...| London Metropolitan University - Coursework Coversheet Part 1 - To Remain with the Assignment After Marking Student ID: 11053024 | Module Code: MK1004N | Module Name: Introduction to Advertising (Marketing Communications) | Component: 001 | Description: Case study report of 1500 words | Module Leader: John Goodfellow | Due Date: 18/Nov/2011 | Group Number: S2 | Please enter tutor name: | Guidelines for the Submission of Coursework 1. Print this coversheet and securely attach both pages to your assignment. You can help us ensure work is marked more quickly by submitting at the Undergraduate or Postgraduate Office located where your module is taught. You are advised to keep a copy of every assignment. 2. An email receipt will be sent to your university email address on submission of the coursework at the Undergraduate or Postgraduate Office. 3. You may submit work through the out of hours drop-box at the Undergraduate or Postgraduate Office. A receipt will emailed to your university email address within 3 working days. 4. Coursework deadlines are strictly enforced by the University. Work may be submitted up to 10 working days after the deadline (NB – where the late coursework deadline falls within the University’s Christmas and Easter vacations periods, a generic deadline is set by the University), however please note - if the mark for the late work is required to pass the module, the module will be capped. See http://www.londonmet.ac.uk/coursework-exams...
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...Question 6: Why might we normally expect (in a market with no market functional differences between the brands) that the duplications down each column are approximately the same? Table 3 shows average duplication of each brand, duplication coefficient, expected duplication and the difference of expected duplication and average duplication. In a market, it is expected the duplications across each brands are approximately the same due to constant duplication coefficient. Expected duplication is the value of penetration of each brand multiply by the duplication coefficient of overall market. For example, expected duplication for Kettle Fries is 37%, 33% for BB Corn Chips and 28% for BB Twisties. The average duplication for Kettle Fries is 37%, 33% for BB Corn Chips and 30% for BB Twisties. This proved that the expected duplication is most likely to be the same as average duplication for each brand. Marketers used expected duplication to forecast the average duplication pattern of a product. However, BB Standard is a special case. The expected duplication is not consistent as compare to other brands. The expected duplication of BB Standard is 112%. This might be involvement of partitioning on the brand. Partitioning means clustering of brands compete more intensely with others (Dawes 2006). This is supported by Winchester, Thiel, Arding and Lees (n.d.), “the Duplication of Purchase Law states that the competitive brands which consumers purchase will be similar in the aggregate...
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...Global Communication Through Advertising BSCOM100 Global Communication Through Advertising Our world has changed considerably in the last few decades through global communications. Our advancements in technology on platforms such as; computers, high speed data servers, mobile phones, and the internet have created a worldwide culture of mass communication with audiences that are ever changing in diversity and ethical make up. While communicators typically aim to be straight forward and clearly understood, there are numerous factors that can create a filter or barrier in which the message is perceived which can result in ineffective and unfavorable results in respect to mass communication through technology. Those who seek to communicate through global advertising are on the front lines of the war to communicate past all cultural barriers. Diversity is the term used to illustrate the broad difference in people. Ethnicity, religion, gender, age, and culture are all differing examples that create diversity from one person to the next. Communicating with others from unfamiliar backgrounds can be a challenging process. “One statistician notes that if the world were a village of 1,000 people, the village would have 590 Asians, 122 Africans, 96 Europeans, 84 Latin Americans, 55 members of the former Soviet Union, and 53 North Americans” (Beebe, 2013)) When we consider all of the many unique individuals that make up the world’s population, it becomes clear that the effort put...
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...tobacco farmers, but now obtains most of its leaf from Brazil. There have been challenges in recent times, though, as there is a growing anti-tobacco lobby in the region. The Tobacco Control Act (2009) has been enacted in phases in Trinidad and Tobago since February 2010, and has effectively outlawed smoking in public spaces. Similar legislation exists in other Caribbean islands, such as Barbados, Puerto Rico, the Cayman Islands and Jamaica. Prior to the furore over smoking, the Best Tobacco Company had been heavily involved in sports promotions, as evidenced by its long term sponsorship of the Trinidad and Tobago Sports Foundation and its annual awards. Heavy criticism of its billboard ads followed this furore and soon, all of its advertising in all media was under attack, despite claims of “responsible product stewardship” by the company. The company voluntarily withdrew its ads from the media. A recent SWOT analysis of the company, conducted by the JMMB (Jamaica Money Market Brokers) has shown the following: STRENGTHSStrong Brand Presence in the CaribbeanLow efficiency RatioTrack Record of Growth | WEAKNESSESThe company is a single product one and needs greater product diversity |...
