...Marketing Mix Introduction- in this assignment I will be looking at the marketing mix and how this would apply to my idea that I have created. The marketing mix is a combination of the four Ps, which is a way of offering this product to potential customers, of which could suit their needs. This is when the product, price, place and promotion of a product is sold by a business. By doing this, the business can produce the product to a target market, by creating a suitable product at the right price, sold in the right place and most importantly sold in the correct way. The MacBook Touch The MacBook Touch is one of the latest addition to the ever growing product line of Apple. This new creation is in a table form of the MacBook, this allows to product easy transportation from place to place. The idea for this product comes from the Amazon Kindle Fire that might end up taking over the iPad, this information is found from latest sales of the Amazon Kindle Fire sale figures. Due to this, I am combining the two products which include the iPad and the MacBook, which will create and idea that has high specification capabilities. Even though this product is in a form of a table it will still have the capability to be used as a computer for those who are on the move quite a lot. This product is light weight, compact and has the same look which all of the other Apple products have so it will still have that same appeal top customers. Design The MacBook Touch has somewhat of a 15”...
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...Up 1: Amazon Goes Global 1. Why did Amazon choose the United Kingdom as its first entry location? Why not other countries such as Canada and Austrlia? With the emergence of a global marketplace, Amazon has since ridden on the waves of the opportunities that comes with globalisation. After more than a decade of expansion, Amazon’s international operations accounted for about 43 per cent of its revenue, bringing in $26.28 billion in 2012. This shows the significance of targeting the international markets. However, entry into foreign market does not come without risks and costs that resulted from barriers created by distance. The CAGE Framework of distance by Ghemawat explained distance as 4 main attributes – Cultural, Administrative, Geographic, Economic.1 To address these risks and costs, it is crucial to first assess the extent and type of differences between the USA market and the United Kingdom market. Amazon’s entry into United Kingdom (UK) can be attributed to minimal distance and various similarities, which allowed Amazon to significantly reduce risks and costs. Primarily, the UK market has a lot of similarities to the US market in terms of cultural, administrative and economic distance. UK has the second most number of native English speakers (60 million), after US (231 million), and is also the place where English was first spoken. Since books were the primary products sold by Amazon, the similarity in language made it extremely ideal for Amazon to target the UK...
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...Advertising Project MKTG 3140-M50 Anthony McCants Jr. Section I. Toys R Us is the biggest name in retail when it comes to toys and children entertainment. Founded in 1948, Charles Lazarus at the age of twenty-five made his dream of cultivating a child-oriented company into a reality. Of course this plan did not come to mind of night, Lazarus started off with having his very own baby furniture stores, Children’s Bargain Town, in Washington D.C. to aid to the post-war baby boom era. Over time Lazarus was always searching new ways to satisfy customers and reel in new customers as well. He introduced infant products and toys for older children into his store’s growing product variety. Years later Lazarus inherited the supermarket presentation for his store, this allowed customers to fully examine and search out products on their own accord. His second store with the legendary name Toys “R” Us, what caught the eyes of consumers was the backward “R” in the name. Of course it was criticized due to is insane grammatical error; however Lazarus new he was on to something huge. The goal was to create an environment where kids could feel at home as they shop for the things they desire, to bring out the kid in everyone who stepped through the door. This vison inspired the slogan founded in 196, “I Don’t Want to Grow Up, I’m a Toys “R” Us Kid”. In 1983, the company decided to take action and introduce Kids “R” Us, it held the same concept as Toys “R” Us, except with children’s clothing...
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...------------------------------------------------- Management: ------------------------------------------------- Industry: Technology ------------------------------------------------- Stage of Dev.: Seed/ Early Stage ------------------------------------------------- Employees: 3 ------------------------------------------------- Founded: 2012 ------------------------------------------------- Seeking: ------------------------------------------------- Offering: ------------------------------------------------- Initial Value: ------------------------------------------------- Breakeven Date: ------------------------------------------------- Use Of Funds: ------------------------------------------------- Capital Raised to Date: ------------------------------------------------- Current Investors: Founders ------------------------------------------------- IP Law Firm: ------------------------------------------------- Accountants: ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Management: ------------------------------------------------- Industry: Technology ------------------------------------------------- Stage of Dev.: Seed/ Early Stage ------------------------------------------------- Employees: 3 ------------------------------------------------- Founded: 2012 ------------------------------------------------- ...
