...Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts D) product ideas E) test products Answer: B Diff: 1 Page Ref: 258 Skill: Concept Objective: 9-1 3) Which of the following is NOT a potential reason for a new product to fail? A) an underestimated market size B) a poorly designed product C) an incorrectly positioned product D) higher than anticipated costs of product development E) ineffective advertising Answer: A Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 4) Which of the following is NOT a challenge presented by the product life cycle that a firm must face? A) All products eventually decline. B) Changing tastes, technologies, and competition affect the marketing of the product as it passes through lifecycle stages. C) A firm must be good at developing new products to replace aging ones. D) A firm must be good at adapting its marketing strategies. E) It is difficult to plot the stages as...
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...he is a strong proponent of Pauline principals. Summary Part One In The Complete Green Letters, Mile Stanford divides the book into five parts. These individual parts encompass several sub-topics for each part. The parts are actually titles of books that Stanford has written previously. Part one which is based on The Green Letters: Principals of Spiritual Growth discusses what is needed for spiritual growth. There are eighteen topics that assist in explaining this process. Faith, which is what is needed to establish any relationship with the Father is backed by the scriptures. Stanford states “Faith standing on the facts of the Word of God substantiates and gives evidence of things not seen”. Time which emphasis that time coupled with life experiences help to shape our spirituality gradually. Acceptance, we are accepted into the family of God is through Christ only. We should depend solely on Him for the believer can do nothing. Stanford states “God’s basis must be our basis for acceptance. There is none other”. It is the duty of man to search the scriptures for God’s purpose for our lives....
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...Pfeiffer Extension FAQs 1. Is Greek life only part of the collegiate experience? Membership in a Greek-letter organization is for a lifetime. The experience provides opportunities for friendship and connections as well as personal and professional growth. Even after graduation, many alumni continue to be involved by joining local alumni associations and/or volunteering for their inter/national organizations. 2. What are the benefits of joining a Greek-letter organization? Membership in a Greek-letter organization provides a number of different opportunities, including the ability to connect and share common interests, develop leadership skills, gain academic support, and serve others and the community. First and foremost, organizations...
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...Chapter five begins with Reuven describing the ride home from the hospital and as the chapter continues, he is extremely reflective of his life in the past and this new found perspective that Reuven has acquired since the baseball incident. The author uses this chapter to elaborate on the parts of Reuven’s life which have gone untouched thus far in Book One. Although this chapter serves as a buffer between the hospital and Reuven’s home, it also offers many crucial insights to the developing plot of the rest of the novel. In addition to this purpose, the chapter shows that Reuven is starting to think more about Danny through this new, insightful perspective. Chaim Potok chose to include chapter five into his novel, The Chosen, to reinstate...
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...society and the individual, the course intends to enable students in developing abilities needed for meeting the challenges and needs of the real world effectively. Along with it, students would also be encouraged to build a relationship with oneself, requisite for self discovery. To this end, the course emphasizes on building the conceptual foundations and acquiring psychological skills through classroom teaching/learning consisting of reflective as well as creative engagement in exercises, projects and hands on experiences. The teaching-learning of the programme would be organized through lectures, group discussions, experiential exercises, group projects, presentations, workshops and seminars. Students would be encouraged to connect to real life issues and participate in the programs and practices in the different social context. To this end practicum is incorporated as an important component in most of the papers with hands on training in the use of various research methods such as: laboratory experiments, field experiments, observation, testing, survey, interview, case study. The programme has three components i.e. Discipline 1(DC1), Discipline 2 (DC2) and Application courses (AC). While in DC 1 practicum is a key component, AC follows a modular pattern where hands on training will be provided for developing psychological skills and their applications. Every semester, teaching will be spread over 16 weeks, including 2 weeks for review. Teaching of DC 1 and...
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...of Defense E. Film making 2. A professional organization for project management specialists is the A. PMI B. AMA C. MIS D. IPM E. PMBOK 3. Which of the following is not considered to be a characteristic of a project? A. An established objective B. A clear beginning and end C. Complex tasks D. Only for internal use E. Never been done before 4. Which of the following activities is not considered a project? A. Developing a new software program B. Designing a space station C. Preparing the site for the Olympic Games D. Production of automobile tires E. Developing a new advertising program 5. From among the following activities, which is the best example of a project? A. Processing insurance claims B. Producing automobiles C. Writing a term paper D. Completing a college degree E. All of these are good examples of projects 6. Which of the following constraints is not typically found in managing projects? A. Time B. People C. Cost D. Performance E. Both B and D are not typical constraints 7. Which of the following choices is not one of the stages of a project life cycle? A. Conceptualizing B. Defining C. Planning D. Executing E. Delivering 8. In which of the following stages are project objectives established, teams formed, and major responsibilities assigned? A. Conceptualizing B. Defining C. Planning D. Executing E. Delivering 9. In which of the following stages is a major portion of the physical and mental project work performed? A. Conceptualizing B. Defining C....
