...In When Asia Was the World, Stewart Gordon develops a collection of historical narratives about the impact of the “silk routes” upon Asian societies from 500-1500 CE (Common Era.) As a result of the silk routes various materials were traded, but more importantly were the thousands of different ideas and religions that were shared amongst others. The movements of goods, people, and ideas had innumerable short- and long-term impacts on the people of the Middle East. Empires and cities flourished during the Common Era. All cities had basic needs: food, fabric, fuel, and building materials. Due to trades along the silk routes, it was much easier for the people of the cities to get what they needed. As population increased and the needs became higher, this pushed people to new discoveries. For example, “the demand...
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...makes money for tomorrow. But in the other hand the research division makes money for the day after tomorrow. The Microsoft Research Asia serves as a Microsoft’s reserve – the talent accumulated here will lead to wealth down the road. Microsoft Research Asia is leading the wealth and future of Microsoft Corporation due to its advance research and development in the world. With the help of the computer literate experts whose working hard to achieve its goal to the brighter and better future of our technology. Due to an effort to “stock” its reserves Microsoft Research Asia sends a representative each year to all leading colleges and universities that provides teaching in a degree that specialized in computer literate major such as computer sciences and information technology. For the vast demand of computer literate student across the world with the help of the said universities and college across China Microsoft Research Asia is now searching for a talented lucky students to participate in the said seminars that conducted by the Microsoft Research Asia representatives. In this reason, Microsoft Research Asia launched joint labs in 10 universities across China and even has its experts deliver university lectures as part of Microsoft Research Asia’s effort to discover and uncover an foster talent to be a next Microsoft Research Asia developer. Only lucky few student with a extra-ordinary talent in computer literate courses could apply in the said lectures made by...
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...1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation of RM 40 million debts. The operations of Air Asia began on 8 December 2001 until now. There are many continuous transformations that Air Asia makes in order to succeed, to achieve its strategic mission and vision and also to sustain in the industry. According to the continuous transformations by the Air Asia, we can classify it into three main phases which are Phase I (from the year 2001- 2004), Phase II (from the year 2005 to 2008) and Phase III (from the year 2009 to present). For further overview, we narrow down the changes based on the: 1. The company and its marketing 2. The customer relationship management The company is includes how Air Asia planning the changes they want to implement and what Air Asia do in order to increase its effectiveness. Then, the marketing is refers to the changes in terms of marketing. Lastly, the customer relationship management is refers to the ways and strategies that Air Asia used to build and maintain its relationship with...
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...Southeast Asian Truth In the Introduction to the book, Everyday Life In Southeast Asia, the editors Kathleen M. Adams and Kathleen A. Gillogly briefly explains what makes Southeast Asia so diverse and the importance of regional studies in a global era of the world. The authors argue in the introduction that Southeast Asia is one of the worlds’ most dynamic, complex, and unique regions. The region includes eleven diverse and distinct counties, which some people are unaware of and that are commonly lumped into the general category of Asia. However, this idea is overshadowed internationally by news media, which only portrays Southeast Asia as an exotic vacation location or as historic disaster areas. This chapter represents the author’s efforts to convey to the reader the inherent complexity of Southeast Asia shared through the experiences of diverse people and explorations of their daily lives. This is meant to highlight the details of everyday life which offers a provocative lens for reflecting on more abstract cultural principles prevalent in the region. The authors divide the chapter into four brief parts after an introduction to their studies. The authors provide metaphorical details for what Southeast Asia is by asking a culture association question, whether the region would be considered a rose, unicorn, sponge, jigsaw puzzle, or a college. What is Southeast Asia? Is it just a subregion of Asia comprised of eleven countries? Or is it more than that a sponge-like region that...
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...------------------------------------------------- THE CHANGING BUSINESS ENVIRONMENT - LB5228 ASSIGNMENT TASK 2 KARTHIK NAMANI 12806313 KARTHIK NAMANI 12806313 An essay On: The rise of South East Asia and the effect of China Submitted to: Professor Chris Leggett An essay On: The rise of South East Asia and the effect of China Submitted to: Professor Chris Leggett The rise of South-east Asia and the effect of China Contents I, Introduction II, Body 1. Literature review: 2. South-east Asia Economic potentials 3. South-east Asia recent Economic performance 4. The likelihood to become significant players in the global economy Prospects and assessments 5. Implication on global economic III, Conclusion I, Introduction Asia is the most dynamic region in the world economy at present. The development of Asia is twice the rate when compared to the other regions. The policy orientation, which stresses free movement of capital, goods and services across the national boundaries are the reasons for the growth which is possible now. The economic efficiency and transfer of technology which foster shifts in productions and comparative advantages are the results of the enhancement. (Chong) Because of the Global Financial Crisis, Southeast Asia has been the Gold rush modern- day as international companies clamor to get a piece of the action. As the major part of the young population of 600million and the increasing middle class people are the few...
