...men were consistent with Kilbourne’s argument. As you know, Kilbourne said in “ Killing us softly 4” that Men in advertisements nowadays are stronger, bigger, more powerful and better don’t have feminine sides. In the magazine, I saw a jean advertisement that portrays a sexy man without shirt. He lies on the rock in the beach. Behind him, waves are trying to make him sexier and stronger. Why did I say that? Because the man is trying to show his virile body with drip water on the body as if these water are sweat that will make him sexier. His skin was applied something that makes it tan. He tries to display his muscles, six pack abs that I’m pretty sure he has to work out a lot to get these strong things. The thing here is that this photo advertises jean but all things people can see is his strong body. Jean in this photo becomes minor but his sexy, fitness, strength are priority. 66 percent of the advertisements portraying only women were consistent with Kilbourne’s argument. Women in what Kilbourne argues in are fragile, vulnerable, thin, beautiful, hot and of course sexy. In the magazines, a jean...
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...HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should...
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...THE DAILY PROTHOM ALO Advertising Tariff, Print Edition (Effective from June 01, 2011) Per Inch-Column Tk. 5,000 (Color) & Tk. 3,300 (B/W) for Display and Commercial Ad in Inner General Pages Special Pages Front Page (Color) (Min. 12 inch-col and Max. 40 inch-col) Tk. 16,000/= Back Page (Color) (Min. 6 inch-col) Tk. 13,500/= Third Page (Color) Tk. 12,000/= Second Page (Color) Tk. 10,500/= Back Inner Page (Color) Tk. 9,000/= Fifth Page (Color) Tk. 9,500/= Seventh Page (B/W) Tk. 6,000/= Ninth Page (B/W) Tk. 5,000/= Ninth Page (Color) Tk. 7,500/= Business Page (B&W) Tk. 4,500/= Business Page (Color) Tk. 6,500/= Entertainment Page (B&W) Tk. 4,500/= Entertainment Page (Color) Tk. 6,000/= Sports Page (Color) Tk. 6,500/= All rates are for per inch- column Additional 25% will be charged for special positions Spot Advertisements Front Page per inch-column (Max. 2 inches) Tk. 40,000/= Back Page per inch-column (Max. 2 inches) Tk. 28,000/= Sports Page per inch-column (Max. 4 inches) Tk. 15,000/= Extra Page Extra Page per inch-column (B&W) Tk. 2,800/= Extra Page per inch-column (Color) Tk. 4,200/= Special Supplement Front Page per inch-column (Color) Tk. 8,000/= Back Page per inch-column (Color) Tk. 7,000/= ...
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...Running head: STOP ADVERTISING IN SCHOOL! 25 March 2015 Stop advertising in school “Teenagers are attractive consumers; they spend $155 billion a year, children younger than 12 years spend another $25 billion, and both groups influence another $200 billion of their parent’s spending each year.”(American Academy of Pediatrics, 2006). For above reasons and statistics cited, an enormous number of European countries, such as, France and Switzerland prohibit advertisement in school. Therefore, companies’ advertisements should be illegal in school for three reasons: parasitize the education environment, effect children vulnerability and contribute to children’s addiction of some goods. Corporations’ advertisement should be banned in school because it parasitizes the education circumference. One reason is that publicities transform school from a place of studying to a marketing spot. Based on research, “Nearly 80% of all public high schools, and 50% of public elementary schools have a contract with Pepsi and Coca-Cola” (Food Product Design [FPD], 2013). This point changes completely the real meaning of school, which should be an area of studying not for business. Another reason, advertisements might make school administration more interested in increasing their funds than focusing on their major activity which is student education. That is translated by the fact that, Coca-Cola paid $300,000 per year for school administrations in the United State in order to...
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...Charlotte Beers (Ogilvy & Mather) Case analysis At the point of planning to the launch of the business, the owner of the business is very passionate and usually experienced in the line-of-business; as David Ogilvy was at the age of 38 when he started his own advertising agency in 1948. Ogilvy & Mather, an advertising agency was started in New York and expanded worldwide. By 1991, O&M was ranked the largest marketing company in the world.[1] But there comes a time when a company must look to adapt a change. With competition growing, clients of O&M changed their demands. O&M was a high-cost agency that was failing in controlling their budget and lowering their cost; they failed to see the reason for a change. Due to that fact, O&M had lost few of their multi-million dollar accounts. Many companies may have either filed bankruptcy or have shutdown in the process of losing their clients but O&M was not the type of company that would give up that easily. In 1992, Charlotte Beers was appointed CEO of O&M and a massive change was underway. She was not the type of person who would dwell on the past, but instead look to better the future. Charlotte Beers clearly made an impression on the O&M employees as she had the ability to inspire. But more importantly, she came up with three strategies which turned the company around 360 degrees; Client Security, Better Work/More Often, and Financial Discipline. Yes these strategies were formed for an advertising agency...
