...because it doesn’t only refer to email, websites, and other wireless media, but it also includes electronic customer relationship management system and management of digital customer data. One of the tools to promote the services and the product is online marketing that adopt electronic ticketing or e-ticketing. E-ticketing can document the sale process from the customer’s travel activities without using paper tickets or physical documents, especially in the commercial airlines industry. In the industry of passenger transportation in Vietnam, e-commerce has been used gradually in many different forms. The first e-commerce service applied in Vietnam air transportation was online booking and flight searching. Customers can search for information of seat classes, ticket prices, flight schedules and other details on the airline websites and booking seats online. Benefits of e-commerce service include the initiative in searching for time, cost saving and information and no complex contact problems when booking busy flights. Another e-commerce tool that was implemented for the most part by Vietnam airline was e-tickets in 2008. According to the regulations of International Air Transport Association (IATA), "airlines of IATA had to use e-tickets service to all of their flights by the end of 2008." Therefore, airlines in Vietnam substituted paper tickets by e-tickets. In order to correspond the deadline required by IATA, Vietnam Airlines ran a notable plan for e-ticket selling...
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...supporting evidence. The supporting evidence will show appropriate research and detail and be appropriate for the local area. 1. Research possible gaps in the market. Give a list of the types of businesses that exist in the local area. Try and detail three services that are not currently offered in the local area that you think will be a success Businesses In The Area Businesses Not In The Local Area Coffee Shops (Costa, Café Nero, Starbucks) Juice Bars Restaurants (Prezzo, Urban Kitchen, Pizza Express) Salons (Waxing’s and Nails) Clothes Shops (Jack Wills, Fat Face, White Stuff) Larger Chain Stores (Topshop, Next, New Look) Home Shops (Home Living, The Shed, The Lemon Tree) Estate Agents Take-Away Shops (Pizza Hut, Papa Johns) Electrical Shops (PC World, Curry’s, Apple) Super-Markets (Morrison’s, M&S) Furniture Shops (IKEA) Hairdressers (RUSH) Jewellery Shops (Samuels) 2. Select a possible good or service: Features of your product; briefly explain what your product or service is going to be. My business is going to be a juice bar. The customer can choose their fruits/ingredients you put into the juice. The drink can be ordered to be take away or drink in. Trends in demand; what are the popular goods and services that people are buying at the moment. Population changes; compare how big the population was in 1990 to now. In 1990 the population was 5,278,639,789. Compared to now the population is 7,303,708,210. That is an increase off 2025068421. The current...
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...1. Describe the manufacturing processes used that transform the raw materials into the manufactured food product: Mixing: The process of mixing is used to evenly distribute ingredients and transforms the ingredients into dough. Within a factory setting that is creating Chocolate Chip Cookies, all the ingredients are poured into an industrial sized mixing machine that is set to mix all the ingredients together until the dough is complete. Freezing: When freezing a product, the slower the rate of freezing, the larger the ice crystals form. This is why it is desirable to have the most rapid rate of freezing. Chocolate chip cookies that are being distributed to food service customers (e.g. restaurants and hotels) are frozen. They are put into a freeze tunnel and then flash frozen to prevent the formation of ice crystals. Freezing also stops enzymes growing and reproducing, making them retarded. While they are stoped, they are not destroyed. Heating: The type of equipment used to heat the raw material depends on the nature of the raw materials and the intensity of the heat treatment. The chocolate chip cookies that are being distributed to supermarkets and large scale shops as a finished product need to be cooked inside the factory. The factory uses radiant heat in an oven, in particular, the tunnel oven. The tunnel oven is the most commonly used type of oven within the factory setting. The baking chamber is over 100 meters long and is narrow and shallow. Heat is also...
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...brand name and industry leading innovations and excellent customer service. Airline operation and quality of service (QOS) is the main contribution of SIA dominance in airline industry. Challenging economy forced SIA to change business or operational strategy in order to be survival and competitive. To combat the threat of competitor’s and surviving in a challenging environment, SIA is taking the step to innovate its in-flight services. Singapore Airlines leaves a deeply positive impression in many people’s heart as a leading airline with their product promotion and catchy advertisement, this does resonates with their QOS and onboard services. SIA Service Quality “Corporate image and reputation is considered an asset which gives the organization a chance to differentiate itself aiming to maximize their market share, profits, attracting new customers, retaining existing ones, neutralizing the competitors’ actions and above all their success and survival in the market” (Fombrun and Shanley, 1990; Bravo et al., 2009; Sarstedt et al., 2012). Quality of service (QOS) makes the brand and its reputation in this modern economy, it holds true for any industry and country regardless of its standing in world economy. Service and its quality are determined from direct consumer endorsement and coming true to customer expectation, when compared to its counter parts and competition (Parasuraman et al., 1993). Providing service quality is simply no longer an option, matter of fact, customers...