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...ECIPE OCCasIOnal PaPEr • no. 2/2010 REGIONAL ECONOMIC INTEGRATION IN ASIA: THE TRACK RECORD AND PROSPECTS By Razeen Sally Razeen Sally (razeen.sally@ecipe.org) is Director of ECIPE and on the faculty of the London School of Economics www.ecipe.org info@ecipe.org Rue Belliard 4-6, 1040 Brussels, Belgium Phone +32 (0)2 289 1350 ECIPE OCCASIONAL PAPER ExECuTIvE SuMMARy This is the season for regional-integration initiatives in Asia. There is talk of region-wide FTAs, and there are east-Asian initiatives on financial and monetary cooperation. But grand visions for Asian regional blocs are not achievable. Regional economic integration is most developed in east Asia, but only because of manufacturing supply chains linked to global markets. South Asia is the most malintegrated region in the world. And east and south Asia are much less integrated in finance than they are in trade and FDI – due to highly restrictive national policies governing financial markets. Asia’s existing FTAs are “trade light”. They are largely limited to tariff cuts, but have barely tackled non-tariff regulatory barriers in goods, services and investment, and are bedevilled by complex rules of origin requirements. An APEC FTA initiative has gone nowhere – entirely predictable given such a large, heterogeneous grouping. An east-Asian or a pan-Asian FTA, by discriminating against third countries, would compromise regional production networks linked to global supply chains. Moreover, huge economic...
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...Jee Yoon Lee UW20 Asian American Experience December 9,2011 Eurasian: The New Face of Asia [ABSTRACT] My project is to prove that Eurasians are becoming the new face of Asia through the entertainment industry and mainstream media. Mixed-race models, musicians, and actors of Asian and Caucasian descent are becoming well known in Asian pop-culture such as Maggie Q, Sirinya Winsiri, and Karen Mok. Although, in the past Eurasians born in East Asia were perceived as children of subjugated Asian women that were shamefully dominated by Western imperialists in history, they are now viewed as internationally ideal. To elucidate, foreign imperialism to East Asia has caused economic ties that have influenced Asian popular culture through mainstream media and entertainment that is based on Western culture and their standard of beauty, which is Caucasian. However, global businesses search for any kind of marketing that will entice their target audience, which is now the European-Asian spokespersons and entertainers that provide an opportunity to reach out to audiences that were once racially divided. Their international appeal by the media has created a beauty standard and has inspired Asians, mostly in East Asia to dye their hair, wear colored contacts, or surgically widen they eyes to resemble more European looking eyes. European and Asian mixes are becoming the role models for Asians in Asia, where multiracial people are hardly found, and therefore portrayed as a valuable rarity...
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...Prime Minister Kevin Rudd says he wants "Australia to become the most Asia-literate country in the Western world". He has committed to a vision that the people of Australia have the knowledge, skills, values and understanding they need to fulfill themselves, to live in and contribute effectively to a global society and to work in a global economy. Australian students in the future will require skills, knowledge and understanding related to the Asian region in order to meet the challenges and opportunities of living and working in the twenty-first century. What implication does this vision have for secondary schools in Australia? As stated by Kathe Kirby, Executive Director of the Asia Education Foundation, ‘If Asia literacy is to be achieved for every young Australian by 2020 it is clear that we need to scale up action in our schools'. To scale up action in all Australian schools and for students to be ‘Asia-literate’ will require a comprehensive, educational study of world religions. Religion in Asia, more so than in Australia, infiltrates the daily practices and lifestyle of citizens, those citizens that Australian students will be doing business with, traveling alongside of or maybe playing sport against. The scenarios are endless. The vision of Kevin Rudd aligns with the mission and vision of any State, Catholic or Independent school in that it be a community whose main objective is the transmission of values for living, a provider of a quality education for students...
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...Before we learn about the unlikely and apparently rapid rise of The West during the 19th and 20th centuries, it’s important to understand the powerful empires of the early modern world between 1500 and 1800. Some readers may be surprised to learn about the wealth, thriving global trade, and dominant manufacturing production in Asia that held sway until at least the end of the 18th century. Throughout much of this era, Europe was, in contrast to Asia, an unimpressive backwater of small countries and kingdoms. But Europe’s “discovery” of the Americas and an ocean route to Asia, just before the year 1500, changed all that. The West gradually worked its way into the global economy and planted the seeds for its imperial rise and eventual dominance over most of the modern world. After 1500, world regions—such as West Africa, East Asia, and South America—fused together into one global trade system. For the first time in history, each region of the world now interacted with the others. For example, enslaved African labor was used in South American plantations to sell cheap sugar to Europe. Silver from Mexico bought loans for Spain, and that same silver ended up in China to buy silk or porcelain for Europeans. And so on. A new global system emerged, forged of uneven relationships, in which a small part of the world, Europe, successfully exploited the world’s human and natural resources to its advantage. This was Globalization 1.0. Historians disagree on exactly when European empires began...
