...Analyzing a Website Michael Buggs IT/236 3/10/2013 Daniel Liu Analyzing a Website The website I will analyze is www.footlocker.com. The homepage is a little cluttered with too much information on the homepage. The fonts and color schemes are great because they used a black or dark grayish wood floor background. Every link they have on the homepage when you scroll over it has submenus to choose from which is awesome. As you make you way further down the homepage there are videos you can watch, see what’s trending on Facebook, they even have a place where you can sign up to win a scholarship for college. There are things that I like about this site. The first thing I like about this site is that you can customize certain shoes to your liking. For instance you can pick the new Kobe Bryant shoes (Kobe 8) and change the color of the shoes from the heel to the tongue of the shoe and even change the shoe strings before you order them. Another thing I like about www.footlocker.com is that you have a lot of shoes to choose from. They have everything covered from infants to grown people. When you select a submenu you want to go to they have options on the left side of the screen so you can narrow your choices down from prices, size, colors, and even how wide you want your shoe. I also like when you are looking for a shoe you can see how many shoes you want to see on the page at one time. It is 60, 90, or 120 items per page you can view. They way they used the fonts and color schemes...
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...objectives. Specifically, you areinstigating those marketing activities that meet the marketing objectives of a12% market share (up from 11%) and an increase in sales by 8.5% over lastyear’s result. No expansion stores are planned during this phase ofconsolidation and on average the stores achieved $24,680 per week for the year. The next six months of the marketing plancalls for increased marketing to match the growth in seasonal demand thatoccurs during this period. In particular, you should focus on magazineadvertising and PR, together with in-store promotions and web based promotions. You are assisted in the marketing role byMarie and Tony. Marie manages the advertising/PR while Tony is a specialist searchengine optimiser and webpage designer. You enjoy taking responsibility for thein-store promotions because it keeps you connected with the key personnel andthe trends in merchandise category sales. Lamberts Consulting are also apreferred supplier of market research, marketing audits and marketingconsultancy. The market for home-wares in Brisbane isestimated last year at $175 million per annum with an anticipated growth rateof ten percent in the coming year. The next six-month campaign is designed totake advantage of the seasonal growth in bathroom fittings and mirrorcategories with linkages to the other two categories of Houzit: bedroomfittings and decorative items. Some of the leading home-ware magazines areselling advertising space with the opportunity of a PR...
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...THE NEXT WEB FACEBOOK PAGE M NAVHEEN ABSTRACT: The project is about analyzing the effect of facebook pages which ways it impacts more on users, whether it is useful do lot on facebook media. Facebook provides more features on pages, many companies make use of pages for promotional activities, campaigns, public polls, regular newsfeed related to the companies. Facebook provides a platform to interact with users of the products or services through likes and comments for the posts in the pages. The likes and comments directly reflect the effectiveness of the products and services. It also has a very wide range of global reach, people around the globe talk about particular information and they used to share information among other people. The project analyses which post have more effective compared to the other. The more convenient way of post is text (status) followed by photos and last would be videos. People used to share their thoughts or opinion through status by text or photos. Recent days, people are used to share more number of photos with content scripted on it, the same for the facebook page owners also. Because text and photos are more easier to share and get noticed by everyone soon and reaction to it will be faster, whereas video content will take more time to uploading and also downloading. People never spend too much time to view the full video unless and until they have an interest on it. INTRODUCTION: THE NEXT WEB (TNW) was founded on 2008 by Boris Veldhuijzen...
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...Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what the service or product is about. Interaction: people spend most of their time in communication activities on the web, which is a great advantage to marketers in order to market their product and catch their eye to it. Customer services: With the advancement of social media, marketers have webpages of their related products in order to influence communication with their users. Contents such as...
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...Kudler Fine Food Analyzing Prototype Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. Team C has research the challenges of implementing e-commerce functionality. Team C analyzes how to add online shopping cart functionality to Kudler's site and how to optimize the website search engine. In the following paper we will be discussing the following question. Identify basic XHTML tags and attributes used in the prototype; compare how different web browsers display our prototype and what difference did we see in the web browsers and what caused them? Describe how Cascading Style Sheets (CSS) were used to format your web content. Explain how JavaScript® arrays, loops and conditional statements were used in your prototype. Identify professional web development standards we used in the development of your prototype. Then we will explain how metadata might promote this website and identity the process we used to publish, maintain, and redesign the website. Kudler Fine Foods specializes in bakery, pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods and cheese and specialty dairy products. They also specialize in wine and have a wine steward who assists customers in making their selection. Kudler Fine Foods has a local upscale specialty retail store in the San Diego metro area, and has two other locations in California. By having their location in an upscale area, Kudler Fine Foods strategy...
