...brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro. Now the company has 40% of market share in biscuits market and 15% share in confectionaries. Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values. Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. o Parle Agro started with the philosophy of:“We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation.” Product Mix As Parle and Parle Agro are two different companies now both have their own product mix Product Mix of Parle ...
Words: 1015 - Pages: 5
...Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for a real life, down-to-earth person, who, like any college student likes to bunk classes, is a good sportsman and is a popular figure in the college, with whom the teenagers can actually associate themselves.'' -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? There was no getting away from him. A poster at a bus stop in Chennai asked, “Will Digen Verma be in the next bus?” Or, when watching a movie; there was bound to be an interruption all of a sudden with a handwritten message saying, ‘Digen, your car is being towed’. And, outside in the car park, almost all the cars had stickers on them saying, ‘Digen Verma was here.’ In many commercial places in metros and even far off places like Simla, there were footmarks accompanied by the mysterious words ‘Digen Verma was here’ pasted. There were rumours galore about ‘Digen Verma’ and his identity. Some thought it was a campaign for the launch of some new fashion label, while others thought Digen Verma he was...
Words: 1662 - Pages: 7
...As. J. Food Ag-Ind. 2012, 5(05), 364-373 Asian Journal of Food and Agro-Industry ISSN 1906-3040 Available online at www.ajofai.info Research Article Kinetics of the reduction of pesticide residues in vegetables by ultrasonic cleaning Ratikorn Buakham1, Sirichai Songsermpong1* and Chutima Eamchotchawalit2 1 Food Engineering Program, Department of Food Science and Technology, Faculty of Agro-Industry, Kasetsart University, Jatujak, Bangkok 10900, Thailand. Thailand Institute of Scientific and Technological Research. Klong Luang, Pathumthani 12120, Thailand. 2 Email: sirichai.so@ku.ac.th Abstract The problem of pathogen and pesticide residues in vegetables is a big concern to both consumers and exporters. This study introduced a new method of cleaning vegetables with high frequency sound waves (ultrasonic) as a way to solve the problem. This research aimed at studying the kinetics of reduction of pesticide residues in four kinds of vegetables: coriander, kale, yard long bean and red chili by using the ultrasonic cleaner (60 kHz 140 W) with tap water compared with soaking in tap water. The cleaning was done at 20, 25 and 30oC for 0, 3, 7 and 10 minutes. The determination of the toxicity levels was done by means of cholinesterase inhibition technique. The decimal reduction time, the reaction rate constant and the activation energy were determined. It was found that ultrasonic cleaning at 25oC and soaking in tap water at 30oC was the best combination to reduce...
Words: 1597 - Pages: 7
...Ranking of Top 500 Companies Rank | Company | Rank | Company | Rank | Company | Rank | Company | Rank | Company | 1 | O N G C | 101 | Adani Power | 201 | Sundaram Finance | 301 | Kirloskar Oil | 401 | Himadri Chemical | 2 | TCS | 102 | Glenmark Pharma. | 202 | Rajesh Exports | 302 | Sh.Renuka Sugar | 402 | Orient Paper | 3 | Reliance Inds. | 103 | Shree Cement | 203 | Opto Circuits | 303 | H T Media | 403 | IVRCL | 4 | Coal India | 104 | M R P L | 204 | TTK Prestige | 304 | KSK Energy Ven. | 404 | Nitin Fire Prot. | 5 | ITC | 105 | Bajaj Finserv | 205 | Prestige Estates | 305 | Bombay Dyeing | 405 | SRF | 6 | St Bk of India | 106 | Wockhardt | 206 | CESC | 306 | BGR Energy Sys. | 406 | Unichem Labs. | 7 | HDFC Bank | 107 | Bhushan Steel | 207 | Madras Cement | 307 | City Union Bank | 407 | Magma Fincorp | 8 | Infosys | 108 | United Spirits | 208 | D B Corp | 308 | United Bank (I) | 408 | Elantas Beck | 9 | NTPC | 109 | Satyam Computer | 209 | Info Edg.(India) | 309 | Kennametal India | 409 | Hotel Leela Ven. | 10 | Bharti Airtel | 110 | GMR Infra. | 210 | Indiabulls Power | 310 | KPIT Infosys. | 410 | Styrolution ABS | 11 | ICICI Bank | 111 | Tech Mahindra | 211 | Voltas | 311 | Tuni Text. Mills | 411 | Gravita India | 12 | H D F C | 112 | Aditya Bir. Nuv. | 212 | Shri.City Union. | 312 | Wyeth | 412 | ICRA | 13 | Hind. Unilever | 113 | JP Power Ven. | 213 | Jindal Saw | 313 | Sadbhav Engg. | 413 | P I Inds. | 14 | Wipro | 114 | Piramal Enterp. |...
