...Tianna Ohren 104-102-405 Fours P’s Assignment 1. I chose to do Twisted Tine Deer Mineral vs. Big Tine Mineral 2. Comparison of the 4 Ps | Twisted Tine | Big Tine | Product | Twisted Tine is sold in buckets with their label on it. Twisted Tine also incorporates not only mineral but deer feed as well. | Big Tine is sold in plastic bags with their logo on it. Big Tine focuses more on the deer feed with smaller amounts of mineral. | Price | Twisted Tine seems to be more expensive at $25 for 25lbs bag. I also see a lot more benefits and more actual mineral to the mix. | Bog Tine more affordable at $16 for a 40lbs bag. But you are getting fewer benefits. | Place | Twisted Tine is more of a local brand currently. I see it starting to be more available in the south but the company is based in Eau Claire. You can find it at Scheels and Covert Hunting. | Big time is more readily available being a national brand it is in many stores across the country. | Promotion | Twisted Tine is part of a company called Covert Hunting. They market with posters and banners in hunting specialty shops such as Mouldy’s archery in Hallie. They are a big presence online, especially in hunting groups on Facebook. | Big Tine advertises a lot online. They are also “Sponsors” on hunting television shows. That gets them quite a bit of airtime with their target market. | 3. I chose to buy Twisted Tine. The P that helped me with this choice was Product and Price. I chose it because you...
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...https://sg.news.yahoo.com/cct-beneficiaries-seen-improve-poor-000000365.html RETRIEVED SEPT. 24, 2015 11:29 PM By By Prinz Magtulis Some family-beneficiaries of the conditional cash transfer (CCT) program are expected to have improved living conditions, moving up from being poor to “near poor.” “Near poor” is a new classification of families crafted by the Department of Social Welfare and Development (DSWD), implementing agency of the national government’s CCT program. Social Welfare Secretary Corazon Soliman said near-poor will be classified as families that fall 10 percent above the poverty line, which differs from area to area based on 25 variables the agency measures. “These include measures for food, health, access to electricity… We put weights on these metrics and then we gauge them using a set poverty line for each area,” Soliman said. The present list of beneficiaries, drawn from the National Household Targeting System, is being evaluated to see if there are families that managed to “move up a little higher” from the poverty line. Soliman said the DSWD hopes to come up with a new list of families by the first week of October. Families classified as near poor will no longer be part of the present CCT program but may become part of a new one. “We are coming up with this new classification called near-poor. The programs under this are still being developed but obviously, we will consider the major vulnerabilities of any family, which are education, health and job...
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...the national government that provides CCT grants to extremely poor families in order to improve their health, nutrition and education especially the children aged 0- 14. The said program has two objectives: 1) Social Assistance, which aims to grant cash assistance to the poor to address their immediate need; and 2) Social Development, which aims to break the intergenerational poverty cycle through investments in human capital. One of the conditions under the said program before the beneficiaries will receive their CCT is the Family Development Session (FDS). It aims to widen the knowledge and boost the skills of parents and help them to understand and meet the health and education conditions of the program. The FDS is being done by the 4P’s workers through home visits, the use of modules on modular sessions guide for parents, family drug prevention program, parent effectiveness service and empowerment and viii reaffirmation of paternal abilities. The role of the parents in helping their children attain their health and educational growth is very important, the mothers or the heads of households are required to attend the FDS at least once a month. The study used the qualitative method wherein the researchers utilized the interview method and observation method. In order to gather the data needed, the researchers utilized an interview guide which was divided into three parts. the first...
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...Southern New Hampshire University Introduction to Marketing MKT-113-V6786 Compare and Contrast Essay on the Philosophy behind the 4 P's & 4 C's Tyronne Parrish The difference and similarities of the comparing and contrasting of the 4p’s and 4c’s of marketing, this includes the product, price, place and promotion. The product plays a major role for the average customer who is willing to purchase and perhaps utilize the product. The world has an acquired taste for the newest, the latest the most attractive offerings from appealing kids, in which events can be a dollar for a public viewing, offering free deserts to people of all ages. The price most of the time determines how well the product sells for example; you have a polo shirt for $14.00 and the same kind of shirt just as nice with strips for $12.00, the customer might lean in favor of the $12.00 shirt and perhaps show how saving $2.00 may go a long way for a single person or a family of 5. The place of the store, the physical location has determining factors such as the local traffic, walking, riding or on a bus route. The survival of the critical months of marketing and advertising a sticking by the budget can have a tremendous affect on the location of a business. Right now, you can have a physical store and also an on-line e-commerce retail store to sell your products. This path on-line retailing maybe the way some businesses might want to consider for the present and the future. The promotion has a...