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...Casie Sumpter eBusiness March 22, 2014 Proposal for Integrated Leadership Systems’ online expansion Customer Payments As Integrated Leadership Systems (ILS) expands globally it is important to provide a universal store, shopping cart and payment methods. In order for online transactions to happen on integratedleader.com, there will be a separate webpage where clients can view products available online and add them to their shopping cart. From the shopping cart, ILS will then be able to use PayPal to process customers’ payments. Online Store From the homepage, ILS will have a link to the online store. As ILS is using the website and online store to draw attention to the services they offer, it is best to keep this process as simple as possible. In order to achieve this, ILS can use integrate features within PayPal for customers to add items to a virtual cart which is supported through PayPal. Once a customer is ready to pay for their items, they can check out by logging into their PayPal account. By logging into their account, the customer will have an option to pay using a balance in their PayPal account, a debit or credit card on file, or even submit a payment from their bank account. If the customer does not have a PayPal account, PayPal also supports customers to check out as a guest with a debit or credit card. This will allow PayPal to process the payment without requiring the customer to create a PayPal account. I have selected for ILS to use PayPal to process...
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...and continued innovation. Kathy Kudler envisions a customer more inclined to pay a higher price for a quality brand. The following paper will discuss the strategies and opportunities presented to Kudler Fine Foods as the corporation embarks on a new business venture. Implementing a new sector to a business requires market research and development. The corporation must establish an effective marketing mix, ensure themselves the availability of their product, compare their aggressive pricing to competitors, and incorporate the recent merger with local growers into their marketing strategy. Before any of the previous objectives can be instituted, Kudler Fine Foods must determine the wants and needs of its potential catering customers, by analyzing its already existing sectors such as the cooking class socials and customer reward program. Throughout this course, the idea of increased product awareness, increased sales of high-margin products, and innovative product introduction has been a main focal point. Kudler’s in-store cooking social...
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...Contents I. Introduction 3 II. Triple bottom line analysis 3 1. Profit 3 2. Planet 3 2.1 Environmental stewardship 3 2.2 Financial contribution to the planet safeguard. 3 3. People 4 3.1 Employee benefits 4 3.2 Empowering African women (gender balancing) 4 3.3 A new perspective on aids 4 III. Stakeholders analysis 5 1. Company analysis 5 1.1 Strengths 5 1.2 Weaknesses 5 1.3 Oliberte’s key internal stakeholders 5 2. Community analysis 6 2.1 The government of Ethiopia 6 2.2 Certifying bodies 6 3.1 Main customers 7 3.2 Mint footwear san Diego 7 4. Competitor analysis 7 4.1 Some competitors 7 4.2 TOMS 7 IV. Conclusion 7 V. References notes and Bibliography 8 ANALYZING OLIBERTE LIMITED’S SUSTAINABLE MARKETING I. Introduction Oliberte Limited is a Canada based B-corporation specialized in leather shoes manufacturing. The particularity of this company is that its shoes are entirely crafted in Africa with hormones free livestock material. The following essay is an analysis of Oliberte’s 3BL and stakeholders. II. Triple bottom line analysis 1. Profit Oliberte started its business in 2009 with a sales figure as high as 200 pairs of shoes. The sales increased up to 10,000 pairs in 2011 and 15,000 in 2012 with the launching of its own new factory in Addis Ababa. Though the company claims on its official website to have exceeded its sales projection, Mr Dehtiar the founder and president of Oliberte was expecting the 2012 sales to be between...
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...I feel that taking Rhetoric 102 has been quite challenging. In the past, I always enjoyed reading and analyzing short stories, and a few poems. Unfortunately, this semester because of the time constraints it has been truly unenjoyable. Additionally, the themes of the literary works that we have been assigned are very unsettling, where it has triggered PTSD and anxiety. I feel that my writing has declined because of this. Sometimes, there are hard truths that I must learn, and I would say this online format is one of them. There are some courses that should not be taken or even offered in an accelerated online format. In order for me to complete this course satisfactorily, I will have to utilize the tools offered to students, like the online...
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...village. A combination of internal and external business information resources can provide the background necessary to evaluate current performance and plan future progress. Knowing the types of information resources that are most critical to business can help organizations plan for capturing, analyzing and using that information most effectively either to increase profitability or to be able to survive tight competition in the global market. Large and small industries used technology to collect, report pertinent information, analyze data to make them more competitive and profitable. Applying and running these applications in Accounting, Human Resources, and marketing will allow these organizational departments to grow and run more efficient and effectively. I will be taking a look at accounting, HR and marketing, to see how these applications are put to use. 3 Information Systems and Software Application Since data and information are the lifeblood of accounting, the accounting department is responsible for the safe keeping, reporting, and analyzing financial information of the company. This can includes billing customers, preparing payrolls and maintenance of financial...