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...ECON 6110 MANAGERIAL ECONOMICS Take-Home Exam November 28, 2012 Question 1: In order for Amazon to maximize its profit, the Marginal Revenue needs to equal the Marginal Cost. * MR=MC P MC AC P1 MR D Q1 Q On the above graph we can see that Amazon maximizes its profit at P1 and Q1. Now lets find the values of Q1 and P1. Given information: MC=$7.25; Q=14.5-P; predicted orders =50 million; ATC=$5.50 (a) Is Amazon currently maximizing its profit? If Q=14.5-P => P=14.5-Q TR=P*Q => TR= (14.5-Q)*Q and MR=dTR/dQ=14.5-2Q If we take the second derivative d2TR/dQ2=-2. The negative number shows us that the company is currently maximizing profit. Since MC is given in order to find the maximizing quantity we can say that 14.5-2Q=7.25=>14.5-7.25=2Q=>7.25=2Q=>Q=3.625 (b) What will Amazon’s projected profit be for this season? P=14.5-Q => P=14.5-3.625=>P=$10.875 TR=P*Q=> TR=$10.875*3.625=$39.422 million TC=ATC*Q=>TC=$5.50*3.625=$19.94 million Therefore Amazon’s profit for this season will be as follows: Π=TR-TC=> Π=$39.422 - $19.94 => Π=$19.94 million (c) Consultant recommendation: Since the company is already maximizing profit, an increase in production and sales would not increase the profit, therefore producing more would not be recommended. The best scenario in this case would be price discrimination. In this way they would be able...
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...most joint venture is 50/50 venture，and each of parts holds a 50% ownership stake and contributes a team of managers to share operating control. It is quick and easy way to new market by using local partner’s knowledge, local network. Joint venture has a number of advantages. Firstly, IJVs enable companies to access complementary assets and resources. Secondly, it requires less investment compared to complete ownership. It can help reducing operating and political risks, this means the risks and costs will be shared. Thirdly, it can help companies overcome host-government regulations. Eg Tata group enter into China by joint venture with Chery Car Company in order to address regulations. The disadvantages of JV include: firstly, firms have risk of potential leakage of intellectual property. Secondly, The JVs does not give a firm the tight control over subsidiaries. Thirdly, different goals and culture will lead to conflicts between firms. Partner selection In selecting the IJV partners, companies must evaluate the potential partner’s resources, motivation and compatibility. Such as physical assets (buildings, plant, equipment); intangible assets (brands, contacts, quality of customer relationships); organizational capabilities (managerial competence, employee loyalty); moreover, current markets, product ranges and production locations; complementarities. In the case, JV with western partners require a relatively highly-skilled work-force because they are technologically...
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...Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4 3.1 Mission Statement………………………………………………………………………………………………….. 4 3.2 Goals………………………………………………………………………………………………………………………. 4 3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5 4.1 SWOT……………………………………………………………………………………………………………………... 5 4.2 Industry Analysis…………………………………………………………………………………………………….. 6 4.3 Competitor Analysis………………………………………………………………………………………………… 6 4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7 5.1 Marketing and Product Objectives………………………………………………………………………….. 7 5.2 Target Market…………………………………………………………………………………………………………. 8 5.3 Points of difference…………………………………………………………………………………………………. 8 5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9 6.1 Product Strategy……………………………………………………………………………………………………… 9 6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10 6.3 Promotion Strategy………………………………………………………………………………………………. 11 6.4 Place (Distribution) Strategy…………………………………………………………………………………. 12 7. Financial Data and Projections……………………………………………………………………………………. 12 7.1 Past Sales Revenues………………………………………………………………………………………………...
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...which made it hard to train them explaining to customers properly. In addition, there were various ways for salesmen to sell TiVo. b. Pricing- the price seemed too high to be accepted by customers. c. Awareness- the degree of awareness for TiVo remained weak and consumer remained inert because it is not their priority to improve TV viewing. Who is TiVo best suited for? According to the research, TiVo users mostly consisted of members who were married, between the ages of 25 and 45, and had an annual income of $70,000 to $10,000. In this regard, members with this kind of features are best suited for TiVo. We can also imply that people who have a college education, household greater income, and are heavy Internet users can be the target segment suitable for TiVo as well, because these are the features DVR users revealed...
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...Business Plan for Dadada.com Current Online competition: For PMP training and certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn...
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...SUMMARY- 2 Business Description 2 Vision for the future 2 Business Goals/ Mission 3 Main Objectives 3 -SITUATION ANALYSIS- 5 Marketing Analysis 5 Customer Analysis 6 Product benefits and unique selling position 7 Health conscious/ Eco conscious 8 Competitive analysis 8 -ADVERTISING ANALYSIS- 10 Advertising strategies and media mix 10 -MEDIA STRATEGIES- 12 Media vehicles to reach target audiences 12 Creative and communications considerations 13 Marketing schedule 15 -MEDIA BUDGET- 15 -CAMPAGIN EVALUATION STRATEGY- 15 -EXECUTIVE SUMMARY- Business Description Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa is about to launch its new Earthsprite skin care range. Earthsprite products are 100% natural, effective, affordable and innovative. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia. Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa...
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...turns to be an effecitive way to deliver message. So I will put an vivd video introducing how practical the broom is on youtube and on other social media, which is free and cost-effective. Also, I will spend a part of mony posting advertisments on subway or bus stops for young professionals and college students. How might you find new places to sell this product? (2pts) I will sell them on different shopping web pages like Amazon and eBay as shopping online becomes a new shoping method of young people for its convenience. I will also sell them on book stores where gather so many students. How might you assess its price? (2pts) To make more people bencome loyal customers, I plan to sell the handle with a free pad at a very low price(no benefit) because this is the first step to attract people to got this handle and to be a customer of this product. Then he/she will always choose to buy corresponding pad to fit the handle. We can benefit from the pad in future. Also, please provide a brief description of the most likely target market. (2pts) Young generations...