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...conjuncture is new.1 The world has never experienced globalization at this level of intensity before or the speed at which it is transforming and integrating societies. There is no single, all-encompassing definition of globalization, notes Sen.2 Instead, it has become a broad heading for a multitude of global interactions, ranging from the expansion of cultural influences across borders to the enlargement of economic and business relations throughout the world. For the economist, globalization is essentially the emergence of a global market. For the historian, it is an epoch dominated by global capitalism. Sociologists see globalization as the celebration of diversity and the convergence of social preferences in matters of lifestyle and social values. To the political scientist, it represents the gradual erosion of State sovereignty. But disciplinespecific studies explain only a part of the phenomenon. From a multidisciplinary angle, globalization may be treated as a phenomenon, a philosophy and a process which affect human beings as profoundly as any previous event.3 Several factors have been responsible for this phenomenon. This study confines its attention to four growthenhancing facets of globalization that have been among its key drivers, namely, trade, finance, communications and transport. Trade M The world has never experienced globalization at this level of intensity before The protectionism which emerged in international trade after the Second World War gave way to...
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...Between the years of 1450 CE and 1750 CE, the interactions between Asia and Europe underwent several political, economic and social transformations that resulted in a shift from land based trade to maritime trade and the development of new political administration techniques that began a domineering European presence in Asia. These two changes led directly to the Age of Exploration and the Columbian Exchange which dominated the majority of the time period. Meanwhile, the presence of cultural diffusion and cultural borrowing remained a continuity throughout both Asia and Europe. These changes and continuities throughout the period would serve to augment the course of history for many years to come. One of the main distinguishing changes for...
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...CURRICULUM VITAE Professor Patit Paban Mishra, an Indian national was educated in Delhi University, Jawaharlal Nehru University and Rabindra Bharati University. Professor Mishra’s main area of research lies in history , international relations and Asian studies. After retirement from Sambalpur University, Orissa, India; as a Professor in 2011, he took up assignment as visiting Professor at Northern University of Malaysia(UUM). CURRENT DESIGNATION Visiting Professor, UUM College of Law, Government and International Studies (COLGIS) Universiti Utara Malaysia 06010 UUM Sintok, Kedah DA, Malaysia. Malaysian phone numbers are , +60149344425, +60108049347. E-mail, ppmishra7@yahoo.com and/or patit@uum.edu.my ACADEMIC/RESEARCH/TEACHING INTEREST History, international relations and Asian studies. ------------------------------------------------- EDUCATION ------------------------------------------------- D. Litt.(1998) Rabindra Bharati University, Calcutta, Orissa in Trans-National Migration: A Study of Culture in Transit. ------------------------------------------------- Ph.D.(1979)Centre for South, Southeast and Central Asian Studies, J.N.U., New Delhi, ------------------------------------------------- The Problem of Laos: Its international dimensions since the Geneva Conference respectively. ------------------------------------------------- M.Phil (1972) Centre for South, Southeast and Central Asian Studies, J.N.U., New Delhi, The Pathet Lao...
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...situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organization is to reach and achieve optimal purpose. They want to make the most out of their atmospheres and existing environments in order to their accomplishment. External factors are the one that affect an organization indirectly, such as: •Political •Social-cultural •Technological •Economical •Legal External factor are the opportunities and threat to the company according to SWOT Analysis. There also Internal factors which need to be considered, that is which involves directly to an organization such as: • Customers • Competitors • Suppliers • Public • Employees • Shareholders and etc. Internal factors – The strengths and weaknesses to the organization. This business strategy theory is very useful to help aviation researchers to make sense the current competitive pressure under which airlines all around the world seem to be. Business Strategy is a formulation of how the business unit intends to compete in its given business sector. Let us look the comparison between Mas and Air Asia in terms of their Internal and External Factors. Malaysia Airlines (MAS) The Malaysian Airlines are tightly regulated by the government of Malaysia. Mas have won more than 100 awards in the past decade including the „Best Airline to Asia‟ and „World” Best Cabin Crew‟. It is also...
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...in the United Kingdom. Tesco is the third largest retailer in the world, measured by revenues and the second largest, measured by profit. Tesco has around 5380 stores around the world. David Reid is the chairman and Philip Clarke. Most of the people think that Tesco is an international business, however Tesco is defined as a global business because as mentioned before, it has a large number of stores in 14 countries across Asia, Europe and North America. Tesco is in the tertiary sector and is the leader grocery market leader in the UK, it has a market share of 30%. It also is the market leader in Malaysia, Republic of Ireland and Thailand. Tesco’s ownership is based in a lot of shareholders. . Tesco also offers other services that are not their core activities; these include selling electronics, books, pharmacy, and furniture, garden tools, broadband, ringtones and games, phone contracts, photo centre. Tesco is a global grocery and general merchandise retailer, headquartered in Chesnutt in the United Kingdom. Tesco is the third largest retailer in the world, measured by revenues and the second largest, measured by profit. Tesco has around 5380 stores around the world. David Reid is the chairman and Philip Clarke. Most of the people think that Tesco is an international business, however Tesco is defined as a global business because as mentioned before, it has a large number of stores in 14 countries across Asia, Europe and North America. Tesco is in the tertiary sector and is...
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...Evaluation of air asias response to tourism Executive summary Air Asia, the market leader of low cost carriers in Asia, shown on the good record of bringing about innovative idea into the industry. The industry itself, especially in the Asian region, is observing a higher growth rate of passenger and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years...
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