...Chapter 3 Research Design Introduction In this chapter you will learn about: • • • • • The building blocks of intelligence – which includes secondary as well as primary data. The applications for qualitative and quantitative research. How to match the research design to the research method. Things to look out for when choosing a quantitative research method. How a company used a range of different research designs to launch and track the success of a new product. Sources of market intelligence – secondary and primary data Every day companies make decisions without market research. In fact, the number of business decisions that are underpinned by formal market research is probably very small. This is not necessarily the result of cavalier management, taking decisions without due care and attention; it is most likely because the investment in market research is not judged to be necessary. There are four sources that management can turn to for intelligence that will help their business decisions. Before spending time and money on market research, managers will scan the quality of infor39 mation that sits underneath their noses in the company. This could be factual (such as sales figures, number of enquiries, lists of prospective customers etc) or it could be opinion (such as the views of the sales force). If these sources are considered reliable, there will be no need to look externally for the data. The internal sources could be considered suspect because they are biased...
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...Michael Rathburn Week 4 QNT 501 – Individual Assignment Dr. Louis Daily January 22, 2009 In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. a A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. For the new subdivision, I would recommend that a telephone survey is used because it is relatively cost efficient, the sampling pool is probably full of people that are at home during the same time in the day, and it would allow the residents to share their personal preferences about the subdivision. Also, because there is not a standard set of desired answers, the telephone interview would be the most effective data collection method. When compared to either personal interviews or mail self-administered surveys, the use of telephones brings a faster completion of a study, sometimes taking only a day or so for the fieldwork. When compared to personal interviewing, it is also likely that interviewer bias, especially bias caused by the physical appearance, body language, and actions of the interviewer, is reduced by using telephones. Finally, behavioral norms work to the advantage of telephone interviewing. If someone is present, a ringing phone is usually answered, and it is the caller who decides the purpose, length...
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...module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative guidelines. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers. Please make sure that you obtain the prescribed material as soon as possible. You will also receive Tutorial Letter...
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...advantages of case study design are widely recognised, its original positivist underlying assumptions may mislead interpretive researchers aiming at theory building. The paper discusses the limitations of the case study design for theory building and explains how grounded theory systemic process adds to the case study design. The author reflects upon his experience in conducting research on the articulation of both traditional social networks and new virtual networks in six rural communities in Peru, using both case study design and grounded theory in a combined fashion in order to discover an emergent theory. Key Words: Case Study, Interpretive Approach, Theory Building, and Grounded Theory Introduction Researchers adopting a case study design face a number of challenges in making their argument. Yin (2003) himself warns researchers who adopt a case study design to be conscious that their findings will be challenged and prefaces his book enumerating the alleged weaknesses in the case study; a methodology that downgrades the academic disciplines and lacks sufficient precision, objectivity, and rigour. We should note that those warnings come from an author who operates from a positivist stance throughout his book. If this warning applies to positivist researchers, then it applies even more so to interpretive researchers aiming at theory building through an inductive thinking process. Commonly, misunderstanding of the logic behind theoretical sampling as opposed to statistical sampling...
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...A STUDY ON TRAINING AND MICRO CREDIT PROGRAM OF CENTER FOR WOMEN’S RIGHT AND DEVELOPMENT Submitted By: A fieldwork report Submitted to: Shanker Dev Campus Tribhuvan University In partial fulfillment of the requirements for the degree of Bachelor of Business Studies Ramshahpath, Putalisadak, Kathmandu June, 2006 Faculty of Management TRIBHUVAN UNIVERSITY RECOMMENDATION This is to certify that the fieldwork assignment report Submitted by: Entitled A Study on Training and micro credit and development Program of Center for women right and development Has been prepared as approved by this department. This fieldwork assignment report is forwarded for examination. Supervisor Date… Head of the Dept Shanker Dev Campus ACKNOWLEDGEMENTS While preparing this Fieldwork Report of Centre for women’s Right and Development on Training and Micro credit Programme. I received the kind assistance of many people, most of whom are directly involved in micro credit & Savings program within CWRD and also the borrowers. The names of those whose knowledge helped shape this report writing are...
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...ASHESI UNIVERSITY COLLEGE INVESTIGATING THE EFFECT OF THE PUBLIC PROCUREMENT LAW ON THE GHANAIAN EDUCATIONAL SECTOR By EYRA LYDIE GNANIH Thesis submitted to the Department of Business Administration Ashesi University College In partial fulfilment of Bachelor of Science degree in Business Administration APRIL 2012 i Declaration I hereby declare that this thesis is the result of my own original work and that no part of it has been presented for another degree in this university or elsewhere. Candidate’s Signature:…………………………………………………………………… Candidate’s Name: Eyra Lydie Gnanih Date: Thursday, 12th April 2012 I hereby declare that the preparation and presentation of the thesis were supervised in accordance with the guidelines on supervision of thesis laid down by Ashesi University College. Supervisor’s Signature:…………………………………………………………………….. Supervisor’s Name: Dr Stephen E. Armah Date:………………………………….. ii Acknowledgement Gratitude goes to my parents for their encouragement, support, and inspiration. To Dr Stephen E. Armah, my thesis supervisor, thank you for the constructive criticisms and timely feedback which were of exceptional help in completing this project. For the reception and openness of the Secretary of the Public Procurement Authority and for the reports and information made available by Mr Alex Osei-Bonsu of the same institution, thank you. This project would not have been possible without the generosity and willingness of the heads...
