...23-27 April 2007 CHARACTERIZING OF DESIGN FIRES FOR CLOTHING STORES EHAB ZALOK, AND GEORGE HADJISOPHOCLEOUS Department of Civil and Environmental Engineering Carleton University 1125 Colonel By Drive, Ottawa, Ontario K1S 5B6, Canada ABSTRACT This paper presents the work carried out at Carleton University to characterize design fires for clothing stores. The work includes a survey of clothing stores to determine fire load and type of combustibles and medium-scale testing of fuel packages designed to represent the fire loads and type of combustibles in these stores. The experiments are conducted in collaboration with the National Research Council of Canada (NRC)’s Fire Research Program using NRC’s full-scale facilities. Fourteen different clothing stores were surveyed and the data collected were analyzed to determine the total fire load (MJ) in each of the stores, the fire load density (MJ/m2), and the contribution of different combustible materials to the total fire load. The survey was conducted in 2003 in the Canadian cities of Ottawa and Gatineau. The analysis of the survey data indicated that three different fuel packages should be used to represent clothing stores. One package is used to represent clothing stores with small floor area, the second to represent stores with wood as the major combustible, and the third to represent stores with cloth as the major combustible. The results from the tests show that clothing stores that have wood as the main combustible have almost...
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...Rachel D'Amaral Business 101 Mr. Snyder November 30, 2014 Studying small business management has taught me several different business strategies and techniques to be successful in my business. In chapter eleven in the book discusses marketing this was an insightful chapter as I have not taken a marketing course yet in my study. Getting introduced to marketing helped me understand some of the processes of marketing that my business would use in the future. As a small business owner I would be responsible for all marketing activities distributing, pricing, and promoting of goods, services and ideas. Being a small business owner of a clothing boutique would also make me responsible for buying, selling, transporting, storing, grading, marketing research and risk taking. The first activity of buying, is knowing what to buy. I plan to target a clientele of young teenage girls to middle aged women. There are several market places I can shop at in different states, the closest to where I plan to set up shop in the lowcountry would be a market in Atlanta Georgia. This type of market is built around the business of small business owners with boutiques and is a whole sale warehouse if you will where store owners can go and hand select the merchandise they want to put in their stores. They often hold fashions show for the owners to view the upcoming seasonal trends and show owners what is projected to be trending in the future seasons. Once I have bought the merchandise the next...
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...Introduction Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in Malaysia will be on the streets in a small town in a matter days. The speed of our telecommunication system has increased young customers' expectations and demands for products that represent their own cultural statement. My company, Phreak Starters will offer customers, in small towns and communities around Malaysia, the youth-oriented products and clothing that are popular nationwide but not available locally. The URL of the company web page is http://www.phreak-starters.com. The difference between Phreak Starters and other youth-oriented e-commerce websites is that Phreak Starters is focused only on its small-town customers. The target customer is a young person, who listens to alternative music and participates in youth sports. Our target customer will look toward alternative clothing trends in large urban areas as their inspiration. Communities of this size already have small youth-oriented businesses that Phreak Starters can utilize to promote its product line. The purpose to use the internet is to reach out to a wider and bigger audience. There is no doubt that print ads, television, and the radio are still the best means to reach out to people, but with the constant technological advancements more and more people are gaining Internet access. In fact, almost one-third of the world’s population...
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...automated inventory system on a low budget, for a retail clothing store. In detail I will describe the necessary equipment that it takes to run such a project. Also, I will be explaining the overall cost and the maintenance that is required to run the system properly. First off, we need to purchase an inventory management system. According to Inflow, (2014) over 300,000 small businesses use Inflow inventory. Joelle Krummenacher a uniform retailer states “I recommend it to any small business that needs software to manage all their inventory and orders with a limited budget.” For this software you have a choice to download it for free or pay $299 for the regular edition, which I recommend because you can read and write your data. To execute this plan fully, you would also need to purchase a barcode scanner, barcode printer, and labels. According to Barcodesinc.com, (2014) a barcode scanner cost $74, labels $18.00 and a high speed label printer with built in Ethernet and wireless cost $195, making this project total cost come to $586 dollars. Although this sounds good but, maintenance is required to keep this system running smooth. Wireman, (2014) states this catalog is not used for planning, since the on-hand or order information would be dated. But the catalog allows maintenance personnel to know if clothing items are stock or non-stock items. This can help expedite a matter if a certain clothing item is needed. It prevents the delay of having several...
