...Task 6 P6 An organisations break-even point is the point when income is equal to expenditures resulting in neither profit or loss. The break-even point is significant to organisations as public and not-for-profit sectors usually aim to achieve this point, whereas private organisations wish to earn above this point. Coca Cola Café break-even table The Coca Cola Café’s break-even table displays the business minimum and maximum output in a 30 day period along with the financial data associated with each unit of output. The data acquired from this table can be used to plot points on the break-even graph. |Unit of output |Fixed costs |Variable costs |Total costs |Total revenue |Profit / loss | |0 |£39,130 |£0 |£39,130 |£0 |- £39,130 | |500 |£39,130 |£3580 |£42,710 |£7750 |- £34,960 | |1000 |£39,130 |£7160 |£46,290 |£15,500 |- £30,790 | |1500 |£39,130 |£10,740 |£49,870 |£23,250 |- £26,620 | |2000 |£39,130 |£14,320 |£53,450 |£31,000 |- £22,450 | |2500 |£39,130 |£17,900 |£57,030 |£38,750 ...
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...EPGP-04 Retail Marketing Course assignment Instructor: Dr. Ranjan Chaudhuri Submitted by a group consisting of: Sr. 1 2 3 4 Name Abdussalam Hossain Khan Ravi Dhingra Sanjay Bhargava Udai Shankar Tripathi Roll Number EPGP-04A-003 EPGP-04A-078 EPGP-04A-083 EPGP-04A-105 Café coffee Day and Barista both are very famous among the young stars and working professionals. The objective of this paper is to study and compare Café Coffee Day and Barista and identify their retail strategy. Purpose of this paper is to compare two prominent Retail shop on a common platform and analyze their working and performance. Café Coffee Day and Barista were chosen because of the convenience of research process as they are well known cafeteria in most of the locality. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves through different Retail strategy. Café Coffee Day It was in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans. Soon Amalgamated Bean Coffee Trading Company Limited, popularly known as Coffee Day was formed. With a rich coffee growing tradition since 1875 behind it coupled with the opportunity that arose with the deregulation of the coffee board in the early nineties. Coffee Day began exporting coffee to the connoisseurs across...
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...Our Proposed The business we like to propose is a café for student studying purpose only. The café is named “Distinct Café”, it mostly serves F.5-F.7 and HKU students. The students can do revisions, interact with peers, eat and drink. By analyzing the general environment, we found that students are difficult to find a place for their study. Even if they can find a place in the self-study room, there are strict rules applied so that the students are not allowed to communicate, talk, eat or drink, but communicate is very important in today’s studying curriculum, also for most students, they have a habit that they like to eat and drink during revising . As a result, this is an opportunity for us to develop our business, café for studying purpose. We also analyzed the specific environment; we find that there are no café which is aiming to studying purpose. We think this is our strength to compete with the traditional café for the student market. Why it will work for us A café do not require much capital and with low entrance barrier. The key barrier is in establishing a huge customer base. Reputation is the most important factor in attracting customers. As a result, our strategy is planed to develop a good and strong image of our café. We monitor the student behavior well and provide good services and materials. A good image is the key factor to raise our reputation. As we are student too, we know what do students want and concern, so this will be our strength in serving...
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...I. COMPANY DESCRIPTION iCafé, unlike a typical café, will provide a unique forum for communication and entertainment through the medium of the Internet. iCafé simply means Internet Café. The name was ideally created because the business itself is an internet-coffee shop which is considered as a small type service-merchandising business. It is owned by a Taiwanese businessman, Mr. Jeff Yeh who is also a Business Administration graduate in Emilio Aguinaldo College, Manila. The business will soon be located along United Nations avenue, Manila near Emilio Aguinaldo College and will offer the community easy and affordable access to the Internet. iCafé will provide full access to email, WWW, Free-to-Play games, and other internet and computer applications. It will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages and bakery items. iCafé will appeal to individuals of all ages and backgrounds though the specific target market are college students and professionals. The instructional Internet classes, and the helpful staff that iCafé provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract not only the target market but also the younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The company’s location will provide customers convenient access to their online...
