...of Industry and the Current Issues Facing Leading International Firms in Fashion Retailing Recent Global Trends in the Structure of Industry and the Current Issues Facing Leading International Firms in Fashion Retailing SUMMARY The fashion industry appears to be very dynamic with constant changes in customer attitudes altering the strategies of international firms and thus the structures of industry. The increase in customers concerned with environmentally issues has been mirrored as stores offer increasing ranges of eco-friendly products. A similar trend has occurred with relation to ethical shoppers. Companies understand the importance of being seen to be an ethical retailer and so many have invested in overseas management to keep track of suppliers. Different companies have chosen different strategies to help them to overcome current issues in international markets. For instance, Zara has progressed via forward integration, whereas H&M contract work out to suppliers. One strategy that all leading firms have adopted is the use of company websites. They are used to promote online shopping which has increased dramatically recently and it believed to continue increasing for some time. The elimination of quantitative import restrictions in 2004 must also be highlighted since it altered the way some company’s trade. It also allowed developing countries to extend into other branches of the fashion chain other than production. A further apparent trend would be the decrease...
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...Market Research On Fashion & Sustainability Submitted by Ishita Bhatia Under the supervision of Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt. of India) GH-0 Road, Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in December, 2013 Fashion & Sustainability BackGround Myth: Sustainable Fashion is just wearing natural, organic or green fashion. Truth: Sustainable Fashion is about being * Eco friendly * Socially-Responsible * Commercially feasible * Animal-Cruelty Free Sustainability and responsibility are two sides of one and the same coin. Today Apparel Industry stands as a big medium of innovation and smart up cycling. Sustainability becomes more crucial if one has to deal with it in the apparel sector in order to manage excess and wastage. This systematic research aims to find out about all the sustainable measures practiced by companies producing such articles. Acknowledgement I would generously like to thank my Mentor Jagriti Mishra for her continual support, feedback and constructive discussions. I owe my secondary research to Ebsco, DELNET Google Scholar, Nift Resource Center and Library and the whole FMS department of NIFT, Gandhinagar. table of contents Background study 3 acknowledgement 4 table of contents 5 1 INTRODUCTION 7 1.1 Statement of the problem 8 1.2 Objectives 8 ...
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...Fashion of the 1930’s In the 1930’s fashion was at its peak. The fashion showed the elegance and beauty of the United States during a time of depression. During the 1930’s, fashion began to have a ready to wear mentality. The United States was just beginning the Great Depression and trying to adjust to a life with very little. The American people had to find cheaper ways and places to buy and manufacture clothes, especially after the stock market crashed (Dudbrige). Most of the inspiration for the fashion came from films which impacted the culture (Lewis). Most of the designers that designed for these films were located outside of the country where the bulk of the fashion industry was located (Lewis). In the 1930’s, fashion impacted the country...
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...Executive Summary FJ Benjamin is a Singapore based fashion and lifestyle company. The company distributes major clothing brands and accessories, and is one of the leading fashion distributors in Singapore. Their success is derived from their ability to secure distribution rights from major brands. FJ Benjamin introduced it very own house label, Raoul, in 2002. Raoul was created to increase the company‟s portfolio as well as to diversify away from distribution risk. Raoul contributes a large percentage of FJ Benjamin‟s annual revenue. With intensive competition in the fashion industry, Raoul must have it own identity in order to differentiate itself from the competitor. Analyses have been undertaken to determine what necessary strategies to be implemented to enhance the brand image so as to increase profits. Strategies are recommended by taking advantage of Raoul‟s strengths and building on their weaknesses in order to take advantage of the available opportunities in the market and to defend it from threats. Studies of the internal and external environment had been conducted to be able to work with Raoul‟s core competencies to gain a competitive advantage over its competitors. This report concludes that Raoul needs to make adjustments on its marketing strategies, and maintain some of its current strategies, in order to be more competitive in the fashion market. Hence, it is proposed that (1) Raoul focus on a single-market strategy and focus on the local market as well as to create...