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...are very competitive with prices, sales promotions and advertise to existing customers to keep them on board with their company rather then losing them to the competition. Especially as Virgin is one of the two dominating airlines this is a great bonus for them as this can be seen as aggressive promotion. NHS have very little competition only from the private sector which you have to pay for because they are a national company and run by the government advertisement Is not needed for it. They can increase patients/clients by opening smaller health centres in areas for the local community. They also can give incentives to people so they use the NHS more often. Virgin have used market development as well because they try to sell existing products/services into new markets, such as European countries and selected international countries which brings a whole load of new customers to the company. Virgin has created segmentation by creating more variety of existing products to new customers such as there cosmetics as they have numerous amounts of creams, some for age related and some for dry skin etc. NHS do not do this as they are restricted to just Britain since...
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...an archipelago with two major islands of Unguja and Pemba. Panga Chumvi Beach Resort is situated next to the village of Matemwe, on the north eastern coast of Zanzibar. ‘Chumvi’ means salt in Kiswahili, and ‘Panga’ is a shortening of ‘pahala’ the place. So the literal meaning of the resort Panga Chumvi is the place of salt. Over the last 20 years Panga Chumvi has developed organically, working closely with the village of Matemwe, and they have been involved in supporting a number of enterprises including a collective village taxi service, a fishing boat and a chicken farming project. They have now decided to share their beautiful beach-side spot with travellers from around the world looking for a place of peace and relaxation. (Panga Chumvi,2008). The resort plot is right on the beautiful, the longest unbroken stretch of white sand beach in Zanzibar, opposite the pristine coral reef of Mnemba Island. The core product that Panga Chumvi business sells is holiday accommodation on Matemwe beautiful beach. It is a new venture, that started in August 2011 with only 4rooms on the market and developed to current twelve-rooms available in traditionally designed houses, constructed with coconut palm roof and hand-crafted coconut wood furniture throughout. Most of the rooms have sea views; the others have a view of the luxuriant tropical garden. In addition to the beach, the extensive garden has many shady or sunny lounging areas for relaxing or sunbathing. The sea is ever present, washing...
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...Computerisation Strategy Proposal for the new TVU/LSHT training hotel (2009) 1. Introduction The aim of this report is to look at the possible implementation of computer and information technologies at the Thames Valley University, London School of Hotel Training (TVU/LSHT). This has become necessary because the business has experienced a severe downturn in revenue since 2009 which has resulted in them experiencing trading losses and a lack of investment in both the business and the facilities. Consequently, it has been recognised that a new strategy needs to be devised; which will include the development of new facilities, the enhancement of existing facilities and the introduction of a hotel wide computerisation system which will maximise the hotels operational efficiency. This proposal will specifically present the Consultants vision for the effective and successful introduction of information technology within the TVU training hotel; it will also take into account the increasing statutory obligations that it needs to meet. According to Wood and Brotherton (2008, p.331) Lodging businesses can no longer expect to succeed without the solid support of information technologies (IT), this is true for a variety of reasons but is partly because the current customers that the lodging establishments are looking to attract are part of the Net Generation, these people are surrounded in their daily life by IT, if these people are not provided with the technology that they...
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...Abstract In this assignment, I intend to one (1) Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data. Two (2), determine the types of research needed to reposition the home phone. Three (3), I will discuss the method(s) I would use to increase adoption rates. Four (4), I will determine if a new service component will provide new interest for the home phone. Fifth (5), finally, I will anticipate the most likely distribution problems that I may encounter and how I would address them. Obsolesces of Home Phones, Part II Home phones are quickly becoming a thing of the past, at least according to a recent study done by the Centers for Disease Control (CDC). Nearly 18 percent of American homes use cellular phones as their primary, home phone, forgoing traditional landline versions. Discuss obsolesces of home phones in terms of its repositioned target market demographic using U.S. Census Data The targeted market demographics for home phones were 29 years old and younger; and for households that were 65 years old and older. The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults. One way to help promote the use of land line home phones could be to reverse the trend of the government giving and paying...
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...E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….……………………………………… 17 (10) Sources of information ………………………………………………………………………. 19 1.0 What is E COMMERCE ? As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which...