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...intense endeavor. A comprehensive detailed strategic plan will be needed to ensure a new company’s success. Modesty Apparel Company is no exception to this process. * Mission, Vision, and Value Statement * Modesty Apparel Company is a new store which will cater to the modest women in Denver Colorado, and across the United States on line, and in time. As our name suggests, modesty will provide modest clothing and accessories, as we position ourselves at the top of this particular market. Modesty is the first and only Christian Clothing store in the city of Denver. The intention of Modesty is to obtain 70% market share for the modest women population. We at Modesty intend to provide opportunity to purchase clothes and accessories which make women feel modest, yet be fashionable. What will Modesty Look like? Modesty is a small boutique, which will be based on a familiar setting of many clothing stores. The store front will be placed in a strip mall in the Cherry Creek area of Denver. Upon entering the store, the view to the left is clothing racks filled with modest apparel for the plus size woman. Toward the front of the store is a shoe and accessory section. In the middle of the front of the store is the register, and dressing room. To the right of the register are the girls section, purses, and regular women’s apparel. The boutique will have a fresh and clean atmosphere which is inviting to senses of sight and smell. Behind the dressing room area...
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...CONSUMER PSYCHOLOGY REPORT First of all i shall be explaining the definition of Psychology and Visual merchandising. Psychology : The science of the human mind and behaviour. The word psychology literally means “study of the soul” ~wikipedia Visual merchandising : The activity of promoting the sale of goods , especially by their presentation in retail outlets. This includes combining product , environment , and space into a stimulating and engaging product , environment and space into a stimulating and engaging display to encourage the sale of a product or service . ~New Oxford Dicitionary Visual merchandising is not as simple as people make it to be , There is a psychological aspect to visual merchandising that must be considered if you want to optimize the success of your visual merchandising . Consumers will often make purchases based on how they feel e.g based on emotion . The connection between what your customers think and feel and how your market to them makes an incredible difference in how effective your visual merchandising...
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...turnaround in the time between 2000 and 2010. The U.S. clothing store sector accounted for approximately $156 billion in the year 2009 and had slightly declined compared to 2008 due to the worldwide recession. Average before-tax profits estimated by IBIS-World were around 3% in the year 2009. The level of globalization in the market is relatively low and made up by a large number of small and few major, domestically owned companies. The family clothing store industry is the most important sector, as it is responsible for more than half of the revenues in the U.S. clothing market. Concerning the gender woman clothes are most interesting, due to their will to spend more. Women clothing accounts for 50% of the market, followed by men and children with market shares of 37% and 13%. Hereby more than one third of the adult population has to be considered obese. According to price sensitivity 65% of the market is value-priced driven and targeted by family stores of companies such as Ross Stores or TJX Companies. They focus on still wanted brand names and discounts by delivering off-season styles. More emotional driven fashion and brand-conscious customers rather shop at Gap or Abercrombie & Fitch and are influenced by marketing efforts. These four companies are the major rivals in the family clothing store industry. These big players account for 40% of the Market, the rest is highly fragmented and consists of thousands of small local or regional retailers with little individual market...
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...turnaround in the time between 2000 and 2010. The U.S. clothing store sector accounted for approximately $156 billion in the year 2009 and had slightly declined compared to 2008 due to the worldwide recession. Average before-tax profits estimated by IBIS-World were around 3% in the year 2009. The level of globalization in the market is relatively low and made up by a large number of small and few major, domestically owned companies. The family clothing store industry is the most important sector, as it is responsible for more than half of the revenues in the U.S. clothing market. Concerning the gender woman clothes are most interesting, due to their will to spend more. Women clothing accounts for 50% of the market, followed by men and children with market shares of 37% and 13%. Hereby more than one third of the adult population has to be considered obese. According to price sensitivity 65% of the market is value-priced driven and targeted by family stores of companies such as Ross Stores or TJX Companies. They focus on still wanted brand names and discounts by delivering off-season styles. More emotional driven fashion and brand-conscious customers rather shop at Gap or Abercrombie & Fitch and are influenced by marketing efforts. These four companies are the major rivals in the family clothing store industry. These big players account for 40% of the Market, the rest is highly fragmented and consists of thousands of small local or regional retailers with little individual market...
