...Economic Benefits from Air Transport in Nigeria Nigeria country report Acknowledgements Oxford Economics gratefully acknowledge the help that we received from the International Air Transport Association (IATA) in preparation of this report. Through a survey conducted by IATA many organisations across the aviation industry supplied us with data that has formed an integral part of our analysis. In addition, the Airports Council International (ACI) very kindly provided us data on the economic activities at airports. We would like to thank all these organisations for their generosity in supplying this data, without which this report could not have been written. A note on the data reported in the report Unless otherwise stated, the numbers reported in this report relate to the calendar year 2010. Oxford Economics 2012 v1.1 2 Nigeria country report Contents Facts & figures.......................................................................................... 4 1 1.1 1.2 Consumer benefits for passengers and shippers ......................... 7 Consumer benefits ..................................................................................... 7 Estimated consumer benefits ..................................................................... 8 2 2.1 2.2 2.3 Enabling long-term economic growth............................................ 9 Connectivity and the cost of air transport services .................................... 9 How aviation...
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...TARGETING AND POSITIONING ANALYSIS 6.7 Market Segmentation………………………………………..………….26 6.8 Target Market Profile……………………………………………………30 6.9 Positioning………………………………………………………….…….32 6.0 MARKETING STRATEGIES AND EVALUATION OF MARKET PROGRAM ELEMENTS………………………………………………………………………..33 Refferences…………………………………………………………………………………………………………….36 1.0 INTRODUCTION AND HISTORY a. Introduction of the product Name of the company: Air Asia Berhad ABOUT THE PRODUCT Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai Air Asia and Indonesia Air Asia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. The airlines established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB –...
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...Airline Studies Module Code – 5N4971 An Investigation into Aviation Organisation By: Milton Redmond Table of Contents Introduction: 3 Aims & Objectives: 3 Brief Description of Civil Aviation and Relationship with UNWTO: 4 Chicago Convention 4 United Nations World Tourism Organization 5 ICAO and UNWTO Affirm Cooperation on Joint Aviation and Tourism Goals 5 Description of Etihad Airways: 6 Partners and Alliances: 10 Chartered & Scheduled Flight Services: 20 Etihad Airport Services 23 EAS-Ground 23 EAS-Cargo 24 EAS-Catering 24 Aircraft Type & Passenger Capacity: 25 World's Top 3 Airlines 2013 Profiles and Etihads Direct Competitors: 28 Importance of Branding and General Airport Operations: 29 Movement of Passengers at Abu Dhabi Airport: 31 Communications Utilized by Etihad: 33 Conclusion: 35 Recommendations: 35 Bibliography: 35 Introduction: This assignment requires the author to type a written report on one organisation in the aviation industry which covers learning outcomes 4, 5, 8, 9, 11, 16 & 17 as per the module component. This report is to identify and research an airline related product or service that meets a particular consumer need. Finally the Author will evaluate the findings, draw conclusions and recommendations. Aims & Objectives: * Evidence of understanding and application of Airline Studies. * Detailed Exploration of the chosen topic. * Use / selection of relevant...
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...Porter’s ‘Five Forces’ analysis Threat of new entrants (High – 7/10) In 1987, the European airlines industry has started to experience a major changes in the air traffic regulation when the European Commission announced a vast deregulation in the industry. Indeed, packages of deregulation measures have included (Mintel, 2008): To limit the right of governments, for example, to prevent the introduction of new fares, and gave some flexibility to airlines concerning seat capacity sharing; To open up the market further, allowing the right to carry passengers from one’s own country to another and the right to carry passengers from another country to one’s own to all EU carriers and offering greater flexibility for the setting of fares and capacity sharing. To give all EU carriers the right to take an unlimited number of passengers or cargo between their home country and another EU country; To introduce the freedom to offer services within the EU and the right to practise the transport of passengers and goods within the national boundaries of another member state; To allow airlines the full freedom to set competitive fares, as airlines were no longer required to submit their fares to national authorities for approval. This liberalised market prepared the ground for the emergence of low-cost airlines, and thus making the barriers to entry lower and the threat of new entrants high. Moreover, the access to the industry distribution channel has become easy throughout...
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...PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector: Political Factors In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: o The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty in the minds of the air travellers, regarding travelling to a particular country. o Overall India’s recent political environment has been largely unstable due to international events & continued tension with Pakistan. o The recent Gujarat riots & the government’s inability to control the situation have also led to an increase in the instability of the political arena. o The most significant political event however has been September 11. The events occurring on September had special...
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...preferences while choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing between budget airlines DECLARATION I hereby declare that the contents of this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature: GMBA Batch 10, Hyderabad road Singapore 2 Factors influencing customer preferences while choosing between budget airlines Acknowledgement I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms of knowledge gained as well...
