Organizational Paper OI/361 May 16, 2012 Organizational Paper In this paper it will discuss two different organizations, in which I will evaluate the impact of Innovation on organizations. This paper will also discuss the strategy, process, product, services and how it has affected the two organizations of choices. Tyler Perry foundation Strategy Tyler’s strategy was to get his audiences attention, and by him filming his own Francis (2010) episodes of Tyler Perry’s House of Payne his
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ZIPCAR: For drivers who already share movies via Netflix and stream music rather than buying CDs, the idea of sharing a car is the natural extension of a hip, financially smart, and environmentally conscious urban lifestyle. After all, drivers who give up their cars and switch to Zipcar say they save an average of $600 per month. Car sharers report reducing their vehicle miles traveled by 44%, according to Susan Shaheen of the University of California at Berkeley, and surveys in Europe show
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1) How would you assess the overall validity of the Zipcar business idea? Zipcar is an overall strong business idea and Chase has the necessary dedication and base i.e. 250 members, 19 car fleet and approx. 22k revenue, to accomplish the target of additional $1.3million investment to strengthen her business however she needs to work on further exploiting the positive aspects of the idea and control negative points. Pros | Cons | * Strong target market (Boston) and expected demand scalability
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MKTG6MKTG6MKTG Chapter 4 Case Study: Daimler/BMW A New Breed of Driver Boasting 500,000 members, double-digit growth rates, and the largest selection of vehicles, Zipcar has firmly established itself as the leader in car-sharing programs. And while profitability for the business has yet to emerge, the demand is certainly there. Car ownership in many of the largest cities throughout the world has recently been flat or in decline, as major urban centers become increasingly crowded, with cities like
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ZipCar Marketing Case Write-Up Company ZipCar provides a low-cost alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered
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Consulting Group Executive Summary This report examines the competitive strategy and business operations of Zipcar, in addition to its position within the U.S. car-sharing industry. The report has been commissioned in order to aid venture capitalists in assessing potential risks and rewards associated with investment in Zipcar, and evaluating the strengths and weaknesses of Zipcar as a potential investment project. This report features: an assessment of the U.S. car-sharing industry, based
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European market. However, due to the differences in consumer behaviors and market conditions, those assumptions were not accurate and cannot be directly applied to the U.S. markets. On June 22, 2000, Zipcar put its first three cars on street, which tested the market and gave real market data for Zipcar to use. With these data, we can see the difference between the original assumptions and reality: First of all, the attrition is much lower than expected. Chase was expecting a 15% attrition rate, however
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Zipcar - The business of sharing Why buy when you can rent? This question is the foundation of a growing number of businesses. Renting is not a new business, of course. Hotel chains and car-hire firms have been around for ages. However, the Internet has created a new momentum for renting. Some have labeled this trend “collaborative consumption”. For example, in the U.S. car-sharing is booming even as car sales languish. Zipcar, an American firm, has 400,000 members who pay an annual fee and can
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Enterprise Case Enterprise Rent-A-Car has dominated the rental car market by focusing on delivering quality service and convenience at low prices to the home-city market. In comparison to the other major car rental competitors who focus on the “suits and shorts” customer base (business and vacationers) by basing most of their offices in airports, Enterprise focuses on the needs of families and local communities. The typical example of such family needs usually involves the temporary replacement
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Enterprise Car Share: Creating the Perfect Application Michael Pica, Nehemiah Torres, Manon Jokaleu Boston University Abstract This paper will focus on, discuss and break down the Enterprise Car Share program in terms of the history and evolution of the car share program, the website infrastructure and security components, the marketing and advertising, the relationship with social media, and how the Enterprise Car Share Application will position them competitively in the current as well as
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