...Trap-Ease America: The Big Cheese Of Mousetraps In: Business and Management Trap-Ease America: The Big Cheese Of Mousetraps Case Analysis Case: Trap-Ease America: The Big Cheese of Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate market target, and develop the offering’s value positioning. Tactical Marketing Provide the value: Product development, service development, pricing, sourcing making, distributing. Communicate the value: Sales force, sales promotion, and advertising. Strategy Formulation: Overall cost leadership, differentiation, and focus. 1) Diagnose Advantages: Consumers can use safely and easily with no risk, and it poised no injury or poising. Target Market: Women Distribution: Direct through national grocery, hardware, and drug chains (Safeway, Kmart…). Pricing: $0.99 – Suggested Retail Price $2.49 (2 unit) – Cost $0.392 – Retail net revenue $0.75. Price Positioning: 5 to 10 times more expensive Sales expenses: $60,000 ($50K for travel, and sales calls -...
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...actual results, changed assumptions or other factors. This document does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract there for. 2 First half 2012 highlights ● Sales up 10% at constant exchange rates - strong volume growth in northern hemisphere season - targeted price increases achieved ● Europe: sales up 9% despite economic uncertainty, weather ● North America: sales up 24% reflecting portfolio strength - insect and weed resistance management - royalty income from distinctive trait technology ● EBITDA up 15% at constant exchange rates 3 First half 2012: integrated business update by region North America: +24% ● Early season ● Record corn planting ● Increased need for resistance management Europe, Africa & Middle East: +9% ● Winter kill in the East favors spring crops ● France: increased corn, sunflower acres ● Iberia weaker Latin America: +2% ● Drought affecting CP consumption ● Strong second season corn in Brazil ● Enhanced corn seed portfolio Growth at...
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...study the focus was on an examination of data on the regional sales of MNEs from the “broad” triad markets of Europe, North America, and the Asia Pacific, which accounts for nearly all of the 500 firms. The total number of MNEs from the “core” triad of the EU, United States, and Japan in from emerging markets are mainly from Asia Pacific. Only two are from Europe, the Russian firms (Gazpron and Lukoil). Another 3 are from the Americas (Pemex and Carso Global Telecom from Mexico, and one oil firm from Venezuela). In contrast, there are 12 firms from the Republic of Korea. Another 12 are from China with another 2 from Taiwan, one from Singapore, and one from Malaysia. Table 3 here Relatively few of the set of 32 MNEs from emerging economies in year 2001 provide data on the geographic dispersion of their sales. Using the 2001 data and the methodology in Rugman (2005), the following facts emerge. First, five South Korean firms provide data which show that all of them are home-region oriented. For example, POSCO has 91.9% of its sales in Asia Pacific, while Hyundai Motor has 81.6% of its sales in Asia Pacific and 18.1% in North America. The remaining three Korean firms are close to being bi-regional, but need to be classified as home-region based since more than 50% of their sales are in Asia Pacific. These include Samsung Electronics, which has 60.6% of its sales in Asia Pacific; 20.8% in North America; and 18.3% in Europe. Then LG Electronics has...
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...WCC North America? Critical issues confronting WCC North America is that customers are not satisfied with existing services, they have expressed disappointment. According to case text “In particular customers express extreme dissatisfaction with the order information process” (Bowersox, 2013). The technology that was being used in the WCC North America does not have any sophistication to let customers tracking their order through all the WCC North America operations. There is not enough communication and exchange of data between the departments that enables customers to track the order. Technology that the WCC North America possess does not allow them to monitor inventory or commit to suppliers about materials. Another major issue for WCC North America is most of its division sales are declining except the customer specialty products because of additional capacity that is being manufactured by developing countries is making WCC North America lose sales and has increased cost of distribution and marketing for its products. WCC North America were unable to keep up the pace with changing technology and expansion of global economy. The availability of cutting edge technologies can make any company lower its cost. “The determination of where to focus chemical operations is also becoming increasingly complex as the geographic nature of industry changes economically” (Bowersox, 2013). Due to the economic uncertainties in the world it is becoming difficult to WCC North America to select...
