...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...of the decreasing UK government’s R&D expenditures with IS-LM and AS-AD models. First of all we will explain the effect of decreasing UK government’s R&D expenditures with IS-LM model. IS-LM curve is a macroeconomic model that graphically represents two intersecting curves. It focuses short run relationship between output and interest rate in the goods and financial markets. The IS curve is downward sloping and LM curve is upward sloping. If government decreases the spendings IS curve shifts left. Both output and interest rates decrease in the economy. LM curve doesn’t shift. If we look which way the investment change in the short run, it has different dimensions. Initially when government expenditures decreases cause decrease in output or income. So it can reduce the investment. In the second place decreasing government expenditures may lead to decrease in interest rates. Lower interest rates would make borrowing cheaper and should encourage firms or governments to invest. That’s why investment may increase. In our case we have seen that decreasing UK Government’s R&D expenditures cause both government and business investment fell. In summary according to the news about decreasing UK’s R&D spendings has negative effect in British economy. Secondly we will express the impact of UK Government’s decreasing spendings of R&D which is a government expenditure with AS-AD model. The AD–AS(aggregate demand–aggregate supply model) which is based on the Keynes’s...
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...staff, processes, equipment * The position, size and number of other facilities not belonging to the delivery system * The number of other requirements (entrances, exits, …, elevators) * The space that will be allocated to the above areas Must also be defined: * The steps involved in delivering products or services * The followed sequence * The process routes (Space restrictions must be considered) The features of good layouts * System flow charting * Use of space * Use of equipment * Cost of movement * Health and safety * Aesthetics and the quality of the working environment * Communications * Image and brand Designing Fixed Position Layouts Layout decisions are often made on an ad hoc basis, which reflects the current conditions of the task and situation. Uncertainty factors within layout decisions: * Delays in material shipments * Design alterations...
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...Treatment Plan Rating Feature Specification Families First V1 Table of Contents Table of Contents Stakeholders / Team Document History Approval Form A. Introduction Purpose Referenced Documents Requirements Issues B. Group Purpose and Objective Business Process / Need or Background Information Specification 1.1. Treatment Plan Goal Rating Module C. Ad Hoc Reporting Reporting Examples Data Dictionary D. Customer Communication E. Traceability Requirements to Specification Stakeholders / Team The following people are stakeholders or part of the team. Stakeholder Function Christy Winters Director of CQI for Families First Steve Walton Information Systems Coordinator Brent Blane Project Manager, QSI Doug King Business Analyst, QSI Document History Version Release Date Author, Reviewers Release Notes V1 Author: Doug King Reviewers: BA Team Approval Form Treatment Plan Rating Feature Specification Families First Project Information Client Families First Project Families First Version V1 Families First Qualifacts Systems Inc. 200 2nd Avenue South Nashville, TN 37201 By: By: Printed: Printed: Title: Title: Date: Date: Introduction Purpose This document details the business requirements and functional specifications for the following Feature. Group Description ECR Adding the treatment plan goal...
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...management responsible for the 400-room Long Wharf Marriott in Boston, there were certain days of the week-Wednesdays, Thursdays and Saturdays-when she could easily sell out the hotel twice over. But on other nights, like Sundays, occupancy rates dipped so dramatically that she would've been lucky to have filled the rooms three times a year. Both situations presented challenges for Williams, whose job was not just to sell rooms but to sell them in such a way that would make the most money for the hotel. She used a combination of pricing and inventory controls to maximize profits. On the high-demand nights, she had to be careful not to sell out early at low rates. She also had to consider lengths of stay. There were plenty of business travelers wanting to stay one night and willing to pay top dollar. But those customers would not help her fill the hotel on less busy days the way a three-night stay might. Meanwhile, on Sundays, she needed enough rooms available at the lower rates to attract customers, but not so many that she might give rooms away to someone willing to pay more. Back then (some 17 years ago), Williams and her counterparts tackled these challenges on an ad hoc basis, with only homegrown statistics and their wits to help them decide what rates to offer to any given customer. Such prognostication took up the better part of her day. Today, Marriott's revenue managers can do the same work in less than an hour thanks to One Yield, an enterprisewide system that automates the...
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...in aviation sector | 3 | 3 | Finance and accounting information system | 4 | 4 | Sirax Airfinance platform by Lufthansa systems syssystesm | 4 | 5 | Sirax Revenue Accounting | 5 | 6 | Sirax Cost Accounting | 8 | 7 | Sirax Business Intelligence | | Aviation industry: An overview The aviation industry traditionally grew due to increase in demand of business travellers as the companies started expanding their operations in different places all over the world. Moreover rise and income of the people had a positive effect on the tourism industry and thus leading to the growth of aviation industry. Deregulation and Privatisation of the aviation industry provided further impetus to its growth. Since 1970, the growth rate in the aviation industry has been about 6-7% Sirax Airfinance platform by Lufthansa systems With respect to the uncertainties that airlines are facing today, Sirax Airfinance platform can prove to be of great help to the airlines as it provides the right information at the right time. It keeps the airline updated about their operations and financial condition. It provides the airline with timely, accurate and valuable information that can not only help the particular airline to review the current strategies and campaigns but also helps them to a great extent to decide on the future plans, strategies and campaigns. For example: Consider an example of Mark working as a marketing executive in a XYZ airline. He decides to used the television...
