...a set of functional, emotional and rational associations and benefits which have occupied target market’s mind. Associations are nothing but the images and symbols associated with the brand or brand benefits, such as, The Nike Swoosh, The Nokia sound, etc. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brands is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. Brands with strong equity have many competitive advantages. * It provides high consumer awareness. For example, it is said “Vodka”, “Absolute” brand comes immediately in people’s mind. * It has strong brand loyalty. * It helps when introducing new products. * It provides less susceptible to price competition. Strategic brand management involves the design and implementation of marketing programs and activities to build, measure and manage brand equity. The Building, Leveraging, Identifying, and Protecting Brands (BLIP) process is a...
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...The Third Party Doctrine: An Unreasonable Method for Determining Unreasonable Fourth Amendment Searches in an Ever Advancing Technological World The Fourth Amendment provides, “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.” Viewed through the specific lens of criminal procedure, there is a long list of jurisprudence that sought to determine the most efficient manner to balance two very important, but competing, interests: the public’s interest in preserving its privacy rights and expectations, and the government’s interest in its ability to investigate and subsequently prosecute criminals. However, the methods and rules previously established have yet to be fully tested in our ever-evolving world of technological advances. This raises the question of whether certain well-established rules, specifically the Third-Party Doctrine, are ill-suited to address modern issues. As it has been applied since 1979, and in the absence of reevaluation, the Third-Party Doctrine is likely to impede, severely, on the privacies guaranteed by the Fourth Amendment. In order to fully understand the gravity of this predicament, the evolution of Fourth Amendment analysis must also be understood. In 1949, the Court...
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...Could it be that the United States Government is covering up the existence of aliens? It is believed that the United states Government was covering up information pertaining to UFO sightings in Roswell, Mexico. The Government has sealed several documents discussing both incidents. Melanie Eversley from USA today states “Documents regarding the alleged landing of beings from outer space are locked up at the CIA’s headquarters in Langley, Virginia.” Witnesses have been interrogated and threatened to not speak on what they’ve seen or heard (Blake,34). It all began In July of 1947, something strange happened, a large unidentified flying object was spotted in the sky and crashed in the vast desert of Roswell. A rancher named William Brazel found metallic sticks held together with tape, chunks of plastic and foil reflectors, and scraps of a heavy, glossy, paper-like material. Immediately Brazel called the local sheriff department and spoke with sheriff George Wilcox and stated that he might have recovered the remains of a flying saucer. Wilcox, according to various sources, contacted military authorities at the Roswell Army Air Field, where official Major Jesse Marcel was sent to investigate. After the findings were examined officials were sent to take aways the remaining’s of the crash. This sighting caused chaos in the town of Roswell. There were many eye witness reports of alien like creatures that were next to the destroyed craft. Witnesses who saw the crash site, before confronted...
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...Many people who were opposed to the Disney’s America theme park were not thinking long term. I believe that they did not realize how much and how quickly times can change. More and smaller country towns are becoming populated. The same reason that small towns located outside the D.C. metro area are becoming extinct. Areas like Haymarket Virginia, which barely used to be a blip on the radar is now a community that holds over 100,000 new residential homes .The group of environmentalist that were so adamant to get rid of Disney, a company that only wanted to commemorate the History of the United States, now has to deal with new and pricier residential homes. I think that as a manger, of any company, I would have tried to let residents of Haymarket and surrounding communities know the long term effects of this business venture. Things like, if Disney Corporation does not build here someone else will and not only will they build but that site will not recognize the legacy of American history. Looking back at all this, I think that either way, Virginia and Disney are better off. For reasons like, no matter what traffic in Northern Virginia is and will always be there. I don’t think that Americans are completely ready to have a park that is dedicated to the hardships of its people. For Disney, with having over 17 million people who visited the Magic Kingdom in Florida in 2007 not being in Virginia keeps the doors open to Disneyland and Disneyworld open to new adventures while still...