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...Project Management Interview Questions I've Been Asked the Most. What Would You Add? Over the last few months I’ve had many phone and in-person interviews for project management jobs. They have been with a variety of companies covering many project types (though primarily software development and IT functions.) I’d like to share some questions I’ve been consistently asked during these interviews with this group. I may not be qualified to give much advice on how to ANSWER them (disclosure: I’m still interviewing! So, grain of salt.) However, I CAN shed a little light on what questions you can expect as an applicant to mid to senior level PM positions. Now... imagine you have arrived at the interview with your folio of crisp resumes, references, and work examples... you do have all that stuff, right? You are ushered to the conference room, where you confidently shake hands and greet your interviewer(s.) You sit down, exhale... and we’re off! “So, TELL ME ABOUT YOURSELF...” (Have something short and sweet here. There is a large group of interviewers that like to challenge (ahem, torture) you by starting with this open-ended question.) “WHAT HAVE YOU BEEN DOING since your last job?” (If you’ve been out of work more than a month, be ready for this question. Hint: “Watching the History Channel” is a bad answer.) "WHAT ARE YOU LOOKING FOR in a new job?” (This should work with your answer to the similar question, "What interests you about this company?” Both answers can...
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...Q. How should a Christian Youth dress? Ans: In today's society cloths and dresses play an important role. We often look at a person and form an opinion from the way he/she is dressed.Everybody knows that we are judged by our looks and how we dressed and so we try to look as attractive as possible.Most of us feel good when we are dressed well and uncomfortable when we are not.I believed everything we do reflects our inner values and attitudes.Therefore our dress will surely reflects what we are.A sincere christian youth will not want to wear cloths that are too tight or that expose more of the body or which is not right outfit. Now a days many young people seem to forget how to dress for church.The dress for church as if like they are going for evening parties or discos.Some girls wear very tight and short skirts that they are unable to sit comfortably and some of the youth go to church to advertised their latest fashionable wear.It is always better as a christian youth to reflects the image of Jesus Christ not the actors and actresses or fashion modelers. I am not saying that we should not wear our dress in style.It is important that we should dress in style but modestly.Being dress appropriately for church is a good practice.Shabby dress is no mark of humanity or wearing high fashionable cloths is no mark of being proud.But wearing appropriate dress for the occasion and looking our best in the presence of God really matters. I am not giving you...
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...This print ad features a man and woman. The man is holding a burning blow torch while the woman is holding fire crackers. The man and woman look to be young maybe mid-twenties. The man also appears to be a welder wearing a welding outfit. The woman is wearing a dress and heels with her hair all fixed up. They are both gazing into each other eyes. What makes this ad interesting is that it uses two components of persuasion interpersonal communication and the attribution theory. Even though the young man and woman are still life images they are still using interpersonal communication. Just by looking at their facial expressions you can see that they are both smiling at each other as if they have first met. They are also gazing into each other eyes so that leads me to believe that they know each other. So, this ad incorporates a...
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...In Advertising and promotions, communication process is used to obtain the favor of customer. Communication process is operated to impress customer. A communication process model contains nine elements. The elements are sender, receiver, message, media, encoding, decoding, response, feedback and noise. In the case study of BMW every elements of communication model is present. BMW is sending a message to their customers as a sender. A simple message of this car manufacturing company encoded as “The ultimate driving machine”. The message contains the meaning of the best performance in any one`s driving experience and the supreme innovation of this car manufacturing company is also expressing positively. Many kinds of magazines, BMW websites, internet, billboards, tradeshow, telesales campaigns are using as the receiver of BMW. The media elements are based on these communication channels. The sending messages through channels are decoded by the users. The ultimate receivers of the message are the consumers. The consumer’s response to the brand message of this company is “performance driven car”. This response was not in favor to the brand. BMW realized to be inhumane brand due to excessive emphasis on their performance of mechanic. The noise factor of communication process is the pushing performance of being inhumane to consumers. This noise factor caused errors which are unwanted. The dynamic controlling system of BMW makes their communication process more effective in their total...
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...Advertising & Communication Define your product or service What is its function? My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time. Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate bar filled with apple juice, milk, soda, or any drink we could imagine, except alcohol because we want it to be sold without restrictions. It can also be adapted for sports people who need to have snacks several times during the day. Then, the chocolate bar would be enriched with proteins to answer their needs. The last version of this product would be adapted for kids. It would be smaller, contain less sugar and be enriched in calcium, thanks to the pure milk in the capsules for example What problem or opportunity does it solve? We’ve all eaten a chocolate bar, and due to the large amount of sugar, felt thirsty. Thanks to this new product, customers won’t feel that thirst anymore and will really be able to bring it everywhere without a bottle of water What is its name / brand? The name of the chocolate bar would be Sipit. Thanks to this name, customers will have a verb related to drinking on a chocolate bar. A fun catchphrase for advertisement could be ‘’Sip me I’m famous’’...
