Advertising Online Anti-action against Plastic Bags

By

Dilmurod Allaberdiev – 209110258

Sirojiddin Hamdamov - 209110230

and

Sirojiddin Nomozboev – 209110259

Albukhary International University, Alor Setar, Malaysia

July 22, 2013

Advisor

Miss Vino Thini, Introduction to Civil Society

Albukhary International University, Alor Setar, Malaysia

Table of Contents:
Summary 3
Introduction 3
Background of proposal 3
Statement of problem 3
Urgency of problem 4
Scope of the Proposed Solution 5
Original Elements 5
Products and Beneficiaries 6
Potential Benefits of Implementation 6
Methods And Procedures 7
Implementation Plan 7
Project Timeframe and Estimated Cost 8
Sourced Information and Sustainability 10
Conclusion 11
References 12
Appendices 13

Healthy Civil Society against Plastic Bags

(Persuasive Action against Plastic Bags by Online Media)

A Project Proposal Outline by
Sirojiddin NOMOZBOEV, Dilmurod ALLABERDIEV and Sirojiddin HAMDAMOV
07 July 2013

1. SUMMARY

This is a project proposal that aims to develop the knowledge of the people of Central Asia and the students of Albukhary International University (AIU) about plastic bags by showing disadvantages of the plastic bags. This proposal is realistic and can be completed within 24 days and maintain in the future. This proposal aims to produce the following: o Promotion posters to show the disadvantages of the plastic bags , o Translated topics to make focused society aware of negative effects of plastic bags o Pictures to show the serious effects of discarded plastic bags on the environment, and o A project proposal for approval by the AIU Board to approve the action against plastic bags.

1. INTRODUCTION

o Background of the Proposal

Plastic bags seem to have become one of the main issues of the world and the demand for Plastic bags is increasing beyond our wildest expectations. It can also be said that demand for plastic bags is probably increasing around the world. Jacobsen, Sh. (2005) says,”every year, around 500 billion plastic bags are used worldwide. 500,000,000,000. Five hundred followed by nine zeros. That's a lot of bags. Over one million bags are being used every minute and they're damaging our environment”. In turn, the huge number of plastic bags is affecting to the several factors including environment and biodiversity. For example, Plastic bag pollution exists in Central Asian countries, the country and neighbor countries of the writers, and AIU also can be taken one of the examples which there is high usage of plastic bags. However, this project proposal plans to create a page in facebook.com and a group in odnoklassniki.ru in order to fight against plastic bags.

o Statement of the Problem

This section can illustrate the urgency of the problem or situation through four elements:

▪ For instance, plastic bags are creating several problems to the local people of Central Asia. A great number of plastic bags can be seen in streets. Plastic bags are making the streets untidy. Moreover, as the plastic bags produce chemicals, agriculture of Central Asian countries is being affected by plastic bags;

▪ Misusing of the plastic bags is one of the problems in AIU as well. According to the speech of the warden of AIU, Mr Rosle Wong, in the meeting which is conducted in AIU campus, “plastic bags can be seen on the grounds of the university and students are throwing plastic bags without being aware of the negative consequences of the plastic bags to the environment. There is a high misusage of plastic bags in campus”;

▪ Globally, plastic bags also affecting the biodiversity and environment as well.

2. Urgency of the Problem

▪ According to the report of Wild Tracks (2011), “there are 39,600 deaths of children around the world who die from asphyxiation from plastic bags”

▪ “Jenni Wiltz (2011) says,” Californians alone use 19 billion plastic bags every year. It costs the state about $25 million per year to make sure the discarded bags end up in a landfill—that cost rises into the billions when you add up how much it spends to clear trash, including plastic bags, from its waterways”

▪ According to the above points, it can be said that the problem is so urgent due to even plastic bags are able to kill people with asphyxiation and the price of the cleaning and recycling the plastic bags are also very expensive.

3. Scope of the Proposed Solution and objectives

This proposal can show instructions of how to act against plastic bags and recommend tips for people for future actions. ▪ This proposal aims: • Reduce the use of plastic bags in daily lives of the AIU students and the users of Odnoklassniki.ru, namely Central Asians, • Show disadvantages of plastic bags with pictures to the societies, • Put different themes and topics about the negative effects of the plastic bags to the page of facebook.com and to the group of odnoklassniki.ru, • Translate English topics about plastic bags into Russian language, and post them in Facebook page and Odnoklassniki.ru group and • Discuss about negative effects of plastic bags in both social sites.
.
▪ Recommendations in the websites can include: • A strategy to use alternative bags instead of plastic bags. • A method to reuse the plastic bags for several times. • A promotion strategy to motivate people to use less plastic bags.

4. Original Elements

▪ Most of the people using the Odnoklassniki and Facebook may talk and discuss about their own problems. For example, there can be a lot of groups in the odnoklassniki.ru social network, but there is no group which is connected with plastic bag problems. Writers are introducing the first group which discuss about disadvantages of plastic bags in this network. Moreover, the writers spread that information to the people of Central Asia, so that the writer can help people to fight against the plastic bag problem. ▪ These writers connected translating topics from English into Russian language. Problems about plastic bags are given in English mostly in the Internet. The writers can translate the topics about plastic bags from English into Russian language and upload them, so that country mates of the writers could understand,. The writers can apply the same strategy to Facebook too.

5. Products and Beneficiaries

▪ Products will be used

• One project proposal, • Promotion posters and • Different translated topics.

▪ Target Products

• Pen • Paper

▪ Target Audiences or Receivers

• Members of the AIU Board can read the project proposal. • Central Asia people can receive information about disadvantages of the plastic bags. • AIU students can receive information about disadvantages of the plastic bags. • AIU students can receive posters. • Uzbekistan people can receive online posters.

