Premium Essay

Asmar

In:

Submitted By Esmerkerimova
Words 3093
Pages 13
Internet and Social Media
Marketing
Student’s name - Asmar Karimova
Student’s Programme - International Management
Module – Principles and Practices of Global Business &
Academic Skills
Seminar Leaders – Karl Zehetner & Gergely Tamasi
Words count - 2550

MSc in International Management
2015-2016

Table of Contents

1. Intorduction………………………………………………………………………….1
2. Discrimination of internet and social marketing………………………………….2
2.1. Advantages of using social media to market business……………………………3
2.2. Risk of using social media to market business…………………………………….4
3. Internet and social media marketing in China…………………………………....4
4. Internet and social media marketing in Turkey ………………………………….5
5. Internet and social media marketing in Russia…………………………………...5
6. Internet and social media marketing in India……………………………………..6
Conclusion ……………………………………………………………………………….6
References

2

Abstract
Nowadays developments in technology introduce many new ways for communication, such as, internet, social networks. Some developments in the global sense are very effective on social marketing’s demonstrating its prevalence and acceptance. All these new formats bring changes in cultural and economic areas. Today’s potential customers spending their time on the internet and social networks for purchasing their needs. Digital or online marketing is far from traditional ways to make marketing. Businesses use this popularity of social media for the marketing of their goods and services. Facebook, Twitter, Youtobe, Instagram are the most popular and usable areas in internet for this purpose. The purpose of this study is to question the contribution of the new media in the coverage of the social marketing activities for the benefit of the society in different countries
– Chine, Turkey, Russia and India
Key words: Social Media, Digital marketing, Consumer

Similar Documents

Premium Essay

Paper

...BEST TECHNIQUE TO REMOVE MIXTURE FROM THE RIVERBED OF ELK RIVER Sledjeski, Asmar, Garcia Title of Project: Separation of Mixtures by Filtration and Evaporation Research Question: How do we use gravity and suction filtration and evaporation to separate the different compounds in the mixture that were spilled onto the riverbed? Materials list: • Balance • Watch glass • Oven • Filter paper • Suction filtration apparatus • Spill mixture, 10g • Ring stand and clamp • Hot plate • 600ml beaker • 400 ml beaker • Buchner funnel • Side arm flask • DI water • Stirring rod • 250 ml beaker • Erlernmeyer flask • Isopropyl alchohol • Funnel Safety: Benzoic Acid: hazardous in case of ski contact Copper Sulfate: Irritant to eyes and skin Calcium Carbonate: do not consume, avoid eye contact Sand: do not consume Isopropyl alcohol: Irritant to skin and eyes Wear apron and goggles to lab. The step-by-step procedures of the scenario lab as followed: 1) Measure out 5 g of the mixture 2) Add 50 mL DI water to mixture in 250 mL beaker 3) Weigh filter paper and watch glass. 4) Place filter paper in a Buchner funnel and wet it with deionized water. 5) Filter the mixture slowly until all the mixture has been added. 6) Break the suction and remove the filter paper with the residue. 7) Place the filter paper in the watch glass and into the oven for 15-30 minutes. 8) Afterwards, take out the watch glass and filter paper, and allow it to cool. 9) Add the residue to...

Words: 373 - Pages: 2

Free Essay

Chicago vs Cincinnati

...Rafael Asmar Which city is better? 5 months ago, I was in my country and my parents told me that I had to make a big decision, they told me that if I wanted to be a pilot, I had to know English, I thought that it was so real. My parents suggested me to go to Cincinnati because it is a good city to learn English, but really I wanted Chicago because it is bigger and I have more things to do. Superficially, there are some similarities between Chicago and Cincinnati, but really there are a lot of differences. There are a few similar characteristics between Chicago and Cincinnati. Both Chicago and Cincinnati are located in The United States of America; Chicago is the principal city in Illinois and Cincinnati is one of the principal cities in Ohio. Chicago has a good education, and Cincinnati too. The people in Chicago are polite and kind, because they always try to help the other people similar to the people in Cincinnati. There are some differences between Chicago and Cincinnati. Chicago has cold and windy weather. However, Cincinnati has cold weather, but its not colder and windy as Chicago. But both cities have four seasons per year. Chicago has a big and beautiful downtown because there are many things to do, such as: eat in elegant restaurants, nightclubs, cinemas and many things that you could enjoy. In contrast, Cincinnati has a small and horrible downtown because we don't have anything to do there, because there are a lot of buildings and office. Chicago...