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...STRATEGY PROCESS MODELS 1.0 STRATEGIC ANALYSIS Business Process And Operation Air Asia has fostered a dependency on Internet technology for its operational and strategic management, and provides an online ticket booking services to traveler online. The following shows the home page of Air Asia.com as the company key channel of marketing and sales. Exhibit 1 – Air Asia.com Home Page To book a flight with Air Asia, customers can either choose the following channels or simply visit the Air Asia.com home page and follow the below 5 steps. 1. Call centre 2. Sales office and airport sales counter 3. Authorized travel agents 4. Mobile booking via mobile.Air Asia.com or 5. Online (http://www.Air Asia.com) in 5 easy steps as shown below. Step 1 - Search Step 2 - Select Step 3 - Guest & Contact Step 4 - Payment Step 5 – Itinerary The Product Life Cycle (PLC) Air Asia, Airlines Company with 58 flight destination is in the growth phase position of Product Life Cycle (PLC) stage. The growth phase is when loyalty begins to be built up. Some products or services can be taken up by the customer base very quickly and achieve rapid growth. Sales of Air Asia Airlines grew tremendously in every country in which they were available. It is during the growth phase that the product will begin to recover its development and launch costs and slowly move through the break – even mark to begin to make a profit for the organization. During the growth stage of a new...
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...Indian Airline Industry Indian aviation industry has been ruled by the two state airlines: Air India and Indian Airlines for quite a while. Till 1990 there were very strict rules for the new entrants on operating their air taxis. No private carrier was allowed to fly more than 700 Kms at a stretch. The government disapproved the privatisation of the state airlines despite the losses incurred by them. For 40 years the 2 airlines ruled the Indian aviation industry. It was only in 1990-1991 that the “open skies” policy was introduced were scheduling restrictions were lifted from private airlines. (Mhatre, 1993) The liberalisation boosted a number of airlines in the market. Some of the early entrants were East West airlines, Modiluft, Jet airways, Air Sahara, Damania Airways etc. The private airline industry also got a boost because of the state airline pilot going on strike helped them gain customer base. In the middle of 1990s there was an opportunity for a huge expansion of air traffic in India. The government's economic survey predicted 12-14% growth. Unfortunately most of the airlines were unsuccessful either due to legal battles or a bad professional management. The two players who survived and sustained in the market were Jet Airways and Air Sahara. (Mhatre, 2000) Since 1996 Jet Airways has strengthened its spot to become the No. 1 private carrier in India, giving state-owned Indian Airlines a run for its money. (Mhatre, 1997) It continued to be the market leader...
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...Kingfisher Airlines Limited Case Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. 3. Situational Analysis i. Steeple analysis Sociological Today’s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend more for quality and brands. Air travel is no more about transporting passengers. It is more about the flying experience. People like travelling in planes. ‘Kingfisher airlines’ has a very good social image. Being a five star airlines, customers want to travel with Kingfisher. Also, the brand charges a premium price that is why only upper Socio Economic Class people prefer Kingfisher airlines. The lifestyle of the people is improving....
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...14 SWOT Analysis ………………………………………………………23 Strategic Issues and Recommendations …………………..25 References ……………………………………………………………30 Harkness Consulting 2 Executive Summary From its initial flight in February 2000, JetBlue emerged into the heavily competitive airline industry as the little airline that could. While legacy carriers declared bankruptcy, JetBlue trounced its competition by offering low‐cost, customer‐focused service. Under the direction of the energetic David Neeleman, JetBlue became a major player in the airline industry. Operating domestic flights on a point‐to‐point system, JetBlue primarily manages East‐West and Northeast‐Southeast routes. While this route structure initially proved profitable for the company, rising costs and heated price competition are currently threatening JetBlue’s market share. The company’s stock price has dropped drastically since reaching a high of over $30 in 2004. Currently priced at less than half its 52‐week high, JetBlue must take serious strategic action in order to reinvigorate its business. After working with low‐fare carrier Southwest, a touch‐screen airline reservation company, and a small upstart airline in Canada, David Neeleman...
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...providing all day every day low fares with an open approach to air travel serving in excess of 50 markets across the Asia and Asia Pacific region. We believe in fostering a culture that is focused on our customers - ensuring we deliver the lowest fares and provide a travel experience that is refreshing and enjoyable, alongside our commitment to all day every day low fares both to our passengers and our staff. The Jetstar Group includes wholly owned Qantas subsidiaries operating from Australia and New Zealand, Express Ground Handling and partner carriers including Jetstar Asia and Valuair in Singapore and Jetstar Pacific in Vietnam. Jetstar is Australia's low fares carrier and fare leader now operating to 19 Australian domestic destinations and an existing 11 short and long haul overseas destinations. Jetstar Group airlines employ directly 7,000 staff across the Asia Pacific region. Mission Statement Jetstar's mission is to enable more people to fly more often and also to extend air travel to those who have previously never been able to afford to fly by offering customers low fares, all day, every day. About Jetstar / Valuair in Singapore Jetstar Asia and Valuair are part of the Jetstar Group's value based network which aims to provide all day every day low fares to South East Asia's most popular leisure destinations. The creation of the airline came six months after Jetstar first commenced its domestic operation in Australia. Unlike Jetstar in Australia, which...
