...Group 3 Group 3 Contents Introduction: The E-commerce market 2 Market Scenario: India 2 Drivers of Growth 3 Competition & Emerging Market Trends 3 Key Drivers of Industry 5 PESTEL Analysis 6 Government regulations 7 Business model 7 Barriers to entry 8 Lifestyle as a segment 8 The acquisition of Myntra 9 Conclusion: The road ahead 10 Which category to pursue? - A Game Theory Model 10 References: 12 Introduction: The E-commerce market Electronic commerce has emerged as an indispensable ingredient of India’s trade facilitation policy. Since 1991, The economic reforms explicitly took place in India around 1991 which resulted in the integration of the economy with the global economy. This combined with globalization and the advent of Internet has facilitated the growth of e-commerce market all over the world. India first came into interaction with the online E-Commerce via the IRCTC in 2002. The government of India experimented this online strategy to make it convenient for its public to book the train tickets. Since then the market was taken over by airlines and other travel companies which made the mode of ticket booking online. This was taken forward by Flipkart, Snapdeal, Amazon and other companies and today, they rule this industry. The E-commerce business transactions are categorized into business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), consumer-to-business (C2B) and the recently evolved business-to-business-to-consumer...
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...y12uc213 Ronak Modi Introduction Paytm is the consumer brand of India’s leading mobile internet company One97 CommunicationsIt is India’s largest mobile commerce platform launched in 2010 and . headquartered in Noida, India, . Paytm started by offering mobile recharge and utility bill payments. In 2014, the company launched Paytm Wallet, India's largest mobile payment service platform. The service became the preferred mode of payment across leading consumer internet companies such as Uber, Bookmyshow, Makemytrip. Today it offers a full marketplace to consumers on its mobile app. In a short span of time Paytm has scaled to more than 60 Million orders per month. In The company has already created a user base of 100 million wallets & 25 million app downloads. The time to enter the market was perfect. Customers are already comfortable with buying online. This paradigm shift was already done by Flipkart and Snapdeal. PayTM entered ecommerce sector at a time when all other players had exhausted the USPs. They all were having a nice website. They all were giving CoDs, they all had massive inventories and all of them were giving equal discounts of 510%. PayTM enters the market with not 5, not 10, not 20, not 30 but whopping 50% discount on products. If you apply the coupon codes ...
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...but is growing[3] at a much faster rate with a large number of new entrants.[4] The industry consensus is that growth is at an inflection point.[5] Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. However, COD may harm e-commerce business in India in the long run [6] and there is a need to make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. Market size and growth[edit] India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012.[1] About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7] as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%[8] CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian e-commerce are: * Increasing broadband Internet (growing at 20%[9] MoM) and 3G penetration.[10] * Rising standards of living and a burgeoning, upwardly mobile middle...
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... CONFIDENTIALITY AGREEMENT Signature _____________________________________________________________ Name (typed or printed) __________________________________________________ Date __________________________________________________________________ This is the business plan for NPZ (Mobile Software Company). The presentation of this business plan does not imply an offering of securities. Contact designer: sanaaomrany@gmail.com TABLE OF CONTENTS 1.0 Executive Summary 1 1.1 Purpose of the Plan 1 1.2 Introduction 1 1.3 Market Opportunity 2 1.4 Business Model 2 1.5 Services and Products 3 1.6 Growth Opportunity 4 1.7 Financial Projections 4 1.8 Financial Need and Use of Funds 4 1.9 Lender Return Strategy 5 2.0 The Enterprise 6 2.1 Mission Statement 6 2.2 Business Objectives 6 2.3 Organization 6 Legal Structure 6 Company Ownership 7 Location and Premises 7 Intellectual Property 7 2.4 Historical Background 7 2.5 Funding Analysis 8 3.0 The Business Concept and Need 10 3.1 The Market Need 10 3.2 Products and Services 10 3.1 Delivery Model 12 Sales Media 12 Sourcing and Fulfillment 12 3.6 Revenue Model 12 4.0 The Market 13 4.1 Industry Overview 13 Market Size 13 Market Trends 14 Market Needs 15 4.2 Industry Participants and Competitive Analysis 15 Industry Participants 15 Competitive Analysis 15 ...
