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Assignment 3: Starbucks

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Assignment 2: Hospitality Company Annual Report Analysis
Safa Helimn
Prof. Israel Johnson
HTM100
Nov. 24, 2011

1.) Provide a brief overview of the Chairman’s and CEO’s reports.
When CEO Howard Schultz returned to Starbuck’s in 2008, he had a plan. He returned hoping to keep the number one coffee specialty during the time of transformations during times of 2008-2011 increase record breaking sales. According to Mr. Schultz reports he stated that the previous fiscal year 2010 Starbuck’s revenue increased to a record breaking 10.7 billion dollars; Starbuck’s operating income increased by 857 million dollars from fiscal in 2009 to 1.4 billion dollars. Starbucks full year margin of 13.3 percent represented the highest full year consolidated margin in Starbuck’s history (Schultz, 2011). Mr. Schultz stated that while driving Starbuck’s key financial metrics cause it to reach the company’s record levels. In fiscal 2010, we built upon the nearly $600 million of cost savings in fiscal 2009 while driving many of the key financial metrics to record levels (Schultz, 2011).
Starbucks improved the effectiveness and efficiency of their supply chain in world-class levels. In the U.S. alone, the business, operating income and revenues are growing again, with their store partners elevating the Starbuck’s Experience. Internationally, the foundation of the Starbuck’s brand still remains consistent in 2010 the ideas and leaderships in local markets helped deliver record breaking financial performance, which set the international business up to be a profitable growth engine (Schultz, 2011). Starbucks offered significant cash award to eligible partners who contributed to Starbucks high performance in 2010, and was able to enhance the 401k plan program, as well. 2.) Assess the Mission Statement of the company in terms of how it aligns with what the company actually does.

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