...Does Virgin Atlantic have a stated CSR policy? What is it and when was it established? (Slide 4) In today’s business environment, concerns about organizational issues like company diversity, pollution, sustainability, treatment of workers, and business transparency are of particular interest to business stakeholders both inside and outside of an organization. According to Christensen, Mackey and Whetten (2014), with constant media reports and interest on the topic of CSR in creating businesses with principals that are answerable to societal players other than shareholders, it is clear that CSR represents an increasing organizational phenomenon with implications for all businesses. Virgin Atlantic recognized these implications early on and is now on the forefront of CSR efforts across the board. The company has a CSR policy which states: “At Virgin Atlantic, we're passionate about Corporate Social Responsibility. We live and work in a world we need to care for, and we encourage all our employees to get involved wherever they can” (http://careersuk.virgin-atlantic.com/life-at-virgin-atlantic/equality-and-diversity.html). Intertwined with its CSR policy is the company’s principle of managing corporate responsibility and sustainable development. An example of Virgin putting this policy into action is that on February 24, 2008, the company became the first commercial airline to operate a plane partially powered by biofuel (Feng, 2008). This Virgin flight left- a Boring 747-...
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...Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND ............................................................................................................................................. 3 F LEET .......................................................................................................................................................... 5 R OUTE N ETWORK........................................................................................................................................ 7 A IRLINE P ARTNERSHIP ................................................................................................................................ 8 A IRLINE ALLIANCES .................................................................................................................................... 8 STRATEGIC PLANNING ............................................................................................... 10 MISSION S TATEMENT ..................................................................................................................
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... Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ……………………………………………………………………………… 3 (6) E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….……………………………………… 17 (10) Sources of information ………………………………………………………………………. 19 1.0 What is E COMMERCE ? As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which...
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...Online Business Expansion Proposal for JRose Integrative Therapy 1. Service Viability JRose Integrative Therapy is a small, privately owned business that provides physical therapy to adults in the Chesapeake and Virginia Beach regions of Virginia. As a service provider, the practice follows a strictly business-to-consumer model. The main source of customer traffic for the practice is through referral of local doctors and word-of-mouth. It already has a website in place; however, it is not optimized to bring business traffic to the practice. A search of the keywords “physical therapy virginia beach” on Google and Bing does not return a link to JRose in the first five pages of results. A search for "physical therapy chesapeake va" on Google will return a link, but it is below the fold on the second page of results. Therefore, several changes and improvements need to be made in order for the website to help the business reach more potential clients. As a small business, JRose needs to utilize every tool at its disposal to increase customer awareness. The only way to increase revenue is to bring more clients through the door and the only way to do that is through increased awareness. The online community is the easiest and most cost-effective way to reach a very large audience. Introducing a scheduling tool to the existing website is a way to empower the potential client by allowing them to choose an appointment time that works best for them without feeling pressured...
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...SkyWest and the Regional Airline Industry Webster University MNGT 6000 15 November 2012 Table of Contents History: Page 3 Company Introduction & Products Page 3-5 Company S.W.O.T. analysis Page 5-8 Company Strategy/Goal/Vision/Recommendation Page 8-11 To be competitive in today’s airline industry, airlines face an increasing number of social and economic challenges. Inflation, a slumping economy, high fuel prices, and high unemployment all serve to add to consumer uncertainty toward the future. Taking this into consideration, there is perhaps no other industry directly impacted by these issues than the airline industry. With high unemployment and a recessive economy, families cannot afford to take vacations that require flying. Businesses that are hurting financially will use other means, (such as Teleconferencing) to coordinate nationally and internationally instead of flying. Today, many consumer attitudes towards the entire flying experience range from a necessary nuisance to a nightmare. Flying today in the post 9-11 world, has become an unpleasant experience to say the least. From check-in to baggage pick...