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...Global Financial Crisis and Protectionism Table of Contents Title Page Copyright Page Dedication PREFACE TO THE 10TH ANNIVERSARY EDITION Introduction Part I - THE PURPOSE OF LIFE Chapter 1 - THE RIGHT TO HAPPINESS Chapter 2 - THE SOURCES OF HAPPINESS Chapter 3 - TRAINING THE MIND FOR HAPPINESS Chapter 4 - RECLAIMING OUR INNATE STATE OF HAPPINESS Part II - HUMAN WARMTH AND COMPASSION Chapter 5 - A NEW MODEL FOR INTIMACY Chapter 6 - DEEPENING OUR CONNECTION TO OTHERS Chapter 7 - THE VALUE AND BENEFITS OF COMPASSION Part III - TRANSFORMING SUFFERING Chapter 8 - FACING SUFFERING Chapter 9 - SELF-CREATED SUFFERING Chapter 10 - SHIFTING PERSPECTIVE Chapter 11 - FINDING MEANING IN PAIN AND SUFFERING Part IV - OVERCOMING OBSTACLES Chapter 12 - BRINGING ABOUT CHANGE Chapter 13 - DEALING WITH ANGER AND HATRED Chapter 14 - DEALING WITH ANXIETY AND BUILDING SELF-ESTEEM Part V - CLOSING REFLECTIONS ON LIVING A SPIRITUAL LIFE Chapter 15 - BASIC SPIRITUAL VALUES Acknowledgements THE ART OF HAPPINESS BOOK SERIES ABOUT THE AUTHORS RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books...
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...Anatomy of the Sacred is the book I utilize in religion class; it has fifteen chapters that enlighten one on religion and what it entails. Here I will relate some of the chapters to what is going on in the world today. These chapters include but are not limited to sacred scripture and sacred symbols. Initially, on July 24, 2015 mprnews had a discussion with three faith leaders (Dr. Hamdi El-Sawaf, Lauren Morse-Wendt, and Rabbi Marcia Zimmerman) to round out religion week. According to MPRnews.org, “This week on the Friday Roundtable we're talking with three religious leaders for analysis about our series, ‘Religion in America.’” Chapter one titled “What is Religion” and chapter ten titled “Views of the Human Problem” can be tied with this...
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...The Boy In The Striped Pyjamas – Chapter Summaries Chapter 1: Bruno makes a discovery Being the first chapter, this introduces most of the main characters and introduces the complication (Bruno's family moving because his father got a new job). Bruno comes home one day to find that his things are being packed to move. He argues with his mother about it, and hears her arguing with his father. This chapter hints at when it is set with things like "we have to turn all the lights off at night now". Chapter 2: The New House Bruno arrives at the new house and is thoroughly disappointed by its size and remoteness. He argues with Mother some more. Lieutenant Kotler is introduced, but not named. Chapter 3: The Hopeless Case Bruno's relationship with Gretel is described in this chapter via an argument in his room. Bruno first sees the Striped Pyjama People in this chapter, although they aren't described properly until later on. Chapter 4: What They Saw Through The Window: Bruno and Gretel try to work out where they are, and who the Striped Pyjama People are. Gretel is disgusted by their appearance, but Bruno is intrigued. 'I'm going back to my room to arrange my dolls. The view is decidedly nicer from there' -Gretel, page 38 Chapter 5: Out Of Bounds At All Times With No Exceptions This chapter starts with Bruno recounting the departure from Berlin. Bruno, who hasn't seen his Father since arriving at 'Out-With,' decides to ask him why he took the family to such a horrible place...
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...------------------------------------------------- Principles of Marketing Sec- c Group name: “Blue” Multiple choice questions: From chapter 9 1. A firm can obtain new product through_______. a) Acquisition and New-product development. 2. The course of product sales and profit over its lifetime is____. a) Product life cycle (PLC) 3. Options to marketing while decline stage: a) Maintain the product. b) Harvest the product. c) Drop the product. d) All of above. (Ans) From chapter 10, 11 4. Cost based pricing is____. a) Product driven. (Ans) b) Customer driven. c) Produce revenue. 5. TATA Nano, an economical car with a base price of about Rs.100,000/= is the example of______. a) Good value pricing. (Ans). 6. Price with new or no temporary price discounts_____. a) Everyday low pricing. (EDLP) 7. Break even volume_____. a) Fixed costSelling price - Veriable cost 8. The pricing system with high initial prices to “skim” revenue layers from the market is______. a) Market skimming pricing. 9. Product bundle pricing__. a) Not increase the price. b) Low volume of sale. c) Promote the sales of production. (Ans) d) Might other price is high. From chapter 8, part-1: 10. The service or benefit the customer is really buying while purchasing any physical goods or services. a) Core benefit. 11. A major issue in product strategy is. a) Packaging. ...
