...|3 | |6 | | |Problem Statement | | |4 | |8 | | | | | |5 |Criteria for evaluating strategic alternatives | | | | |10 | | | | | |6 |Three strategic alternatives and evaluation |11 | | |Recommended alternative and...
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...for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers' digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key Strategic...
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...generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key...
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...and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their...
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...Analysis of Apple Inc. business Strategic Unit (iPad unit) Contents Introduction .................................................................................................................................................. 2 1. Strategic position of Apple Inc .................................................................................................................. 2 1.1 Competitive strategic position ............................................................................................................ 2 1.2 Strategic group mapping ......................................................................................................................... 4 2. External drivers of change affecting Apple’s Strategic Business Unit ....................................................... 5 2.1 PEST Analysis ....................................................................................................................................... 5 2.1.1 Political and legal drivers ............................................................................................................. 5 2.1.2 Economic factors .......................................................................................................................... 5 2.1.3 Socio-cultural factors ................................................................................................................... 6 2.1.4 Technology .............................................................................
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...com/locate/orgdyn Quantum Strategy at Apple Inc Loizos Heracleous Over the last 15 years, Apple Inc has revolutionized the personal electronics, telecom, computer and media industries through a string of blockbuster products that offer unique, designer, integrated customer experiences. In the process, the company has helped to accelerate the blurring of industry boundaries through the spread of devices that offer convergent technologies, and to position itself so that it exerts significant power over both consumers and industry players, with outstanding performance results. Apple became the most valuable listed company, with a market value of US$623 billion in August 2012, and has gathered the highest accumulation of cash reserves ($121 billion in September 2012) of any listed company. It regularly achieves net margins of above 20 percent in industries where most competitors achieve single-digit margins. Its net margin was 26.7 percent during 2012, having increased from 23.9 percent in 2011 and 21.5 percent in 2010. During the same period, Apple’s revenues increased from US$65.2 billion in 2010 to US $108.2 billion in 2011 and to US$156.5 billion in 2012. The chief architect of the business model and value system that led to this exceptional performance is widely acknowledged to be the late Steve Jobs. With Jobs’ passing in October 2011, many have wondered whether the magic at Apple would last, or gradually fizzle out. In this article, I take an in-depth look at the strategy and organization...
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...corporate image and vision and utilizing strategic management to sustain competitive edge. Apple, Inc. is just one example of a company that constantly readdressed its strategic vision and image. During the 1990s, Apple suffered from its multiple changes in executive management and inconsistent strategies. Under Steve Jobs’s leadership, Apple’s vision was to be a continuous pioneer in the PC industry in order to become “an enduring company where people were motivated to make great products...a company that will stand for something a generation or two from now” (Katzenbach, 2012, para. 5). Unlike previous CEOs and much of the competition, Jobs continually strived to keep Apple innovative and exert cultural influence. However, this focus on innovation has forced Apple to continually adapt and offer new products to maintain a marginal advantage in an rigorously competitive industry. The 1990s In the early 1990s, Apple Computer was well received and uniquely valued by PC consumers. This enabled Apple to offer its products at premium prices. However, senior management realized that creating products valued as unique was not enough to sustain profitability. As IBM, its major competitor, dropped prices, Apple needed to alter its business strategy by offering “products and prices designed to regain market share” (Yoffie & Slind, 2008, p. 3). Apple Computer then went through numerous changes in corporate leadership, employed strategies to sustain profits including lowering operating...
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...2012 Professor Erica Atkins Abstract This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we will provide recommendations to enhance the effectiveness of the company’s strategy or to change its strategic approach for better results. Key Strategic Challenges facing Apple Computer Apple Computer, INC. We will describe the key strategic challenges facing Apple Computer. We will start with services which contribute minimally to Apple’s revenue but provide enormous influence. Content pricing power- Jobs told Mossberg that digital content can be sold when it’s priced for volume. The success of iTune’s .99 per song pricing demonstrates this but doing so also destroyed the music industry’s business model. Without album pricing, musician royalties and major labels CD revenue have dried up. Regression to the mean- As companies grow, their courage and capacity to “Think Different” abates. While this may sound like heresy relative to Apple history and strong, the uniquely demanding strength and influence of Steve Jobs is integral to Apple’s heart and soul. Now that Steve Jobs is gone, other will step up but none...