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...Lesson 4 Assessment Tool: Marketing Plan Framework This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business. This Tool can serve as companion activities for Lesson 4. 4.1. Executive summary: This is a summary of the marketing plan, so it is usually prepared after the plan has been completed. It should summarize: Situation analysis results Marketing goals and objectives Proposed marketing actions (strategies and tactics) to meet goals and objectives Proposed marketing budget and key resources that are necessary to implement the marketing actions Expected outcomes of the proposed marketing actions 4.2. Mission Statement: This statement summarizes the guiding principles for your business. Some example mission statements are shown below with the type of information to be included. The three examples are presented in the way that you can see one from a well-established government organization and two from small businesses like yours. Try one on your own after examining the examples. A. Federal Food and Drug Administration (http://www.fda.gov/opacom/morechoices/mission.html): “The FDA is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. The FDA is also responsible for advancing the...
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...Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955 Communication effective communication played a crucial role in serving customer . Verbal or communicating never means as an effective communication , there is sign and written language for those people or employees who are verbally impaired communication in all business should be handled professionally and customer's should never feel left out because you have suddenly decided to speak in a different language than they do. All the communication should be held in a professional and yet approachable manner, communication is referred to as soft skill. Because this is a skill that is learned gradually as you go on with experience, as well as being sustain by precise training McDonald’s adopts multi-channel communication methods to ensure that all its messages are delivered to staff. These include the use of print, online and other forms of technology such as video conferencing. Culture Culture is defined as a specific assemblage of mental, physical, and emotional knowledge of a society or a group of people in society and it contains, in addition to art and literature, the way of life and living, religion, value systems, traditions and beliefs. Culture affect business: Marketing:...
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...Marketing your business is about how you position it to satisfy your market’s needs. There are four critical elements in marketing your products and business. They are the four P’s of marketing. These are PRODUCT, PRICE, PLACE and PROMOTION. Each of the four P’s is a variable you control in creating the marketing mix that will attract customers to your business. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. As a business manager, you determine how to use these variables to achieve your profit potential. This publication introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for your business. In this essay, we will explain how these four P’s can be used to implement the running of the business enterprise. PRODUCT Product refers to the goods and services you offer to your customers. Apart from the physical product itself, there are elements associated with your product that customers may be attracted to, such as the way it is packaged. Other product attributes include quality, features, options, services, warranties, and brand name. Thus, you might think of what you offer as a bundle of goods and services. Your product’s appearance, function, and support make up what the customer is actually buying. Successful managers pay close attention to the needs their product bundles address for customers. Your product bundle should meet the needs...
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...Be ready with a case example of Management/Marketing transfer from or to your country to or from another country (SA and /or AI transfer). You are asked to cover 4Ps of Management/Marketing transfer of Product, Program, Process and People Strategies and their spiral evolution (Slides 39-47). How has the transfer changed lifestyle cultures (slide 25) of your or another country? This term paper will discuss three following aspects namely, Objectives; Methodology and Conclusion Objective: Firstly, let us reveal objectives for this term paper. The objective of the said writing is to critically analyze operations of a mnc (multi-national company) in any chosen discipline in light of Management/Marketing transfer techniques discussing its operations transferring from SA (global) to AI (local). Keeping in view, my first step is to review business performance of Europe-based Foods and Beverages Company Nestle Limited originally operated from Europe in late 1860s started primarily as Food company but expanded their businesses in other units like beverages particularly. Nestle started its operations in Pakistan from 1981 a city named Sheikhupura as their first production plant and as the time goes their production capacity was enlarged. Later on during this study I would also mention the Nestlé’s performance in terms of 4P`s of Management/Marketing. One can question this very easily why choose Nestle, and the simplest answer could be because of globally followed trend of expanding...
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...It's time to retool the 4 P’s of marketing for today’s B2B reality. As a framework for fine-tuning the marketing mix, the P’s—product, place, price, and promotion—have served consumer marketers well for half a century. But in the B2B world, they yield narrow, product-focused strategies that are increasingly at odds with the imperative to deliver solutions. In a five-year study involving more than 500 managers and customers in multiple countries and across a wide range of B2B industries, we found that the 4 P’s model undercuts B2B marketers in three important ways: It leads their marketing and sales teams to stress product technology and quality even though these are no longer differentiators but are simply the cost of entry. It underemphasizes the need to build a robust case for the superior value of their solutions. And it distracts them from leveraging their advantage as a trusted source of diagnostics, advice, and problem solving. It’s not that the 4 P’s are irrelevant, just that they need to be reinterpreted to serve B2B marketers. As the sidebar below shows, our model shifts the emphasis from products to solutions, place to access, price to value, and promotion to education—SAVE, for short. SAVE READ MORE Motorola Solutions, a pioneer of the new framework, used SAVE to guide the restructuring of its marketing organization and its go-to-market strategies in the government and enterprise sectors. Along the way the firm identified three requirements for successfully...