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...Case Analysis # 3 Question 1 Why has Taobao Marketplace succeeded online when eBay has failed? Taobao approached advertising very differently than did eBay China. eBay’s approach was to invest heavily in its marketing campaigns in China, and to sign exclusive contracts with almost all the major Chinese websites. These contracted websites then were forbidden to sell advertisements to eBay’s competitors. This exclusion was important to Taobao, since it badly needed publicity. To deal with this problem, Taobao, team switched to the ants’ way whereby they took advantage of the enormous number of computer bulletin board services (BBS) in China, and posted thousands of messages there to introduce Taobao to Internet users. According to them, this grassroots approach to online marketing worked well, and Taobao continued this approach even after most of eBay’s exclusive advertising contracts expired, where marketing team mention eBay have deep pockets, but they are cutting a hole in their pocket. Moreover Taobao launched with an entirely no-fee model. It further extended the no-fee plan for three additional years starting in October 2005. According to a survey taken in 2005, a significant number of eBay China’s users were migrating to Taobao because of the free services. eBay China responded by defending its fee structure, noting that “free is not a business model,” and that quality service made such fees necessary. Taobao designed its categories in accordance with the typical...
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...Marketing Management- I Project Report Group- 8 Table&of&Contents& E$COMMERCE!INDUSTRY!.....................................................................................................!3! PESTLE!ANALYSIS!.......................................................................................................................!4! POLITICAL&ASPECT& ........................................................................................................................&4& . ECONOMIC&ASPECTS& ....................................................................................................................&4& . SOCIAL&ASPECTS& ...........................................................................................................................&4& . TECHNOLOGICAL&ASPECTS&...........................................................................................................&5& LEGAL&ASPECTS&.............................................................................................................................&5& ENVIRONEMNET&ASPECTS&............................................................................................................&6& Flipkart!Introduction!...............................................................................................................!7! CURRENT&HEALTH&.........................................................................................................................&7& TARGETS&....................
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...transformed the way business is done in India. With attractive and convenient shopping options at the core of the consumer facing business, the e-commerce industry offers the power to create innovative, sustainable, consistent and seamless shopping experience across all channels.With the changing market scenario and economic growth, the demand for online shopping has increased.Explosion of e-commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased saleof their products. There is no doubt about it that ecommerce has made the transactions smooth, quick,faster and easier. Both the sellers and the buyers get benefited by his technology....
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...mission, vision, and values, revenue model, and its R&D structure. Alibaba’s strategy led to its competitive advantages in realizing network effect of scale and understanding the Chinese market. 1 yli17@cmc.edu 1. Introduction On November 11th, 2015, Alibaba Group Holding Ltd. (hereinafter, Alibaba) reported a record-breaking $14.3 billion in sales over just 24 hours during the “Singles Day”2, a shopping holiday. In recent years, Singles Day sales in China have out paced Cyber Monday sales in the US: According to the Reuters.com, on November 11th, 2014, Alibaba reported a $9.3 billion sales from 24 hours, which is $7.26 billion more than sum of US retail ecommerce on Cyber Monday 2014. The statistic shows the Chinese online shopping market’s power, as well as Alibaba’s leading position as the Chinese e-commerce giant. Reaching multiple competitive advantages in the industry in China, Alibaba’s successful business is valuable to study for companies in both e-commerce and in other industries. The purpose of this paper is to analyze the historical growth as well as the current advantages and threats faced by Alibaba, to determine Alibaba’s growth potential in the future. I will do this by first...
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... 4 3. FOUNDER 5 4. PRODUCT RANGE 6 5. OBJECTIVE 7 6. CURRENT SENARIO 7 7. EVOULUTION OF SNAPDEAL 8 8. CORPORATE STRATEGY 9 9. TIME LINE 11 10. MARKETING STRATEGY 13 11. SWOT ANALYSIS 14 12. VALUE POOSITION 16 13. COMPETTION 17 14. BUSINESS MODEL 18 15. REVENUE MODEL 20 16. CONCLUSION 22 17. REFERENCE...
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...e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study E-commerce? Eight Unique Features...
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...CellBazaar, Burgeoning Mobile Marketplace of Bangladesh Abstract CellBazaar, MIT Media Lab project, is the biggest mobile based online marketplace in Bangladesh. It is nothing but a platform that contains the information of its customers who are willing to sell their products or services and buyers or people at large go through that information posted by the sellers to search out the product serve their interest best. Cellbazaar is in service industry as well as in IT industry. The main goal of providing service of this organization is to provide error free services to the customer and to fulfill that goal all the activities are run in the organization. Section One: Introduction CellBazaar, often called the Mobile Craigslist of Bangladesh, has provided a martketplace to buy and sell goods and service to Bangladeshis for three and a half years now. Since then, the service has grown and has now user base of just under 4 million. Cell Bazaar processes 1000 posts/day, and founder Kamal Qadir was chosen by the World Economic Forum as a Young Global Leader in 2009. It started its operation in June 2006 that allows people to buy and sell over mobile phones. Nearly 23 million Grameenphone users can buy any agricultural product, such as rice, fish, or chicken, as well as large-scale purchases like an apartment, land, or car, and consumer goods such as a television or refrigerator. People can also offer services, like tutoring, house rent etc. The service...