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...Zara is a clothing and accessories retailer selling stylish apparel at affordable prices, and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Originally, the first Zara store opened when a German wholesaler suddenly cancelled a big lingerie order in 1975 and owner Amancia Ortega worried it might bankrupt his young clothing company. Ortega planned for this new Zara outlet, located near his factory in La Coruna in northern Spain, to sell this overstock merchandise himself. Since then, Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized fashion retailing. Learning from his early bad experience, Ortega developed a highly vertically integrated operation where a majority of the company’s production processes are kept in-house. Zara’s operational brilliance does not rest upon one specific operational component, but rather on a very unique and almost counterintuitive “jigsaw puzzle” of supply chain structure that has allowed it to grow market share and sales, even in times of economic decline. Zara has developed a business model with some basic operational goals: provide consumers with affordable and stylish clothes in very short lead times, supply small quantities of each style to reduce inventory risk and cost and increase the number of available styles and choice. It has created a unique value for its customers – offer very affordable and cutting-edge designer knock-off fashion much faster...
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...in the Finnish market for clothing and home textiles are S-Group ,Kesko and Stockmann department stores. In addition to these the clothing market is dominated by Swedish chains H&M, Lindex and KappAhl and Finnish Halonen, Seppälä and Moda. Within home textiles the biggest names are Marimekko and Finlayson. - exhibiting products at tradeshows you should consider showing your collection at Finnish Catwalk which is for clothes or Habitare which is for home products involved in these fairs and travel Finland showing products to smaller stores. - Specialized agents and importing company can be the best and safest option. These companies would first select and buy a few articles for their stock and then sell them to their customers. The commission would be around 15% and the billing would be between the supplier and the importer -The importance of electronic commerce is also growing.According to a survey made by FINATEX (Federation of the Finnish textile and clothing industry) 20 % of the respondents had purchased women’s clothing online and about 15 % had purchased children’s clothing online. It has been estimated that electronic commerce, within the textile industry, will increase to more than 1.4 million Euros in 2016. [ (The Textile and Clothing sector: Business opportunities in Finland, 2014) ] Target message:All the major chains have strict store concepts and produce their own brands alongside the purchased collections. Hundreds of small shops in Finland provide an...
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...facets of the business that goes into play in developing the business idea. I own a clothing retail store Closet Connection, in developing this idea I needed to make sure that the elements of the business were structured properly so that the company could sustain in an uncontrollable fluctuating market. Running a clothing retail store has the ability to (1) allow me the owner to express my fashion forte, and (2) make decisions as to expansion, relocation and fashion trends as I see fit. The flexibility of ownership forces me to use creativity outside of the norm. Legal, Social and Economic Environments Casual Closet was established in 2009 by a couple who lives in the Suburb areas of Detroit Michigan. The couple opened this retail market in what is called a “Flea Market setting.” Because of the high rents associated with strip malls and shopping malls this was the most economical environment to start a new business. Casual Closet provides upscale urban wear for men and women at affordable prices. The store also carries handbags, scarves belts and a variety of fragrances. Casual Closet provides stylish attire for the consumer and the owners receive profitable income in exchange for a service that is being provided. The owners of Casual Closet would like to have the opportunity to expand in multiple locations and eventually in different cities. The basic legal environment of this retail store is to make sure that employees are treated fairly and the company follows the guidelines...