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...The Future eTourism intermediaries Dimitrios Buhalis1, Maria Cristina Licata2 1 Course Leader MSc in eTourism, School of Management Studies for The Service Sector, University of Surrey, Guildford, GU2 7XH, UK d.buhalis@surrey.ac.uk Genesys Information Limited Clarendon House, 125 Shenley Road,Borehamwood, Herts WD6 1AG, UK cristina.licata@genesysinformation.com ____________________________________________________________________ 2 Acknowledgement: The authors would like to acknowledge Paul Richer and Dr Karsten Kärcher (Genesys Information Limited) for their contribution to this paper. Note: An earlier version of this paper was presented at the ENTER2001 conference in Montreal, Canada. The Future eTourism intermediaries Keywords: eTourism, Internet, intermediaries, disintermediation, Computer Reservation Systems, Global Distribution Systems, Digital TV, mobile commerce, Electronic Intermediaries ABSTRACT Hitherto, the travel distribution role has been performed by traditional Outgoing Travel Agents (OTAs), Tour Operators (Tos) and Incoming Travel Agencies (ITAs). They were supported by Computer Reservation Systems (CRSs), Global Distribution Systems (GDSs) or tour operators’ Videotext systems (or Leisure Travel Networks). These traditional electronic intermediaries (or ‘eMediaries’), particularly GDSs, progressively consolidated their position. The Internet created the conditions for the emergence of new eMediaries, based on three ePlatforms, namely the Internet,...
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...Marketing Plan Phase II MKT/421 November 25, 2013 Pareesa Naveed Marketing Plan Phase II Starbucks Corporation's new services recently announced to the public received a warm welcome. Catering and home delivery services selected by this organization in addition to services already provided by Starbucks to customers received nice reviews. Working on how best to get others in the community to begin using the services is part of phase two of this marketing plan. According to smallbusiness.chron by Fraser Sherman, Demand Media, “Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location, and other factors to craft marketing strategies tailored to each segment.” There are different, sufficient techniques to run an operation smoothly. One key step is to understand the customer base. That is simply gathering the information on the consumers who may be in a particular area of where the business will be. The market is to target individuals who share special preferences through advertising and campaigning. The selected locations of Starbucks stores take careful consideration and planning also. The focus is primarily on selling delicious coffee and pastries while providing remarkable service. The corporation has to stay on top of their goals and constantly create new strategies aiming to fulfill the needs of each customer. It is very important to carry out each step of is process thoroughly because each plays a critical...
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...口语部分 Preparation for Part One (Interview) In the first part of the test, the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference. Sequence: 1. Introduction of people concerned 2. Marksheets required 3. Topics and Questions Questions about candidates’ names and hometowns What’s your name? How to spell your name? How do you spell your family name/surname/last name? Where are you from? Would you say it’s a good place to live in? (why) Do you like living in … ? (why) Where would you rather live, … or …? (why) Do you think it would be better to live in … or …? (why) Do you come from a large family or a small one? Can you tell me a bit about … in your family? Questions about candidates’ identity --- work or study Do you work or are you a student? What do you do? What do you study? What’s your major? What do you like most about your job? What do you like most about your studies? Questions about Candidates’ Preference Regarding Their Work or Study Unit One A Working with Other People What kinds of people do you most like working/studying with? Why? What do you think are the advantages...
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...21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come...
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...Mission statement Room 4 you aims to provide a variety of treatments with the emphasis being relaxation for people who work and live the large and busy city of London. Room 4 you will be based in South West of London (level 4 zone). Treatments will include full body massage, Indian head massage and Reiki as well as crystal therapy. Market research Market research shows that there is demand for massage Competitor analysis There are some businesses operating in SW19 market of London already with theses competitors focusing both on mental as well as physical needs. Below is a breakdown of the main competitors and what they offer: Relax & Unwind http://www.relaxunwindmassagetherapy.co.uk/ “Relieve everyday stresses and strains of life” “Arnold Green is an experienced massage therapist offering a wide range of massage and bodywork treatments for physical and mental well-being.” Having trained with the renowned Academy of Natural Health in London, Arnold Green takes into consideration not just the body but also the mind, emotions and spirit. After an initial consultation, massage treatments are tailored specifically to your individual needs and carried out in the comfort of your home. Below are some of the treatments available with relax & unwind: * Mobile massage therapy * Mobile massage therapy * Complimentary therapists association * ITEC qualified * Flexible bookings by appointment only * Available 7 days a week (Weekday evenings...
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...Digital Marketing Strategy Plan For Sainsbury’s Digital Marketing Marketing Strategy For Sainsbury's B00230954, B00271749, B00270823, B00270405, B00270428 15/04/2016 Table of Contents 1. Introduction .................................................................................................................................... 2 2. Assessing Sainsbury’s Current Online Situation .................................................................... 4 2.1. Online Resources ..................................................................................................................................... 4 2.2. Competitive Environment .................................................................................................................... 4 2.3. Internal audit ............................................................................................................................................ 5 3. Creating A Digital Marketing Strategy ....................................................................................... 7 3.1 SOSTAC Model ............................................................................................................................................ 7 3.2 Situation Analysis ..................................................................................................................................... 8 4. Further Examples Of Different Strategy Models .......
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