...advancement of science and technology and increasing competition in the worldwide market highly efficient and effective electronic gadgets like iphones, ipads, macbooks came up from Apple Inc. On October 2014 Apple came up with two of its leading innovations Apple ipad mini3 and ipad air 2 which are not much different from each other. The apple ipad HYPERLINK"http://finance. yahoo. com/news/ipad-mini-2-3-deals-134000863.html" mini 3 sale showed incredible discounts on the prices of the newcomers with much better configurations and features and thus failed the concept that old ones get discounts when new models come up and thus making it much more attractive to the apple shoppers. Apple Inc. is the leading manufacturing unit of electronic goods globally. The products even costs high enough for the common people to afford. We had a concept that when new models enter into the market, the older ones goes on for sale. But Apple Inc. changed this concept totally. It was astonishing to see that only after a few weeks of its launch apple ipad mini 3 and ipad air 2 experienced incredible discounts on their prices. The ipad mini 3 sale results showed a good discount on the prices of the newcomer and even on the old ones and thus made it affordable to the majority sections of the market. Steve Jobs-Father of Apple Ipad...
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...A leading indicator of economic forecast can impact Apple’s product sales forecast is the Consumer Confidence Index. Consumer Confidence is a measure of the level of optimism consumers have about the performance of the economy. Consumer Confidence influences consumption (where consumption is a large part of the Gross Domestic Product (GDP)). According to the text, Principles of Economics, “if consumers expect good economic conditions and are optimistic about their economic prospects, they are more likely to but major items such as cars or furniture.”1 While Apple products may not be considered major items, the company (Apple Inc.) could use the current consumer confidence index as a gauge on how well its products could do in the market in a particular period.(Appendix Personal consumption form freelunch.com) Unfortunately, consumer confidence here in the United States (US) has dropped (from 71.5 to 65.1) in the last two months (November and December 2012)2. This drop has been attributed to the uncertainty surrounding the fiscal cliff debate3. If consumer confidence continue to drop here in the US, Apple Inc. may have to look to overseas to make up any sales deficit. 2. What are the international economic factors that impact Apple’s product sales and cost? APPLE’s operations and financial performance depends significantly on worldwide economic conditions. The various economic factors that come into play are: a) Personal disposable income of consumers b) Currency exchange rates...
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...authorities that the Gala red apples and Granny Smith green apples from California were suspected to be contaminated with the bacteria. As you are well aware, this whole situation came to our attention because of sick and dying people. According to the Center for Disease Control, as of January 9, 2015, 32 people infected with the outbreak strains of Listeria monocytogenes have been reported from 11 states. Those states are Arizona, California, Minnesota, Missouri, Nevada, New Mexico, North Carolina, Texas, Utah, Washington and Wisconsin. That’s why this led to the restriction of gala and Granny Smith apples entering from the United States into Malaysia. The restriction was imposed by the Department of Malaysian Quarantine Inspection Services after I have received that notice on the contamination on January 15. Their representative will explain it later I presume. My next step would be to stop from importing the affected apples while the Health Ministry will check those already in the local market. Furthermore, our ministry had no jurisdiction to recall apples that were already in Malaysia as this involved food nutrition, which is regulated by the Health Ministry. Under Chapter 9, Subsection (1) subparagraph (i) of the Public Health Act (Food) (Cap 182), those who prepare, sell or import the product can face an imprisonment of five years, a fine or both, according to the MoH. My advice is people need to be careful when shopping for apples now. I call upon fruit sellers...
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...face with strong evidence that Beech-Nut apple juice for babies was made from concentrated that included no apples. The concentrated was bought from the supplier of the low-cost apple concentrated, Universal Juice Company since 1977. First investigation by two employees of Beech-Nut showed that there are presence of corn syrup, but the Vice President of Beech-Nut, Mr. Lavery dismissed the report. A turning point occurred when investigation by private investigator showed that Universal plant only produced sugared water and invited Beech-Nut to join a suit against Universal. Some of the executives have urged Hoyvald to switch the supplier and recall all the apple juice on the market, but he was hesitant because he claimed that even if the apple juice was bogus, no evidence that the juice was harmful. Switching supplier required Beech-Nut to pay additional cost of $750,000 for the juice and recalling all the apple juice on the market would cost about $3.5 million and means that they are admitting that the company has sold adulterated product. He also said that it tasted like apple juice and it surely provide some nutrition. Furthermore, he had promised his Nestle superior that he would return a profit of $7 million for the year. Recalling all the juice on the market and changing supplier means that he failed to keep the promise to his superior. Fearful that state and federal investigators might seize stocks of bogus apple juice, Hoyvald had taken several...
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...practicing it quite often and become a professional-level volunteering. On the other side, volunteering can be for everyone; there are no specific ages to volunteer, as long as you can handle it, you are in. There are many types or task of volunteering: work with animals, gardening, feeding homeless people, working with children, supporting older people, working in a hospital, cleaning a university’s hallway, tutoring, etc. During my first semester here in Saint Martin’s University, I volunteered in two different fields, which are helping people with special needs and on campus gardening. To expand my experience, I’m was volunteering for spring semester in Saint Martin’s University’s garden, where we work in planting some plants such as apple, onion, beans, potato and flowers. Not only gardening, but also I volunteered to...
