...Culture A Paper Presented to The Faculty of the Department of Business Administration In Partial Fulfillment of Course Requirements For B7312- Cultural Marketing Access – Module I - Assignment 1 Spring II, 2013 For The Doctor of Business Administration Degree, D.B.A. David F. Black, B.A., M.B.A., C.D.P. Dr. Cliff Butler Argosy University/Seattle March 11, 2013 © Abstract This paper provides a summary review of B7312, Cultural Marketing Online Argosy Module I, a comparison of two different definitions of culture (Webster) (CARLA). An additional element of contrasting these two definitions is also provided. The overview provides discussion points for the classes of March 7th & 18th, 2013 or sooner as defined by Dr. Butler. Perspectives This paper is submitted in partial fulfillment of the B7312 Course Module I Assignment 1 for the Cultural Marketing Online Course Class on March 7, 2013, B7312, Spring II, 2013, Dr. Cliff Butler, AU-Seattle. Summary of Assignment This student is to write a talking-points paper for the selected definitions of culture as outlined in B7312 Cultural Marketing. After the two out of hundreds (Kluckholn) (CARLA) of cultural definitions are selected, this Doctoral candidate is to compare and contrast them. For this paper, the two selected definitions are from the Merriam-Webster Dictionary(Webster)...
Words: 1518 - Pages: 7
...Business Communication between People with Different Cultural Backgrounds Livia Ablonczy-Mihályka, Széchenyi István University, Hungary Abstract At present every aspect of our social, scientific and mental life is subdued to accelerated development. In our globalised world, the amount of cross-national communication increases drastically and in recent years many researchers have emphasised the importance of awareness of different cultural norms as globalisation has brought about a growing trend to communicate with people from different cultural backgrounds. This paper argues for a revaluation of how we approach the topic of business communication and for greater emphasis on successful business communication as the goal of better understanding in global business setting. The ideas which are presented in this paper have been derived over a period of two years of our own research and through the reading of research literature. The research to be discussed in the paper is connected to one of the major research lines at Széchenyi István University, titled The dialogue of professional, organisational and national cultures. The purpose of the present paper is to present the results of a survey conducted with professionals who communicate with foreign business partners. The data were gathered by means of a questionnaire. At the root of the argument is the hypothesis that communication rules and norms between people with different cultural background have altered and different cultures have...
Words: 3718 - Pages: 15
...Sociology SCLY2: Education with Sociological Research Methods Student Guide Introduction According to sociologist Michael Rutter we spend 15000 hours in the education system. Consequently the schooling process has a large role in forming our personalities. For some, education also manages to act as a way of socialising people into the norms and values that are seen to be important for a particular society. For others it can be seen as a source of conflict particularly when issues surrounding gender, class and ethnicity are put under the sociologists, ‘microscope’. It also provides an excellent indicator of how political ideology affects social policy, with the changing of governments impacting on educational policy. Some questions sociologists are interested in about education are: * Why do some pupils achieve more than others? * What is the relationship between education and the economy? * What is the purpose of education? * Do pupil’s school experiences vary? Assessment The course will be assessed by examination only. The examination will consist of various short answer question and essay style questions. Date of Exam: June 2010 Duration: 2 hr The Unit 2 exam is worth 60% of your final AS level grade. There will be 90 marks available on the paper. You will answer one question on the chosen topic, one question on sociological research methods in context and one question on research methods. Assessment Objectives AO1 Knowledge...