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...Snider February 9th, 2014 The New Selling of America The New Selling of America video described how the sales profession has evolved over time and what it takes to be a salesperson in today’s environment. Currently, there are 50 million new jobs that are created every day and two trillion dollars worth of transaction occurs every year. America is seen as a power when it comes to sales and it is vital that it continues to get new sales people who can compete in this era of globalization. The image of salespeople in America has always been negative because of the way they are perceived. Sales people are perceived as being aggressive, pushy and persistent. In order to become a good salesperson and avoid being seen as negative, it is very important to understand the science and art of selling The history of sales in America was characterized by going door to door and trying to sell items to people. John Henry Pattison later invented all the sales techniques that are mostly used today. Unlike in the 50s where sales people would just provide information for their customers and sell their product, salespeople today are tasked with developing trust and building long term relationships with their customers. A salesperson should be viewed as a trusted advisor and someone who cares about their customers. Salespeople also require analytical skills in order to understand trends that constantly evolve. Creating good salespeople in America will also depend on the partnerships that colleges...
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...Care Americas Incorporated Product Description Cares Americas, a non-profit organization, has designed a HIV/STD test that will take the world by storm. The new product, Unity, is an over the counter home testing kit made for couples or individuals. The kit is one of only two FDA approved home HIV testing kits. Unity differs from the other approved company because it tests for HIV1 and HIV2 antibodies. Couples taking the Unity test have a clear view of being positive or not by the color-coded results. There are two test kits in one package; one is blue and the other is pink. By having the different colors, the testing individuals can pick a color to identify their tests from the other person. The test results appear within three minutes but the whole testing time from beginning to end takes about 20 minutes. The results of the saliva chemical reaction show a light blue minus sign or a light red plus sign. The light red plus sign indicates possible traces of Chlamydia, Genital Herpes, Gonorrhea, Syphilis, or human immunodeficiency virus antibodies. The light blue minus sign indicates no traces of the antibodies. Testing kits include anonymous support facilities to get assistance with future care for individuals testing positive. The kits have phone numbers and internet links to contact caregivers in the area of the tester. Spanish and English versions of the instructions are included in the kit for distribution in the United States and Mexico. Product Positioning ...
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...direct selling company in the world. The company’s direct sales in the U.S. account for approximately $30 billion and its worldwide sales account for approximately $100 billion. Tupperware Brands Corp. Core Products Tupperware: Tupperware’s principle product line consists of design-centric preparation, storage and serving solutions for the kitchen and home. It also has an established line of kitchen cookware and tools, children’s educational toys, microwave products and gifts. The company has expanded over the years with products such as Modular Mates, FridgeSmart, One Touch canisters, the Rock ‘N Serve microwave line, OvenWorks and silicon baking forms for microwave or oven use, Open House, Elegant and Outdoor Dining serving lines, the Chef Series knives and cookware, Flat Out, Stuffables, CheeseSmart and BreadSmartstorage containers, and Quick Chef and Lil’ Chopper Prep Essentials, Ultra Pro ovenware plus many specialized products for the kitchen and home. About two-thirds of sales are under the Tupperware brand, and include design-centric preparation, storage and serving solutions for the kitchen and home. Beauty: The Beauty businesses manufacture and distribute skin care products, cosmetics, bath and body care, toiletries, fragrances, nutritional products, apparel and related products, and in some cases Tupperware brand products. Beauty (including personal care and nutritional) comprises about one-third of sales; brands include Armand Dupree, Avroy Shlain (South Africa)...
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...Company T manufactures bespoke measurement machines for the Food and Beverage Can Manufacturing, aerospace, medical and general gauging sector. This is a product specific plan focusing on the Enamel Rater for the Food and Beverage Can Manufacturing Sector. The Enamel Rater was introduced at the beginning of 2009 and sales have increased significantly far out weighing the forecast prediction. Company T currently only has 5% market share in the Food and Beverage Can Manufacturing sector over in the Americas and from market research predictions there has been a significant growth in the can manufacturing area in this geographic (14% rise in Can production over in the Americas (CanMaker pg 23 Vol 22 September 2009) The objective of this plan is to achieve a 10% growth in the can manufacturing sector over in the Americas over the next 12 months, tripling our market share for the Enamel Rater to 15%. This plan details how this can be achieved with an investment in personnel and resources. Situation Analysis The Enamel Rater is a recent introduction to the packaging sector and has been received by customers positively. The product has exceeded forecast sales and there are potentially more opportunities globally to exploit the product further. The business environment Macro Environment – for an in-depth PEST analysis refer...