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...cruise ship? Or 24 hour room service? It is clear two teenage girls are never going to finish all of the food they are presented. No human is capable of eating that amount of food.So why do we use time resources and energy to produce large portions of food just to dump every wasted plate down the garbage chute? Americans struggle immensely with food waste, and it’s not just food. When you think of all the food being wasted don’t think so shallow; someone's unfinished plate being dumped into the trash. Think resources, time, energy, and the obvious-- food. Consumers have more to think about when it comes to the waste they cause when they are dealing with our food sources. Think of a that apple that you put on your plate, and later decided you didn’t want so you tossed it. You didn’t just waste an apple. You wasted soil. You wasted a seed. You wasted...
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...position the brand as the new favorite dessert in the consumer’s mind. Define your product According to a study managed by MedecineNet.com, United States’ children and teenagers do not eat enough fruits[1]. Moreover the obesity rate in the United States grew up last decades: ““Over the last three decades, obesity rates among children and adolescents have nearly tripled,” said CDC Director Thomas R. Frieden, MD. “Obese children are more likely to have asthma, depression, diabetes, and other serious and costly health problems.”[2] The concept of my product is to create and sell pure fruits with the appearance of food liked by children. For instance, the first product to be launched will be pieces of apple with the form and the color of French fries. That means that fresh apples will be cut into thick slivers and...
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...Excellent Customer Service at Your Restaurant As a restaurant owner, great customer service is essential to your success. How do you deliver excellent customer service at your restaurant? First, let’s define it: customer service is the assistance and advice you provide to your diners. Customer service is equal parts communication and genuine attention to your diners. (tweet this) When guests visit your restaurant, you want them to feel welcome. When you treat them with care and respect while providing an excellent meal, they’ll come back to your restaurant again and again. Satisfied customers are integral to your business model. According to a Harvard Business School study on Starbucks, customer satisfaction has a massive impact on your revenue. Regarding Starbucks, they found that the satisfied customer visits 4.3 times per month, spends $4.06 and is a customer for 4.4 years. They went on to find that thehighly satisfied customer visits 7.2 times per month, spends $4.42 and is a customer for 8.3 years. That’s great, but what happens when you have a dissatisfied customer? In a Customer Experience Report, researchers found that the #1 reason customers abandon a brand is due to poor quality and rude customer service. These items were cited 18% more often than slow or untimely service. Combined, these two studies describe the importance of excellent customer service. They suggest that great customer service can make or break your restaurant. So, in this blog post, we’re going...
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...Agile Mind Grade 7 – Topic 1. Exercises Name: _______________________________________________ ------------------------------------------------- Question #1 At the Santa Cruz skateboard shop, wheels are on sale. The wheels now cost $9.00. The original price was $15.00. What is the ratio of savings to the original price? Write the ratio as a fraction and simplify the fraction. | | | 1/3 | | | | 3/5 | | | | 2/5 | | | | | ------------------------------------------------- Question #2 | The Geology Club of Gilroy Middle School took a field trip to Nisene Marks State Park to visit the epicenter of the 1989 earthquake. There were 3 adults for every 8 students on the field trip. A total of 44 people went on the field trip. How many adults were on the field trip? | | | 11 | | | | 32 | | | | 12 | | | | | ------------------------------------------------- Question #3 You are standing 21 feet from a tree. You have a 25-inch stick you are holding 35 inches from your eye. You see that the top of the tree exactly matches the top of the stick you are holding. The bottom of the stick exactly matches the bottom of the tree. How tall is the tree? | | | 14 feet | | | | 46 feet | | | | 15 feet | | | | 17 feet | | | | 7 feet | | | | | | | | ------------------------------------------------- Question #4 Stefano needed to change the size of one of the signboards describing an artist's work...
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...University of Phoenix Sales Tools and Strategies / MKT 445 Prof. Enrique De La Cruz 12 de febrero de 2012 Plan de Ventas Fase I En este plan de ventas estaremos describiendo nuestro producto que es el “ipad” 2. Luego de describirlo, desarrollaremos lo que es su esquema y cuál es su ciclo de vida. A demás, hablaremos de la exploración de su entorno, del análisis de la situación y por último el análisis del SWOTT (“Strengths, Weaknesses, Opportunities, and Threats”). Este último punto se toma en cuenta, ya que su propósito es incrementar sus ventas en este producto. El “iPad”2, es una tableta o una computadora portátil liviana y fácil de utilizar, ya que su diseño fue inspirado por los teléfonos portátiles. “Apple”, es una compañía innovadora la cual decidió crear el “iPad”2 para entrar a un mercado diferente a los de los teléfonos inteligentes. No obstante, ya que creando esta nueva computadora fácil de utilizar y diferente a todo lo que el mercado estaba acostumbrado. Las ventajas del “iPad”2 en comparación a un teléfono, es el tamaño de la pantalla. Esto le da ventaja al usuario, ya que este puede navegar por el Internet con mejor facilidad que por un teléfono. Quiere decir, que el usuario no tendría que accesar desde su computadora portátil. Sin embargo; su enfoque está dirigido a diferentes mercados, educación, corporativo y al mercado de las computadoras portátiles e internet. El “iPad”2, es la sucesora del “iPad”1, donde Apple logró mejorar e innovar...