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...The Book Publishing Industry Assessment 1: Industry Opportunity Analysis Name: Joyce Yi Student no: n9102434 EXECUTIVE SUMMARY The publishing industry is incredibly resilient and is undergoing some incredible changes. This report will analyse the industry with respect to the 4C’s of Entertainment Marketing and identify the key opportunities that are currently evident within the publishing industry and thus devise two potential ideas for future development and implementations. Research has found that indie publishers and authors are taking up a huge portion of the market and therefore more beneficial for these professionals to create digital content and distribute it independently. As publishers are not educated in IT and data Analytics, these skill sets will need to be outsourced or taught in order for self-publishers to maximise their revenue and consumer retention. Mobile applications are also proving to be the new way to read digital content by enhancing the consumer’s experience, thus adding value to the product. The growth of virtual spaces that allow people to network and collaborate on creative projects are also increasing and globalisation has shaken the industry and provide huge opportunities to bring distribution closer to the consumer and pursue a much larger audience. Therefore, this analysis indicates there could be future development for a platform at which authors, publishers, and developers can come together to collaborate and create book...
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...Spring 2007 New Experiences, Emerging Consumer Issues This Update explores the emerging field of mobile commerce, generally defined as business-to-consumer commercial activities conducted via a mobile device. Technological developments within the wireless industry are giving rise to healthy growth forecasts for the mobile sub-set of electronic commerce. This paper describes the main types of mobile commerce applications available to Canadian consumers. Consumer protection issues and a number of policy initiatives are also discussed, in light of experiences of earlyadopting countries. Monitoring the consumer issues raised by mobile commerce will assuredly be required as technological developments and consumer uptake further evolve. Mobile Commerce: Winter 2010 The Consumer Trends Update is published by the Office of Consumer Affairs, Industry Canada. It provides brief reports on research or policy developments related to themes explored in the 2005 Consumer Trends Report, which is available at: www.consumer.ic.gc.ca/trends. The recent boom in mobile devices, in terms of both the scope and nature of usage, is heightening the potential for mobile commerce. A majority of Canadians today have access to a mobile phone 1; in fact, some have access to more than one, and a growing number even rely exclusively on wireless The pace of technological adoption: telephony. 2 Recent models integrate voice the U.S. payments example communications with various non-voice functions...
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...Development Trend of E- commerce in Vietnam Vietnam's global economic integration will become profound and comprehensive at the joining of the WTO at the end of 2005 or in 2006 and will create a favourable environment for the development of e-commerce. In particular, both the National Assembly and Government are determined to establish an advantageous legal environment for e-commerce. E commerce became established in Vietnam between 2001 and 2005. The E-commerce Department under the Ministry of Trade estimates the next five years will see a strong development of e-commerce in Vietnam. According to the Deputy Trade Minister Le Danh Vinh, enterprises that have good partnerships with foreign partners will be pioneers in encouraging e-commerce in Vietnam. Besides, small and medium enterprises need Government support to acquire advanced applications of e-commerce effectively. Trade transactions B2B (Business to Business) will gradually gain advantage over others. Mr. Vinh said, although the chance of developing e-commerce in Vietnam is very optimistic, there are also many challenges such as the lack of human resources for e- commerce, an under developed ICT infrastructure and particularly the unformed legal environment and policies. In fact, most enterprises only hear of e-commerce but do not know about its benefits and the conditions for joining e- commerce. Indeed, the e- commerce concept is still strange to the majority of the public. Very few enterprise leaders and management...
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...Collating data from the last two decades, the advent of increased internet penetration and the technology backing the rise of the mobile industry has had a transforming effect on the way we do business and communicate. E-commerce is by far a relatively new concept. The concept has recently gained fruition owing to the major strides being made in the computer and mobile industry and need for people to be able to communicate and do trivial jobs over the click of a button or the swipe of a finger. However, when talking statistics, while e-commerce has grown beyond measure in countries like US and China where they have achieved US 150 billion USD in revenue, India is still playing catch-up to what is being heralded as the next big thing in the retail sector. However, it is not to say that the industry hasn’t grown at all, with an increase of 35% CAGR from 3.8 billion USD in 2009 to an estimated 12.6 billion USD in 2013. Industry studies by IAMA2 reveals that online travel is by far the most prevalent of the e-business modules, taking over more than 70% of the total transactions in this domain. However, e-retail and marketplace are catching up fast, with studies in various research journals showing that there has been an estimated growth of 11%, from 10% in 2009 to 21% in 2014.The studies also throw light on the fact that Parcel Checkins have also increased by over 150 million in 2014, which, however, still stands at approximately 2% of India’s total retail market. As it...
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