Words: 450 - Pages: 2

Premium Essay

Figureheads: The Viking Age

...decoratively. The head of the Oseberg ship was easily the most detailed and decorated part of the ship. The master carver used a stylized form of a serpents head with fangs bared and idealized flaring nostrils and wide open eyes. Carved in-the-round, the serpent’s head appears reared back as if ready to strike. It is intricately carved with open spaces and what appear to be metallic inlays of some sort. As the metal would catch the rays of the sun, it would also add to the belief that it was a real sea serpent with the sun glinting off its scales and eyes aglow. An indicator that the carving was influenced by other cultures such as Iraq, are the wide open eyes and the unibrow of the serpent as seen on the statues from the Abu Temple at Tell Asmar. (Schneider Adams) The prow, like the rest of the ship was carved from oak as it was, for a time, plentiful but later gave way to other types of timber. The head would stare straight ahead and was never carved as to appear looking anywhere else and looks just as fierce from the profile. We don’t know about what tools may have been available other than the obvious tools that would have been used to process the timber from trees into a ship, but we need to acknowledge that more intricate tools had to exist. It is clear that the craftsmen or women who carved these animalistic designs had an appreciation for beautiful objects. Upon close inspection of the carving, you can see the finer details of Anglo-Saxon interlace common in medieval...

Words: 1232 - Pages: 5

Free Essay

Hasbro Interactive Case Study

...Individual Assignment (#2) “Hasbro Interactive, Case Study” Strategic Marketing Management (MKT 600) Done By: Dima El Jalbout ID#: 23406 Submitted to: Dr. Elie Asmar Academic Year: Spring 2015-2016 Date: Monday, March 14, 2016 Long time ago, in a galaxy far, far away families had a game night—once a week they'd pull out a stack of boxes from a closet and everyone would flex their knowledge of trivia (Trivial Pursuit), vocabulary (Scrabble), or even their real-estate management skills (Monopoly). All these childhood memories, the related games and much more were created by “Hasbro, Inc”. Unfortunately the company end up being sold to another French company due to many failures discussed below. After Hasbro Inc and Hasbro Interactive and all the rapid growth and success the company has had, it began acquiring software firms and became separate divisions instead of one united entity. The owner was over optimistic; he set very high target sales and revenues which led to lots of missed targets and caused Hasbro interactive to start losing money. Structural challenges were many from which we can mention: * Hasbro’s related companies departments didn’t report to the main division, * No strategic plans for the company (other than acquiring as many companies with no consideration of the prices), * Main division set very aggressive sales expectations due to overconfidence, * Huge revenues gained by Hasbro interactive were spent on large employees’...

Words: 743 - Pages: 3

Premium Essay

Lord Of The Flies: A Narrative Fiction

...The treacherous waves slammed into the cruiser as if an unstoppable force had met an unmovable object. For the first time this is not the factor that had woken Ralph from a forever interrupting sleep. He instead hears the most soothing thing that deepest desires could ever want; an adults voice. ‘Asmar’ Ralph had overheard as he half tuned into Piggy’s incensed wining voice while he talked to the nurse once again. But as the days before him Ralphs mind was elsewhere, where’s my dad? Ralph pondered as he hung he’s legs off the cool metal bracket suspended in the air holding a slim piece of foam he had called his bed for the last five days. He had now tuned out piggy underneath him and he had tuned out Samneric as they giggled with each other in the bunk opposite them on the other side of the room. and looked down slowly at his dangling feet, Where’s my dad? He questioned himself again as a single tear rolled down he’s right cheek....