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...Assignment 1 1) From previous studies we know that a monetary expension leads to higher level of real GDP and higher price level.In this case, the endogenous veriable Y increases its value, from Y to Y1. The price level also goes up from P to P1, as shown in the AS-AD model under, in which the aggregate demand (rapresented by the AD curve) reaches a higher level. In the LM-IS model a monetary expansion policy makes the LM curve move rightward, from LM to LM1, which means a lowering in the interest rate and an increase of real GDP, from Y to Y1, in the short run. 2a) ε=0,5 M0=1Ɵ*1*H M1=1Ɵ*0,5*H If the banking sector is not efficient the money supply decreases from M0 to M1, whose amount after the crisis is half of the the one before. Referring to AS-AD model, the aggregate demand curve moves rightward, but less than in the case without any crisis (ε=1), and the same happens to the LM curve. There will be an increase in Y and P, a decrease in i but all these changes will be smaller than in the other case. What has been described above is the short term effect. In the medium run there will be an adjustment that leads the LM curve back to its previous position. 2b) The ECB has two tools to counteract the effect of a decrease in efficiency of commercial banking sector. It can change the minimum reserve requirements (mrr) or the the monetary base. In the first case, with ε=0,5, ECB can cut the mrr of half, as it comes...
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...CheckPoint: Identifying Fallacies 2. Letter to the editor: “Andrea Keene’s selective morality is once again showing through in her July 15 letter. This time she expresses her abhorrence of abortion. But how we see only what we choose to see! I wonder if any of the anti-abortionists have considered the widespread use of fertility drugs as the moral equivalent of abortion, and, if they have, why they haven’t come out against them, too. The use of these drugs frequently results in multiple births, which leads to the death of one of the infants, often after an agonizing struggle for survival. According to the rules of the pro-lifers, isn’t this murder?” — North-State Record This falls into the class of Straw Man. She is exaggerating her rebuttal. It is true that someone who uses fertility drugs can have that side effect and that it is common, it is uncommon to that the babies will have to fight to survive. 3. In one of her columns, Abigail Van Buren printed the letter of “I’d rather be a widow.” The letter writer, a divorcée, complained about widows who said they had a hard time coping. Far better, she wrote, to be a widow than to be a divorcée, who are all “rejects” who have been “publicly dumped” and are avoided “like they have leprosy.” Abby recognized the pseudo reasoning for what it was, though she did not call it by our name. What is our name for it? This is an example of False Dilemma. She is stating that simply because the widows weren’t “dumped...
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...resources. Find the definition of each as well as three examples to support each definition. All answers must be typed – print out a final copy for teacher and self E.C. = +5pts on Quiz and notes if completed by the end of the hour today 1. |wordnetweb.princeton.edu/perl/webwn | | | | |Definition |Example #1 | |Example: |Claim or argument is rejected on the basis of some irrelevant |Why should your views on welfare reform matter when we all know | |Ad Hominem |fact about the author of or the person presenting the claim or |that your parents make a lot of money. | | |argument | | |Tu Quoque | An attempt to discredit the opponent's position by exposing |Bill: “It is wrong to use animals as clothing. | | |his failure to act consistently in accordance with that |Ted: “But you are wearing a leather jacket.” | | |position. ...
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...CHAPTER 5 – Writing to reflect * Writer is OBSERVER * Kinds of documents: Memoir, photo essays, short stories, literacy narratives, reflective essays * HOW TO WRITE: * Find a conversation and Listen in: Explore ur experience -> Ask questions abt promising subjects -> Conduct an observation * Reflect on Your Subject: Examine ur subject ( explore processes, consider implications, examine similarities and differences, trace causes and effects, consider value, identify challenges and difficulties, reflect on ur experience ) -> Collect detail ( compare ur subject with something else, discuss ur ideas) -> Find significance * Prepare a draft: Convey your main idea (P137)-> Tell a story ( Setting, character, plot, conflict, climax, resolution, point of view) -> Go into detail -> Choose your point of view (third-person pronouns or first-person pronouns) -> Consider genre and design (readable font, double –spacing, using illustrations) -> Frame your reflections (Organization, Introduction and Conclusion) * Review and Improve ur draft: Ensure that ur main idea is clear -> Examine the presentation of ur observations -> Review dialogue -> Show, don’t tell. CHAPTER 6 – Writing to inform * Writer is REPORTER. * Kinds of documents: Brochures, Websites, Articles, Profiles, Informative essays. * HOW TO WRITE: * Find a conversation and Listen in: Explore ur interests (Personal interests and hobbies, Academics...
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...Evaluating Business Communication BCOM/230 During week four, our Learning Team was assigned with writing several business communication reports to several different levels of management within the organization. There was a communication from the Accountant Manager to the CEO, Staff Accountant to peer, Staff Accountant to Sales Manager and Accountant Manager to the Ad Hoc Committee. In the communication from the Accountant Manager to the CEO, the message was conveyed appropriately, the communication was sent in a formal report, which was appropriate for the audience, the communication was appropriate level, the leadership style affected the communication, and the communication was ethically sound and did not share more information than needed. All communications in the report sent relayed the intended messages very well. However, the communication from the Accountant Manager to the CEO is a great example of a formal communication. At first, the communication was going to be sent as a memo, but after careful consideration, a formal report was created instead. This was the best form of communication sent to the CEO due to being the appropriate level for his position within the company. The report was written using very good word choices for the audience. There was not a lot of accounting jargon used or the use of overly big words. The report was well worded for anyone at any reading level to have read. However, well written the report could have had some visible numbers to...
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