Free Essay

Athlete's Performance Case

In:

Submitted By routes79
Words 693
Pages 3
Individual Case Write-Up: Athlete’s Performance

Athletes’ Performance developed an all-inclusive training regimen designed to help athletes prepare, fuel, and train. Its strategy position focused on differentiation. This particular strategy was exploited by providing a specialized service that was different than any other performance training facility around. They created a premium brand image by customizing a fitness plan for elite athletes and professionals alike that would fit everyone’s needs. Also, AP provided convenient access through the Internet, traveling to the athlete if needed and using the sliding fee type scale to give access to amateur athletes. Essentially, AP provided the best technology combined with a team of experts to help athletes achieve higher levels of performance on a more consistent basis that also complimented its team programs.
The following are 3 key resources and capabilities help AP to differentiate its products and services.
|Key Resources |Key Capabilities |
|1. Experts at the forefront of their subject areas |1. Combining various resources into focused philosophies and |
| |methodologies |
|2. World-class training facilities with the latest technology |2. Unique approach to total performance training that fits the elite |
| |athletes unique lifestyle |
|3. Partnerships with exceptional firms that emphasizes value |3. Commitment to performance, ethics, and results for the "Occupational |
| |athlete" lifestyle |

The following is a VRINE analysis to test the importance of the above particular resources and capabilities that may be the source of AP’s competitive advantage.
|Athletes’ Performance VRINE Table |Competitive |
| |Advantage? |
|Value: Does AP’s |Outside of the various team or university programs, athletes would have to find various |Yes |
|holistic approach to |specialists to work around their needs so that they can maximize their performance. Given the | |
|performance training |range of demands, such coordination is difficult to pull off. Having a team of experts at the | |
|provide value? |forefront to deliver performance solutions to compliment their team programs would enable AP a | |
| |competitive advantage. | |
|Rarity: Is it rare? |Outside of the various team or university programs, there are a handful of rivals that focus on |No |
| |elite athletes performance training and also over 20 different programs that focus on pre-draft | |
| |training. | |
|Inimitability? |AP is certainly not the only performance training company that desires to profit from elite and |No |
| |aspiring athletes and professionals. | |
|Non-substitutability: Is|Competitors can attempt to replicate top college and pro training environments to reach the same |No |
|there protection against|goal. Indeed, AP was the first to create this new industry, but currently they are not the only | |
|ready substitutes? |facility to offer these services. | |
|Exploitability: Is there|AP will need to recruit new staff that is passionate about this methodology. Being able to |Yes |
|evidence this is |evaluate and select potential hires with the same methodology is one of AP’s core competences. | |
|exploitable? |Not only does this make the business more effective but also creates cost savings. | |
|The verdict? |AP’s holistic approach stands up to the VRINE framework, suggesting that this integrated |No |
| |all-inclusive facility creates a competitive advantage. Since this is largely a service, there | |
| |are rivals that diminish the VRINE advantages. AP also possesses the complementary VRINE | |
| |resources and capabilities underlying its exploitability. | |

The opportunities that I would focus on if I were Mark Verstegen is developing further the Core Performance system and also enhancing focus on corporate executives. This would give AP the opportunity to increase market share and also provide non-athletes the same fitness, nutrition, rejuvenation and mental processes that enable athletes to be successful. The Core Performance books are a great and inexpensive guide to help educate and enable everyday people to perform better, not just in sports but also in their daily lives. This brand can easily be distributed to everyday people that are concerned about their health within retail stores and health clubs. Athletes’ Performance can also diversify by expanding its focus on corporate executives as well. This diversification will allow AP to better optimize the current facilities since they are able to schedule this program around peak operating seasons. These “occupational athletes” are great candidates since they are already mentally wired to be successful in their lives and careers.

Similar Documents

Premium Essay

The Effects of Strength Training on Young Athlete’s Physical Performance and Conditioning in Sport - Literature Review

...contributing factors to the quality of performance of young athletes (S.R. Agustsson, & C. Willen, 2011; A. Cepulenas, V. Subacius, V. Bruzas, & P. Mockus, 2007; Sofia R. Augustsson, J. Augustsson, R. Thomee, J. Karlsson, B.I. Eriksson, & U. Svantesson, 2011). One such factor, strength, is associated with high levels of performance and elite athletes (C.A. Mohamed, 2011; G. Dasteridis, T. Pilianidis, & N. Mantzouranis, 2011). Though the initial stage of the athlete’s development is the most important and influential in deciding one’s success in the sport early on; beginning strength training for athletes at a young age is still controversial for many reasons depending on the author (C.A. Mohamed, 2011). The main role of strength training for young athletes is to start them off on the right path in order for them to reach there full potential and capabilities in future competitions (G. Dasteridis et al., 2011; C.A. Mohamed, 2011; A. Cepulenas et al., 2007). Strength training by itself does not necessarily produce outstanding results (Sofia R. Augustsson et al., 2011; S.R. Agustsson et al., 2011; C.A. Mohamed, 2011). The outcome is dependent on the effort of the individual and the structure of the program in general (Sofia R. Augustsson et al., 2011). Studies have shown that supervised, structured strength training programs have been reported to improve not only an individuals commitment to training but also to elevate one’s physical performance as well (S.R. Agustsson et al., 2011;...