Words: 952 - Pages: 4

Premium Essay

Statement of Work for Theme Park

...recently embarked on its first venture into the theme park industry to date. This great opportunity aims to develop a derelict and neglected part of Beirut, create over 1000 job opportunities while being a sector leader in the use of eco-friendly materials. NPEG will deliver the project from ground to finish sub-contracting different stages of the project to leaders in their respective fields. This venture aims to deliver a first of its kind development combining a theme park and a hotel resort under one roof .All under the brand “Forever Young” (FY). Scope of Work Based on its large scale primary research on qualitative and quantitative issues, NPEG went onto to carry out secondary research using meta-analytic statistical techniques. Asmar construction (AC) have already presented the initial design for FY and won the bid. They will not only see their proposed structure brought to life, they will also manage the construction stage of the project on NPEG’s behalf. NPEG will create a subsidiary company Forever Young Co (FYC) which will begin by advertising and marketing the FY brand and go on to manage FY’s theme park and hotel resort. As mentioned above, NPEG will sub-contract the construction stage of FY on the basis of certain stages of the project being delivered by specific pre-agreed deadlines that AC architects and their NPEG counterparts will agree on. NPEG will use the world leader Arrow Dynamics (AD) as the theme park building specialist who will construct the rides...

Words: 1213 - Pages: 5

Premium Essay

Gluten Free Eating

...130, 978-982. 8. Blaylock, R. (1997). Excitotoxins – The Taste That Kills, Albuquerque, New Mexico: Health Press NA. 9. Shan L, Molberg O, Parrot I, et al. (2002). Structural basis for gluten intolerance in celiac sprue. Science, 297(5590), 2275-2279. 10. Mustalahti K, Holopainen P, Karell K, et al. (2002). Genetic dissection between silent and clinically diagnoses symptomatic forms of coeliac disease in multiplex families. Journal of Digestive and Liver Disease, 34(12), 842-845. 11. Bernardo D, Garrote JA, Fernandez-Salazar L, et al. (2007). Is gliadin really safe for non‐coeliac individuals? Production of interleukin 15 in biopsy culture from non‐coeliac individuals challenged with gliadin peptides. Gut, 56(6), 889-890. 12. Drago S, El Asmar R, Di Pierro M, et al. (2006). Gliadin, zonulin and gut permeability: Effects on celiac and non-celiac intestinal mucosa and intestinal cell lines. Scandinavian Journal of Gastroenterology, 41(4), 408-419. ...

Words: 1818 - Pages: 8

Premium Essay

Human Resource

...` Presented By: Carol Asmar Presented To: Dr. Fadi Hashem Jessica Azzam Strategic Management Instructor Rima Radwan MGT 420 Aya Soleiman Abstract [Draw your reader in with an engaging abstract. It is typically a short summary of the document. When you’re ready to add your content, just click here and start typing.] Averda’s Strategic Management Contents Introduction 2 Company Profile 4 Mission Statement 4 Vision Statement 5 Strategy 5 Goals 6 SWOT Analysis 7 Weakness 7 Opportunities 7 Threats 8 Tows Analysis 8 Porter’s Five Forces Model 9 Balance Score Card 11 Customer Perspective 11 Financial Perspective 11 Internal Business Perspective 11 Innovation & Learning Perspective 11 Conclusion and Recommendation 12 Introduction Waste management is the collection, transport, processing or disposal managing and monitoring of waste materials. Waste management is often related to materials produced by human activity; hence, it is a process undertaken in order to minimize the effect on health, or environment. It focuses on postponing the rate of consumption of natural resources. All waste materials, which include solids, liquids, gases or radioactive materials are part of waste management. Waste management practices vary greatly considering developed and developing nation, for urban and rural areas and for residential and industrial producers. This industry is usually under the responsibility of local government...

Words: 2990 - Pages: 12

Free Essay

Social Security

...Asmar Ali Shah Microeconomics Essay Assignment. 10/23/15 Social Security What is social security? What is the importance of social security in a citizen’s life? Different type of questions occurs when we discuss about the social security. This is one of the problems that United States has faced is their economy, but then again every country faces these kind of problems. Social security future solidity is one of the major issues in United States. What are the requirements for receiving social security benefits? How long do they prolong? Technically social security is a government program that helps workers and retired people and gives them benefit to spend the rest of life. Social security has different types of branches or different types of benefits we can call them. It is not only for retired people, it also helps people with disability, and people with no jobs. The benefits that come with disability and unemployment are limited. For example, its common sense if you find a job back you won’t be getting unemployment benefits, and if people that are disable start to show improvement in their health, their benefits will be terminated. Is the working population big enough to support the social security program for the future? However, there are costs and benefits for keeping this program. Is it possible that something else can be added to the social security program to help people more? Issues A lot of people these days’ worry about how to fix the social security issue....