Words: 1619 - Pages: 7
.................................................................................... 3 Sector overview ................................................................................................... 5 Sector outlook ................................................................................................... 11 Company profiles: large agro-industrial holdings ................................................ 16 MHP (key product: poultry) .................................................................. 17 Avangard (eggs) .................................................................................... 19 Kernel Holding (sunflower oil) ............................................................... 21 Astarta Holding (sugar) ........................................................................ 23 Milkiland (dairy) ................................................................................... 25 Ovostar (eggs) ...................................................................................... 27 Company profiles: agricultural crop producers ................................................... 30 Mriya Agro Holding ............................................................................... 31 Agroton ................................................................................................ 33 Sintal Agriculture .................................................................................. 35 MCB Agricole...
Words: 17627 - Pages: 71
...Analysis of Consumer Behavior quotes “We surround ourselves with valued material possessions as a matter of our lives taking course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”. Discuss Introduction Psychology is important in many aspects of business, not least in the whole area of marketing and advertising. An understanding of the consumer behaviour is an essential part of the psychology of marketing. This essay will firstly give an explanation of consumer behaviour. Following this, it will discuss the benefits of the applications of consumer behaviours. Finally, it will look at the explication of attachment in consumer behaviours in the quote “We surround ourselves with valued material possessions as a matter of our lives taking course; a sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.” Consumer Behaviour Consumer behaviour is a complex, multi-disciplinary theory contributed from a variety of social sciences. The microeconomic demand theory, the foundation theory of market economy, is focused on what prospect effect the changes in income and price has on demand under the prerequisite of stable preferences; it does not provide explanation of the dynamics of the many factors in between, for instance, what influence income...
Words: 2201 - Pages: 9
...Top 500 Private Sector Companies (Rank-wise List) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Company Reliance Industries Limited Tata Consultancy Services (TCS) Infosys Technologies Ltd Wipro Limited Bharti Tele-Ventures Limited ITC Limited Hindustan Lever Limited ICICI Bank Limited Housing Development Finance Corp. Ltd. TATA Steel Limited Ranbaxy Laboratories Limited HDFC Bank Ltd Tata Motors Limited Larsen & Toubro Limited (L&T) Satyam Computer Services Ltd. Maruti Udyog Limited Bajaj Auto Ltd. HCL Technologies Ltd. Hero Honda Motors Limited Hindalco Industries Ltd Reliance Energy Limited Grasim Industries Limited Jet Airways (India) Ltd. Sun Pharmaceuticals Industries Ltd Cipla Ltd. Gujarat Ambuja Cements Ltd. Videsh Sanchar Nigam Limited The Tata Power Company Limited Sterlite Industries (India) Ltd. Associated Cement Companies Ltd. Nestlé India Ltd. Hindustan Zinc Limited GlaxoSmithKline Pharmaceuticals Limited Siemens India Ltd. Motor Industries Company Limited Mahindra & Mahindra Limited UTI Bank Ltd. Zee Telefilms Limited Bharat Forge Limited ABB Limited i-Flex Solutions Ltd. Dr. Reddy's Laboratories Ltd. Nicholas Piramal India Limited Kotak Mahindra Bank Limited Reliance Capital Ltd. Ultra Tech Cement Ltd. Patni Computer Systems Ltd. Wockhardt Limited Indian Petrochemicals Corporation Limited Biocon India Limited Essar Oil Limited. Asian Paints Ltd...
Words: 2235 - Pages: 9
...Mercedes Valdivia Professor Eliza Warren WRTG 391 14 July 2013 Advantages and disadvantages between Organic and conventional food: An annotated bibliography In the last decade the consumption of organic products has been growing steadily, although many consumer buy these products with the idea that they are buying organic because is healthy, but studies show that there is not much difference between nutrients and vitamins between organic food and conventional food. The area were organic has advantage over conventional is over the protection of the environment because organic is grown without the use of fertilizers or pesticides. Many studies and researches had been done in organic growing with most of them with the same result. This annotated bibliography shows some of the studies conducted throughout the world Aschemann-Witzel, J., Maroscheck, N., Hamm, U. (2013). Are organic consumers preferring or avoiding foods with nutrition and health claims? Pg. 68-76. http://ajcn.nutrition.org/content/90/6/1699.full.pdf+html A realistically designed purchase simulation was conducted using 210 German organic consumers, the study was done to determine whether organic products are purchased for its health benefits, the study used 3 different types of food, each types had five different brands. Apparently a consumer tends to believe that if a product is organic, it must be better. The sample tested was not enough to make a generalization of the German...