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...Throughout the history of the United States, the regulation and collection of taxes has been one of the most controversial and debated topics in the accounting world. Although taxes serve countless purposes, ranging from paying for services to reducing the national deficit, they play the basic role in providing the government with the funding necessary to grow. On the other hand though, the individuals and business that pay these taxes also rely heavily on maintaining their own funds in order to function and survive. It is this constant necessity for capital that gives way to much of the debate within tax accounting. In the United States, citizens and taxable businesses have an obligation to pay taxes to the government’s tax collecting body, the Internal Revenue Service. The IRS functions as the implementing body for the U.S. tax laws found in the Internal Revenue Code. While the IRC serves as the main source of regulation for taxation, actual implementation is a very subjective issue and left open to multiple interpretations. Within the IRC, taxpayers are entitled to numerous deductions that, in essence, reduce their tax liability. The ability to reduce taxes creates an incentive to analyze the Code and utilize every method possible that will help save money. This practice, in turn, opens the door for tax avoidance and aggressive tax accounting. One of the most aggressive tax issues that the IRS faces is the usage of tax shelters. A tax shelter is an investment that utilizes...
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...Blip blap blop Apple Pie Filling Ingredients: 3-5 ml salt 750 ml apples (2 medium/large OR 3 small) 80 ml sugar 15 ml cornstarch 135 ml cold water 5 ml lemon juice 15 ml margarine 1-2 ml cinnamon Method: 1. Fill a medium bowl half full with cold or ice water. Dissolve 3-5 ml salt in the water. 2. Peel apples and cut into quarters. Remove cores. Keep salt in water until apples are finished to prevent browning. 3. In a separate bowl, stir together sugar and cornstarch. Stir in 125 ml cold water and lemon juice. Stir until well combined. 4. Rinse the salt water from apple quarters and slice fairly thin into a large saucepan. Add all of the sugar/ cornstarch mixture to the apples in the saucepan, making sure to scrape the bowl clean with a rubber spatula. 5. Bring just to a boil over high heat. Reduce heat and simmer gently for 2-3 min until liquid thickens and apple slices are fork tender. 6. Place in foil lined pans. Dot with margarine, sprinkle with cinnamon. 7. Wrap. Package must be air tight with no rips or tears to avoid drying out. Freeze. Pie Time: 1. Unwrap filling and set into pastry lined pan. 2. Sprinkle with more spice if desired. 3. Put on top crust – seal edges with water and finish with a decorative edge. (Fluting: fork/spoon impressions). Cut vents in top. 4. Bake at 400° F (200° C) for 40-50 min. If crust edges begin to overbrown, cover them carefully with foil. Enjoy!!! Baguette Sticks (makes 4...
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...As I’m sure the board is aware, things have not started off well for the company. Quarter after quarter we found ourselves tens of thousands of dollars in debt. Quarter after quarter we found ourselves ranked dead last in the market. Quarter after quarter we saw sales just barely increasing. However, all of that is about to change. Bookbagsme is finally starting to make strides in the right direction. Before we get into specifics, we should first take a look at the competition in the market. Our current competitors include: Backpacks on th, KEB, Mohawk Inc, KevGear, & Troy Taylor. Initially, we most likely weren’t even a blip on any of these companies’ radars, but things have changed. In terms of personal improvement, Bookbagsme has made amazing...
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...Connilynn Cossette became a blip on my radar last March when, through social media, I became aware of her aspirations to publish a novel based upon the Exodus. As a voracious reader of biblical fiction, I've been following the progress of Counted With the Stars with Stars with uncontainable enthusiasm. It's not often that this sub-genre of historical fiction welcomes a fresh perspective. Connilyn brings fresh perspective and so much more in her debut novel Counted With the Stars. A strong point of this novel is it's characters and their development. The narrative is delivered through the first person point of view of Kiya. Ripped from a life of luxury, Kiya despairs over the loss of her family as well as the hardships she must endure in servitude...
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...Harlem study cited by William Labov (Labov, Can reading failure be reversed pg. 40, laay ) contrasts two groups of students: one group that is not affiliated with street culture and one group that is. The findings are startling. AA students that did not associate with “street” groups on average read two grade-levels below students. This figure is alarming but nonetheless, two grade-levels can be remediated with the right intervention. However, the group that associated with “street” groups persisted to stall at an average plateau of a 4.9 grade reading level. A plateau indicates a systemic failure to address the underlying issue of instruction. The times have changed but the fact that AA and ELL youth are not being served has remained constant. One would (like to) believe that non-responsive students are wholly neglected, however, often times it is not a negligence in intervention, but a lack of appropriate reading curriculum/tools that creates the dire situation that underperforming students are in. AA and ELL students pose an educational challenge because they already possess language structures that vary from standard academic English in grammar, phonics, and cultural experience. The Ann Arbor decision reaffirms that although different, African American Vernacular (AAVE), is not mangled or fragmented Standard Academic English (SAE). According to Judge Joiner who presided over the Ann Arbor case AAVE is a “distinct linguistic system but that it is not a foreign language.” Furthermore...