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...3, 2013 I chose Sales Manager for each country. I selected to prepared resumes for each country. I included a resume for each country and attached a link to each announcement at the bottom of each resume. Name: Email: PROFILE: Dynamic sales manager with over thirteen years of experience in management, sales, and marketing. Seeking a position where my experience can be effectively utilized to increase product sales and price while growing market share. Recognized for ability to lead, build and sustain successful sales teams. Expert in building mutual beneficial relationships with both customers and business partners. Excellent presentation, negotiation, closing and follow through skills. WORK EXPERIENCE: ABC Company, Hunan, China Sale Manager, 2006 to 2007 * Responsible for managing up to seven Account Executives in three states * Lead the market center in a new sales promotions and contest role outs * Recruit and staff new account managers and sales representatives * Developed and implemented several Best Practices for sales execution * Conduct sales meetings and conference calls with sales team, listened to issues presented by the sales team implement the appropriate actions XYZ Corporation, Shanghai, China Sales Manager, 2005 to 2006 * Recruited resellers in the US and Europe. * Conducted sales calls all over the world using Skype. * Organized demos and evals with Support Engineers. * Generated sales forecasts and maintained...
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...Auto’s automotive operations include the design, manufacture, assembly, and sale of passenger cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. In its Form 10-K, filed with the U.S. Securities and Exchange Commission (“SEC”), A2 Auto has disclosed within Note 24, Segment Information, that it has four operating segments: (1) A2 Americas, (2) A2 Asia Pacific, (3) A2 Others, and (4) Financial Services. Note 12, Goodwill and Other Intangibles, discloses that A2 Auto has the same four reporting units. The following is disclosed within Note 11, Impairment of Long-Lived Assets, of A2 Auto’s 2010 Form 10-K: 1. On the basis of the assumptions underlying the acceleration of our strategy refocus, we project a decline in net cash flows for the A2 Americas segment, primarily reflecting lower market share assumptions, capacity reductions, and other aspects of our accelerated plan. As a result, in the third quarter of 2010, we tested the long-lived assets of this segment for recoverability and recorded a pretax impairment charge of $1.76 billion in automotive cost of sales, representing the amount by which the carrying value of these assets exceeded their fair value. 2. During the third quarter of 2010, we also reviewed our business plan for the Alpha and Beta operating units within our Asia Pacific segment and, consistent with 2010 operating results, projected lower sales, a decline in net cash flows for these operating units based on cost performance...
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...Performance Lawn Equipment (PLE) Corporation Performance Lawn Equipment (PLE) Corporation BA 514 Business Analytics BA 514 Business Analytics Week 1 Assignment 05/17/15 Week 1 Assignment 05/17/15 Section 10 Group 6 Section 10 Group 6 Table of Contents Assignment Summary 3 Chapter 3 | Part I: Business and Market Overview 4 a) Dealer Satisfaction Analysis 4 North America 4 South America 4 Europe 4 Pacific Rim 5 China 5 C) Complaint Submissions Analysis 6 f) On-time delivery 6 g) Defects after delivery 7 h) Response time 7 Chapter 3 | Part II: Shipping Cost Analysis 7 Chapter 3 | Part III: Customer Survey Overview 8 Chapter 4: Detailed Statistical Information 12 a) Dealer, End-User Mean and Standard Deviation Analysis 12 Dealer Satisfaction Trends 12 End-User Satisfaction Trends 14 b) Descriptive Statistical Summary 16 c) Quarterly Response Time Analysis 17 d) Defects after Delivery Overview: Last 5 Years 18 e) PLE vs. Industry Mower and Tractor Sales Analysis 20 PLE vs. Industry Sales of Mowers 20 PLE vs. Industry Sales of Tractors 21 Appendix 23 Assignment Summary Week 1 | Assignment #1 due on 5/17/15 by 11:59PM PST | Chapter Required | Sub section | Chapter 3 | Part 1.a | Chapter 3 | Part 1.c | Chapter 3 | Part 1.f | Chapter 3 | Part 1.g | Chapter 3 | Part 1.h | Chapter 3 | Part 2 | Chapter 3 | Part 3 | Chapter 4 | a | Chapter 4 | b | Chapter 4 | c | Chapter 4 | d | Chapter...