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...newspaper or magazine editorial, and then analyze the argument via the Toulmin model. The article can be from an online newspaper or magazine, but blogs or normal webpages are not acceptable. Additionally, the article MUST be an editorial or op-ed piece – these are to be personal views that are making a specific argument about an issue. Beyond including a hard copy of your article, you will want to include the following: * Identify the parts present – analyzing the artifact, you will identify any and all parts of the Toulmin model that are present within the artifact. For each part, you will need to present three aspects: * Define the Toulmin part – define (briefly) what this part is (to demonstrate that you know what you’re supposed to be looking for). This should be in your own words – don’t just quote the readings. * Express the example – express what specifically, within the artifact, is representing this particular part of the Toulmin model. This should be a direct quotation from the article. Do NOT paraphrase this part. * Explain the selection – explain why this particular selection you have chosen is a representation of this particular part of the Toulmin model. How does it fit into this type? Why would this be an example of the part? * Identify missing parts – after analyzing the artifact for the parts that are present, you will need to include any parts that were not present, by having these three aspects: * Define the Toulmin...
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...Analysis of a Webpage of the Kidney Failure Internet has grown rapidly into an immense information source. Internet resources can be used as a patient education tool and they offer the opportunities for personal interaction. Instead of following health advice and instructions passively, internet tools allow people to maintain their physical well-being actively by providing updated health information, user friendly activities, and support groups (Rankin et al., 2005). 64% of the 113 million internet users in America have searched for medical information. (as cited in Rankin et al., 2005). Many health professionals concern that the internet resources can be potentially negative by spreading misinformation (as cited in Rankin et al., 2005). However, only scant research supports this concern, and other research shows that the overall accuracy of the health information on internet is good (as cited in Rankin et al., 2005). This paper is to analyze MedlinePlus, one of the patient education websites, using Fry Readability Formula, SAM (Suitability Assessment of Materials), and the guidelines that Rankin, Stallings and London (2005) suggest. MedlinePlus contains countless pages of health information including diseases, interactive health tutorials, games, medical dictionary, and videos. Therefore, analyzing one of the vast amounts of pages will have limitation to generalize the whole website. This analysis can be considered as an example. Because I work in the renal unit, and most...
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...a couple of manufacturers and suppliers by agreeing and on a long-term contract at a very reasonable price. No one else has been able to provide customer care services, installation of software prior to shipment (if software is sent to QMC prior) as well as selling computer parts, laptops, and full systems. For this reason alone, customers consider QMC a cut above the rest. Through careful market analysis we have finally determined who our target audience is. Now before I go into more detail, obtaining the information was no easy feat. for our marketing department. Basically they went through the local census countless times, sent out intricate marketing surveys that isolated the consumers by their computer use and finally by the analyzing all the final sales at our local stores by age group . A lot of man hours went into just finding the target audience but it was well worth it. Our target audience is composed of the college students, small business owners, and PC enthusiasts. Although it is a broad audience, it can still be segmented in a way that will benefit all parties. What I propose we do is run our ad campaign by having different content on each medium and showcasing our most popular...
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...The process of analyzing the rhetorical devices employed in websites has opened our eyes to the ubiquity of these devices throughout the websites of media outlets. These outlets, including social media websites like Twitter and news sites like CNN, are where modern day American citizens get their information from. A lot of biased websites, like Fox News and Breitbart, use specific rhetorical appeals on their webpage to evoke reactions in their readers and convince them that certain falsehoods are reality. For example, Breitbart News often uses inflammatory rhetoric to allow the emotional reactions of its readers to outweigh the logical ramifications of the content of the articles. Studying and writing about how these rhetorical devices affect...
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...III. METHODOLOGY The system presented in this paper is designed to detect abnormal user behaviour. The goal of the system is to detect a DDoS attack to a HTTP server. Usually, user’s browsing behaviours are made up of a series of webpages which consists of and HTML document and some in-lne object which comprises a huge number of web documents and hyperlinks and the way a user accesses the web pages. Regarding the first factor, the Web site can be best characterized by analyzing the connectivity of the Web pages and the number of the in-line objects in each page. Based on this connectivity, a Web user can follow a series of links to browse the Web site, by either clicking the hyperlinks or typing the URLs. Because user’s request are responded to differently from target web servers, This may lead to different logs for the same page being accessed by different users or through different paths. With regard to the second factor, the browsing behaviors are determined by the way users access Web pages, i.e., which Web pages they choose and in which order. In considering the factors described above, we now introduce our User Web browsing behviour monitoring model(propriotory logfile). When a logged in user click a hyperlink pointing to a page, the browser send out a number of request for the page and its contents. A logfile which is hidden from the user records the HTTTP (GET and POST) request of the user's click behaviour and activities performed on the web application. This log...
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