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...Strategic Management Change Analysis of Apple’s Company Executive Summary The essay aims to deliver a strategic management change analysis report for Apple’s company operation model due to Jobs times management strategic and the one in Tim’s management modes. It first covers a deeply demonstration of company’s background and development introductions. And then it analysis’s the enterprise’s environment analysis models especially in external and internal ways to demonstrate how it works in the company. Finally, the essay discusses about the enterprise SWOT analysis methods, and according to all statements discussed, it gives some useful suggestions to the company in future. Strategic management analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. What kind of strategy a firm undertakes will influence the company development. Apple is the giant in computer industry, and how the company can achieve so great success, it is inseparable with their suitable strategy. Through analyses Apple’s products, market and strength or weakness, to see the strategy of the two companies, it will be a reference to other firms. Table of contents Strategic Management Change Analysis of Apple’s Company 1 Executive Summary 1 1. Introduction and background of the Apple’s company 4 1.1 Apple’s developing Profile...
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.... Compare Jobs' strategies versus Sculley, Amelio and other Apple leaders and evaluate their rationale and results? When comparing Steve Jobs’ strategies with John Sculley, Gilbert Amelio, and other Apple leaders, we are truly able to see the strength in Jobs’ leadership style and vision, and how it impacted Apple’s performance. While each leader had his own strengths to bring to the table, ultimately, they could not match Jobs’ charisma and drive to design industry-changing products (Exhibit 1A). Exhibit 1A: Apple Leadership (1983-2011) In 1983, John Sculley was tasked with increasing Apple’s market share, and his strategy was to produce low cost products with mass-market appeal. He was focused on competing with I.B.M. in the household-computer market, so reducing costs and prices were critical elements of his overall plan. During the time Sculley took over Apple, computers were being sold “like soap,” a household commodity, which validated his strategic goals for Apple in 1983 (Hayes, 1983). Although he was successful to some extent and led Apple through a brief “golden age,” Sculley was removed as CEO after a poor first quarter in 1993. (Hombry, 2002). After Sculley, Michael Spindler took the reigns as Apple CEO. Before taking on this role in the US, Spindler was the President of Apple Europe; he earned this role by being a great strategist. When he assumed the role as CEO, Spindler had two goals: to increase Apple’s market share and increase its competitiveness...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and...
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...Contents Evaluation of the External Environment 2 Introduction 2 Business level strategies 2 Identification of the Current Corporate Level Short-Term Strategies and Tactics 3 Assessment of Remote Environment 3 Assessment of Competitive Environment 4 Identification of the Internal Environments 6 Profitability Explanation 6 Industry Financial Numbers and Explanations 7 Financial Problem or Success Statement 7 Analysis of Marketing Position 8 Strategic Position 9 Developing company’s rank in market 9 References: 11 Evaluation of the External Environment Introduction Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after Wayne sold his share back to Jobs and Wozniak. The two Steve’s continued on to create one of the most successful companies that would in future years be known for their computers, music devices, cell phones, and software worldwide. Apple took off after Wozniak’s Apple I adding numerous versions of the Apple, the Macintosh line, the iPod, iPhone, and iTunes products, and numerous other computer/software products to the Apple Computer, Inc. family. Apple has made its mark...
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...Consulting Team, UMAK Chapter RE: Analysis of Apple Company’s future and its competitive advantage BRIEF SUMMARY: This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image., this report tries to identify strategies that make their company more competitive. The analysis uses SWOT, IFAS, EFAS and other similar evaluative tools to reach an understandable and valid generalization. SITUATION DEFINITON: • CURRENT PERFORMANCE Today Apple’s operations are as diversified as they were never before. With its currently 13,599 employees worldwide it generated revenue of $63 million in the last quarter. It holds cash reserves of over %4.5 billion and has a ROIC of 3.05%. Apple’s operations are spread around the PC industry, computer peripherals and the software and service industry. In the overall PC industry Apple’s market share has diminished to a skinny 2.1%. Apple itself doesn’t look itself at the overall PC market, as it has defined 4 specific markets on which it currently focuses on. The market shares in these sectors are to some extent more significant. In the peripherals sector (besides the iSight digital video camera and displays), Apple has been particularly successful through its innovative iPod (digital MP3 music player) as the market...
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...Apple Inc. Apple Inc. formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that creates and retails consumer electronics, computer software, and personal computers. Apple’s mission and vision summarizes its committed efforts in bringing the best user experience to its customers through its advanced hardware, software, peripherals, and services along with a unique ability to design and develop its own operating system, hardware, application, software, and services, in order to provide its customers new products and solutions with superior case-of-use, seamless integration, an innovative design (“Apple Inc. Form 10-K Annual Report”, 1, 2012). Company’s mission and vision statements against the performance of the organization Apple’s mission and vision statements and objectives are neither interchangeable nor autonomous. Without objectives, the mission and vision statements are impractical. Without the mission and vision statement the objectives have no relevance. Both statements are too broad to be measurable, and the objectives are too definite to provide the big picture. When properly coordinated they strike a balance that helps to shape the business operations and service strategy. Apple Inc.'s mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and...
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