Words: 1881 - Pages: 8
...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
Words: 1990 - Pages: 8
...Title UAPSY301 Social Psychology: Part I UAPSY302 Developmental Psychology: Part I Units 1. The Field of Social Psychology 2. Social Cognition 3. Social Perception 4. Attitudes 1.Introduction - Beginnings 2.The Start of Life; Birth and the Newborn Infant 3.Physical Development in Infancy 4.Cognitive Development in Infancy Credits 3 Marks 100 ( 60 +40) 100 ( 60 +40) 3 Semester IV Course Course Code Title UAPSY401 Social Psychology Part II Units 1. Stereotyping, Prejudice and Discrimination 2. Social Influence 3. Aggression 4. Groups and Individuals 1. Physical, Social and Personality Development in the Preschool Years 2. Cognitive Development in Pre-school years 3. Physical, Social and Personality Development in Middle Childhood 4. Cognitive Development in Middle Childhood Credits 3 Marks 100 ( 60 +40) UAPSY402 Developmental Psychology: Part II 3 100 ( 60 +40) UAPSY 301 Semester III. Social Psychology: Part I (Credits = 3) 3 lectures per week; 45 lectures per Semester Objectives: 1. To impart knowledge of the basic concepts and modern trends in Social Psychology 2. To foster interest in Social Psychology as a field of study and research 3. To make the students aware of the applications of the various concepts in Social Psychology in the Indian context Semester III Unit 1: The Field of Social Psychology a) Social Psychology: what it is and what it does 3 b) Social Psychology: its cutting edge c) A brief look at...
Words: 6732 - Pages: 27
...Higher Education (SHEL) | | | No. of pages: | 27 | | | Word count: | 2491 | | | DECLARATION | I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. | ASSESSMENT SHEET | Student name: | | | | Course name: | | | | Subject name: | | | | Assessor/marker: | | | | COMMENTS | Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) | | /4 | | | Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification | | | /8 | | | How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed | | | /4 | | | Structure and presentation | | | /2 | | | Style, grammar and language | | | /2 | | | Total | | Less penalties | | GRAND TOTAL | /20 | General comments | | | | FOR MODERATOR’S USE ONLY | I agree with the assessor’s assessment I disagree with the assessor’s...
Words: 3672 - Pages: 15
...Trends and Issues in Victimology Trends and Issues in Victimology Edited by Natti Ronel, K. Jaishankar and Moshe Bensimon Trends and Issues in Victimology, Edited by Natti Ronel, K. Jaishankar and Moshe Bensimon This book first published 2008 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2008 by Natti Ronel, K. Jaishankar and Moshe Bensimon and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-0069-4, ISBN (13): 978-1-4438-0069-3 TO THE VICTIMS OF TERRORISM AND VIOLENCE. LET US PRAY THAT EXPANDING THE RIGHT KNOWLEDGE INTO THE RIGHT HANDS WILL CONTRIBUTE TO THE ATTENUATION OF HUMAN EVIL AND CONSEQUENT SUFFERING. TABLE OF CONTENTS Foreword ..................................................................................................... x Gerd F. Kirchhoff Editors’ Introduction ................................................................................... 1 Between perception and victimization: Trends and issues in victimology Natti Ronel, K. Jaishankar & Moshe Bensimon Part I: Justice for victims Chapter One.....................
Words: 7513 - Pages: 31
...International Journal of Business and Social Science Vol. 4 No. 8 [Special Issue – July 2013] Outsourcing: A Review of Trends, Winners & Losers and Future Directions Zafar Iqbal Lecturer Faculty of Administrative Sciences Kotli University of Azad Jammu and Kashmir MSc. University of Bedforshire, UK. Aasim Munir Dad PhD. Scholar The School of Business & Management University of Gloucestershire Cheltenham, GL50 2RH. Abstract The primary objective of this paper is to analyse the outsourcing trends in last one decade and to forecast the future on the basis of past studies. In this paper concepts and trends about outsourcing has been discussed on the basis of past studies. An extensive amount of literature review has been done to obtain the objective. This paper demonstrates the previous literature and findings. Outsourcing has become inevitable and virtually many of the multinationals are outsourcing to utilise scarce in-house resources. In this research it is being observed that owners of the companies are the prime winners in outsourcing and off shoring situation. Further, a detailed review of literature indicates that along with many other motives cost factor cause major influence in outsourcing decisions. There is an ultimate outcry over the jobs going overseas from industrialized nations such as United States, the UK and the western World. However, the net economic gains for these countries are growing, and outsourcing to an offshore destination will...
