Table of Contents
Section Title of Section Page(s)
I. Executive Summary 2
II. Brief History of Microsoft Corporation 2
III. History of Microsoft Customer Relationship Management Software 3
A. Timeline 3
B. Additional Information on MS-CRM Dynamics 2011 3
IV. Common Business Issues 3-6
V. Proposed Solution 6-7
VI. Recommendations for Executive Committee 7-8
VII. Attachments 8-15
A. References 8-9
B. Supplemental Materials 9-15

I. Executive Summary

Especially true in today’s global economy, time is money and cost is the most volatile aspect of management. Efficient software solutions are an integral aspect of forward-thinking organizational management. The top competitors to Microsoft in the Customer Relationship Management (CRM) sector are Oracle and SalesForce.com. This document will analyze deploying Microsoft’s CRM solutions in any company wishing to maintain a competitive advantage in the current economy and technological realm.
II. Brief History of Microsoft Corporation

As can be read in an analytical Excel document we created in August of 2011:
In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home. In June 1980, Gates and Allen hire Gates’ former Harvard classmate Steve Ballmer to help run the company. Starting with a new operating system named "MS‑DOS," their hard work revolutionized daily office work into what will eventually become the MS Windows mogul. On August 6, 2011, ZDNet.com published an article that states Microsoft is one of the 4 US Companies whose S&P 500 credit rating is higher than the US Government's. MSN Money reports their net income for the last 12 months is $23.15 billion and $69.94 billion in gross sales. (Bennett, 2011)
Detailed information of an analysis of the 2007 SEC 10-k filings