...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...Major Milestones of the Telecommunications Industry 1837 Samuel Morse invents the telegraph - The information age began with the telegraph, which was invented by Samuel F.B. Morse in 1837. This was the first instrument to transform information into electrical form and transmit it reliably over long distances. The earliest form of electrical communication, the original Morse telegraph of 1837 did not use a key and sounder. Instead it was a device designed to print patterns at a distance. 1858 Transoceanic telegraph cable is laid – The transoceanic telegraph cable is an undersea cable running under the Atlantic Ocean used for telegraph communications. The first communications occurred August 16, 1858, reducing the communication time between North America and Europe from ten days, the time it took to deliver a message by ship, to a matter of minutes. 1876 Alexander Graham Bell invents the telephone - The telegraph was followed by Alexander Graham Bell's invention of the telephone in 1876. The magneto-telephone was one of the first telephones on which both transmission and reception were done with the same instrument. 1885 - Incorporation of the American Telephone and Telegraph company (AT&T). After its incorporation in 1885, the American Telephone and Telegraph company dominated the telecommunications market. 1888 - Heinrich Hertz discovers the electromagnetic wave 1895 - Marconi begins experimenting with wireless telegraph 1901 Guglielmo Marconi invented the radio—the...
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...Unit 1 Research 1 PT1420 In the 1970s the programming language that was most popular was Pascal. Pascal was designed in 1968-69 but published in 1970. Niklaus Wirth created the Pascal language to “1) make available a language suitable for teaching programming as a systematic discipline based on fundamental concepts clearly by the language, and 2) to define a language whose implementations could be both reliable and efficient on then-available computers. In 1972 the C programming language was developed by Dennis Ritchie. C was created to work with the system Unix. “Unix gives C such advanced features as dynamic variables, multitasking, interrupt handling, forking, and strong, low-level, input-output. Because of this, C is very commonly used to program operating systems such as Unix, Windows, the MacOS, and Linux.” In the 1980s the popular programming language was C++. C++ was developed at Bell Laboratories. C++ is a general purpose multi-paradigm spanning compiled language that has both high-level and low-level languages’ features. It was started as an enhancement to the C programming language, Bjarne Stroustrup in 1979. In the 1990s Java was the popular programming language. It was created in 1991 developed by James Gosling at Sun Microsystems and release in 1995. In the 2000s Visual Basic (VB) was popular in the programming world. VB was developed from BASIC which was originally developed in 1964 by John Kemeny and Thomas Kurts. VB is a Microsoft programing language and software...
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...2/16/2014 Intellectual Property creation witnessing steady growth in India: Report - Economic Times You are here: Home > Collections > India RELATED ARTICLES Budget 2012: Relax corporate tax and surcharges to boost... March 5, 2012 Intellectual Property creation witnessing steady growth in India: Report PTI Jun 26, 2013, 06.43PM IST Bharti Airtel gives IP contract to Alcatel Lucent India June 1, 2012 Tags: Texas Instruments general motors | Mercedes-Benz | investments | intellectual property | Intel | Hewlett-Packard | | gdp | Alstom | Alcatel Lucent Alcatel-Lucent launches IP Transformation Center Septemb er 8, 2009 IN-DEPTH COVERAGE India Intellectual Property Alcatel-lucent Alstom NEW DELHI: The country's contribution to Intellectual Property (IP) creation is witnessing a steady growth, however, investments in R&D and patent activities in the country are still relatively slow when compared to developed nations, a report says. According to globalisation and market expansion advisory firm Zinnov's study 'Enhancing the IP Quotient in MNC R&D centres', IP creation is witnessing steady growth in MNC R&D centres, but investments in R&D and patent activities in India are still relatively slow. (A sector-wise analysis…) The study further said India spends just 1 per cent of its GDP on R&D, while countries like Israel spends 4.2 per cent, Japan 3.7 per cent, US 2.7 per cent and China 2.0 per cent...
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...Electronics rely heavily on electronic switching and amplification to generate and capture the various signals which allow them to operate. A controllable valve that allows a small signal to control a much larger signal does this, and could be related to a controllable valve used in the control of water flow. This was once done by a device known as vacuum tube but was later brought down to a much lower production scale for a variety of industrial, economical and business related reasons. Bell Laboratories, the research arm of telecommunications company American Telephone and Telegraph’s (AT&T) director Mervin Kelly put together the first team of researchers and scientists placed on the task of research and development of a solid state-semiconductor later called a transistor that would supersede vacuum tubes and provide numerous advantages. The success of this development would prove to change the computing, electronics and telecommunications systems altogether. Up until the invention of the transistor a vacuum tube was used in the control, amplification and generation of electrical signals. Vacuum tubes are tubes usually made from glass and designed in an airtight manner as to keep the flow of “cathode rays” from external disturbance as they pass from each terminal and laid the foundation for numerous technical innovations, such as the light bulb discovered by Thomas Edison (fig. 1). Joseph John Thomson further made a vacuum tube and placed a third terminal to attain a grasp...