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...Implementation PG 3 Business Benefits PG 3 Financial Goals PG 4 Customer Segmentation PG 5-6 S.W.O.T. Analysis/Recommendations PG 7-8 Conclusion PG 8 Sources Society today is filled with overwhelming stressors and a cynical media that bombard people daily. For many, the local gym has become the ritual and place to go sweat your heated temperament away; however for some growth seeking beings yoga and meditation is the preferred method to clear your head and find some inner peace. Over the last ten years yoga and meditation has jumped amazingly out into the mainstream as people have become more health conscious and focused on self-improvement. Yoga and meditation has been around for thousands of years and there’s no doubt will be for thousands more. The main challenge of building a yoga and meditation center is not the lack of business that is generated in the beginning, but it’s the sustainability that most owners find is the determining factor for success. People need innovation, they welcome change, especially individuals that are growth seeking. For them change is good, change represents evolution and discovery. Align Yoga and Meditation will represent that change, as the ever evolving center for self-growth and personal improvement. Mission statement: Align Yoga and Meditation Center is passionate about, educating and enabling individuals to improve their physical, mental and emotional health while deepening their relationship with a higher power. As a company...
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...Student id: 201412246 Introduction: Virgin group ltd. Is a British company founded by Richard Branson and Nik Powell. Its associated with the business of travel, entertainment and life style, finance, transport, health care, food and drink, media and telecommunication and have businesses under more than 400 companies. Virgin Group’s date of incorporation is listed as 1989 by companies House, who class it as a holding company, however Virgin’s businesses and trading activities date to 1979s.The brand name ‘Virgin’ aross when Richard Branson and Nik Powell formed a record shop.They consider themselves virgins in business and the select V in the logo as an expressive tick, representing the virgin seal of approval.It’s head office is located in England. a) Mission statement : The company’s vision is to be the shopper victor by delivering brand values , which are: value for money, superior quality, dazzling customer service,pioneering,competitively testing and fun.; to provide a quality service by motivating employees and assist and examin consumer feedback for nonstop enhancement of the customer’s expiriance through improvement;to creat products and services that make the customer life more enjoyable. b) Vision: Virgin vision can be defined by words of Richard Branson . “We are planning a global presence in travel, mobile communications, entertainment retailing and music. We are in exciting markets which are set to benefit considerably...
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...Mr. Slack New Service Design “Healthy Portions” EMBA – Operations Management Table of Contents 1. Introduction 3 2. Overview of Organization 3 2.1. Market Analysis 3 2.2. Current Services 4 2.3. Competitive Strategy 4 3. New Service Proposal 4 4. Competitive Analysis 5 5. Service Concept 7 6. Operations Strategy 8 6.1. Operational Fit 10 6.2. Trade Offs 10 7. Critical Success Factors 10 8. Conclusion 11 9. Appendix 12 Figure 1: Porters Five Forces Model 12 Figure 2: House of Quality 13 Figure 3: Strategy Canvas 14 Figure 4: Key Success Factors and Activity Map 14 Figure 5: Healthy Portions Conceptual Floor Plan 15 1. Introduction The health food industry is not new, but our restaurant service offering is. Understanding the needs and wishes of those with specific health challenges is becoming more important for the foodservice industry as a whole. With an increasing number of people dealing with serious health issues such as with diabetes, celiac, high cholesterol, and high blood pressure they will expect restaurants to offer solutions. There are hundreds of thousands of websites that provide tips on how to order healthy choices when dining out but should you really have to question the server about everything on a menu, or about how the food is prepared? However if you have diabetes, you need to concern yourself with what you are eating, how much you are eating and when you are eating during the day. Are...
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...companies of the Virgin group? I. What common resources and capabilities link the separate Virgin companies? The Virgin group, defined as being “a structure of loosely linked, autonomous units run by self-managed teams that use a common brand name”, includes in its portfolio diverse businesses from airlines, health clubs to music stores. They really believe in entering into “industries they know nothing about”. Their expansion strategy is developed through joints ventures, where they actually contribute with their brand image and awareness, having the partners the role to provide the majority of capital and, moreover, the knowledge to be successful in the industry. The name Virgin became so important worldwide that the number of companies willing to have the group as a partner is increasing, even if what they only have to offer is the importance of the group’s name. During 2011, royalties from licensing the Virgin brand were close to £35 million. The Virgin brand is the group’s greatest single resource common to all group companies. The presence of this huge brand transmits to the consumers: good quality, brilliant costumer service, innovative, fun...