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...oxygen 8-10 times a minute, attach the defibrillator, and immediately start CPR. I stared intently into the faces of my advisors who were putting an incredible amount of effort into bringing this man back to life.When we reached the hospital, the patient was officially declared dead. The entire ambulance crew looked at each other, stared at the ground, and silently boarded the ambulance for a long ride back to base. I volunteer for emergency medical services because I have the opportunity to learn discipline and lead others. It is crucial to follow the correct protocols, as well as work as a team in order to be successful. While on the field, I used to look at everything from an objective standpoint. Bleeding? Put a gauze around it. Shattered bone? Put a splint around it and stabilize the areas above and below the joint. Like bleeding wounds and broken bones, I viewed death as a physical state of being. Death...
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...I SWOTt Form Name of Organization____State Farm___________________ |Strengths |Opportunities | |Organization is well known for their advertising efforts. including |Their ability to draw new customers and do successfully in order to | |strong distribution network and financial strength rankings; |increase their profits , including leverage strong brand name, expense| | |management and growing small business insurance | | | | |Weaknesses |Threats and Trends | |The company is known for their expensive prices that seem drastic in |Competitors are getting smart and learning the trends of the | |comparison to other organizations including declining net worth and |organization including increasing rates affect new business and new | |underwriting losses; |laws and regulations. | | | ...
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...“Blip-plops”- oddly enough, that was my word for flip-flops back when I had trouble speaking. Stranger still was the fact that my parents actually understood what I was saying. Not to mention I was not born as a single child but as a twin. My brother Ryan as you will come to know throughout the story is two minutes older than me. Studies show that twins are more likely to have a speech and language delay than a single child. Males usually having a greater delay than females, for it is true to our story. Here is the obstacle that I have experienced and now have overcome. My parents put my brother and me into speech therapy at age four as recommended by the preschool at which I had attended. The preschool told my parents that we qualified for speech therapy and thought it would be best for...
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...music easy and convenient. To do that, the company built a groundbreaking business model that combined hardware, software, and service. This approach worked like Gillette’s famous blades-and-razor model in reverse: Apple essentially gave away the “blades” (low-margin iTunes music) to lock in purchase of the “razor” (the high-margin iPod). That model defined value in a new way and provided game-changing convenience to the consumer. Business model innovations have reshaped entire industries and redistributed billions of dollars of value. Retail discounters such as Wal-Mart and Target, which entered the market with pioneering business models, now account for 75% of the total valuation of the retail sector. Low-cost U.S. airlines grew from a blip on the radar screen to 55% of the market value of all carriers....
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...the best choice, and don’t let love cover their best judgment. Max, the main character and leader of the “flock,” a group of 5 other teenage avian-human hybrids, struggles the most with these concepts. From escaping and running from their enemies the Erasers, the flock have come to a safe place where Erasers have not wanted to banter them but instead find a time to take them out one by one with clones of the flock. The flock is smaller and are more agile mutants compared to the Erasers. When they fight the Erasers on an almost weekly basis, they use their insidious movements to catch their enemies off guard. “You...are...a...fridge...with wings,' Fang ground out, punching an Eraser hard with every word....
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...rupee. It is important to understand how to schedule the advertisements for a brand or product. Some of the key factors that influence the scheduling pattern for a brand are as below. Marketing Objective The scheduling of an advertisement for a brand is most heavily influenced by what exactly is the marketing objective. For example, a brand launch (on its first year), the objective is to increase the awareness than to increase sales. So, the advertisement scheduling will be tuned towards increasing reach. For example, a typical target could be to reach 75% of the max TG through the vehicle. Similarly, if the objective is to increase sales through some consumer promotions, then the scheduling has to be planned in synch with the promotion time. TG Viewership The scheduling strategy of when to advertise your product also gets impacted majorly by the target group (TG) you’re targeting and their viewership habits. For example, if your target group is male 25-40 years, then you may push more advertising on the weekends as the male viewership increases across specific channels on the weekend. So, a good understanding of how the...
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