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...Café Italia Marketing Plan Branding Strategy- Name, Logo, Slogan and Product Extension Café Italia is a family owned Italian restaurant, located in the China Town area of Washington, DC. We serve every Italian dish on our menu that our customers desire. Majority of our client base are families that live near by that are looking for that great authentic taste, whether it’s for lunch, dinner or even late night (Some items are excluded). We have extended our hours during the busiest nights of the week, Thursday through Sunday for those who are out late having a night on the town. During those nights we offer a specialty meal (at a discounted rate); kind of like an introduction to a dish we are considering putting on the menu to see what types of reviews it will receive from our customers. We strive on being the best Italian restaurant in the area; our slogan is “A taste of Italy in your backyard.” Here is our logo: Café Italian plans to expand by opening multiple restaurants in the most popular areas. Our next plan is to locate a spot in the City of Arlington, VA and taking suggestions for other potential locations. Please visit our site at www.cafeitalia.com and join our fan page for a chance to be a part of our potential franchise. Brand Strategy Cafe Italia cooks every dish from scratch. Nothing we use is store bought, or frozen. All of our ingredients are grown in my parent’s garden in Italy and shipped to us pretty regularly to include our...
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...TITLE: OBSERVATION AT A POPULAR BOOKSTORE CAFÉ Over the past few years, commercial spaces have become areas for multifunction activities. Along with the availability of gourmet coffee, food, ample seating, and free WIFI bookstore cafes have welcomed a clientele that blends leisure, social and work related activities. In this context, a local popular Barnes and Noble bookstore cafe served as the perfect environment to perform a field observation for this assignment and to explore customer behaviors and reasons for patronizing this particular establishment. Nestled in a busy Shopping Center on the east side of a traffic jammed Central Avenue, in Westchester County, Barnes and Noble bookstore is surrounded by a movie theater, restaurants, popular stores, and ample parking. This observation was performed at this establishment during one two-hour visit on a cold weekday mid afternoon between 1:00 pm and 3:30 pm. Upon entering through the main heavy double doors, a strong inviting aroma of toast and brewed coffee permeated from the “Café” located to the left, far north end past the magazine section. This was a busy place buzzing with loud sounds of blenders, toast popping out of toasters, grinding coffee, milk frothing, calling of drinks and food by the baristas, and, back and forth chatters between customers. Outside, pedestrians wearing heavy coats peered in through a series of large windows as the mid afternoon light poured in creating a bright and warm...
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...Café D. Pownd Case Study Introduction Café D. Pownd is newly opened residence cafeteria in the Cambridge Hall, which was opened from 7:00 am to 7:00 pm, Monday to Friday. It serves 550 residents from both Cambridge Hall and Nottingham Hall by providing hot meals, beverages, salads, desserts, snacks and sandwiches. Its peak hours are 5pm to 6:30 pm everyday which makes the heaviest crowds. The majority of the customers paid with campus-wide electronic payment system. Problem Statement Customers are complaining about the waiting time is too long. This could a threat to the cafeteria because if they could not successfully decrease the waiting time, customers would switch to other alternatives. Another critical consideration to this case is that they don’t have large space for the cafeteria. This is the reason why there is congestion during the peak hours. In order to solve this problem, the assistant residence manager, Jason Mah, needs to collect and analyze information and find an effective solution. Analysis (Quantitative) According to Mah, the average waiting time for each line is: 1. Line 1=5 minutes 2. Line 2=10 minutes 3. Line 3= 1minute The precooked and interactive customer base ratio is 2:1 that precooked is more attractive than interactive. The product margin in precooked is higher than interactive meal. Moving customers will increase profits. According to the spreadsheet we can know, the standard deviation of entrance time of arrival is 3.91...