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...Did the 1920’s Roar? The 1920’s were an interesting time in history, soldiers were returning home from war and people had a reason to celebrate and thus the decade roared. Many women went back to working out of the home but women became more liberated after experiencing independence of working during the war. Women wanted to work, dress more modern, get educated and have the right to vote. Families reunited and enjoyed sitting around the living room listening to new inventions like the radio and the record player. People had more money and they wanted to have fun and live beyond their means spending money on convenience items like washing machines, sewing machines, and vacuums. Middle class wanted to live like the rich and enjoy luxuries like cars, fine clothes and entertainment like Jazz, movies and gambling. Mass production and advertising was making items more accessible and desirable and everyone was investing their savings on the rising stock market. In many ways the 1920’s were a positive period full of fun and fads and the decade roared but there were also negative events throughout the 1920’s, most notably the 1929 stock market but also political and labour unrest, racial discrimination and the onset of Residential Schools, which made the 20’s, not roar. All the new fads and fashion trends made this period a time for change and growth. Many ladies in the 1920’s wanted to be liberated and challenge the status quo on acceptable dress and conservative hair styles...
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...Hollywood Revival While the generation of today is more focused on who wore what on the red carpet, some tend to forget the origins of modern fashion and how much of it has evolved from ideas that will soon be a 100 years old. Many actors nowadays neglect the common standard and look towards a unique style they can call their own, whereas many rely on commercial endorsement. Almost all the benchmarks followed by directors, actors and studios alike, come from, as most critics would agree, the golden age of Hollywood. Lasting from the 1920s-1960s, films produced between these years gave true recognition and uniqueness to US cinema. Also known as Classical Hollywood, these years provided the public with a sense of fashion like no other. We...
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...UGB247- Responsible Business Report on Corporate Responsibility ‘Fashion Retailing in Europe’ Laura Wallace: 1083579942 Module Leader/ Tutor: Mark Winter 15th May 2015 Word Count: 3,296 1 Contents 1.0 What is Corporate Responsibility? Page 3 2.0 Key Issues of Corporate Responsibility Page 3 2.1 Issues Relating to Outsourcing Page 4 and 5 2.2 Child Labour Page 5 and 6 2.3 The Use of Animal Fur and Environmental Issues Page 6 and 7 3.0 Best Practice Within the Sector Page 7 3.1 Primark, Compensation and Utilitarianism Page 7 and 8 3.2 H&M, Child Labour and Deontology Page 8 3.3 M&S and Virtue Theory Page 8 and 9 4.0 Recommendations Page 9 4.1 Responsibility Auditing Page 9 4.2 Education Page 9 and 10 4.3 Making a Stand Against Animal Fur Page 10 5.0 Conclusion Page 10 6.0 References Page 11 and 12 7.0 Appendices Page 13, 14, 15 and 16 2 1.0 What is Corporate Responsibility? Corporate social responsibility (CSR) is “about businesses and other organizations going beyond the legal obligations to manage the impact they have on the environment and society.” (Lea, 2002) In recent years, the fashion retailing sector in Europe has gained a lot of media interest over its irresponsibility to society and its employees. Some companies which have been under scrutiny around this issue include: Primark, Zara and H&M as well as many other brands which are increasingly popular...
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...Case study: Zara, Fast Fashion from Savvy Systems Introduction The poor, ship-building town of La Coruña in northern Spain seems an unlikely home to a tech-charged innovator in the decidedly ungeeky fashion industry, but that’s where you’ll find “The Cube,” the gleaming, futuristic central command of the Inditex Corporation (Industrias de Diseño Textil), parent of game-changing clothes giant, Zara. The blend of technologyenabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firm shuns advertising and rarely runs sales. Also, in an industry where nearly every major player outsources manufacturing to low-cost countries, Zara is highly vertically integrated, keeping huge swaths of its production process in-house. These counterintuitive moves are part of a recipe for success that’s beating the pants off the competition, and it has turned the founder of Inditex, Amancio Ortega, into Spain’s wealthiest man and the world’s richest fashion executive. Figure 3.1. Zara’s operations are concentrated in Spain, but they have stores around the world like these in Manhattan and Shanghai. The firm tripled in size between 1996 and 2000, then its earnings skyrocketed from $2.43 billion in 2001 to $13.6 billion in 2007. By August 2008, sales edged ahead of Gap, making Inditex the world’s largest fashion retailer.[1] Table 3.1 compares the two fashion retailers. While Inditex supports eight brands, Zara is unquestionably the firm’s...