Words: 1921 - Pages: 8
...[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread...
Words: 4493 - Pages: 18
...Uncertain Supply Chain Management 2 (2014) 61–72 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage: www.GrowingScience.com/uscm Sustainable accounting reporting practices of Indian cement industry: An exploratory study Shagufta Khana , Vineet Chouhanb*, Bibhas Chandrac and Shubham Goswamib a Research Scholar, School of Management, Sir Padampat Singhania University, Udaipur-India Assistant Professor, School of Management, Sir Padampat Singhania University, Bhatewar, Udaipur-India, 313601 c Associate Professor, School of Management, Sir Padampat Singhania University, Bhatewar, Udaipur-India, 313601 b CHRONICLE Article history: Received September 10, 2013 Received in revised format 10 December 2013 Accepted February 25 2014 Available online February 27 2014 Keywords: Cement Industry Sustainability Financial Information Environment Accounting Reporting Sustainable Reporting Practices ABSTRACT Cement is the single most important and profitable product in the building material sector. With the economic boom, in India, Indian cement industry is a market of opportunities waiting to be tapped. However, at the same time cement industry is also experiencing a surge in demand. Production of Cement will always release carbon dioxide and change in the climate of the earth that is why despite its profitability, the cement industry faces many challenges regarding environmental concerns and sustainability issues. In order to minimize the impact of all...
Words: 6636 - Pages: 27
...TOPIC: The Programme of Action to Mitigate the Social Cost of Adjustment: Objectives and Assessment of Failures and Achievements. Page Abbreviation 1 List of Tables 1 1. Background of PAMSCAD 2 2. Objectives of PAMSCAD 3 a. Projects under PAMSCAD 4 3. Assessment of Success and Failure of PAMSCAD 5 b. Community Initiative Project 5 c. Employment Generation Project 6 d. Redeployment 7 e. Provision of Basic Needs and Services 10 f. Education Infrastructure 11 4. Conclusion 12 5. References 13 ABBREVIATIONS 1. SAP - Structural Adjustment Programme 2. ERP - Economic Recovery Programme 3. IMF - International Monetary Fund 4. GDP - Gross Domestic Product 5. PAMSCAD- Programme of Action to Mitigate the Social Cost of Adjustment 6. CIPs - Community Initiative Projects 7. ADRA - Adventist Development Relief Agency LIST OF TABLES TABLE 1 CIPs under PAMSCAD completed and commissioned by 1990 1 TABLE 2 CIPs under PAMSCAD under construction by 1990 BACKGROUND OF PAMSCAD In 1983 the government of Ghana adopted a Structural Adjustment Programme (SAP) locally dubbed the Economic Recovery Program (ERP) under the guidance of the World Bank and the IMF. The overriding purpose of the ERP was to reduce Ghana's debts and to improve its trading position in the global economy. The stated objectives...
Words: 3202 - Pages: 13
...African Journal of Agricultural Research Vol. 2(7), pp. 287-295, July, 2007 Available online at http://www.academicjournals.org/AJAR ISSN 1991- 637X © 2007 Academic Journals Full Length Research Paper Locally produced fish feed: potentials for aquaculture development in subsaharan Africa U.U. Gabriel1, O. A Akinrotimi2, D. O. Bekibele2, D. N Onunkwo2 and P. E. Anyanwu3 Department of Fisheries and Aquatic Environment, Rivers State University of Science and Technology, P.M.B 5080, Port Harcourt, Nigeria. 2 African Regional Aquaculture Centre/Nigerian Institute for Oceanography and Marine Research, P.M.B 5122, Port-Harcourt, Nigeria. 3 Aquaculture Division, Nigerian Institute for Oceanography and Marine Research, P.M.B. 12729, Victoria Island, Lagos, Nigeria. Accepted 30 May, 2007 1 Aquaculture development and growth in Africa have been on low ebb despite the vast aquatic resources that abounds on the continent. Since the introduction of aquaculture to Africa, some decades ago, there have been a lot of innovations, technological advancement and progress in the areas of genetics, seed propagation, pond construction and farm management in general. Despite breakthroughs recorded in these areas most farmers in Africa still rely heavily on imported feed ingredients and fish feeds from European countries, which makes fish farming expensive as fish feed account for at least 60% of the total cost of production. This has contributed in no small measure to the slow pace at which...