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...Batch [CRIMES IN CYBER CAFÉ AND ITS RULES AND RAGULATION] The study investigates the cyber café rules around Bangladesh: law and reality. It evaluates whether the guideline for cyber café owners’ and users are properly maintained or not. This study also reveal how crime occurred on the cyber café and why and it also investigate whether the guidelines are sufficient or not. At last this study recommend some point by which we can maintain our cyber café institution properly and by how we can reduce crime occurred on the cyber café. Index Abstract ………………………………………………………………………...………. 2 2 2 2 2 2 2 2 3 5 5 5 5 6 7 8 8 9 13 14 17 17 19 1. Introductory part ………………………………………………………….……..…. 1.1 Aim of the study ……………………………………………….……….... 1.2 Object of the study ……………………………………………...……….. 1.3 Methodology ……………………………………………………….......... 2. Definition ………………………………………………………………….….......… 2.1 Cyber café ……………………………………………………….……..... 2.2 Necessity ……………………………………………………………….... 3. Amount of cyber café around Bangladesh …………………………………..………. 4. Law regarding cyber café ……………………………………………………....…… 4.1 BTRC ………………………………………………………………...….. 4.2 CCOAB …………………………………………………………….…..... 4.3 Guidelines ……………………………………………………….…..….... 4.4 Law and its Reality……………………………………………………...... 4.4.1 Reality in Dhaka………………………………………....… 4.4.2 Reality on other area ……………………………………..... 5. Crime in cyber café …………………………………………………………............. 5.1 Case study regarding crime in cyber café …………………………….…. 6. Case study...
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...has been traditionally consumed in South India today urban India seems to be keen on greater consumption of coffee. To meet this requirement we see several coffee chains opening up around India. Coffee chains throughout the world position themselves as not just restaurants but places to for the youth to spend time, executives to complete work and in general create a more relaxed atmosphere which is not entirely focused on the food/drinks being consumed. Over the last 15 years India has seen large increase in the number of coffee chains. This can be attributed to the rising affordability among the Indian youth and urban middle class. Thus several players have entered the market and attract customers based on varied brand propositions. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets. It was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011. Barista Lavazza is a chain of espresso bars in India. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007, a world-famous enterprise that...
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...BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative Rating 1 Section 5: Conclusion 5.1 Areas of Excellence 5.2 Areas needing Improvement 5.2 Recommendations & Suggestions Annexure I Primary Questionnaire 1 II Primary Questionnaire 2 Bibliography 2 SYNOPSIS The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable...
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...Executive Summary Can Bread and Biscuit Cafe benefit from offering Wi-Fi in its shop? Brad Pitts insisted I conduct research on the pro's and cons of Wi-Fi in the shop. Comparing the length of how long other coffee cafes have been in business and determining where they went wrong, and being able to provide quality customer service, warm inviting ambiance, and comparable menu offerings. Problem ← Large chains with financial stability ← Established coffee houses with Wi-Fi offerings. ← Emerging local competitors. Background The Manager of Bread and Biscuit, Brad Pitts, insisted I set up Wi-Fi in the Dalton, MA shop, as-soon-as possible. As a first step to implementing Wi-Fi, this report compares the pros and cons of Wi-Fi for the shop in reference to other cafes’ in the area. Dalton is nestled in the heart of the Berkshires and many tourists visit this are in the summer and fall. Summer is peak season due to the presence, Tanglewood, MassMoCA, Norman Rockwell Museum, The Clark Art Museum, and Jacobs Pillow. The Berkshires draws visitors from all over New England, New York City, New Jersey, and Long Island. In the fall the same visitors return to catch a glimpse of our fall foliage. Bread and Biscuit’s goal is to create a warm inviting ambiance with coffee, baked goods, and a few “Berkshires” memorabilia. It is a place to gather with friends or family, relax and unwind while sitting in the heart of the Berkshires sipping on your...
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...name of my business is D and C Café. This restaurant is going to be located in an office building where there are doctors, lawyers, and other businesses that have clients coming in throughout the day. The employees of this office building as well as clients have to travel at least 10 minutes to go somewhere for lunch. There is no other food service in this building. This café would make an exceptional addition to this office building. The café I am starting will be geared for customers that work and visit the BG plaza office building. We will have a menu that is geared more towards food that can be prepared quickly for those in a rush, but we will also have steaks, seafood etc. for those that have the time to sit, relax and eat. This café will be open the same hours that the office building is open, so it will be available to all employees and clients at all business hours of the plaza. This café will be implemented as a corporation. The reason I have chosen a corporation is because shares of stock can be bought. As an investor you will own shares of stock in the café. This will be easier if for any reason you want to sell your stock. “Shares of stock are easy to sell (transfer ownership.)” (Kieso, Kimmel and Weygandt 2003). With the café being a corporation and having stock holders, it will be easier to raise funds if the need arises by selling stock to investors like yourself. Now we will move on to the accounting aspect of D and C Café. I will have an accounting staff...