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...your best memories ! » Definition of the event • Wedding • Theme : Gatsby / Roaring 20’s • Title of the event : Return in the 20’s : Welcome to our Gatsby Wedding ! • Clients : Jenny & Jim • Target audience : Friends and family Figure 2. Jim & Jenny Definition of the event Key Words : - Wedding Love 20’s The great Gatsby Roaring 20’s Symbols : - Champagne glasses 20’s fashion / clothes Colors : - Black White Gold invitation Figure 3. Invitation Event First part • 17th of June of 2017 • 330 guests • Lana Del Rey and Fergie • Fairmont Hotel • Monte Carlo Bay & Resort • Chauffeurs / Vintage Cars Figure 4. Vintage Cars STAFF • Waiters / Barmans • Artists / Performers • DJ • Security agents • Babysitters • English speakers Figures 5,6,7. Staff LOCATION • La Mairie de Monaco • Salle des Etoiles - Monaco Figure 8. Mairie de Monaco Figure 9. La Salle des étoiles Entrance Figure 10, 11, 12, 13, 14. Entrance Decoration / ART Figure 15, 16, 17, 18, 19. Decoration / Organization Food & BEVERAGES • Aperitif • Starters • Main Courses • Wedding cake • Cocktails • Whiskey, Vodka, Gin • Beers • Punch • Champagne • Sodas / Juices / Water Figure 20, 21, 22. Food and beverages Actions Action #2 Action #1 Action #3 Figures 23, 24, 25...
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...FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering (IPO). He faced the welcome challenge of making effective use of these new funds. FOSSIL’S CREATION AND GROWTH After he dropped out of Texas A&M, Tom set up business outside Texas Stadium in suburban Dallas. He worked as a ticket-broker, or as some would say, scalper, and sold enough hard-to-get tickets to sporting events and concerts to build his savings to over $200,000. In 1984, at the age of 24 and not looking forward to a future as a ticket scalper, he sold out to his partner and began a search for new opportunities. Tom’s older brother, Kosta, 31 at the time, was a merchandise executive at a large Dallas department store chain, Sanger Harris. Kosta had noted the recent success of Swatch fashion watches and was aware that watches and other goods could be imported from the Far East at very low cost. On a visit to Hong Kong, Tom studied a number of potential products for import including toys and stuffed animals before following Kosta’s advice and returned to the...
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...production-oriented strategy lead M&S to gain immense market share and strong brand loyalty however, this could only take them so far. In a market place where retailers were moving to a more consumer-oriented strategy, M&S struggled. Unable to provide fashion conscious clothing that the younger consumers desired, it lost significant market share and became known only for its good underwear and clothing targeted at older conservative women (Flynn, 1998). Today the company is trying to vigorously recapture their market by being more consumer-oriented and aware of their competition. They are taking measures to understand and listen to what their customers want and also to realize that the customer has evolved from when they started out in the industry. They have put in place several new strategies to appeal to the new consumer. From campaigns with noted celebrities, to striving to be the world’s first GREEN retailer, supplying fair trade products and being the conscious Corporate Social Responsible Company (Corporate.Marks and Spencer, 2011). M&S was recently ranked 5th in the top 10 UK retailers for 2010-2011 (Retail week, 2011) and acknowledged as a “top family brand” for 2011 by ad agency Isobel and Yougov (Baker & Costa, 2011). This is an exciting time for the M&S marketing team as they strive to appeal to new segments while ensuring that they do not alienate their current base of loyal customers. As this report will show, the current core M&S consumers are affluent...