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................................................................................ 1 Retail Channels....................................................................................................................... 4 Distribution Channels.............................................................................................................. 8 Market Resources................................................................................................................... 9 Executive Summary The Australian apparel market can be described as relatively small, competitive and well-serviced by domestic companies. Nonetheless, this market presents opportunities to Canadian business. Canada and Australia share similar cultures and lifestyle, for example, sports and the outdoors. This translates into similar fashion tastes and trends. Facing increasing pressure from inexpensive imports, competitive department stores and decreasing prices, Australian retailers are looking for new ways to compete. Some have differentiated by specializing and offering only a particular type of product, such as sportswear. Others sell exclusive product that cannot be found elsewhere. Most have moved to the mid- to high-end of the market. The boutique culture continues strong with consumers. Canadian firms have a strong reputation for quality and innovative design. They can take advantage of this highly fragmented industry. This can mean greater competition and easier access for new firms/brands...
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...Kids Clothing Store Business Plan Plan Outline 1.0 Executive Summary Mission Objectives Keys of Success 2.0 Company Summary Company Ownership Start-up Summary Company Locations and Facilities 3.0 Products Products Description Competitive Comparison Sales Literature Sourcing Technology Future Product 4.0 Market Analysis Summary Market Segmentation Target Market Segment Strategy Market Needs Market Growth Industry Analysis 5.0 Strategy and Implementation Summary Competitive Edge Marketing Strategy Sales Strategy Sales Forecast Milestones 6.0 Management Summary Organisational Structure Management Team Personnel Plan 7.0 Financial Plan Important Assumptions Break-even Analysis Projected Profit and Loss 1.0 Executive Summary Young parents, whether father or mother, are intereted about latest trends so they want their kids to look smart and beautiful by wearing dresses of the latest design. In order to fulfil young parents' expectations and demands for clothes that suit their kids whether boys of girls, T'square will be the ideal concept store. T'square is a new firm will be started-up to provide good quality and latest trend of children's clothing. We present an extensive range of kids wear that are manufactured using different fabrics such as Cotton, Silk, Wool...
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... Appletree Mall. The Downtown Arcade Advantages are the city’s central business district. Arcade renovation has been proposed under a master redevelopment plan, with a new department store & offices. The proposed renovation includes a 3-level shopping facility with 68 shops & a series of restaurants, a convention center & validated parking. It has high visibility, situated near main ground floor entrance. Moderate rent at $20/sq. ft or $18,000 annually. The disadvantages are it has been ailing for some time; it’s been vacant for the past 15 years. If sales exceed $225,000 rent will be calculated at 8%. The minimum lease period is 3 years. The advantages of Tenderloin Village are the gentrified urban area of the city. The comfortable neighborhood makes it feel like a trendy enclave. The available site offers excellent visibility it is on the Villages main street. There about 20 small retailers & nouveau cuisine restaurants in the area. The landlord knows Stephanie and the lease period is the shortest at 2 years. The disadvantages are high competition; the neighborhood already has three small women’s specialty clothing stores. The advantages of the Appletree Mall are the successful regional center, located just off a major interstate highway, about 8 miles from Downtown. It has 3 department stores & the site available to Stephanie is two doors from the local department chains outlet. This is the largest space as compared to other...
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...Shopping When we want to buy something, we usually go to a shop. There is no doubt that there are many kinds of shops in every town or city, but most of them have a food supermarket, a department store, men's and women's clothing stores, grocery, bakery and butchery. As for my family, my parents like to do shopping at big department stores and supermarkets. As a rule, they sell various goods under one roof and this is very convenient. A department store, for example, true to its name, is composed of many departments: readymade clothes, fabrics, shoes, sports goods, toys, china and glass, electric appliances, cosmetics, linen, curtains, cameras, records, etc. You can buy everything you like there. As far as I know there are also escalators in big stores which take customers to different floors. The things for sale are on the counters so that they can be easily seen. In the women's clothing department you can find beautiful dresses, costumes, blouses, skirts, coats, underwear and many other things. In the men's clothing department you can choose suits, trousers, overcoats, ties, etc. In the knitwear department one can buy sweaters, cardigans, short-sleeved and long-sleeved pullovers, woollen jackets. In the perfumery they sell face cream and powder, lipstick, lotions and shampoos. In a food supermarket we can also buy many different things at once: sausages, fish, sugar, macaroni, flour, cereals, tea. At the butcher's there is a wide choice of meat and poultry. At...
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