...active and healthy living programs, building sustainable communities, cutting our carbon emissions, establishing a sustainable water operating creating a safe work environment and recycling packages. Today, Coca-Cola has a brand that is recognized all around the world. Coca-Cola is one of the most iconic soft drink manufacturers in the world. Coca-Cola offers more than 500 brands in over 200 countries and serves over 1.6 billion servings each day. The company operates a franchised distribution system dating back to 1889. The company's top line promotions includes the promotional activities intended towards mass consumers using mass consumers using mass media. Coca-Cola was one of the first companies to recognize the power of coupons for sales promotion purposes. In 1887, Asa Griggs Candler helped to launch the...
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...Functional Areas of Business Brendaliz Medina, Edric Vázquez, Félix Tapia, Javier Acosta & Yun Hernández University of Phoenix MGT / 521 January 3, 2012 Prof. Elsie Jiménez Galarza Functional Areas of Business There are different forms of organizational structures that are used according to the needs of each company. In this document to better understand the utilities that have to make a study of the functional area of the company. Also this paper shows how each part, functions and areas of interest are necessary to complement and thus lead a proper structural relationship. The departments of Sales, Marketing, Human Resources and the role of the manager are the areas that we will be covering to ensure success and the proper functioning of the business. Also here are some recommendations to consider when performing the functions of each one of these. The Sales Department as a functional area on any kind of business gave a deep look on whom, how, when the working team wants to achieve their future goals at short and long terms. This part of business is the beginning and the heart of any company even is a service or a products selling company. The important role of the Sales Manager begins with the fact that they have to know every product or service from the beginning to the end. They are the ones who take the customers and convince them of the high qualities and the good usage of any product or service they sale (Mehta, Anderson, Dubas, Dubinsky & Liu, 1999)...
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..., COMPANY PROFILE Company profile-Novus pharmaceuticals ltd is a new strategies business unit (SBU) of Abdul Monem group. The group has a long reputation as the best road construction company of the country. More over the group has two block buster brands Coca-Cola, igloo ice-cream. Bangladesh pharmacy markets have known to be one of the best value addition sectors among all industries. With better urbanization and economic upliftment people will have more access to modern medicines. Novus will capitalize this opportunity by offering highest quality medicines at an affordable cost to serve people locally and globally. Combining the group image and applying appropriate marketing strategies Novus will established itself as a leading player Bangladesh pharmacy market. Company Index Score Current Index Score Historical Index Score * Novus Pharmaceuticals Ltd. currently scores 50% in the index. * Novus Pharmaceuticals Ltd. is currently ranked equal 10 out of 4206. This is in the top 0.24% of Parma companies ranked in the index. * Novus Pharmaceuticals Ltd. is currently ranked equal 19 out of a total of 35419 included in the Info Grok Company Index. This is the top 0.05% of all companies. * User perception of the company stands at 50%. This differs 0% over the score attributed to the company by other scoring factors. Mission & Vision Mission To become the most valued partner of customer care by researching...
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...Role of Managers within Functional Areas of Business Business organizations are broken down into smaller functional areas. These functional areas include: marketing, human resources, finance and accounting, and sales. Each of these areas requires a manager to oversee the success of the area. “A manager is someone who coordinates and oversees the work of other people so that organizational goals can be accomplished” (Robbins & Coulter, 2012, p. 5). The role of a manager is crucial to the success of a business. There are differing levels of management, beginning with first-line managers all the way up to top-level managers according to Robbins and Coulter (2012). First-line managers tend to be production supervisors and oversee the operating areas of an organization. Mid-level managers tend to be store or district managers and oversee the first-line managers. Top-level managers tend be executive or financial officers and oversee the mid-level managers. Marketing is how business organizations communicate with their potential customer base. In order for marketing to be successful, a marketing manager must oversee the ideas of the marketing staff and select the best idea or two to attract customers. Marketing managers must have an idea of their customer’s needs as well as their marketing staff’s abilities. Combining these two areas to find the best marketing strategy for their company is what makes a successful marketing manager. Human resources is an area of business...
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...Introduction When it comes to business success, managers are an essential part. They play many different parts. According to an article by K. Cieslinska entitled “The Basic Roles of Manager in Business Organization”, as sited from R.W. Griffin (2000), a manager is the person responsible for realization of management process and makes plans, decisions, organizes, supervises and controls human, finances and information resources (Cieslinska 2007). Another view of what a manager is taken from A. Pocztowski, also cited in Cieslinska’s article suggest that managers are charged with “the art of reaching goals by proper using the finance, material and human resources” (Cieslinska 2007). Sometimes they act as a “go-between” for employees and the upper management, they make sure that tasks are complete, and they also have obligations in the functional areas of the organization. This paper will discuss the role of managers within the functional areas of a business. Functional Areas of a Business and the Managers Role In a large company or organization, there will be several different departments, each having its own specific task or job to perform. These tasks or jobs are called the “function” of that particular department. According to the Business Dictionary, functional area is defined as “grouping of individuals on the basis of the function each performs in the organization, such as accounting, marketing, and manufacturing; or grouping of activities or processes...