▪ Target Beneficiaries

• Approximately 700 AIU scholars can get information. • Approximately 15,000 – 30,000 users of Odnoklasssniki and Facebook can get benefit. • The AIU campus can be free from plastic bags. • Understanding of problem by Central Asian people will increase.

6. Potential Benefits of Implementation

▪ Less environmental pollution ▪ Clean streets ▪ Re-using plastic bags ▪ Help for biodiversity

▪ The awareness of plastic bags may increase among AIU students and the people of the Central Asia,

▪ It may lead people to think about the negative consequences of the plastic bags.

▪ The streets of the Central Asia may be cleaner than present situation.

▪ AIU students may not throw plastic bags as they find out about the disadvantages of the plastic bags.

▪ AIU students may begin to throw the plastic bags to the special dustbins which provided by AIU university.

7. METHODS AND PROCEDURES

o Implementation Plan

▪ Complete the Project Proposal, posters and translate the topics time b time. ▪ Submit the project proposal to Lecturer for marking. ▪ Submit the project proposal to AIU Board for approval.

▪ Gather more information about plastic bags.

▪ Communicate with AIU staff.

▪ Open page on Facebook and group in Odnoklassniki.

▪ Gather people in my group and page.

▪ Attract them with interesting topics, facts and pictures.

▪ Make them become interested in posts.

▪ Create interesting poster and upload it.

▪ Find different topics in English and translate them into Russian to post.

o Project Timeframe

Preparation Plan (24 days) and maintenance (continues after 24 days)

▪ Prepare Posters for the websites (8 days)

• Create posters with clear illustrations and simple language (5 days) • Translate topics into Russian language (to be decided) (9 days) • Prepare PDF copies of the original and the translated instruction posters to upload (1 day) • Create a promotional poster to attract attention and promote the project: o The disadvantages of the plastic bags o The action of how to acting against plastic o The alternative bags for plastic bags

▪ After 24 days, the website will be maintained as posting new interesting and translated topics and posting new pictures

o Project members and responsibilities

▪ There will be 3 members in the project and play the same functions.

▪ They open the pages and groups and maintain the continuity of the websites.

▪ They will upload topics, posters and pictures and join and control discussions in the group and page.

▪ Members are Sirojiddin Nomozboev, Allaberdiev Dilmurod and Sirojiddin Nomozboev.

Timeframe of the project

Time

Activitymonth 1
1st quartermonth 1
2nd quartermonth 1
3rd quartermonth 1
4th quartermonth 2
1st quartermonth 2
2nd quartermonth 2 3rd quartermonth 2
4th quarterPrepare Posters for the websites8 daysCreate posters illustrations Translate topics into RussianPrepare PDF copies for uploadPosting translations, pictures and postersMaintaining the both websites 

Estimated Costs (to be completed)
Project Proposal:
Project Proposal – RM 0
Posters (stationaries) – RM 50
Working maintenance needs:
Computer (Asus A55V Series, Geforce 2GB) – RM 1599 (the price is based on official website in Malaysia: http://buylaptop.com.my/ASUS/ASUS-LAPTOP-PRICE.asp?Cat=31)

Personal Cost:
Salaries of workers – RM 199 monthly,
Total:
First month - RM 1,848
Every month beginning from second month – RM 199

SOURCED INFORMATION AND SUSTAINABLITY Followings are sources which websites will considered and used during sustainability
The disadvantages of plastic bags
The prevalence of plastic bags in Albukhary International University (AIU) in Alor Setar, Malaysia;
The prevalence of plastics bags in writers` home country and neighbor countries;
The prevalence of plastic bags in the home countries of AIU current scholars;
The possibility of re-using plastic bags.
The possibility of using alternative bags.

Sustainabilty
As using all above sources the sustainability of the project will be maintained
After 24 days activity, groups will be maintained as uploading new items the day by day

CONCLUTION

No need much money.
Can be done with 2 or 3 people voluntarily.
Can be helpful to make people aware of disadvantages of plastic bags.
Can lead people to use less plastic bags.
Can lead AIU students to gather their plastics separately and give to the recycling.
Can lead to be more environmentally friendly.
Sirojiddin`s home country, as well as AIU can get benefit

REFERENCES
Angiek (2012, November). Tashkent International School. TIS green team selling recycled green bags. Uzbekistan: Tashkent. Retrieved December 3, 2012, from www.tashschool.org/archives/3832

Jacobsen, Sh. (2005). Plastic Bag Pollution. Retrieved December 3, 2012, from http://www.googobits.com/articles/1604-plastic-bag-pollution.html

Sharon, J. (2005). GoogoBIts.com: Plastic Bag Pollution. Retrieved 20th November, 2012 from http://www.googobits.com/articles/1604-plastic-bag-pollution.html

UZNEWS.NET. (20010, July). Society: Uzbek environmentalists campaign against plastic. Retrieved December 3, 2012, from www.uznews.net/news_single.php?lng=en&cid=4&nid=14466

Wild Tracks. (2009). Sea Turtle Bag Ban. Retrieved December 3, 2012, from www.wildtracks.wordpress.com/2009/06/19/stop-plastic-kills

Wiltz, J. (2011). Plastic Bag Pollution Facts. Retrieved December 3, 2012, from www.livestrong.com/article/159961-plastic-bag-pollution-facts/#ixzz2E5

Wong, Rosle.(2012). What can you tell about the usage of plastic bags in AIU? Retrieved December 3 from interviewAPPENDICES
Sample Posters created by authors of the proposal for websites