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...Fall 2015 Analytical Chemistry I Quantitative Analysis Chem 341WI 4 Credit Hrs | Instruction Mode: L (lab) and P (class) Professor Andrew Holder holdera@umkc.edu • SCB 113 • 816-235-2293 • 913-543-3709 (fax) Office Hours: T/Th 1:00-4:00, 5:00 – 7:30 Lecture: T/Th 4PM | Labs: T/Th 1PM (AFT), 5PM (EVE) Credit: Lab + Lecture = 4 credits | Format: Lab + Lecture (P) Lecture / Class Policies and Procedures Correspondence with UMKC Student Learning Outcomes Scientific Reasoning & Quantitative Analysis * Apply principles/methods of sciencea, mathb, statisticsc and logicd to solve problems and draw logical inferences. * Chpt 3: Experimental Error (c) * Chpt 4: Statistics (c) * Chpt 6: Chemical Equilibrium (a, b, d, e, f) * Chpt 7: Activity & Systematic Trtmnt, (a, d, e, h) * Chpt 8: Monoprotic Acid-Base Equil., * Chpt 9: Polyprotic Acid-Base Equil. (a, d, e, g, h) * Develop quantitative literacy enabling comprehensione and evaluationf of info in broad contexts. * Chpt 3: Experimental Error, Chpt 4: Statistics (f) * Chpt 5: Quality Assurance and Calibration Methods (c) * Understand methodsg/principlesh of scientific discovery and their application * Sxn 0-2: The Analytical Chemist’s Job (g, h) * Sxn 0-3: General Stages in a Chemical Analysis (g, h) * Chpt 2: Tools of the Trade (g) * Carrying out laboratory analyses (g, h) ...
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...REQUEST FOR BID SPECIFICATIONS LABORATORY/PATHOLOGY SERVICES AND OUTPATIENT SERVICES LAB GENERAL: 1. Must provide total integrated system that includes general laboratory, microbiology, blood bank, pathology, and EMR. 2. Must include instrument or foreign system interfaces currently working in existing client sites for a. Beckman Power Pro Automation Line b. Nova CCX Blood Gas Analyzer c. Beckman Datalink Multiplexor d. Sysmex XT1800 Hematology Analyzer e. Sysmex XE2100 Alpha Hematology Analyzer f. Sysmex SP100 Slide Maker/Stainer g. Beckman CX5 Chemistry Analyzer h. Clinitek Urinalysis Analyzer i. Beckman Advance Coagulation Analyzer j. Urisys Urinalysis Analyzer k. Sysmex UF50 Urine Microscopic Analyzer l. Vitek 2 Microbiology Analyzer m. Bac T Alert Blood Culture Analyzer n. Centaur Immunochemistry Analyzer o. RALS Point of Care System p. Sebia Capillarys 2 Electrophoresis System q. BD ProbeTec PCR System r. BioSite Triage System s. Mayo Reference Lab t. ARUP Reference Lab u. Nichols Institute Reference Lab 3. Must provide database to include the following: CPT codes, LOINC, LMRP for medical necessity. If provided from 3rd party, list sources. 4. Must support multiple laboratories at different locations. Logic must be included that traces all work by location. 5. Must support patient registration through the lab information system. Abbreviated registration required that merges with hospital registration. Only minimal information required...
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...Blogging is popular among the people in today’s society, especially amongst teenagers. In fact, the number of blogs is exploding, with about 14 million existing blogs. On average, the number of blogs is doubling every five months. There are many advantages of blogging. Firstly, people can use as an online dairy, using it to share the day’s happening in her life with other visitors on the net. Furthermore, if the blogger (author of the blog) has met up with certain incidents in her life, he can share it on the blog and others can console or praise him, by giving comments or leaving a message in the blog’s tag board, depending on the incident. Blogging can also be a good way to relieve stress as some way wants to use their blog to vent out their frustration or pour out their woes when stress becomes too much for them. Some bloggers even use their blogs to flaunt their literati skills by posting poems about themselves or things around them. Secondly, bloggers can also use their blogs to inform others on a certain topic which happens to be his niche, thus allowing others who are interested in the topic to learn some tricks from the blog, they are also post questions to the blogger if they meet up with problems. Even Mr. Donald Trump is doing so, he launched the Trump Blog last month to share his insights into and answer questions about corporation ethics, personal success and business dilemmas. Other organizations are also using blogs to make announcements to...