Words: 1096 - Pages: 5

Premium Essay

Anti Doping Laws In Australia

...issue of doping in an elite sporting environment. Of particular scrutiny will be the fairness, interpretation and implementation of the World Anti-Doping Code (WADC) with regard to recent anti-doping cases. Further, the numerous methods and substances of doping will be thoroughly assessed. 2.0 Background Information ‘Doping’ is a term that is often associated...

Words: 1537 - Pages: 7

Premium Essay

My Observation Of Sports Performance Coaching Classes Today

...Today at my internship, I observed the performance coaches coaching classes today. I saw some interesting techniques that the coaches used to build upon a regular exercise they have used in the past. One interesting technique was hooking up two resistance cords onto the athlete opposed to one. Another interesting technique the sports performance coaches used was using longer resistance cords for the linear acceleration classes opposed to the normal sized resistance cords used. Furthermore, it was interesting how the athletes used furniture sliders as equipment for doing bear crawls. From seeing these new techniques for fundamental exercises of performance training, it is evident that sports performance training is innovative. Sport performance coaches are always looking to challenge their athletes and find new exercises and more efficient techniques that can help their athlete’s perform at an even higher level than their previous training did. Today’s internship schedule started out with individual training. From observing one of the sprinting exercises in the workout, I found it very interesting how the athlete was hooked up to two resistance cords when sprinting opposed to one. The coach explained to me that having two cords works more on building the athlete’s strength...

Words: 841 - Pages: 4

Premium Essay

College Stress

...can cause an immense amount of stress in their life. Stress is an emotional or mental strain put on the body and mind from demanding circumstances. As opposed to the traditional college student, student athletes have more pressure on them. About 400,000 student athletes participate in athletic games each year, and thousands receive scholarships to do so (Stern). Setting aside the stress that every student already faces when transitioning from high school to college, being a collegiate athlete on top of that just makes it more difficult. Stress is so powerful, it can become the sole thing that can cause an athlete to quit their sport, causing them to lose their scholarship or even drop out of school. Several occasions an athlete’s performance is negatively affected by the stress that is put on them. Being relied on heavily by their school, parents’ expectations to succeed in school, and by coaches and teammates to perform well in their sport, can be too much on a student athlete. All the stress that the students face also has proven to be very unhealthy. Most people also do not realize that student athletes in college have a greater risk of depression and anxiety. Many physical and mental health concerns raise due to the pressure that student athletes are under. Health concerns such as: chronic headaches/migraines, sleep deprivation, muscle fatigue, physical exhaustion and digestive problems. “Stress has been found to be positively related to the severity of...

Words: 1481 - Pages: 6

Free Essay

Nutrition

...athletes share some common nutrition goals (see Table 6-1). This chapter will briefly explore these goals. Table 6-1. The athlete’s nutrition goals. Characteristic Everyday eating or training diet The athlete’s nutrition-related goals • Achieve and maintain a physique that is suited to the event • Eat to stay healthy and injury-free • Train hard and promote optimal adaptations and recovery from the training programme • Practice competition eating in training to fine tune strategies • Prepare adequate fuel stores for the event • Eat and drink well on competition day to prepare for an event and to recover between multiple events • During prolonged events (> 1 hour), replace fluid and carbohydrate to enhance performance • Achieve competition strategies when traveling • Make use of specialised sports foods to meet nutritional goals when it is impractical to eat everyday foods • Make wise decisions about the use of nutritional ergogenic aids based on cost: benefit analysis Competition eating Sports foods and dietary supplements A. The Training Diet 1. Achieving Energy Needs Energy needs vary according to body size, the energy cost of training (volume, frequency, and intensity of workouts) and requirements for growth or changes in body physique. As a result, energy needs vary not only amongst athletes, but vary between phases of the season and over the athlete’s career. It is important for each athlete to achieve a suitable energy intake since this affects hormonal and metabolic...

Words: 6154 - Pages: 25

Premium Essay

Power And Discourses In Sports Culture

...medical professionals) in ways that they believe will develop an athlete's excellence. As a result, it is these individuals that hold significant accountability for the development of an athlete's physical performance, behaviour as well as their psychological and emotional well-being. (Becker,...