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...Communicate and enable change 40 Appendix 42 Internal audit engagement checklist 43 © Grant Thornton LLP. All rights reserved. Updated August 1, 2012 Internal audit guidebook 2 Introduction What is internal audit? The Institute of Internal Auditors (IIA) defines internal auditing as: Internal auditing is an independent, objective assurance and consulting activity designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control, and governance processes. (1010) An internal audit objectively assesses the management of risks that a company faces. (2100 series) The aim is to • understand the current state, • assess the current state using appropriate standards and criteria, and • develop findings and recommendations for management and/or the audit committee. An internal audit helps identify voids, shortcomings and inherent risk potential in policies, processes and information technology in times of business stability and change. An internal audit recommends improvements. Objectivity is vital to performing a high-quality internal audit. Objectivity means a focus on the best interests of the...
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...MZUMBE UNIVERSITY MBEYA CAMPUS COLLEGE MBA- CORPORATE MANAGEMENT BUS 5012: INTERNATIONAL BUSSINESS MANAGEMENT GROUP 3 - ASSIGNMENT LECTURER: DR D. MOLLEL GROUP MEMBERS S/N | NAME | REG. NO. | 1 | IPYANA JULIUS | 331050056/T.14 | 2 | MARY KAMBAINE | 331050015/T.14 | 3 | BARAKA MWAKYOLILE | 331050007/T.14 | 4 | STANFORD SIWALE | 331050069/T.14 | 5 | NSUBISI SETH MWANG’ONDA | 331050025/T.14 | 6 | PETER BUTEMI | 331050001/T.14 | 7 | ELIA MBWILE | 331050050/T.14 | 8 | EDWIN NGAILO | 3310500…./T.14 | 9 | MIJA KANJU | 3310500…../T.14 | 10 | GEOFREY MARTIN | 331050054/T.14 | TOPIC: International Marketing Research SUBMISSION DATE: 14TH MAY 2015 1.0 INTRODUCTION OF INTERNATIONAL MARKETING RESEARCH Businesses preparing to compete in the 21st century are increasingly confronted with the task of crafting strategies that anticipate and respond to the rapid pace of change in global markets. As a result, their information needs are changing and becoming ever more complex and diverse. Timely, relevant information is essential to provide an adequate basis for day-to-day decision-making as well to chart the firms path in an increasingly fast paced, turbulent and competitive environment. Information needs are changing in both developed and developing countries. Established markets in industrialized countries are becoming more geographically integrated as direct vertical links and information flows are established between customers, retailers and suppliers...
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...EXPLORING THE REFLECTIVE PRACTITIONER- ASSIGNMENT 1 “We teach to change the world.” (Brookefield, 1995: 1) This first section discusses reflection, as a teacher, why should I reflect upon my practice? What do I achieve? I feel that the process of reflection allows me to learn from my own experiences as a teacher, by providing me with a record of what I have done and an assessment of where I want to end up. Reflecting provides me with a focus for my teaching, where I constantly question what it is I am asking my students to do and why I am asking them to do it. So when I reflect, I not only challenge my own assumptions about what I do, I also identify areas where I feel that I could be lacking and possibly where I may be setting or working to standards that are too high and therefore unachievable by my students. There are many models that we can utilize to help us think reflectively. The Peters Model (1994) asks us to think of a particular situation we experienced and then to step back and allow ourselves to question the assumptions that we have made about that situation. Alternatively Brookfield suggests that we should use ‘critical lenses’, so that we look at a situation from our own viewpoint, from our colleagues’ viewpoint, from our students’ viewpoint and from a theoretical viewpoint. He calls these four viewpoints critical lenses and reminds us that, “A critically reflective educator knows that while meeting every one’s needs sounds compassionate and learner-centred...
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...RESEARCH PROPOSAL A STUDY ON THE IMPACT AND ADDICTION BY USING THE TECH-GADGETS BY THE STUDENTS TO THEIR LEARNING PROCESS AT UNIVERSITY COLLEGE SHAHPUTRA: A STUDY ON COLLEGE STUDENTS CHAPTER I Introduction 1.0 Background of the Study The term technology comes from the Greek word “techne”, which means the art or skill used in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function; technology is the making, modification, usage and knowledge of tools, machines, techniques and method of organisation (Liddel, Scott, Jones & McKenzie, 1940). That means, it can refer to the collection of tools, including machinery, modification, arrangements and procedures. Over the last 200 years there has been a significant change in the term technology. In the 20th century i.e. during the industrial revolution the term has gained its popularity worldwide (Cradock & Baldwin, 1833). Technology is the energy that acts as the driving force to drive or to run our lives. It is nothing but the results of the innovations and creativity of human beings. It converts the natural resources into consumer goods which are used by the society and human beings. It has brought the automation level into such a height that human effort and his time has been saved to a great extent. Due to this, the access to information has now become easier and the distant locations are getting closer. IT and communication...