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...TARGET MARKET EBay has a very wide range of target marketing mainly because of the wide range of product available at it’s website. Millions of items like collectibles, appliances, computers, equipment and many more miscellaneous items are listed, bought or even sold on a daily basis. In other word, eBay generally target online auction and shopping communities. However, eBay also has business strategies to target specific segment of the market. From the entire wide range of items available, eBay originally was set up to promote and sell antique and collectibles. This causes eBay to focus more on this segment market. Another key market segment for eBay would be the car and motor enthusiast. This is because of the unexpected popularity with the users, which is the second most visited segment on the site. Due to this, eBay has been focusing more on these two segments as their primary market target. KEY SEGEMENTS Antiques & Collectibles Started out to be selling collectibles and antiques with auction-based online sales. These targeted markets are usually antique lovers that are willing to bid very high for a rare item. EBay has established them very well in the market, which until today, antiques, and collectibles generates the highest sales gross. Motor lovers Using credibility of leading car collector Kruse Inc., eBay expanded its categorical offerings with eBay Motors. EBay Motors became one of its most successful target segments with $2,500M Global Gross...
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...bookstore. Established in 1995, Well Read is located in a small close-knit community. It has a small loyal customer base that appreciates older books no longer in print along with the more contemporary books. With a huge variety of genres, Well Read caters to all readers young and old alike. Well Read realizes an online storefront is an excellent opportunity to grow the business, increase the customer base, and to expand its ability to meet the customers need for accessibility to excellent reading material. By expanding online, there are larger competitors to consider, however, by keeping the inventory to used books, and older out of print material, Well Read is certain to have success in the online market. Well Read recognizes the larger online sellers, such as Amazon and Barnes & Noble have more access to publishing companies. These Big Name stores are not the true competition. Three similar stores offer similar shopping experiences as Well Read. Lots O’Books, Read It Again, and Read More are all small community based brick and mortar stores that have an online sales outlet. All three sellers have similar stock and customer base size. Lots O’Books has been in business 10 years with an online store for 2 years. They specialize in Historical Romance and children’s books. Their pricing structure is 75% of publisher price with a flat shipping fee that increases incrementally based on total purchased. Their customer satisfaction rating is 89% for ease of site use...
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...Business Plan for Dadada.com Current Online competition: For PMP training and certification the 5 major competitors are 1. Simplilearn.com : Offers both classroom and online training. Online training has 2 branches, instructor led and self learning. Instructor led online training key features (Rs. 9950): 32 hrs online classroom training, e-learning content, 14 chapter end quizzes, 5 PMP mocks, 90 days access, exam tips and mind maps Online self learning: Basic(Rs. 4950), Standard(Rs. 5950) and Advanced(Rs. 8000). Key features similar to Instructor led. Simplilearn has been in the education industry for quite some time and is a partner to many bodies like PMI, APMG, CFA Institute, GARP, ASTQB and IIBA. 2. Knowledgewoods.in : Imparts Professional training for various certifications through classroom and online sessions. Has 3 options, Professional, Superior and one on one mentoring which provides online access ranging from 60 days to 120 days. Also provides between 5 to 10 mock exams depending on the course opted for. The cost of training ranges between Rs 6,500 to Rs. 18750. 3. knowledge academy 4.Iact global 5. adepttechno 6. moulik.in For educational websites: Khan academy Coursera Academic Earth (http://academicearth.org/) Big Think (http://bigthink.com/) Brightstorm(http://www.brightstorm.com/) CosmoLearning (http://www.cosmolearning.com/) EdX (https://www.edx.org/) Math Tv (http://www.mathtv.com/) WatchKnowLearn...
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...Running Head: PRODUCT ASSESSMENT Principles of Marketing Nicole Duclos MKT 100 Professor Brannen Strayer University June 30 , 2013 Product Reassessment The Nook is a product that is not doing well in product and services and is on the verge of becoming obsolete. We have decided to reposition the product to improve its marketing abilities. It has been losing profits and struggling against its leading competitor Amazon, Apple and other tablet makers, which has decreased the value. The company Barnes and Nobles has been exploring ways to enhance the products. (Raval, 2013) The perception of “ The Nook “ needs to be can so that can find the product more appealing. Determining the Types of Research Needed This product needs to be repositioned and research needs to be conducted to target consumers more. Price and quality need to be re-evaluated to compare current price competitiveness. Product differentiation and positioning is very important should also be conducted prior to repositioning. There also need to be a study conducted to establish product differentiation, so that the product will be distinguished from any other product, and some new attributes are needed to enhance these products. A New Service Component New component should be definitely added. An example is, The NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., has launched its updated new product as of May 2013, NOOK for IOS app,...
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