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Amazon E-Commerce

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Submitted By epena22
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Amazon E-Commerce Evaluation and Recommendations
Estevan Pena
Devry University
E-Commerce for Small Business

Introduction

Amazon is E-commerce Company, Amazon got its start as an online bookstore, but as the industry evolved so did Amazon. Amazon has become one of the largest online retailers now selling a variety of products including electronics, DVDs, CDs, video games, clothing, and general merchandise in the world. Today Amazon.com is the largest Internet-based company in the United States. Founded by Jeff Bezos in 1994 was the release of the first online bookstore, Amazon.com Inc. revolutionized the industry. Amazon’s initial entry into the book industry was a bold and strategic move competing with traditional Brick and Mortar stores such as Barnes & Noble Inc. and Borders Group Inc. When Amazon.com began moving from just books into a larger variety of products like CDs, video games, electronics it did not take long for them to be in completion with the larger more dominant players in their perspective markets. Amazon is a prime example of a company that started of small and became a dominant force due to smart investments and a strong business model. When it comes to the online market, which many would consider the future, Amazon has left a considerable amount of its competitors in the dust as it pertains to sales and it continues to grow and evolve,

Company Evaluation

Type of Company

Before Amazon.com sold its first book in July of 1995 the world had already begun to reject bookstores, this was made obvious by the decline of local bookstores and the rise of large chain stores like Barns & Noble and Borders. In 1995 the mega chains had already cornered the market acquiring 25% of the 19 billion dollar industry.Amazon.com was one of the first major companies to sell goods over the Internet.
The company started off as a online book

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