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...the Assessment Matrix Description: From its humble beginning as a small general retail store in a village situated in the south of Sweden, IKEA has grown into the world's largest furniture retailer with 279 stores in 36 countries today. Specialising in furniture and home decoration, IKEA has an annual turnover of 19.8 billion euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA catalogue is printed in 52 editions with 25 languages, with a global distribution in excess of 160 million copies. IKEA sees the Far Asia as an emerging market still in its infant stage. Its number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai and Hong Kong are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press) and answer the following questions; 1. Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in (a) China; and (b) Japan? 2. Describe the market entry strategies that IKEA adopt in China and Japan respectively. 3. What are...
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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...Apple Preference Mapping A central location trial was conducted for 10 dessert apple varieties using participants from Bristol and Hull. The following presentation will analyse the statistical results gained from the data received and suggest areas for future product launches within the UK apple industry. Task 1 Recruitment of Panellists The Market Research Company was asked to recruit 100 Panellists in each city for the trial with 50% of the panellists from each age group (1 & 2). The data shows that the number of people recruited in Bristol exceeded the required amount with a total of 169 Panellists. Further to this, 71% of the panellists recruited were from the age bracket 2. Recruitment in Hull matched closely to the total requirement of panellists, however again the recruitment favoured towards the age bracket 2 with 73% coming from this. The company therefore exceeded the total requirement of panellists by 71 people. Sum of Age City Bristol Bristol Total Hull Hull Total Grand Total Age 1 2 1 2 Total 49 120 169 28 74 102 271 Task 1 Overall Mean Liking Data Average of Top Red Average of Gibson's Green Average of Royal Gala Average of Braeburn Average of Fuji Average of Pink Lady Average of Granny Smith Average of Sun Gold Average of Johnson's Red Average of Golden Delicious Total 4.290229885 4.5 4.790229885 5.324712644 5.483908046 5.701149425 5.713218391 5.876436782 6.094252874 6.962643678 Overall Golden Delicious had the highest mean liking with a score...
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...PHI 210 Exam 1 Click Link Below To Buy: http://hwcampus.com/shop/phi-210-exam-2/ Question 1 4 out of 4 points Which of the following practices would MOST likely be considered pseudoscience? Question 2 4 out of 4 points A set of statements designed to convince others that an action or idea is right or wrong is a type of _________. Question 3 4 out of 4 points Cliff wants to determine whether people prefer red apples or green apples. In order to obtain good results, he decides to conduct this survey at a car festival. Out of the 5000 people who attended the festival, Cliff surveys 10 attendees randomly. The survey reads, "Which do you prefer, red apples or green apples?" Seven of ten people surveyed answer that they prefer red apples. From his survey, Cliff concludes that most people prefer red apples. Cliff's results may not be reliable because of which of the following problems with his study? Question 4 4 out of 4 points Courtnie has been allergic to cats as long as she can remember; this requires her doctor to give her an allergy shot. On her 26th birthday she spends the day in a house with cats and has no reaction. Therefore the allergy shot has helped Courtnie overcome her reaction to cats. The explanation for why she had no reaction describes which of the following? Question 5 4 out of 4 points A student is designing an experiment to find out if the following statement is true:...
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...PHI 210 Exam 1 Click Link Below To Buy: http://hwcampus.com/shop/phi-210-exam-2/ Question 1 4 out of 4 points Which of the following practices would MOST likely be considered pseudoscience? Question 2 4 out of 4 points A set of statements designed to convince others that an action or idea is right or wrong is a type of _________. Question 3 4 out of 4 points Cliff wants to determine whether people prefer red apples or green apples. In order to obtain good results, he decides to conduct this survey at a car festival. Out of the 5000 people who attended the festival, Cliff surveys 10 attendees randomly. The survey reads, "Which do you prefer, red apples or green apples?" Seven of ten people surveyed answer that they prefer red apples. From his survey, Cliff concludes that most people prefer red apples. Cliff's results may not be reliable because of which of the following problems with his study? Question 4 4 out of 4 points Courtnie has been allergic to cats as long as she can remember; this requires her doctor to give her an allergy shot. On her 26th birthday she spends the day in a house with cats and has no reaction. Therefore the allergy shot has helped Courtnie overcome her reaction to cats. The explanation for why she had no reaction describes which of the following? Question 5 4 out of 4 points A student is designing an experiment to find out if the following statement is true:...
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