Words: 658 - Pages: 3

Premium Essay

Arousal In Sports

...effects on an athlete’s sporting performance. Arousal is the readiness, physically and mentally of an athlete to perform. In which the athlete reaches optimal arousal, there are a few ways in which certain teams or athletes reach this optimal level of arousal before a match or competition. An example would be the rugby team f New Zealand which use the famous Hakka dance in which they perform before every game, this dance helps them to get hyped up and energised for the game ahead and it also helps to sometimes take away the last minutes nerves that a member may have before starting the match. Listening...

Words: 1167 - Pages: 5

Premium Essay

Concussions In Sports Essay

...big injuries such as concussions.Every year there are 3.8million athletes reported sports related concussions in US. In this case,most players sits out or in some cases not allowed to play for whole season depending on their level of head injury. Often, players and trainers have an argument over the guideline of concussion and their minimized playing time. Over the last 10 years,the consequences of the injury became a lot common and serious problem in US. This strict concussion protocol could be strict,however could be beneficial and just right for the athletes’ safety and their rest of their sports carrers. The strict guidelines could prevent the second concussions and side effects,or some other heavier injuries. It also makes the high chance of athletes complete recovery. Finally,it is the most safest way for the athletes. The strict guidelines could prevent the side effects of concussions. By this issue,CIF volleyball group states;...

Words: 517 - Pages: 3

Premium Essay

Muscle Fatigue

...his future he keeps pushing. This starts to take a toll on Jimmy’s muscle groups. Lactic acid continues to build up in his abdominals and legs. Jimmy’s mind starts to wander as he thinks about his current exhaustion and fatigue. His rationale and decision making come into question by not only his coach but by his teammates as well. As the game wears on, Jimmy keeps pushing exerting energy with all his might. There then comes a point where his muscular frame cannot take the stress of physical activity anymore and he collapses. What is there to be done about the fatigue an endurance sport like this takes on his muscles, especially the brain? What elements fight against muscle fatigue, and what happens in their absence? How can we improve performance while also increasing endurance? Scientists around the world need to come together, to analyze and improve conditions athletes face which leads to muscular degradation. There are many things which can be done to combat the muscular degradation which endurance athletes face on a daily basis. Many sports include continual activity such as: Soccer,...

Words: 1417 - Pages: 6

Free Essay

General Sports

...There are two reasons for professional sports. The first is to make money and the second is it makes money. The Public Relations professional must be actively involved in marketing helping the clients cause or improving the clients’ profits. The PR professional must have known as much about the whole marketing process as the marketing manager. In the past few years, salaries in professional sports have escalated, with corresponding increases in ticket prices, beyond anything remotely resembling economic good sense. In most cases it is a wise move for players to use agents to negotiate contracts. Many agents are reputable lawyers or accountants who not only negotiate contracts, but also guard the players’ money and investments. Since sports teams are private businesses managed for their owner’s profit, the Public Relations expert is involved at a high level – justifying athletes’ high salaries, encouraging attendance for winning and losing teams, arranging appearances for player to personalize the teams’ public image and creating special events to keep the interest alive when the play on the field is dull. A new area of investing in a team is the selling of “official” team representation. Local and national companies are willing to pay handsomely to become an official sponsor or provider. The public relations team must take part in attempting to attract bidders and then letting the community know who the major sponsors and providers are for the team. In order to be considered...

Words: 2028 - Pages: 9

Free Essay

Coaches Perspective: Preparing a Team for Success

...Kyle Pignatiello Dr. Titlebaum HSS 358 4 December 2013 Coaches Perspective: Preparing a Team for Success In a world full of coaching changes, conference realignments, and program violations, there are many reasons why a team can be good one year but have a problem sustaining that success in the long term. Maintaining success in college football is difficult because there are many factors that could affect a team. New coaches get hired and existing ones get fired. With each coaching change, there is a chance for change in leadership, which in return could make a program worse or in some cases better. Also, college kids have to deal with their classes and have other off-field distractions to handle. This goes along with the demands that football puts on them. This makes one think whether it is even possible to have sustained success, and if so, such then leads to the question of what is needed to have continued success in college football? To start, one can look at successful programs that have had the most wins. When discussing wins and losses in recent years, what comes to mind is the Southeastern Conference and Alabama Crimson Tide in particular. The SEC has won the last seven national championships, and Alabama has won three of the last four. But, one asks “Is winning football games the only thing that should determine success?” What about the academics and the team’s graduation rate? Those should both be vital parts of “success.” Sadly, coaches are judged and evaluated...