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...second-hand equipment. -1966 The first pizza hut home office was built in Wichita to oversee 145 restaurants. -1968 The number of restaurants had reached 300, and Pizza Hut had opened its first restaurant outside the United States in Canada. -1969 Pizza Hut went public. -1977 Pizza Hut was acquired by PepsiCo, Inc. infusing Pizza Hut with additional capital and marketing expertise. PepsiCo later acquired Taco Bell and Kentucky Fried Chicken (KFC). -1985 Home Delivery which contributed substantially to the growth and totaled about one fifth of all Pizza Hut sales. -1990 It generated U.S sales of $3.8 Billion from 6, 688 restaurants, which represented 24 percent of the 15.8 Billion U.S pizza market. b. Assumption -The largest pizza restaurant company in the world with 34,000 outlets in 100 countries Employing more than 300,000 people. -Service cannot be stored for later sale or use Hot and on time. Strive to present the products when and where the customer wants. -Provide a...
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...State References Purpose of Study The position I currently hold is Advanced Skills Training Manager for a global provider of office technology and equipment. My direct team unit in the organization is the corporate university (an HR function), but we also have cross functional responsibilities to sales with a dotted line reporting structure to the Regional Sr. Sales Leadership team. My primary responsibilities are to manage training and development for the field sales organization within my territory (543 reps and 87 managers in the North Eastern ¼ of the US). This territory is divided into 6 “Areas” – each with its own Sr. Leadership team and sales force as well as unique geographic, competitive, and cultural needs. Mypositionhas very recentlychanged (duringthis class, in fact) and,as a result, myrole has shifted and I been assigned three additional Areas as well as new direction and responsibilities. Prior to the change, the university primarily focused on new hire skills with some management and higher level classroom training. The mission for my new position is to support the Area Business plan through “front line” skill building and development. Measurements are targeted at plan achievement, increasing manager skills, sales rep productivity, and reducing turnover. To achieve my targets, I must partner with the Sr Leadership and the management team in the Areas that I cover to: assess skill gaps, link the resources offered by our Corporate University, find...
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...of the workers within a business are organized and relate to each other as well as, who has authority over each division of work and the role that each worker has. There are various types of organizational structures such as: * Hierarchal Structure: A hierarchal structure has a layer format where people in the higher layers have more authority than those in the lower layers. * Horizontal/flat structure: A flat structure has fewer layers and more people are allocated to each layer, decision making is mainly done in groups. * Matrix structure: collects groups of people with certain skills for specific projects. Tesco has a Hierarchal structure, below is Tesco's organizational structure: Below is a list of Tesco's functional areas and jobs within each division: * Head Office * Customer Service * Finance * ICT...
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...Inc. (CB) budgeting is an area that is both of great need and seriously lacking. The company is setting high goals to make up for the 15% loss of revenue from year 8 over the next three years. What the company needs to look at is whether or not their goals versus reality are a possibility and not make their budget too high or too low. Budgeting is a science and yet a gamble all at the same time. If the company has a strong budget that is flexible and realistic the company can expect to see great success in the future. A1: Concerns CB currently is setting a goal of selling 3510 bikes in year 9. During year 8 the company only sold 3400, year 7 was 4000, and year 6 was 3000. By establishing a goal for units sold the company is able to make a budget based on those numbers. The first concern with the budget is the goal of increasing sales by 110 bikes during year 9. While the company may be trying to push its sales to make up for the previous years deficits, they also need to look at what is still happening with the economy. Typically it takes more than a year for the economy to turn around and such a high goal, if not met, could ruin the budget for a second year in a row. CB needs to make a high goal to push its sales personnel to sell more, however with the economy still being down, the goal needs to be more realistic, as meeting and exceeding a goal can do more for staff morale and sales than being under sold all year. CB set a goal of raising sales by approximately 3% for year...
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...planning. Budgets are the main planning tool in all businesses that are used by managers to executive management to make decisions for the company. Cash flow is the bloodline of any organization’s operation including operating activities that determine how much cash stays in the organization called revenues and how much is paid out as an expense or liability. Competition Bikes Inc. makes bicycles for professional riders who compete in road races such as triathlons and biathlons. The bikes have an extraordinary success rate and the product consistently finishes in the winners bracket approximately sixty percent of the time. However, due to the recent economic situation Competition Bikes, Inc. has experience a recent decline of approximately 15 percent in its bicycle sales which the trend expecting to continue for the next thirty six months. This review will provide an analysis and provide recommendation for improving budget planning for the company in a summary report Task: Note: submit a copy of your Excel workbook when submitting your JET2 Task 2 work. . A. Prepare a summary report in which you do the following: 1. Discussion of budgetary areas that raise concern in the budget planning. One of the biggest issues when creating budgets is that there is no absolute way of knowing what next year is going to bring as far as revenues or market needs. Financial managers are expected to make estimations in the financial numbers that go into making the...