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...Change2 | 2011 | Americas | 62,739 | 9% | 57,512 | 50% | 38,315 | Europe | 37,883 | 4% | 36,323 | 31% | 27,778 | Greater China | 25,417 | 13% | 22,533 | 78% | 12,690 | Japan | 13,462 | 27% | 10,571 | 94% | 5,437 | Rest of Asia Pacific | 11,181 | 4% | 10,741 | 8% | 9,902 | Retail | 20,228 | 7% | 18,828 | 33% | 14,127 | Net Sales | 170,910 | | 156,508 | | 108,249 | Yasamin Farahanyrad Hanna Trias 2. Analysis of Segment Reporting 1. What are the reportable segments and what is the basis for the company to choose the segment structure? a. The Company’s reportable segments are managed on a geographic basis which consists of the Americas, Europe, Greater China, Japan, Rest of Asia Pacific and Retail operations. Retail segment operates Apple retail stores in 13 countries and all segments sell similar hardware, software products, and similar services. The Company reports based on the “management” approach which designates the internal reporting used by management for making decisions and assessing performance. 2. What are the reconciliation items from the company’s segment operating income to the conciliated financial statements? The reconciliation items from the company’s operating income are: Depreciation and Amortization, Share-based compensation expense, and Deferred income tax expense. (Page 49 of 2013 Apple Inc. annual report, Consolidated Statement of Cash Flows) 3. Which segment has shown the greatest improvement in sales and profitability...
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...“Aston Martin Unveils Sub-$100,000 Edition for North America” Description of Event Aston Martin Lagonda Ltd. Which is one of the best luxury sports car manufactures from England launched two special editions for North America market this week in New York international auto show. This two special edition will be sale in third quarter of this year; one is GT version of Aston Martin V8 Vantage and the price will begins at $99,900. The Vantage GT will come in either a coupe or a roadster body style with either a six-speed manual or seven-speed automatic transmission. Both powertrains will have a top speed of 190 miles per hour and the Vantage GT automatic gets 16 mpg in combined driving. Another one is carbon edition of 12-cylinder DB9 and the price starts at $199,995. The company’s purpose is through sale this special two edition vehicles in North America market to bring more customers and increase the brand awareness from this target market. In 2013 Aston Martin sold 4200 cars it’s 11% increase than 2012. North America market sales volume is 30% of the total sales volume. As one of the Tesla Motors investor Germany’s Daimler AG last year own as much as 5% shares of Aston Martin in order to share technology with them. But it is non-cash deal, the Germany automaker does not have voting right in Aston Martin board. Daimler’s Mercedes-AMG department will help develop V-8 engines for Aston Martin’s next-generation models. Also Aston Martin planned to invest 500 million pounds...
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...Apple Inc. Company Overview: Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the largest publicly traded company in the world by market capitalization, as well as the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011. Headquarter: The Apple Campus is the headquarters of Apple Inc., a consumer electronics and PC corporation, located in Cupertino, California. The facility is referred to as a campus because its design resembles the campus of a university, with the buildings arranged around green spaces...
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...Management The Retail industry is a driving force in today’s local and global economy. Retail sales are so important because the sales are an important economic indicator. Consumer spending drives mush of our economy. When consumers are spending money, the economy thrives positively. The retail stores cannot keep inventory on the shelves and new merchandise is ordered causing production facilities to make more products and order more raw materials. If consumers don’t feel as secure about their finances, they spend less money and the economy slows down. This example shows how important retail business is to the economy. The Sherwin Williams Company is a major global retailer that will be discussed. This essay will analyze Sherwin William’s production and operations management system, evaluate the use of teams in its production and operations management system, and also discuss Sherwin William’s ability to adjust when the economy faces a downturn. Describe a major global corporation Sherwin Williams was founded in 1866, just one year after the Civil War ended. The founders of Sherwin Williams were Henry Sherwin and Edward Williams. Sherwin Williams is the largest paint and coating producing company in the United States. This company is also among the largest producers in the world. Sherwin Williams operate in locations worldwide such as, North America, South America, Central America, the Caribbean, Asia/Pacific, and Europe. The company’s headquarter is located in Cleveland...
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