Words: 5338 - Pages: 22
...Wilmar International Ltd PREPARED BY: Lai Wai Kit (U064737W) Lee Kelvin (U064755N) Nattaya Kris Suebjaklap (U064241H) Li Zhuowei (U064260M) Disclaimer Valuation reports will not be censored and will be catalogued for reference in its original submitted form. All research reports, appendices and/or presentation slides are produced strictly for academic purposes. Any such document is not to be construed as an offer or a solicitation of an offer to buy or sell any securities nor is it mean to provide investment advice. The NUS, the NUS Business School, the participating students, faculty members, and staff accept no liability whatsoever for any direct or consequential loss arising from any use of this document or any communication given in relation to this document. W September 30, 2009 Wilmar International Ltd Initial Coverage: We Invest, You Harvest HOLD Equity | Singapore | Plantations Research Analysts: Lai Wai Kit Lee Kelvin Nattaya Kris Suebjaklap Li Zhuowei +65 6321 1234 financialanalysts@kcubez.com and new markets and strong financial position. Key Opportunities – Looking Forward S$6.65 Current Price S$6.32 Target Horizon 12 months STI Index 2,672.57 STOCK INFORMATION Bloomberg Code WIL SP HISTORICAL CHART Reuters Code WLMIF.PK Market Cap(m) 40357.51 52-week High S$6.99 52-week Low S$1.80 Listing Bourse SGX Mainboard Average Volume (‘000) 10683.9 Beta 0.875 • Improving global...
Words: 6027 - Pages: 25
...the hegemony of development: of pulp fictions and green deserts Steffen Böhm and Vinícius Brei Marketing Theory 2008 8: 339 DOI: 10.1177/1470593108096540 The online version of this article can be found at: http://mtq.sagepub.com/content/8/4/339 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://mtq.sagepub.com/content/8/4/339.refs.html Downloaded from mtq.sagepub.com at Glasgow University Library on July 5, 2011 Volume 8(4): 339–366 Copyright © 2008 SAGE www.sagepublications.com DOI: 10.1177/1470593108096540 articles Marketing the hegemony of development: of pulp fictions and green deserts1 Steffen Böhm University of Essex, UK Vinícius Brei Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Brazil Abstract. In this paper we analyze the role of marketing in the construction of what can be called the hegemony of development. Through an investigation of the marketing practices of the pulp and paper industry in South America and the resistances that are articulated by a range of civil society actors against the expansion of this industry, we problematize marketing as a political and contested discourse and practice. By using Laclau and Mouffe’s...
Words: 13036 - Pages: 53
...1. Companies Listed on KSE SYMBOL COMPANY 1 AABS AL-Abbas Sugur 2 AACIL Al-Abbas CementXR 3 AASM AL-Abid Silk 4 AASML Al-Asif Sugar 5 AATM Ali Asghar 6 ABL Allied Bank Limited 7 ABLTFC Allied Bank (TFC) 8 ABOT Abbott (Lab) 9 ABSON Abson Ind. 10 ACBL Askari Bank 11 ACBL-MAR ACBL-MAR 12 ACCM Accord Tex. 13 ACPL Attock Cement 14 ADAMS Adam SugarXD 15 ADMM Artistic Denim 16 ADOS Ados Pakistan 17 ADPP Adil Polyprop. 18 ADTM Adil Text. 19 AGIC Ask.Gen.Insurance 20 AGIL Agriautos Ind. 21 AGTL AL-Ghazi 22 AHL Arif Habib Limited 23 AHSL Arif Habib Sec. 24 AHSM Ahmed Spining 25 AHTM Ahmed Hassan 26 AIBL Asset Inv.Bank 27 AICL Adamjee Ins. 28 AJTM Al-Jadeed Tex 29 AKDCL AKD Capital Ltd 30 AKDITF AKD Index 31 AKGL AL-Khair Gadoon 32 ALFT Alif Tex. 33 ALICO American Life 34 ALNRS AL-Noor SugerXD 35 ALQT AL-Qadir Tex 36 ALTN Altern Energy 37 ALWIN Allwin Engin. 38 AMAT Amazai Tex. 39 AMFL Amin Fabrics 40 AMMF AL-Meezan Mutual 41 AMSL AL-Mal Sec. 42 AMZV AMZ Ventures 43 ANL Azgard Nine 44 ANLCPS Azg Con.P.8.95 Perc.XD 45 ANLNCPS AzgN.ConP.8.95 Perc.XD 46 ANLPS Azgard (Pref)XD 47 ANLTFC Azgard Nine(TFC) 48 ANNT Annoor Tex. 49 ANSS Ansari Sugar 50 APL Attock Petroleum 51 APOT Apollo Tex. 52 APXM Apex Fabrics 53 AQTM Al-Qaim Tex. 54 ARM Allied Rental Mod. 55 ARPAK Arpak Int. ...
Words: 3364 - Pages: 14