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...other areas in which you think Hard Rock could use forecasting models. Hard Rock uses long-range forecasting in sitting capacity plan, intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, chicken and pork, and short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Hard Rock could use forecasting for menu items according to season (types of food people generally eat depending on time of year), forecast developing areas where new cafes could be build, and forecast changes in retail as fashion changes. 2. What is the role of the POS system in forecasting at Hard Rock? Point of Sale (POS) system is the heart of the sales forecasting system. POS system captures transaction data on nearly every person who walks through a café’s door. Sale of each entrée represents a customer and everyday those sales are transmitted to the headquarters in Orlando where the financial team begins to forecast monthly guest counts, retail sales, banquet sales, and concert sales in each café. General Managers of each café can also tap into that same information in order to prepare for the daily forecast of their individual cafe. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. Hard Rock doesn't limit its use of forecasting tools to sales. To evaluate managers and set bonuses, a 3 year weighted moving average is applied to cafe sales. If...
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...write anything until told to by the Invigilator. Starting to write before permitted to do so may be seen as an attempt to use Unfair Means. 26164 1 CASE STUDY DERBYSHIRE HONDA Case study by: Kenneth A.M. In December 2005, Simon Cat, vice president of SuperCar Automotive Services, reflected on some of the challenges his team faced in managing his company‟s stable of automobile dealerships. He illustrated his points by discussing the challenges faced at Derbyshire Honda, SuperCar‟s largest dealership, although all of the SuperCar dealerships faced essentially the same problems. This is very much a people business. It’s people who give us our biggest successes as well as our biggest challenges. At out Honda store, in sales, I would say that about 20% of our people are loyal to the company and really want to do a good job. The other 80% are just in this for the money ... and they can make more money here than anywhere else. Our compensation attracts some very talented people. But some of these people are sharks who try to get away with whatever they can. Others have personal problems. They live from paycheque to paycheque; that is their mentality. Still others are cancers whose bad habits can spread. We coach and counsel; we give written notices; and for most of the employees, once they get the message that is the end of the problems. But for some others ... I think the key to management in...
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...market. There are seven sales districts within the organization with a total of forty sales representatives. Each receives a salary, fringe benefits, and commissions of 0.5 percent of their dollar sales volume up to their sales quota. Field sales efforts are extremely important and quality control is critical with supplying the plater with the processed chemicals. These services are provided by the sales representatives of the firm. The northeast district sales manager had recently been persuaded to take early retirement and had been replaced by James Sprague. He has directives from the national sales manager to be responsive to the company’s sales plans and policies, improve the district’s profit performance, and to manage a group of sales representatives who are older, more experienced, and not very happy about his promotion. Problems concerning Hanover-Bates Chemical Corporation James Sprague accepted the position knowing what was ahead of him. He knew that his northeast district (District 3) had some problems that needed to be addressed. The first of those problems was profit performance. Although his district was ranked third in dollar sales, it ranked last in profit performance out of the seven districts. This was one area that the national sales manager expected him to correct. The second problem dealt with management. The last manager for district seven did not support the sales plans and programs developed by the national sales manager. It is...
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... Rajeev Kumar Radheev Kumar PREFACE We were given an assignment on a retail visit where we had to find out in details about the merchandise, store layout, signage and profitability of any particular retail store. Since we had been to SONY CENTER at South Extension for a previous assignment, we decided to repeat our visit to SONY itself but at some other destination. This time we visited SONY CENTER located at the Green Park Market. Our interaction with the manager was brief as he did not much entertain us. Neither did he want to disclose much about his store, evaluation methods used, store management and so on. Major parts of the report are thus based on our observations and assessment of the store layout, look and feel. Following are the answers to the questions put up. 1. In general, are the store layout, design, and visual merchandising techniques used consistent with the exterior of the store and layout? The store has a Carpet Area of approximately 700 square feet. Since the area is comparatively less than other SONY CENTERS, additional spaces have been created intelligently by utilizing walls and fixtures. The store has a Straight Floor Layout. Figure 1.1 below shows a Straight Floor Layout. Fig. 1.1 Straight Floor Layout. There is a good display of different electronic items on the walls, especially LCDs and Plasma television sets. This creates successful visual merchandise. There is enough space for free movement of customers. The store has...
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...Describe an example from your own career where you, or another manager, allowed behavioral heuristics or another pitfall, to sway you from the mean. When I worked at Sysco Foods, the vice president of sales wanted to expand the territories. My direct manager knew that the Vice President had just recently relocated from Tallahassee, Florida to Jacksonville Florida. My direct manager wanted to impress the vice president and build Tallahassee market quick. It was 3 hours away from our warehouse and we had never been in that area, nor did we know what our competition was. A decision was made and very little research was performed to ensure that we were doing the right thing. Instead of building out territories that were already in existence, my direct manager wanted to show that his sales team could do anything. He sent 4 reps out to the area for a week. Whoever could obtain the most accounts they would win the territory. No one wanted the territory. It was 2-3 hours from all of the sales representative’s home offices, and starting a territory from scratch is a difficult task. I specialized in institutional accounts. I was of the mindset that I would rather sell $10,000 to one account a week, then 10 accounts each buying $1,000. I went to the hospitals, the jails, prisons, and the universities in the area. Within 6 weeks I had grossed sales of 40,000 a week just in those 6 accounts. My direct manager and vice president thought that I was a genius. They bought...
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