Words: 11277 - Pages: 46
...marketing educators are facing big challenges as well as great opportunities. In order to help the educators keep up with the pace of the change, researches about the postgraduate marketing students have been conducted. According to Liu (2010), the article - “The changing body of students - A study of the motives, expectations and preparedness of postgraduate marketing students” aims at finding out the possible implications for the educators by evaluating the motives, expectations and preparedness of the postgraduate marketing students in UK, and through this, the marketing educators could design their programme better. This paper will try to analyse the article and give a critical review for it. Even facing with the challenges from counterparts such as American universities and Asian domestic universities (Liu, 2010), the trend is that numbers of the postgraduate students in UK including those, who major in marketing, have still increased dramatically. More students choose to take a postgraduate programme in UK, particularly on taught programme (Liu, 2010). Taylor (2002) states that comparing with undergraduates, numbers of postgraduates increase more rapidly. The structure of postgraduate students in UK is changing as well, while the numbers of students maintain the growth. An apparent feature is that local British postgraduate students on a taught programme are only in the minority (Universities UK, 2009). It means that large numbers of international...
Words: 1146 - Pages: 5
...– The purpose of this paper is to explore the factors influencing entrepreneurial intensity. More specifically the study addresses the following objectives: propose a way to measure entrepreneurial intensity within the community context in order to determine entrepreneurial activity over a period of ten years, detect the factors influencing the entrepreneurial intensity, and finally locate Kibbutz communities on the entrepreneurial grid. Design/methodology/approach – Kibbutz communities are the level of analysis. Using a comprehensive questionnaire, a sample of 60 Kibbutzim – constituting 22 percent of the population of Kibbutz communities in Israel – was investigated over a period of ten years. The same questionnaire was administered to the same sample Kibbutzim (Kibbutzim is the plural of Kibbutz) in 1994, 1997 and 2004. Collected data include number and types of enterprises, economic strength, organizational size and age, and features of organizational structure and culture. Findings – Quantitative data analysis revealed a significant increase of entrepreneurial activity of Kibbutz communities in terms of frequency, degree and intensity of entrepreneurship. Organizational size and age have an impact on entrepreneurial intensity as well as the existence of an “entrepreneurial vehicle.” On the entrepreneurial grid Kibbutzim are moving from the incremental/periodic cluster towards the dynamic cluster, but few meaningful breakthroughs can be observed. Research limitations/implications...
Words: 6120 - Pages: 25
...Running Head: ASSIGNMENT HR Policies and Practices [Name of Writer] [Name of Institution] HR Policies and Practices Introduction Managers in the twenty-first century are being challenged to operate in a complex, interdependent, and dynamic global environment. Due to globalization, the international dimension of management has become a major challenge to countries, institutions and people. International management is becoming more important within the academic setting. International management is a process of developing strategies, designing and operating systems, and working with people around the world to ensure sustained competitive advantage. This essay identifies the challenges of operating in different national cultures for international managers by using Hofstede’s theory. In addition, the essay explains international skills and knowledge’s required by managers to be successful in different countries (Brewster 2001 .Pp. 99-119). Discussion Human resource management is in the selection of policy and techniques related to human resource management agency (Adler 1997 pp.39-59). Taken together, these techniques and preferences are messages to employees, managers and interested persons abroad about the value of the agency placed on human resources (Mathis 2000 Pp. 66-76). Unfortunately, international managers have had to adopt sensible policies in the field of organization for fixing the responsibility and cost control. First, employers...