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...fornia, start-up, Shockley Semiconduc tor Laboratory. Shockley had been part of the Bell Labs team that invented the transistor. He had quit his job and come west to start his own company, telling people his goal was to make a million dollars. Everyone thought he was crazy. Shockley knew he wasn't. Unlike a lot of the people at Bell Labs, he knew the transistor was going to be big. Shockley had an idea about how to make transistors c heaply. He wa s going to f abric a te them out of si li con. He had come to this valley, south of San Francisco, to start production. He felt like hewas on the cusp of history, in the right place at the right time. All that he needed was the right people. Shockleywas leaving nothingto c hance. Tod a y's in ter vi ew wa s J i m Gibb ons . Hewa s a young guy, earl y twenti es . He already had a Stanford Ph.D. He had s tudied a t Cambridgetoo - on a Fulbri ght sc holars hip he'dwon. Gibbons was si tting in front of hi m ri ght now, in Shockley's Quonset hut of fice. Shockley picked up his s topwa tch. In Augus t 1957 William Shockleywas recrui ting s taff for hisPalo Alto, Cali fornia, start-up, Shockley Semiconduc tor Laboratory. Shockley had been part of the Bell Labs team that invented the transistor. He had quit his job and come west to start his...
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...the company obtains a high performance network for a reasonable price. Project description MK Institute of Higher Learning is purposing a project with the description to network a classroom based floor. This floor will consist of three wings. Each wing accommodates one distribution closet, which must be interconnected to one another. Each wing also has eight classrooms and one computer lab. Classrooms will need 2 drops and the computer labs will need 44 drops, resulting in 60 drops in all per wing. The ISP connection will be entering from the north wing’s distribution room. The institute will also be requiring that a wireless access coverage to the central lobby area, allowing 100 users simultaneously, to be made possible. Also noting that the central lobby area consists of three solid supports, holding a 25’ ceiling. Major Deliverables * The networking of the MK Institute of Higher Learning. * Placing needed hardware. * Wiring the hardware and network. * Interconnecting distribution rooms. * 3 wings, each consisting of 8 classrooms = 16 drops, one computer lab = 44, and one distribution room. * Wireless central lobby allowing 100+ users simultaneously. * Fully functional Networking...
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...As the old saying goes “Only the strong survives,” seems to be true in this struggling economy, and this statement is true when referring to AT&T which is among the strongest company’s listed in the Fortune 500. AT&T’s success is garnered by a willingness to function well as an organization, and also by being leaders in innovation. For a company to be successful there has to be proper planning, organizing, leading, and controlling on their part, coupled by the awareness of internal, and external factors, and how they affect the company. According to "AT&T" (2012), "We're recognized as one of the leading worldwide providers of IP-based communications services to businesses. We also have the nation's largest 4G network – covering 275 million people, and 2,000 more 4G cities and towns than Verizon, and the largest international coverage of any U.S.” That statement alone says that AT&T has a well defined business plan, and economical external factors, such as their competition will not stand in their way. AT&T has not allowed internal factors like having to find qualified people for the jobs, and then training them affect their “bottom line,” and they understand that the quality of their employees affect their customer satisfaction, and customer satisfaction is key when dealing with a competitive market. One of the main components of the four function of management is leading. Leading in this sense is, stimulating the employees to achieve their goals and perform...
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...Net-Worm.Win32.Kido.ih Detected | Feb 20 2009 07:04 GMT | Released | Apr 02 2009 16:24 GMT | Published | Feb 20 2009 07:04 GMT | Manual description Auto description This description was created by experts at Kaspersky Lab. It contains the most accurate information available about this program. Manual description Auto description This is a description which has been automatically generated following analysis of this program on a test machine. This description may contain incomplete or inaccurate information. Technical Details Payload Removal instructions Technical Details This network worm spreads via local networks and removable storage media. The program itself is a Windows PE DLL file. The worm components vary in size from 155KB to 165KB. It is packed using UPX. Installation The worm copies its executable file with random names as shown below: %System%\<rnd> %Program Files%\Internet Explorer\<rnd>.dll %Program Files%\Movie Maker\<rnd>.dll %All Users Application Data%\<rnd>.dll %Temp%\<rnd>.dll %Temp%\<rnd>.tmp <rnd> is a random string of symbols. In order to ensure that the worm is launched next time the system is started, it creates a system service which launches the worm’s executable file each time Windows is booted. The following registry key will be created: [HKLM\SYSTEM\CurrentControlSet\Services\netsvcs] ...
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