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...BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS |Module Code |MG2138 | |Module Title |Marketing Channels and Logistics (A 2012/3 YEAR) | |Module leader |Michael Bourlakis | |Student ID number |1138368 | |Student name | | |Degree Programme (e.g. Business and Management (General)) |Business and Management (Marketing) | |I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another | |person’s thoughts, writings, inventions, as one’s own. It includes the incorporation of another person’s work from published | |or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material | |obtained from the internet. (Senate Regulations 6.46) | | ...
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...Which Subcultures influence to modern fashion 1 Contents. Abstract………………………………………………………………………………………………3 Introduction……………………………………………………………………………………......4 Chapter 1. Cholo subculture………………………………………………………………...4 Chapter 2. Psychedelia of hippies……………………………………………....5 Chapter 3. Bloomers. Sport style………………………………………………..7 Conclusion…………………………………………………………………………………………..10 List of references…………………………………………………………………………………10 List of figures………………………………………………………………………………………11 2 Abstract Fashion is dynamic - it constantly changes. Moreover, some people choose the behavior or lifestyle influenced by fashion trends. Each subculture strive to create their own, such as to disassociate itself from the conventional, to preserve its originality and identity. However, some subcultures have other, and creating their own distinctive culture, they develop and enrich human culture in general. This article examines the relationship between few subcultures and the currently fashion through an analysis of Cholo subculture, psychedelia of hippie and sport style. Since the time of 20s century designers drew inspiration from street fashion and various subcultures that have their own unique style. 3 Introduction According to the 'Oxford English Dictionary online' defines a...
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...of Current Situation (with some background) 3. Situation Analysis ( Country, Industry, 3 C’s: Customers, Competitors, Company) 1) Analysis of overall attractiveness of a country 2) Industry A. Diamond Model (Michael Porter) B. Analysis of failure examples in SPA industry C. The major background of SPA brand’s failure at first entry to the market D. Characteristics of SPA 3) Customers (consumer behavior) A. Broad Fashion market B. SPA Fashion market 4) Competitors– ZARA, H&M A. ZARA B. H&M 5) Company (8 seconds) A. Recent State B. about company 4. Suggestions 1) Make Brand Identity & Collaboration 2) STP for 8 seconds 3) 4P for 8seconds 5. Reference Why this project important There are some SPA brands in Korea which from foreign countries and intensive competition. They are growing up rapidly. The new SPA brand “8 Seconds”, (from Korea, Cheil industries) is in the introduction level, so it needs special strategies to be grown up successfully in Korea. Our team is going to analyze the fashion industry and suggest strategic ideas for “8 seconds”. Before taking up the main subject Before we analysis how to success SPA brand and when SPA industry appeared in a market, also what we should suggest to 8seconds.We visited and asked several questions about SPA industry and 8seconds to experts working in Etrade Securities, 8seconds and Seoul Design occupational training college. After visiting and meeting the experts, we...
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...Fashion Management The marketing research proposal focused on the target customer and competitor’s achievement for Topshop’s market expanding strategy in children’s fashion The Soho Topshop (2009) KIDS SPRING 08 COLLECTIONS (2008) Background Topshop, followed by most young generation, has become one of the most important fashion retailers in the UK market, and operated stores in more than 20 countries within 30 years. Its aim is to offer the customer the luxury product with affordable price, which makes it become another competitive fast fashion brand so far. According to Mintel (August 2003), UK consumers keep on spending on clothes, even when they are cutting back in other areas, with total consumer expenditure on clothing in the UK reaching £ 34,825 million in 2002 - a 25.3% increase compared to 1998. Meanwhile, Keynote (2007) reported that sales of children’s wear have been growing year-on-year overall. Higher per-capita spending on children has been a major driver of this growth, with smaller family sizes, later parenting ages and a greater focus on children all contributing. In addition, the birth rate has been rising, increasing the physical size of the under-4s market in particular. In this situation, considering the market share and brand expanding strategy, it is believed that it would be better for Topshop to launch its children’s wear collection. If its new collection could enter the market successfully, the customer would keep the passion on this brand...
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