Words: 2815 - Pages: 12

Free Essay

Lebanon

...NOTRE DAME UNIVERSITY – LOUAIZE PALMA JOURNAL  A MULTIDISCIPLINARY RESEARCH PUBLICATION    Volume 11        Issue 1       2009  Contents Editorial New century, old story! Race, religion, bureaucrats, and the Australian Lebanese story Anne Monsour The Transnational Imagination: XXth century networks and institutions of the Mashreqi migration to Mexico Camila Pastor de Maria y Campos Balad Niswen – Hukum Niswen: The Perception of Gender Inversions Between Lebanon and Australia Nelia Hyndman-Rizik Diaspora and e-Commerce: The Globalization of Lebanese Baklava Guita Hourani Lebanese-Americans’ Identity, Citizenship and Political Behavior Rita Stephan Pathways to Social Mobility Lebanese Immigrants in Detroit and Small Business Enterprise Sawsan Abdulrahim 3 7 31 73 105 139 163 Pal. Jour., 2009, 11,3:5 Copyright © 2009 by Palma Journal, All Rights Reserved Editorial Palma Journal’s special issue on migration aims at contributing to this area of study in a unique manner. By providing a forum for non-veteran scholars in the field to share their current research findings with a broader public, Palma has joined hands with the Lebanese Emigration Research Center in celebrating LERC’s sixth anniversary serving international and interdisciplinary scholarly discourse between Lebanon and the rest of the world. The migration special issue owes its inception to a conversation between Beirut und Buenos Aires, in which Eugene Sensenig-Dabbous, an AustrianAmerican...

Words: 14530 - Pages: 59

Free Essay

Mesopotamia

...Mesopotamia, an ancient Greek term meaning “the land between rivers”, is considered to be the cradle of civilization because this is where we find the origins of agriculture, written language, and cities. It was known as the land between two rivers, the Tigris to the north and the Euphrates to the south. Rains were seasonal in this area, which meant that the land flooded in the winter and spring and water was scarce at other times. Farming in the region depended on irrigation from the Tigris and Euphrates Rivers. In ancient times, many resources in Mesopotamia were scarce or absent, which stimulated trade within the region and beyond. Supported by lucrative trade with its neighbors, Mesopotamia grew to become a powerful empire. Life in Mesopotamia Prehistory The settlement of humans in the Near East began with the movement of Homo erectus off the African continent roughly 2 million years ago during the Paleolithic period. Over the course of several thousand years, Homo erectus spread rapidly throughout the Near East and then into Europe and Southeast Asia. The first three phases of the Paleolithic period (Lower, Middle, and Upper) extend from roughly 2.5 million years BC through 14,000 BC. Each phase is defined by changes in human habitat, stone tool technology, and diet. During most of that time, humans lived in open-air campsites and in small natural caves. They hunted wild animals and fished, gathered wild plants, and wandered over a large geographic area. During...

Words: 3146 - Pages: 13

Free Essay

Nama Anak

...Rangkaian Nama Anak Laki-Laki Islam Memiliki bayi adalah dambaan bagi calon ayah dan calon ibu. Nenunggu kelahiran dan mencari nama buat calon bayi adalah pekerjaan yang cukup membingunkan, selain itu identitas paling utama setiap orang adalah nama. Setiap makhluk di bumi ini, baik yang hidup maupun yang mati, memiliki nama sebagai identitasnya. Bayi diberi nama yang baik, di samping agar ia memiliki identitas, juga agar memiliki jati diri yang kuat. Dengan memiliki sebuah nama sebagai identitasnya, seorang anak akan mudah dikenali. Nama akan menjadi identitas abadi sampai Hari Kiamat. Di akhirat nanti, manusia akan dipanggil berdasarkan namanya. DAFTAR RANGKAIAN NAMA ISLAMI ANAK LAKI-LAKI 1.  ABBAD NAILUN NABHAN      Laki-laki yang tekun beribadah dan mendapatkan kemuliaan      - 2.  ABDU ARIQIN HALIM      Seorang hamba yang berbudi baik dan lembut      - 3.  ABDUH HUBBU SYARIF      Hamba Allah yang mencintai kemuliaan      - 4.  ABDUL LATIF ABBASY      Hamba Allah yang lembut dan rajin berusaha      - 5.  ABU DZAR AL-GHIFARI      Anak laki-laki yang selalu memaafkan bagaikan debu yang beterbangan      - 6.  ADLIE FAIRUZ      Anak laki-laki yang adil semulia batu piruz      - 7.  AFFAN NUR MAJID      Pendaki cahaya kemuliaan      - 8.  AFIF FIRDAUS      Laki-laki yang menjaga kesucian diri semoga menjadi penghuni Surga Firdaus      - 9.  AFIF KHALAF FAITH      Anak baik yang memiliki harga diri seperti pemimpin      - 10.  AHMAD GHOZALI KHAIRI ...