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...Greek life is the fraternity and sorority community on campus. The terms "fraternity" and "sorority" describe groups of men and women who join together to offer fellowship, academic support, leadership training, participation in campus activities, service to the community and University, and preparation for future careers. They are referred to as Greek chapters because they are named according to the ancient Greek alphabet. Most chapters at Millersville are also affiliated with a national and international organization. Greek life has a strong and rich tradition at hundreds of colleges and universities across the United States and Canada, as well as here at Fullerton. It offers many opportunities to meet people, promote academic achievement, contribute to the community through service and philanthropy projects, and develop leadership skills. Most Fraternity and sorority members are involved in other organizations on campus and participate in leadership and developmental seminars on a local and national level. There are numerous leadership opportunities available within individual chapters and the many affiliated organizations. Greek life also serves as a springboard to campus-wide involvement. Sororities and fraternities recognize the need and concern throughout the year to raise money and donate time for their special philanthropies and service projects. Often the Greek community comes together to benefit worthwhile programs such as Camp Titan, as well as sponsoring...
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...Into The Wild Chapter One In the beginning of the chapter the reader observes a postcard. Analyze the effect this postcard is intended to have on the reader of the book. this postcard is intended to give the reader insight on how chris changed his name and changed from a middle class family to hitch hiking all the way to alaska. it shows that he doesn't want any contact with the outside world. It shows that Chris is thinking that he may not make it back. “proves fatal” (Krakauer,3) How does McCandless’s attitude about government parallel that of Thoreau’s. they both believe that the government is has now power over them. amd they don't answer to it. they both ignore the laws set by the government. “How I feed myself is none of the government’s...
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...Rees’ book, “Industrialization and the Transformation of American Life” the ways that America changed during the industrialization period are presented clearly and strongly. The book speaks about everything that happened in that time period from immigration to business corruption. Professor Rees really knew what he was talking about in this book and he gives good information for the reader to learn about. In the first chapter, Rees speaks about the many different types of industrialization in America at the time. The first one is of course steel seeing as that was the biggest part of the industrial movement during that time period. Steel was so popular then because it made new technology that people had never seen used. It made new railroads that were durable and went further. The main founder of steel was Andrew Carnegie. He was the one who invented steel and led the way for all of the other railroad companies to start advancing their rails and stretching them across America. “Steel mills are perhaps the quintessential example of late nineteenth century industrialization because of their importance to the American economy and because of their dependence upon mechanization.” This Statement backs up everything that was previously stated. This one sentence shows how steel was the number one material in that time. It also shows how important steel was to the advancement of everything else. The second chapter speaks about labor unions and their effects on the industry. It speaks...
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...Walden Summary In his first chapter, "Economy," Thoreau introduces his purpose in writing the book, saying he intends to answer questions people have asked about his reasons for living alone in a cabin in the woods near Walden Pond for two years. He explains that most people live their lives as if sleeping, blindly following the ways of their parents, and become trapped into these lives by owning property and slaving in jobs to maintain their way of life. In contrast, he sought to discover the true necessities of life and built a cabin, for the cost of $28. 12 _ near Walden Pond, where he lived for two years, beginning in the summer of 1845. Making a profit of $8.71 _ by selling the beans he grew and working occasionally at odd jobs, he found he was able to support himself with very little work and much time for contemplation of himself and nature. Thoreau, in the second chapter, "Where I Lived, and What I Lived For," talks about how he once considered buying the Hollowell farm for himself but the purchase fell through. Instead, he created a new existence for himself at Walden, where he found joy and fulfillment in nature, truly awakening in his mornings there, while most of society remains perpetually asleep, living mean lives when the possibility of a much better life is possible. The key to achieving such a life, he says, is simplicity. In the third chapter, "Reading," Thoreau describes how he derives enlightenment from reading Homer and other great writers, men who spoke...
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...in the year 1892. It contains thirteen (13) chapters all of which provide a deeper understanding and meaning of Christ and the way in which we can use the bible to get to know him on a much more intimate level. In order for an individual to properly accomplish anything in life inclusive of a meaningful relationship with another they must invite Christ in their lives, and since many of us have difficulties doing so, this small book written by Mrs. White provides us with a step by step tutorial so to speak on how to accomplish this. Chapter one is entitled “God’s love for man”. This chapter speaks about God’s undying love for us, despite the factor that we disobey him daily, he still protects us and cares for us. Many times people only look at the things that they ask God for and don’t receive or the bad things that are allowed to happen to them. Rarely ever do people genuinely take the time to think about the evil things that God is protecting them from that they cannot see, or how much care he puts into us. Without him we would have no life, we wouldn’t be able to eat or do any of the things that keep us alive. The only reason we are alive today and have the hope of salvation is because God sacrificed his son so that through him we might be saved. Therefore step one is to view the intensity of God’s immeasurable love for us in the light of Jesus’ life and death”. Chapter two is entitled “The sinner’s need of Christ”. This chapter goes into depth about how much each of us need...
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