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...provides 219 rooms & suites and 84 serviced apartments for long-term guests. Hyatt Regency Pune hosts Arogya Spa & Fitness Centre, an exclusive environment offering Ayurvedic treatments, a 17-metre heated indoor swimming pool, a sauna, a steam room and a whirlpool. The numerous activities in the surrounding area of the luxury hotel in Pune offer the guests the opportunity to spend unforgettable moments during their leisure or business trip: golf, sightseeing, art galleries, trekking etc. Introduction To Food And Beverage Department The hotel in Pune features a variety of luxury hotel restaurants, bars & lounges, including Italian and Indian cuisines at La Terrazza , The Café and a wide range of Single Malt whiskies and other liquors, wines, beers and cocktails in an elegant and intimate setting at The Single Malt & Co. Bar and Lounge. Food and Beverage in Hyatt Pune is headed by EAM Mr. Hemant Mehta. The proposed Departmental Hierarchy of Food and Beverage Department in Hyatt Pune is given below: - The reporting system and level with respect to the hierarchy is mentioned below: • Level 1 – It is basically the entry level. Junior staff or the fresh joinees are usually on this level. Fresh Waiters, Waitress and Hostess are on Level 1. • Level 2 – This level is senior to the entry level. Usually Waiters,...
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...Balanced Scorecard Michelle Baird BUS/475 July 15, 2013 Larry Myers Balanced Scorecard Introduction The four quadrants will be addressed in this paper for Cyber Café on the strategic objectives. This will be shown in the form of a balanced scorecard for each section, followed by and explanation on how these objectives will be met. By the end of the paper you (the reader) will have a better understanding of Cyber Café’s strategic objectives for the four quadrants of its balanced scorecard. The purpose of a balanced scorecard for Cyber Cafe is to be able to align the company’s business activities to the strategy’s and vision of the company. In this section Cyber Café will implement the use of a balanced scorecard to help understand and visualize the strategic objectives of the company. This will also help the company be able to analyze the performance of the employees and the business. The four quadrants of a balanced scorecard are: 1) Customer values 2) Financial prospective and shareholder value 3) Process of internal operations 4) Learning and growth prospective The following tables are the balanced scorecard of Cyber Café. This will show Cyber café’s various strategic objectives and tactics in different areas of the business. Financial: | Objective | Measures | Target | Initiatives | | First year | Meet budget growth targets. | Revenue growth versus budget targets. | Budget targets for growth. | Achieve financial sustainability...
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...Executive Summary and Company Summary The name of our organization would be Fun and Games Café. We are going to position ourselves as the only company in Melaka that provides café and also entertainment facilities under one roof. Entertainment facilities that would be provided by us include snooker table, pool table, foosball, arcade games and a mini theater. In fact, there are many reasons for our company to be established. We can say that we do not have a direct competitor but an indirect competitor. This is because in Melaka, there is no other outlet that has this combination of the two concepts together. They either have café by itself or entertainment outlet by itself. The potential for our target market to be attracted is also very high. This is because our target market consists mainly on students surrounding the area especially from Multimedia University and also residents around or within 3 kilometers radius from our Fun and Games Café outlet. As we know the lifestyle of people nowadays they tend to like to enjoy and relax more. Other reasons they can hang out at our place includes social and releases tension. Our start up cost would be RM 121, 600 which a large percentage of it would be borrowed from Public Bank. The estimated break even point would be 2.86 years, though; this could be shorten if the market situation is good and provided we put more initiative and hard work. The sales are expected to grow 40%. We must target a net profit of 14% at least and hold...
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