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...Course Code: Topic: MASSONNIER Clement +33.6.03.90.36.76 cmassonnier@hotmail.com 2C A new motor scooter ADVERTISING & COMMUNICATIONS A NEW MOTOR SCOOTER Advertising and Communications Submitted by Clement MASSONNIER Course: 21ST/22ND of September 2012 Content 1. Define your product or service ................................................................................................ 3 What is its function? .................................................................................................................... 4 What problem or opportunity does it solve? .............................................................................. 5 What is its name / brand? ............................................................................................................ 6 2. Reaching your audience .............................................................................................................. 6 Who is your target audience? ...................................................................................................... 6 What drivers will they respond to? ............................................................................................. 7 3. Delivering the message ................................................................................................................ 8 What Integrated Marketing Communications mix will you select? ........................................... 8 What specific media will you use? .....
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...Advertising and Communication Law: Bait and Switch Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The dealership only cast a wide net over the area in the form of its advertising. It is commonly accepted that the dealership was advertising to the masses. The dealership may have had a target market segment in mind, but it would be in no one’s expectations for a specific advertisement to reach one particular person. Likewise, it would not be reasonable to expect the dealer to hold a particular car for a person that was subject to some type of hardship to take advantage of a sale. The dealership, or any retail organization, should sell on a first-come first-served basis. Generally speaking, unless there was some type of verbal agreement made over the phone the first customer with the means to pay for an item should be the one to purchase it. It is unfortunate that Betty drove for as long as she did in less than ideal conditions. It is also unfortunate that Betty was unaware that there was a limited number of that particular vehicle. As the video continues, there is a car salesman unable to make the sale and a potential customer that is none too happy. The sales tactic that Tony was using with Betty had the makings of a bait and switch. This bait and switch sales strategy is used often by car dealerships. Philip Reed...
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...Topic: The impact of advertising on media bias The Impact of Advertising on Media Bias. (2012). Journal of Marketing Research: February, Esther Gal-Or, Tansev Geylani, Tuba Pinar Yildirim (2012). Journal of Marketing Research: February 2012, Vol. 49, No. 1, pp. 92-99. Retrieved from http://dx.doi.org/10.1509/jmr.10.0196 The authors in this study investigate the effecting of advertising in the media bias, the marketers evaluate the size and composition of the difference outlets of the readership when they making advertising choices. They also demonstrate their right target market with the advertising supplements subscription fees and it may serve as a polarizing or contingent on the extent of distinctiveness among advertisers to readers who have difference preference in politics. Each advertiser will have to choose a single outlet for placing their ad when manifoldness is large and the greater of polarize rises compare to when media outlet relies on subscription fees only for revenue. If the distinctive is small, advertiser chooses multiple outlets and the polarization results are reduced. Media bias and advertising: Evidence from a German car magazine (2014). Dewenter, Ralf; Heimeshoff, Ulrich (2014). DICE Discussion Paper, No. 132, ISSN 2190‐9938 ( online). Retrieved from http://fgvwl.hsu-hh.de/wp-vwl This paper analyzing the impact of automobile reviews in manufacturer's ...
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...Integrated Advertising, Promotion, and Marketing Communications, 6e (Clow/Baack) Chapter 1 Integrated Marketing Communications 1) Communication is defined as transmitting, receiving, and processing information. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) AACSB Categories: AACSB: Communication abilities Objective: 1-1 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place. Answer: TRUE Diff: 3 Question Tag: Application Objective: 1-1 6) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process. Answer: FALSE Diff: 3 Question Tag: Critical Thinking Objective: 1-1 7) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication process. Answer:...
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...“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE APPLICATION OF ADVERTISING THEORY TO POLITICS .............................................................................................................................. 5 A. B. C. D. E. 3. 4. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Shrimp & Andrews) 2013 .............................................................. 5 Advertising Theory (edited by Shelly Rodgers & Esther Thorson) 2012 .................. 6 Advertising and Society – Controversies and Consequences (edited by Carol J. Pardun) 2009............................................................................................................... 7 Advertising and the Market Orientation of Political Parties Contesting the 1999 and 2002 New Zealand Election Campaigns. ..................................................................... 7 Political Campaign Communication Principles & Practises (Trent and Friedenberg 2008) ..................................................................
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...Belch: Advertising and Promotion, Sixth Edition Front Matter Preface © The McGraw−Hill Companies, 2003 Preface The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Most of the people involved in advertising and promotion will tell you that there is no more dynamic and fascinating a field to either practice or study. However, they will also tell you that the field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides—clients demanding better results from their advertising and promotional dollars; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer...
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