industry. Tesla Motors has been able to get into the industry because they were able to revolutionize the electric car that was still thought to be very far out by larger auto makers. Today Tesla Motors has three models of cars that they are selling, they are also selling their batteries to other large car manufactures, including Toyota, for use in their electric cars. Unfortunately, due to the large cost of the barrier to entry into the auto industry, Tesla Motors have not been able to
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consumers trust, and where all the different niches have been exploited, from the low cost models to the luxury ones. In an industry this tight, out of the box ideas must take place, as Tesla’s vision to lead a revolution in the car industry, towards a future where every car is electric, with zero emission. To work on the vision, a set of values like high quality and leading innovation where developed in every part of the company, as it shows in its organizational culture with clean spaces and creative
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