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...Critical Analysis of a SE Strategic Leader Student: Cheryl Jacob Module: Personal and Strategic Leadership Lecturer: Anton Roodt Due Date: 15 April 2013 This serves to confirm that I understand what plagiarism is, that the content herein is my own work, and that all sources used have been referenced. This document is considered confidential and no unauthorized use of any information contained herein is permitted. 15 April 2013 Table of Contents 1.Executive Summary 3 2.Introduction 4 3.Backgroundto Elaine Hagos 4 4.Method of Analysis 5 5.Critical Analysis 5 5.1 Personal Leadership Philosophy 5 5.2 The 7 Principles of a Transformational Leader 6 5.3 Track Record of a Transformational Leader 7 5.4 The Transformational Leaders Objective 8 5.5 The Qualities of a Transformational Leader 8 5.6 Preferred SE Leadership Model 9 6. Strategic Leadership Challenges for SE in South Africa 9 7. Recommendations for high performance SE Strategic Leadership Development 10 8. References 11 Appendix A 12 Appendix B 14 1. Executive Summary The following document is a critical analysis of Elaine Hagos’ strategic leadership approach to the Water, Health and Livelihoods (WHELL) Programme which was managed by Care International and implemented through partnerships with local nongovernmental organizations in Bushbuckridge, South Africa. Elaine...
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... advice and useful criticism for setting us on the path to being an effective students and for always saying yes-even when he was busy and tired. As a matter of fact, if it had not been for his help and understanding, this report would not have been possible. Our debt to his leadership, guidance, and support can never be adequately expressed with words. Suffice to say that we are regarding his as our role model of whom we will always be appreciating. Instead of that, our deepest thankfulness and gratitude to Mr Lim Soon Huat, the Manager of Merison (M) Sdn Bhd, the independent distributor of Nestle (Malaysia), for the territory of Melaka. He has given a very good cooperation and gave all information that we need during the interview for the purpose of our research. Our thanks go to our families, thank you for all their prayers and for their emotional support which gave us strength and determination to continue our report. A special word of appreciation goes to Universiti Teknologi Mara Kampus Bandaraya Melaka, for allowing us to pursue our Bachelor in Accountancy (Hons), and for the facilities offered here. Our thanks are also extended to all our friends, especially for all group members for the effort given during the process of doing this group project paper and also special gratitude particularly for our classmates BACC 8A and other classes in the same FIN 610 course and who assisted us in one way or another during the period of this. ...
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...Research Methods –STA630 VU Research Methods (STA630) Contents Lesson 1: INTRODUCTION, DEFINITION & VALUE OF RESEARCH ........................ 14 What is Research?................................................................................................................... 14 What is the value of Research? ............................................................................................... 14 Research helps in developing methodologies ......................................................................... 15 We are surrounded by research............................................................................................... 16 Lesson 2: SCIENTIFIC METHOD OF RESEARCH & ITS SPECIAL FEATURES ...... 17 Important Characteristics of Scientific Method ...................................................................... 17 1. Empirical......................................................................................................................... 17 2. Verifiable ........................................................................................................................ 18 3. Cumulative ..................................................................................................................... 18 4. Deterministic.................................................................................................................. 18 5. Ethical and Ideological Neutrality ............................................................
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...| |UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) | | | | | |FACULTY OF BUSINESS AND FINANCE (FBF) | Unit Plan |Name of Subject |MANAGEMENT PRINCIPLES | |Code |UBMM1013/UKMM1013 | |Course of Study |FBF | | |Bachelor of Business Administration (Hons) (BA) | | |Bachelor of Commerce (Hons) Accounting (AC) | | |Bachelor of Business Administration (Hons) Banking & Finance (BF) ...
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...research, it is therefore important to know what these assumptions are. This chapter discusses the philosophical assumptions and also the design strategies underpinning this research study. Common philosophical assumptions were reviewed and presented; the interpretive paradigm was identified for the framework of the study. In addition, the chapter discusses the research methodologies, and design used in the study including strategies, instruments, and data collection and analysis methods, while explaining the stages and processes involved in the study. The research design for this study is a descriptive and interpretive case study that is analysed through qualitative methods. Questionnaires were used to evaluate participants’ WebCT skills (before the course starts) and to determine their levels of satisfaction in the course (at the end of the case study). A descriptive statistical method was used to analyze the student satisfaction survey. Participant observation, face-to-face interviews, focus-group interviews, questionnaires, and member checking were used as data collection methods. Furthermore, the justification for each of the data collection methods used in the study was discussed. Finally, in order to ensure trustworthiness of the research, appropriate criteria for qualitative research were discussed, and several methods that include member checks, peer reviews, crystallisation and triangulation were suggested and later employed. The chapter closed with a diagrammatic representation...
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