Words: 2424 - Pages: 10

Free Essay

Parameter Optimization for 3g Cellular Networks

...traffic modeling the moving hotspot characteristics, have been integrated into a system simulation tool. Meta-heuristics techniques such as Tabu Search and Simulated Annealing have been implemented to solve this NP-hard problem. Results show that the existence of optimal configurations can have an achievable capacity gain of more than 30%. iii Acknowledgements This Master Thesis would not have been possible without the support of many people. I would like to express my deep gratitude to my supervisor, Mr. Roger Abou-Jaoude for his time, guidance and invaluable support during my work. A special thanks goes to Dr.-Ing. Christian Hartmann for his useful suggestions to improve the quality of this thesis. Not forgetting my senior, Bruno El Asmar whose thesis that I am based on. Thank you for the wonderful work on the thesis and Java coding, which provided a...

Words: 23323 - Pages: 94

Premium Essay

Case Study

...1. Introduction This is a summary of the case study of the Chile mining disaster that happened in August 5th 2010. It was once of the most unanticipated disaster that attracted the attention of the entire world. The miners of gold were trapped in the mine for many days. The rescue team was led by a newly elected minister of mining: A successful businessman with little or no information regarding the mining or rescue operations. The dilemma was on how to handle the victims, the relatives of victims, the media and the country at large. This was a matter of life and death. The number of stranded miners was 33. * Identify the key problems and issues in the case study. * Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. 2. Background Chile has been known as one of the leading mineral explorers in the world as well as having numerous mining fields with different minerals. Mining has been extensively been sources of income thus many people are engaged in mining. This activity has been descripting as dangerous with many miners losing their life. The number of deaths in the mining field has increased considerably in the past few years up to 2010 as companies continue to breach mining rules and regulations. * Set the scene: background information, relevant facts, and the most important issues. * Demonstrate that you have researched the problems in this case study. Body This body is divided into the...

Words: 5610 - Pages: 23

Free Essay

Mining in Chile Case Study

...Leading the Rescue of the Miners in Chile Disaster struck on August 5, 2010. Thirty-three miners, drilling 700 meters (2,300 feet) below the surface, were entombed by a massive cave-in. They had been working in a medium-sized copper and gold mine beneath the moonlike wilderness of the Atacama Desert near the city of Copiapó, Republic of Chile (Chile), some 800 kilometers (500 miles) north of the country’s capital, Santiago. Chilean Mining Minister Laurence Golborne had arrived in Quito, Ecuador, at 9 p.m. that same day with Chilean President Sebastián Piñera on a state visit. At 11 p.m., Golborne’s smart phone came to life with a message whose brevity spoke urgency: “Mine cave-in, Copiapó; 33 victims.” Golborne informed the president the next morning and flew on commercial air flights to Lima, Peru, and then to Santiago. He then took a Chilean Air Force (FACH) flight to Copiapó, and, from there, he was driven some 45 kilometers to the mine, finally arriving at 3:30 a.m. on August 7. Piñera, a business-friendly Chilean president inaugurated on March 11, 2010, had recruited Golborne, an engineer, entrepreneur, and corporate executive, to serve as Chile’s minister of mines. Golborne had served as chief executive of Cencosud S.A., a large retail firm, and under his leadership, the company had increased annual sales ten-fold, entered the Brazilian, Colombian, and Peruvian markets, and opened two new business lines, including financial William and Jacalyn Edgar Professor of Management...

Words: 13912 - Pages: 56