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...ECON2113 L3 – Fall 2013 Practice Questions MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. Quantity Marginal utility Quantity Marginal utility of DVDs from DVDs of pizza from pizza 1 150 1 200 2 120 2 180 3 100 3 150 4 90 4 120 5 60 5 100 6 40 6 60 1) Lisa spends all her income on pizzas and DVDs. The above table shows Lisaʹs marginal utility for pizza and marginal utility for DVDs. If the price of a pizza is $10, the price of a DVD is $5, and Lisa has $40 to spend on the two goods, what combination of pizza and DVDs will maximize her utility? A) 6 DVDs and 1 pizza B) 2 DVDs and 3 pizzas C) 4 DVDs and 2 pizzas D) 5 DVDs and 4 pizzas 2) Emma consumes only hot dogs and hamburgers. She is at her consumer equilibrium. Hot dogs and hamburgers have the same marginal utility. Thus A) her total utility from all the hot dogs eaten must be the same as her total utility from all the hamburgers eaten. B) she must be eating the same number of hot dogs and hamburgers. C) the price of a hot dog and the price of a hamburger must be the same. D) Both answers B and C are correct. 3) The only goods you consume are pizza and soda. Both are normal goods. You consider pizza and soda to be substitutes. Which of the following will lead you to eat more pizza? A) The price of a pizza falls. B) The price of a soda falls. C) The price of a soda rises. D) Both answers A and C are correct...
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...economy AIO Psychographic segmentation use a battery of statements designed to identify relevant aspects of a consumer’s personality, buying motives, interest, attitudes, beliefs & values. Three advertisements that are targeted at a particular Psychographic segment…….. Bata [pic] In these advertise, It is trying to capture the market by highlighting Bangla culture & tradition; It promoting that consumer should buy sandal & shoes from bata for celebrating Bangla New Year. In term of segmentation, these advertise shows & promotes Consumers activities: celebrating pohela boishakh , Consumer’s interest: trying to capture the family preference by showing several of sandals that they have. Frutika juice [pic] In these advertise, It is trying to capture the market by promoting that their juices have extra pureness In term of segmentation, these advertise shows & promotes Consumers Activities: some consumers are always seeking fresh & pure product, frutika want to target those customers. Consumer Interest: trying to capture the family preference by showing that their juices are pure. Cats eye [pic] In these advertise, It is trying to capture the market by emphasizing consumer’s interest & opinions. In term...
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...Scheduling deals with the question, ‘When should we advertise the product?’ The answer depends on many factors such as the marketing objective, product sales trend, competition, budget, etc. as we will see in the article. Types of scheduling patterns: There are three types of scheduling patterns broadly: Continuity – Advertise throughout the year and evenly throughout the year. Flighting – Advertise only during some months of the year Pulsing – It is a mix of both continuity and flighting, where you have a base amount of activity and you increase the media activity during some periods. With significant amount of money being spent on media activities and increasing quarterly pressures, it becomes very important to get the best out of every rupee. It is important to understand how to schedule the advertisements for a brand or product. Some of the key factors that influence the scheduling pattern for a brand are as below. Marketing Objective The scheduling of an advertisement for a brand is most heavily influenced by what exactly is the marketing objective. For example, a brand launch (on its first year), the objective is to increase the awareness than to increase sales. So, the advertisement scheduling will be tuned towards increasing reach. For example, a typical target could be to reach 75% of the max TG through the vehicle. Similarly, if the objective is to increase sales through some consumer promotions, then the scheduling has to be planned in synch with the promotion...
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...1. Which of the following is true under monopoly? A. Profits are always positive B. P > MC C. P = MR D. All of the above are true for monopoly Answer: B 2. In a competitive industry with identical firms, long run equilibrium is characterized by A. P = AC B. P = MC C. MR = MC D. All of the statements associated with this question are correct Answer: D 3. Which of the following is true? A. A monopolist produces on the inelastic portion of its demand B. A monopolist always earns an economic profit C. The more inelastic the demand, the closer marginal revenue is to price D. In the short run a monopoly will shutdown if P < AVC Answer: D 4. Which of the following is true under monopoly? A. Profits are always positive B. P > minimum of ATC C. P = MR D. None of the statements associated with this question are correct Answer: B 5. In the long-run, monopolistically competitive firms: A. Charge prices equal to marginal cost B. Have excess capacity C. Produce at the minimum of average total cost D. Have excess capacity and produce at the minimum of average total cost Answer: B 6. If a monopolistically competitive firm's marginal cost increases, then in order to maximize profits the firm will A. Reduce output and increase price B. Increase output and decrease price C. Increase both output and price D. Reduce both output and price Answer: 7. Which of the following market structures would you expect to yield the greatest product variety? A. Monopoly ...