Words: 4798 - Pages: 20

Premium Essay

Athletes Cheating

...Athletes are willing to cheat to guarantee success, either through the use of performance-enhancing drugs, or through the act of injuring others. These days, drugs, blood doping, corruption, injuring others and the consequences of winning and more importantly losing is all evident. Lombardi’s statement is not only applicable to athletes, but it also applies to the countries that the athletes are representing. Events such as the Olympics and Hockey are a source of national pride and some countries are willing, and fully wanting to try and do anything to bring prestige back, many of them resorting to unethical tactics. These tactics does not only affect players, or athletes, it also affects coaches, owners, and managers. They too place winning as their number one concern. In many cases, fair play generally takes a back seat to the desire for winning. The truth of the matter is that, some will bend rules, while others will outright cheat. The corruptness of sports today has led to the endless methods and desires of unethical behavior. In the history of ethics there are three principal standards of conduct, each of which has been proposed as the highest good: happiness or pleasure; duty, virtue, or obligation; and perfection, the fullest harmonious development of human potential. When applied to sports, the third principle standard of conduct is the most evident, and it will be evident throughout the essay. Other ethical issues that come into the picture are Kant’s. No matter...

Words: 2146 - Pages: 9

Free Essay

Sports Science

...Science? Sports science is a discipline studying how exercise and different physical activities, such as sports, affect the entirety of the human body. It incorporates areas of Physiology, Psychology, Anatomy, Biomechanics and Biochemistry in determining the best methods to optimize the body’s performance in relation to doing activities requiring physical strength. It is knowledge combined with physical and a hands-on approach relating to real-world experiences. Majority of the sports scientists’ patients are athletes for they are the ones participating in the sporting world. In turn, sports scientists determine ways in order to improve and develop ways in order to achieve the best possible sporting performance of athletes. They also devise treatments and exercise programs that prepare and recover an injured athlete. An example of an exercise program for the rehabilitation of athletes is the Isometric quad, aiming to strengthen the quads by contracting the stiff muscles of the thigh without moving and displacing the knee joint. This is done by hardening and contracting the thigh muscle in order to move the leg up and down without applying force or using the knee to lift the whole leg. Performance of exercises like this one are also studied by sports scientists...

Words: 494 - Pages: 2

Premium Essay

Drugs and Sports

...win can be fierce. Besides the satisfaction of personal accomplishment, athletes often pursue dreams of winning a medal for their country or securing a spot on a professional team. In such an environment, the use of performance-enhancing drugs has become increasingly common. But using performance-enhancing drugs — aka, doping — isn't without risks. Take the time to learn about the potential benefits, the health risks and the many unknowns regarding so-called performance-enhancing drugs such as anabolic steroids, androstenedione, human growth hormone, erythropoietin, diuretics, creatine and stimulants. You may decide that the benefits aren't worth the risks. What is a drug? | A drug is a chemical substance that, when absorbed into the body, can alter normal bodily function.   Many drugs have been banned in sport if they are deemed to provide an unfair advantage, pose a health risk, or are seen to violate the ‘spirit of sport’.  The use of banned drugs by athletes is referred to as ‘doping’.  The International Olympic Committee (IOC), and more recently, the World Anti-Doping Agency (WADA) have been leading the way in the battle against drugs in sport. | Why do some athletes use drugs? | Most athletes take drugs to enhance their physical performance in an attempt to prevent them falling behind other competitors, even if it does mean damaging their health and risking their sports careers.  Other athletes may use drugs to help them wind down and relax, to cope with...

Words: 2991 - Pages: 12

Premium Essay

Pdhpe

...CQ1) How are priority issues for Australia’s health identified? 1. Account for the differences in health status of men and women in Australia (7 marks) 2. Define the following terms: mortality, morbidity and life expectancy (3 marks) 3. How is epidemiology used to improve the health of Australians? Provide examples (6 marks) 4. Outline two indicators of morbidity. Include examples in your answer (3 marks) 5. Why is it important to prioritise particular health issues in Australia? Include examples in your answer (5 marks) 6. Discuss the limitations of using epidemiology to describe the current health status of a population (4 marks) 7. Compare the health status of Australian males to Australian females (4 marks) 8. Analyse the importance of social justice principles in selecting health priorities in Australia (6 marks) 9. Demonstrate how an illness or disease is selected as a National Priority area (5 marks) 10. What is the role of epidemiology? Explain how epidemiology can be used to determine the priority areas for Australia’s health (4 marks) 11. Explain the main measures of epidemiology. What information do they provide about the current health status of Australians (4 marks) 12. Is Australia a healthy nation compared with the rest of the world? Explain your answer. How can Australia’s health be improved? (5 marks) 13. Distinguish between the terms ‘prevalence’ and ‘incidence’ (2 marks) 14. Identify reasons for Australia’s declining infant mortality rate...

Words: 8021 - Pages: 33