...Malayan region (Mukherjee, 1997). Mango is now recognized as one of the choicest fruits in the world market for its excellent flavour, attractive color and delicious taste. It has medium calorific and high nutritional values. Carbohydrate content in ripe mango pulp is 16.9% (Salunkhe and Desai, 1984). Besides, mango contains appreciable quantity of provitamin A, vitamin C and soluble sugar (Samad et al., 1975). The unripe fruits contain nearly 50% more vitamin C than the ripe ones and in mineral content, mango holds an average position among fruits and in containing iron, unripe mango is the first and ripe fruit, about the 16th position among all major fruits (Hossain, 1989). The fruit has really of immense value in respect of money and prosperity. In Bangladesh it is called as “King of the fruit”. Due to certain limitations of soil and climate conditions, the mango grows better in some selective areas of Bangladesh. The leading mango growing districts are Nawabgonj, Rajshahi, Rangpur, Dinajpur and Kushtia. It is grown over wide geographical areas particularly in India, Pakistan, Brazil, Mexico, the Philippines, Malayasia, Indonesia, Thailand, Burma and Srilanka. It has gained popularity in Egypt, South – East Africa, Hawaii and Northwest Australia. Producing 9.64 million tons of fruits from an area of 1.17 million hectare, India is the single largest producer of mangoes with approximately 66% of the world mango production (Jacobi et al., 2001). Mango ranks third among the tropical...
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...survival in this highly competitive industry. This strategy has enabled them to successfully withstand the challenge to remain competitive with the leading edge technologies as well as products and maintain a remarkable market share of 63%. In comparison its major competitor Polar occupies a 24% share of the market followed by Savoy with a 10%, Kwality 2% and others 1% of the market share. Hence, from here conclusion can be drawn that Igloo commits in providing value added products, demonstrating the business’s commitment to use resources optimally. 1.2 OBJECTIVES: 1. To give an insight to the company and the product line. 2. To analysis the marketing strategies for Igloo and assess its target consumers and competitors. 3. To provide an introduction of the strategic aspects of marketing with particular reference to the analysis of marketing mix. 4. To analyze the techniques of segmentation, targeting and positioning of products. 5. To analyze the distribution channels and the role of intermediaries in the distribution network....
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...Corn Integrated Pest Management Integrated Pest Management (IPM) is a holistic approach to monitoring pest lifecycles and prevalence in farmer’s fields to determine the best pest control methods to protect crop yield potential in the current and following growing seasons. IPM is a continuum of pest management evaluations, decisions, and controls that encompass pest lifecycles and prevalence, agronomic practices such as crop rotation, seed selection, soil management, and timely use of pesticides to minimize pest damage and protect environmental resources. Red Root Rot a Late Season Disease of Corn * Roots and basal stalk tissue infected with red root rot characteristically have reddish-pink, rotted roots. * Stalks are weakened and susceptible to lodging. * Premature plant death is common and can occur quickly and yield losses can be as high as 15-20%. * Genetic resistance to red root rot is uncommon and breeding for disease resistance is difficult. Management Management options are limited. Crop rotation with a non-host such as soybean can provide some control.1 Genetic resistance has been difficult to incorporate into corn products, although the rate of disease development varies greatly between corn products. Research on inheritance of disease resistance indicates that it is a polygenic trait with additive gene action, which has complicated breeding efforts.1 Environmental stress during the season may contribute to disease infection and severity...
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...Limited: ............................................................................. 6 II. CitroPak Limited ............................................................................................... 8 III. Nestlé Pakistan Ltd ......................................................................................... 10 4. Literature Review .................................................................................................. 12 5. Industry ................................................................................................................. 22 I. Overview ............................................................................................................. 22 II. Pest Analysis of the Fruit Juice Industry...
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...regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. 1.1Title: “The project focuses on the integrated marketing strategy behind AMUL with the longest running ad-campaign.” 1.2Organization: “Amul ,...
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...RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group...
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...Consumer Behavior towards Ice creams: A perspective on Kwality Walls Contents 1. History of Ice creams 3 2. Stages of Consumption 3 3. Market Analysis 4 3.1. Ice cream industry in India 4 3.2. Challenges 6 3.3. Future growth prospects 6 4. Attitudinal factors: Ice creams 7 5. Company background 8 6. Short-term and Long-term Memory factors in Ice cream 10 7. Maslow’s Hierarchy 10 8. Competitors 11 9. Recent Developments in Ice cream industry 12 9.1. Effect on Kwality Walls 13 10. References 14 1. History of Ice creams Ice cream's origins are known to reach back as far as the second century B.C., although no specific date of origin or inventor has been undisputedly credited with its discovery. We know that Alexander the Great enjoyed snow and ice flavoured with honey and nectar. Biblical references also show that King Solomon was fond of iced drinks during harvesting. During the Roman Empire, Nero Claudius Caesar (A.D. 54-86) frequently sent runners into the mountains for snow, which was then flavoured with fruits and juices. Over a thousand years later, Marco Polo returned to Italy from the Far East with a recipe that closely resembled what is now called sherbet. Historians estimate that this recipe evolved into ice cream sometime in the 16th century. England seems to have discovered ice cream at the same time, or perhaps even earlier than the Italians. "Cream Ice," as it was called, appeared regularly at the table of...