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...Mỹ Hạnh BABAIU13076 2. Park Do Hyun BABAUN13080 * 3. Nguyễn Thị Hoài BABAIU13090 * 4. Nguyễn Lê Phương Khanh BABAIU13107 * 5. Đỗ Thị Thanh Hoa BABAIU13089 I. Introduction. Nowadays, airlines industry is one of profitable businesses in the world. Both government and private enterprise are dominant in the industry. In Vietnam, aviation market is forecasted to be the world's 7th fastest-growing in 2013-2017 period. The Vietnam airlines industry stands a high chance of developing strongly, but there must be an investment in technology, infrastructure in order to reduce the cost as well. And Vietnam Airlines is a largest aviation brand name in Vietnam which has been wholly owned by government. In this report, we make some analyses to appreciate Vietnam Airlines exactly and realize suitable and unsuitable aspects. Company background Vietnamese name . . . . . . . . . . . . . . . Tong Cong ty Hang khong Vietnam English name . . . . . . . . . . . . . . . . . . . Vietnam Airlines Company Limited Transaction name . . . . . . . . . . . . . . . . Vietnam Airlines. Abbreviated name . . . . . . . . . . . . . . . . VIETNAM AIRLINES Head Office . . . . . . . . . . . . . . . . . . . . . No. 200, Nguyen Son Street, Bo De Ward, Long...
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...ensure the safety and security of local and foreign passengers who travel to and from the airport. Considering the requirements of the aviation security at Dubai airport, the responsible authorities should adopt latest technologies and best scanning system and training of security professionals to ensure the security of airport building, equipments and passengers is protected. The paper evaluates how safety and security regulations are adopted to ensure stringent security at the airport to overcome terrorist threats in this part of the Middle East. The paper also determines how effectively the Civil Aviation Authority has developed stringent measures in consultation and coordination with airport operators, security officials and airport staff members. The paper gives best suggestions to implement effective scanning system at the airport and to develop strong coordination world international airports to strengthen Dubai airport security. The paper illustrates how the confidence of passengers have been increased to ensure their life and belongings will be in complete protection due to the adoption of latest technologies, world best scanning system by highly trained and equipped security professionals and airport staff members. Definitions of Aviation Terms AAIB – Air Accident Investigation Branch AIC – Aeronautical Information Circular AMC – Acceptable Means of Compliance AOPA – Aircraft Owners and Pilots Association ATA – Air Transport Association of America...
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...COMPARITIVE MARKET ANALYSIS BETWEEN AIR ARABIA & AIR INDIA EXPRESS SUBMITTED TO DR. ABDUL WAHEED DATE OF SUBMISSION: SUBMITTED BY: 13.04.11 Reema Badlani Yogesh Badlani AIR ARABIA Air Arabia operates one aircraft type, the Airbus A320 and it is one of the few low fares airlines that has a young fleet. Air Arabia’s aircraft are all configured with a single cabin and offer customer comfort with the largest seat pitch in the market - that of 32 inches in comparison to 29 and at the most 31 inches offered on most airlines in the region. The A320 is the preferred choice in the single-aisle market, known for its wide seats, aisles and overhead stowage that holds 10% more carry-on baggage, as well as the technological innovation that brings enhanced performance and reliability. Air Arabia ’s A320 also provides passengers the option of in-flight entertainment with a selection of audio and video channels on both short and long haul flights. Spacious, airy and appealing - that is the opinion of the passengers who have regularly voted the A320 family into the top spot for comfort in the single-aisle airliner category. From cabin comfort, technology and efficiency, the A320 class of aircraft are renowned for setting standards. Air Arabia operates one aircraft type, the Airbus...
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...objectives of Vietnam Airlines 1. Introduction to Vietnam Airlines: Vietnam Airlines is the national airline of Vietnam, accounting for the largest share (51.8%) in the number of airline operators in Vietnam. In 2013, Vietnam Airlines has transported 15 million passengers and 184 606 tons of cargo over 39 domestic routes and 52 international routes. Vietnam Airlines is the airline also has a large scale in Southeast Asia with dual brands: (1) Traditional airlines (Full-service carrier) with the goal of building the image into a 4-star airline years 2015-2016 , (2) Subsidiaries are Jetstar Pacific meeting the increasing demand in in the cheap aviation segment (Low-cost carrier). Vietnam Airlines is a member of Organization International Civil Aviation (ICAO), the Air Transport Association International Aviation (IATA) and the Alliance Aviation Skyteam (one of the 3 largest airline alliance in the world great). Vietnam Airlines’ History: Vietnam Airlines’ history is deeply rooted in the the earliest days of the Vietnam civil aviation industry, since January 1956 when Civil Aviation Administration was established by the Government of Vietnam. 1956 . . . . . . . . . . . . . The Civil Aviation Administration was established by the Government of Vietnam, commencing the beginning of the country’s civil aviation industry. 1993 . . . . . . . . . . . . . Establishment of Vietnam Airlines. 1995 . . . . . . . . . . . . . Establishment of Vietnam Airlines Corporation on the...
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