Words: 1503 - Pages: 7
...globalDeveloping the Global Leader of Tomorrow SPONSORED BY Developing the global leader of tomorrow Contents I Overview of research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 I Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 I Chapter 1 Trends in the external environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 I Chapter 2 The organisational response . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 I Chapter 3 Implications for knowledge and skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 I Chapter 4 The performance gap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 I Chapter 5 Sourcing and developing knowledge and skills . . . . . . . . . . . . . . . . . . . . 20 I Next steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 I Case examples Unilever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 IBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Novo Nordisk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 BG Group . . . . . . . . ...
Words: 14482 - Pages: 58
...Journal of Emerging Trends in Educational Research and Policy Studies (JETERAPS) 4(1): 64-73 Journal of Emerging Trends in Educational2013 (ISSN: 2141-6990) © Scholarlink Research Institute Journals, Research and Policy Studies (JETERAPS) 4(1):64-73 (ISSN:2141-6990) jeteraps.scholarlinkresearch.org The Role of Student-Related Factors in the Performance of Biology Subject in Secondary Schools in Eldoret Municipality, Kenya Wabuke Joy Mukhwana Chepkoilel University College, Department of Science Education, P. O. Box 1125-30100, Eldoret, Kenya. ___________________________________________________________________________ Abstract This paper focuses on the student-related factors that influence performance of students in Biology in Kenya Certificate of Secondary Education in Eldoret municipality. The study was conducted through an ex-post facto design. A total of ten secondary schools were sampled. Target respondents were Form Three students and teachers of Biology (those teaching Form Three) within the municipality. The study sample (which was made up of 225 respondents; 200 students and 25 teachers) was obtained using stratified sampling. Simple random sampling was then used to choose the streams and particular students who participated in the study. Purposive sampling was used to obtain only the students who study Biology. The data was collected using questionnaires, observations and interviews and analysed using statistical package for social science (SPSS) computer programme...
Words: 7725 - Pages: 31
...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol.4, No.21, 2014 www.iiste.org Impact of Social Media on Organizational Culture: Evidence from Pakistan Muhammad Arslan (Corresponding Author) M.Phil,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: MuhammadArslan73@gmail.com Rashid Zaman M.Phil Scholar,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: Rashidzamantanoli@gmail.com Abstract This paper investigates the impact of social Media on Organizational culture. The approach used in this paper was to give the application and significance of development of Social media for organizations. With an introduction to social media, organizational culture is focused by studying communication, business focus, workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect responses from employees working at different organizations through e-mail and various social media tools. The main result of the research is the validation of the research framework of employees operating in the SME’s of Pakistan. It has been found that organizational culture is considerably affected by development and application of social media for business related activities in organizations. Keywords: Socail Media, Pakistan, organizational culture 1. Introduction The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well...
Words: 3802 - Pages: 16
...International Journal of Financial Research Vol. 3, No. 3; July 2012 The Strategic Transformation of Automobile Industry in China Som Techakanjanakit School of Management, Wuhan University of Technology 122 Luoshi Road, Hongshan District, Wuhan 430070, Hubei, China Tel: 86-186-7239-9237 E-mail: som7125@hotmail.com Meifang Huang (Corresponding author) School of Economics, Wuhan University of Technology 122 Luoshi Road, Hongshan District, Wuhan 430070, Hubei, China Tel: 86-186-7239-9537 Received: May 28, 2012 doi:10.5430/ijfr.v3n3p8 Abstract In the past few years, the global automobile industry is developing difficultly because of the influence from the financial crisis. In contrast, China's automobile production and sales are still having a blowout type growth, and jumped into the world's largest automobile production and sales market. At the same time, Chinese automobile companies continue to deepen and join with international brand cooperation; independent research and development of the independent brand production, and their technical also get greatly strengthened. Similarly, in the tide of industrial upgrading and international acquisitions, strategic transformation era of Chinese automobile industry has gradually started. This paper based on the world economic crisis brought both challenge and opportunity to the automobile industry in China, comprehensively analysis China's automobile industry development present situation and development trend in the transformation era...
Words: 5828 - Pages: 24
