A Business Marketing Plan: Hunger Solution & Training Company
MKT 500-Marketing Management
John Garven
Strayer University, Lower Bucks County
Dr. Tony Muscia
I n s t r u c t o r
September 6, 2012

Contents
Introduction------------------------------------------------------------------------------------------ 3
Market Segmentation and Product Positioning #1--------------------------------------------- 5
Marketing Product # 2----------------------------------------------------------------------------- 10
Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12
IMC and Customer Satisfaction # 4---------------------------------------------------------------16
Conclusion

Introduction
This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment, most of the domestic farmers and others who were engaged in other businesses for survivals are unable to afford two or three sumptuous meals a day, leaving them and their children poor and hungry. Hunger Solution & Training Company is a not-for-profit Cassava-Powder Production Company founded on January 13, 2012. The Company produces cassava powder, a food that is widely