http://dir.yahoo.com/business_and_economy/shopping_and_services/automotive/rentals/by_region/countries/ http://www.slideshare.net/DaveBrook/bringing-carsharing-to-your-city http://en.wikipedia.org/wiki/Carsharing Competitors http://www.enterprisecarshare.com/ http://www.carpingo.com/ http://www.hertz247.com/ Price of similar products ******************************************************************************************************* Types of Car Sharing: P2P - PEER TO PEER
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CASE ASSIGNMENT: Daimler/BMW: A New Breed of Driver Boasting 500,000 members, double-digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself as the leader in car-sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there. Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers become increasingly crowded, with cities like Tokyo, New York
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* Problem statement The problem for Las Vegas is they are losing revenue because of the September 11, 2001 terrorist attack. People also see Vegas as Sin City and a place where people go to gamble. Vegas do not have a good image to a lot of people. Even though they are trying to turn it around and create a place for families they will never lose that Sin City label. * Company Analysis Las Vegas Convention and Visitors Authority (LVCVA) fielded several national ad campaigns. Tourism is
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Assignment 2.3: Case Study – Daimler/BMW – A New Breed of Driver Molicia Freeman BBA304: Marketing Management Dr. Wayman Jones International University June 15, 2013 1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments. Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead
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“Zip car, it’s not about Cars” 1. Zip car is a unique company that doesn’t run a car rental business, instead want to change the urban lifestyle. Zip car has many benefits. It is for those who can’t afford to buy a new or a second car and who don’t want to buy a car. It is very convenient for the city dwellers. Studies showed that Zip car takes 20 cars off the road and it travels44% fewer miles than when they own a car. Zip car has a significant impact on an environment. It saves a person about
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Proposed Research Topic: It will examine how the weather conditions affect the usage of the different car models offered by the car sharing service. Purposes: For Car Sharing Models it is very important to offer cars which are most needed by the customer. One factor which influences the demand of the customers could be the weather. This question has to be answered to react on the customers needs. Due to the fact that the competitive situation in this branch is under pressure it is very important
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Jong Hoon Lee Marketing Dr. Asuquo Onda November 20, 2014 Case Study 4 1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments. Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture
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CHAPTER 3 Methodology A.Research Design: In order to gather the necessary data, the researchers used descriptive method. It includes techniques that are used to summarize and describe numerical data for the purpose of easier interpretation . A survey was administered to 38 students from the Philippine Women's College of Davao , Grade 10 Probity. It is an important tool for collecting and analyzing information from selected individuals. B. Research Instrument The researchers designed a questionnaire
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In terms of financials, the company is projecting net income of $200,800 for the Boston market, based on 36 cars, serving 648 members (market penetration of 4.32%). The cost of rolling out to four more cities in the coming year is $1.6 million, but the rollout is expected to be profitable in its second year. In year five, the company is expected to enjoy revenue of $1.227 million and net income of $459,000 on that total. A reasonable exit value in five years would be revenue of $111 million.
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Case Summary: The case presents a scenario with two Zipcar customers who have both reserved the same car. Sal Fishman reserved it until 3:30, which was exactly when Anita Karr had arranged to pick it up. The problem is that Sal is in the middle of an interview that is going better and longer than he expected. Anita needs the car immediately while an unknowing Sal is considering extending his reservation of the car. For Zipcar to retain customers, the service must be convenient and reliable. Unfortunately
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