Cadbury to be part of responsible marketing pledge
VIVEAT SUSAN PINTO said the company was com-
Kellogg’s, General Mills, Mars, sist from advertising their prod- specific nutrition criteria or have
Mumbai, 20 July mitted to being part of the
Coca-Cola and PepsiCo — ucts to children below 12 years. been requested by or agreed by pledge and would transition its which made the pledge to pro-
The India Pledge is said to the school administrator.
C
hocolate major Cadbury product marketing strategy to mote healthy dietary habits be part of the EU initiative.
The Pledge also says that will join the group of children in accordance with among young children.
Besides the no advertising these companies will commis- companies which yes- the policy. “The intent is def-
Cadbury’s inclusion is in line clause, the India Pledge also sion an independent compli- terday pledged they would not initely there,” the spokesper- with parent company Kraft urges companies to desist from ance monitoring system to keep advertise their food & beverage son said.
Foods’ policy of responsible ad- commercial communication re- an eye on the advertising com- products to children below 12
With this, Cadbury joins the vertising and marketing to chil- of the cause for sometime now. a signatory to the EU Pledge, lated to food and beverage prod- mitment made by them on TV, years. seven-member club — Hin- dren. The US-based food & bev-
Kraft was one of the first which asks food & beverage ucts in primary schools, except print and internet, beginning
A Cadbury spokesperson dustan Unilever (HUL), Nestle, erage major has been a votary companies in Europe to become companies in the region to de- for those products that fulfill from next