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...Second Pages PART 02 Concept and Analytical Tools 53 hou27541_ch03.indd 53 9/20/2010 10:10:11 AM hou27541_ch03.indd 54 9/20/2010 10:10:11 AM Second Pages CHAPTER 03 Analysing a Company’s External Environment Crafting and Executing Strategy: Creating Sustainable High Performance in South African Businesses Part 1: Scope and Dynamics of Strategy Part 3: Part 2: Concepts and Analytical Tools Crafting a Strategy to Create Sustainable High Performance Part 4: Executing and Aligning the Strategy What Is Strategy? Integration and Strategic Alignment The Managerial Process of Strategy Development and Implementation Concepts and Tools for Evaluating a Company’s External and Internal Environment Tailoring Strategy to Various Company Situations Organizational Performance Management Managerial Keys to Successfully Executing and Aligning the Chosen Strategy Chapter 1 Chapter 2 Chapters 3&4 Chapters 5&6 Chapter 7 Chapters 8, 9, & 10 Single Business Companies Line-of-Sight Multi-Business or Diversified Companies High Performance Organization 55 hou27541_ch03.indd 55 9/20/2010 10:10:12 AM Second Pages 56 Chapter 03 Analysing a Company’s External Environment 3.1 Introduction S outh African managers are not prepared either to steer their companies in a different direction or to alter the company strategy until they...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...A STUDY ON THE TUGAK FESTIVAL (FARM FROG EXOTIC DISH) OF PAMPANGA. A BASIS FOR ADVERTISING CAMPAIGN ------- A Thesis presented to the College of Humanities, Arts and Social Sciences Department of Mass Communication Pamantasan ng Lungsod ng Maynila ------- In partial fulfillment of the requirements for the degree Bachelor in Mass Communication ------- By: Vanessa Alac Renee Mae Bonifacio Eva Mhe Guzmana Aira Henson Melody Grace Christine Osorio Chapter 1 INTRODUCTION This chapter is an overview of the study on the history of the culinary tourism of Pampanga, how it was coined as the Culinary Capital of the Philippines and the different festivals they are celebrating every year. This includes the background of the study, statement of the problem, significance of the stud and scope and limitations of the study. Background of the Study Pampanga is a province of the Philippines located in Central Luzon or Region 3. City of San Fernando is the capital which surrounded by the provinces of Bataan and Zambales, Tarlac, Nueva Ecija and Bulacan. Pampanga is called as the Culinary Capital of the Philippines because the province is blessed which great cooks which are trained by the Spaniards during the colonial period. These great cooks pass their culinary expertise from generation to generation. Pampanga is very much known for its first-rate cuisines and delicacies according to culinary experts that’s why it was tagged as the Culinary...
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...Bicol University College of Social Sciences and Philosophy Daraga, Albay Philippines: It’s Cultural Elements Prepared by: Christian M. Baleta Lyka A. Madrid Jhomarisse Mijares AB English 4-A A. Introduction Official Flag Comprehensive Maps (Philippines at Day, Night and Political maps) FACT FILE ABOUT THE PHILIPPINES | OFFICIAL NAME | Republic of the Philippines | FORM OF GOVERNMENT | Republic with two legislative bodies (Senate and House of Representatives) | CAPITAL | Manila | AREA | 300, 000 sq.km (115, 830 sq.miles) | TIME ZONE | GMT + 8 hours | POPULATION | 92,681,453 (2008 estimate) | POPULATION DENSITY | 264.5 per sq.km (685 per sq.mile) | LIFE EXPECTANCY | 70.8 years (2008 estimate) | OFFICIAL LANGUAGES | Filipino, English | OTHER LANGUAGES | About 87 indigenous languages | LITERACY RATE | Total 96.3 percent (2005 estimate) Female 96.2 percent (2005 estimate)Male 96.3 percent (2005 estimate) | RELIGIONS | Roman Catholic (83%), Protestant (9%), Muslim (3%), Buddhist and Other (3%) | ETHNIC GROUPS | Malay (95.5%), Chinese (1.5%), Other (3%) | CURRENCY | Philippine Peso | ECONOMY | Services (48%), Agriculture (42%), Industry (10%) | GNP Per Capita | US$1,050 | GROSS DOMESTIC PRODUCT (GDP in U.S.$) | $117.6 billion (2006) | CLIMATE | Tropical with wet season June to November | HIGHEST POINT | Mount Apo (2, 954 m, 9, 692 feet) | LARGEST CITIES (BY POPULATION) | Quezon City 2,390,688 (2005 estimate)...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...2014 Cost Reduction in Logistics Operations Vijay Ramamoorthy Roll No: 173 PGDM, Batch 19 A Project Report on “COST REDUCTION IN LOGISTICS OPERATIONS” A Project Report submitted in partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) Submitted by: Vijay Ramamoorthy PGDM, Roll No. 173, 19th Batch (2013-2015) Submitted on 01st July, 2014 Under the guidance of Mr. P. Meenakshi Sundaram Project guide (Deputy Manager, Logistics, CavinKare) XIME Xavier Institute of Management & Entrepreneurship Electronics City-Phase II, Bangalore-560100 Summer Internship Report 1|Page ACKNOWLEDGEMENT The 8 weeks of internship at CavinKare has been an enriching experience in terms of learning and application of theory into practice. The real time experience that I have received is something which cannot be emulated in a class room scenario and will be highly helpful for my professional growth. It has been a fruitful, exciting and value-adding exercise for me. It bears the imprint of many people, and I wish to express my sincere gratitude towards all those who made it possible. First, I would like to express my earnest appreciation and gratitude towards our President, Professor J. Philip, President, XIME for conceptualizing the summer training program. I would like to thank our Senior Dean, Mr. S.D.Tyagaraj for implementing the concept of summer training program. I am grateful to Mr. John Ben, my project guide, for guiding...
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