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...the new product) the high price will be charged in order to maximise profits. Gradually the price will lower as its popularity and trend descends due to other competitors such as Samsung. Car insurances, using the example of “Churchill” are price discriminative because of the basis of age and perceived risks. Other examples are that the more mileage you use car the less expensive it is. PRICE DISCRIMINATION PRICE PENETRATION Walmart can be used as a example of “price penetration” because it is a low cost retailer. It introduces new product categories to its customers and it also enters new geographical market Cost-plus pricing Sony is cost-plus pricing because it put its cost at an acceptable price make profits 4P’S marketing mix PRODUCT A Product that is able to satisfy the customer/consumer needs, with packaging benefits and products that are designed to complement it relevantly to match needs. Considering: -physical god -quality -style -packaging...
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...PASUQUIN, ALVIN G. HEALTH HISTORY Place of Interview: Negros Oriental Provincial Hospital Date & Time of History Taking: March 8, 2013 at 4:30 PM Source of Information: Patient Reliability: Reliable IDENTIFYING INFORMATION Mr. P.D, a 68-year-old carpenter, residing in Tanjay, Negros Oriental, Roman Catholic, married with 3 children, admitted for the second time on March 7 at 10 am. CHIEF COMPLAINT: “kutas” PRESENT ILLNESS 5 mos, PTA, patient experienced a sudden onset of tolerable dyspnea after a half day’s work as a carpenter. Dyspnea is said to occur only after long hours of work and persist for 2 hours. Paroxysmal nocturnal dyspnea sometimes occured. He had been unable to lay flat in bed at night; 3-pillow orthopnea. No wheezing but with nonproductive cough, no fever, no chest pain, no swelling of the feet or ankle. 4 mos, PTA, patient was brought to NOPH for the first time due to moderate to severe dyspnea which manifested after a very tiring work. He was found out to have cardiomegaly. He was prescribed with Losartan and Lanoxin as maintenance medication. Good compliance to medication; patient is responsive and has become asymptomatic. 1 month PTA, patient skipped maintenance meds. Patient noted onset of shortness of breath while unloading wooden slabs. 1 day PTA, patient presents with dyspnea after carpenting for 5 straight hours; described as intolerable and unrelieved by all other known measures. PAST HISTORY Childhood Illness....
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...4. Marketing Plan 4.1 Product Plan Our new product: The Adidas Energy-Boost; is a groundbreaking innovation in cushioning. It provides more energy return than any other foam cushioning material in the running industry, combining soft comfort with responsive energy for the ultimate running experience. In the heat, in the cold and after countless kilometers, it performs more consistently and doesn’t lose its cushioning properties. The mid-sole of the shoe is made out of small individual energy capsules which provides cushioning while storing and releasing energy more efficiently. The foam is designed to be durable under all conditions. The upper part of the shoe uses TECHFIT technology (durable elasticated material) with power bands engineered to stabilise your foot as it moves without compromising comfort. A soft mash inside the shoe is designed to fit like a sock. The design of the shoe addresses the “need for speed” and fights fatigue, to improve endurance and increase energy. The running shoe will be available in four colours black, pink, green and grey, and will be positioned in the market as a premium running shoe. The current South African market for running shoes is broad and versatile. The target market comprises of both male and female of LSM 7-9. They are concentrated in urban areas and within the age group of 18 - 40. These individuals are health conscious and do not mind spending to improve on their health. It would appeal to physically active people and runners...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] Ali Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include...
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...COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Dell Inc. based in Round Rock, Texas. Dell Inc. employs more than 82,700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within the industry behind HP. The company currently sells personal computers, servers, data storage devices, network switches, software and computer peripherals. Dell Inc. also sells HDTVs that are manufactured by other brands. In 2006, Fortune Magazine ranked Dell Inc. as the 25th-largest company in the Fortune 500 list, 8th on its annual “Top 20” list of the most admired companies in the United States, In 2007 Dell Inc. ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 identified Dell Inc. as one of 38 high-performance companies in the S&P 500 which had consistently out-performed the market over the previous 15 years. History Background and Origins While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000.[5] Operating from Michael Dell's off-campus dorm-room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief...
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