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...published every day. Businesses can use newspapers to advertise their business or products because a lot of people read the newspaper so there will be a lot of coverage on their advertisement Radio Radio is a system of broadcasting information and programmes that people can listen to. Businesses can advertise their businesses on the radio in an audio form and is also a good way to get exposure because people usually listen to the radio in their cars and this is a good way to convey information to listeners. Billboards Large outdoor advertisement (usually 12 feet x 25 feet) for which rent is charged according to three factors: (1) the amount of traffic that passes its location, (2) its visibility, and (3) its size. Businesses can advertise a specific product which needs a lot exposure in a specific area such as central London. Television Television is a media player which user can watch videos, television advertisements are the most used types of advertisements and businesses can use thing in order to gain more exposure Budget The budget for a business’s advertising campaign is important because they need to evaluate how much exposure they want with how much coverage they can afford. Small businesses would not advertise on TV because it would cost a lot of money due to the amount of exposure you receive from advertising on TV and the amount of competition. Big businesses on the other hand would advertise on TV because they would be able to afford the media...
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...The program to control the entry of illegal drugs into the country was a failure in 1987. If the program had been successful, the wholesale price of most illegal drugs would not have dropped substantially in 1987. 13. The argument in the passage depends on which of the following assumptions? (A) The supply of illegal drugs dropped substantially in 1987. (B) The price paid for most illegal drugs by the average consumer did not drop substantially in 1987. (C) Domestic production of illegal drugs increased at a higher rate than did the entry of such drugs into the country. (D) The wholesale price of a few illegal drugs increased substantially in 1987. (E) A drop in demand for most illegal drugs in 1987 was not the sole cause of the drop in their wholesale price. A) Opposite. Passage implied that the supply of illegal drugs did not drop. B) Out of scope C) Out of scope D) Our of scope E) The passage implies that the whole price of drugs fell because they were not able to stop the illegal imports. So a drop in demand was not the only reason. | http://gmatclub.com/forum/viewtopic.php?f=139&t=23306&bookmark=1 | Insurance Company X is considering issuing a new policy to cover services required by elderly people who suffer from diseases that afflict the elderly. Premiums for the policy must be low enough to attract customers. Therefore, Company X is concerned that the income from the policies would not be sufficient to pay for the claims that would be...
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...simultaneously choose between advertising and not advertising. Display your hypothetical payoffs in strategic form (see Figure 9.1) and highlight the Nash equilibrium. Explain the intuition for why the firms in your example would favor regulation to ban advertising. Winston |Advertise |Not Advertise | |fff | | | | | |100/100 |160/60 | | | | | | | | | | |160/60 |150/150 | Profits – Advertising Cost from TV (In millions) Advertise Tareyton Not Advertise During the 1960’s, numerous reports started to surface connecting cancer to smoking cigarettes. This was a time when Winston and Tareyton ad campaigns stormed the media waves trying to maintain their market share in this multi-million dollar industry. This caused great stress on cigarette companies to change their ways due to public and government...
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...Most of today’s population see advertisements on a daily basis, whether it's on tv, in magazines, or posted on billboards. You may not realize it, but advertisements trick your mind into thinking you absolutely need their product. By using different techniques and persuasive strategies, they make you buy products you don’t even need. Listed below are five examples of how companies try to lure you in. This first commercial advertises Budweiser beer and is targeted for beer lovers. It was first aired during the XLIII Super Bowl. It depicts a puppy befriending a group of horses, then one day getting taken away from his new friends. The horses then stop the puppy from being taken away and they all run back to their home together. This commercial...
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...Funding a NYC Book Festival Shane Freer Martha Austin COMM 215 February 24, 2013 Elizabeth Hoyle “New York City is the most populated city in the U.S. with well over double the population of the country’s second largest city, Los Angeles” (www.nycedc.com). With a city this large, over 8 million people, there is no wonder that their public schools have a bad reputation. If children had the possibility to read more books in school or in the comfort of their own home than the high school graduation could rise higher than 65.5% in 2011 (Goldman, 2012). Due to the current economic setbacks, it makes it hard for schools, libraries, and families alike to be able to set money aside to purchase new books for children of all ages. Cities, big and small, across the U.S. are always in need of books for their children; nonprofit book festivals always tend to help bring communities together for the hope that it will make a brighter future for New York City and its people that it touches. The key to any successful nonprofit book drive are an abundance of sponsors to help secure funding for a venue, advertising, book donations, and even a possible celebrity appearance to help with national attention. When it comes to a local book festival in New York City it is a good idea to try to get businesses either that are located within the city, or who operate throughout the city involved to help raise the pride of the residents. This tactic will help get other local businesses and people...
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...1942 called the Valentine v. Chrestensen and it provided the foundation of the commercial speech doctrine. Chrestensen was an owner of world war one submarine and it was located on the state pier on East River in NYC. He created pamphlets to advertise his exhibit and charged an admission fee. The Police warned him that it was violating the Sanitary Code and he could only use handbills for only information or public protest use only. Chrestensen protested against the City Dock by going around...
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