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...for Florida Atlantic University MAN 4602: Global Business Operations Spring 2012: F 9:30 - 12:30 Focus/Perspective Joe Hatfield, President and CEO of Wal-Mart Asia. Responsible for implement Wal-Mart’s business model Every Day Low Prices (EDLP) to China. Recommendation & Plan for Implementation Wal-Mart has to implement their business model EDLP and define a different strategy for Chinese market and culture. Internal & External Strategic Issues Wal-Mart faces several environmental, cultural, political, economical, social and legal issues and challenges that may act as obstacles for being successful in China. Several internal issues include: * Employees * Shoplifting Wal-Mart pays low salaries and does not offer any type of share for employees. As a result, high rate of managers turn over and unhappy workforce, makes very difficult reproduce domestic business model in China. Corruption and delinquency are very common in under developed countries. China is not the exception, having a high rate in corruption, is another obstacle for Wal-Mart to be efficient amd keep low prices. Several External issues include: * Chinese Consumer Behavior * Too Many Competitors * Diverse Population * Local Protectionism * Backward Infrastructure * Regulatory restrictions Chinese behavior in terms of consumption is hard task to define. Chinese are not predictable. First, because of lack of infrastructure and automobiles, customers use bicycles...
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...319). Today Amazon has grown into one of the world’s largest companies with revenues in excess of $30 billion per quarter, as customers are able to purchase almost anything they like, delivered to their doorstep with the click of a button (Textbook, 321). Although the case study only mentions Amazon Go, Amazon has recently acquired Whole Foods to further immerse themselves in the grocery industry. Since the inception of Amazon.com, the online retail giant has diversified into multiple different sectors....
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..."THE ROLE OF OPERATIONS MANAGEMENT in competing WITH EFFECTIVE STRATEGY " Product: Bottled Drinking Water (bottled water) Brand: CHEERS Company: PT. Atlantic Biruraya Established: 1996 Company Location: Pandaan, East Java Main Factory: Pandaan, East Java Factory Client: Jakarta, Bali, Makassar 1. INTRODUCTION As stated in each printed books education of primary school age, "Water is the source of life", we often got the knowledge that 55% to 78% of the human body consists of water and human beings can only survive five days without water. In the context of a healthy life, of the water in question is clean water. This is the rationale of every person to utilize and develop it into a renewable thing. Scientists are racing to examine the benefits of content that is in the water, process it to obtain beneficial results for the purpose. Water into the basic human needs for survival, and began trading in the form of packaging with different sizes, types and prices. In Indonesia, we call it a Bottled Drinking Water (bottled water). Bottled water was introduced nationally in 1973 by Mr. Tirto Utomo, who was born in Wonosobo (1930-1994). With his company PT. Golden Mississippi, he was producing Bottled Drinking Water labeled AQUA. Together AQUA, people are introduced to a wide variety of convenience to obtain household water is ready to drink, bottled water is easy to carry, easy to purchase, and product availability are always maintained. AQUA also made significant...
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...KISII UNIVERSITY ELDORET CAMPUS FACULTY OF COMMERCE EVALUATING SERVICE CHARTERS AS AN EFFICIENCY STRATEGY ON EMPLOYEE PERFORMANCE AT WEBUYE SUB-COUNTY HOSPITAL TIMOTHY SHALO CBM12/10693/14 A Research Proposal Submitted in Partial Fulfillment of the Requirements of the Award of a Master’s Degree in Business Administration - Strategic Management option, at Kisii University, Eldoret Campus August 2015 DECLARATION Declaration by the Candidate This research proposal is my original work and has not been presented for a degree in any other university or institution. No part of this project may be reproduced without prior permission of the author and/or Kisii University. Signature: ___________________ Date___________________ Timothy Shalo CBM12/10693/14 Declaration by the Supervisors This proposal has been submitted for examination with our approval as University Supervisors Signature: __________________ Date_____________________ Dr. Osodo Lecturer, Faculty of Commerce, Kisii University. Signature: __________________ Date_____________________ Dr. Okello Lecturer, Faculty of Commerce, Kisii University. DEDICATION This research proposal is dedicated my family for the support and encouragement they gave me throughout the period of undertaking the proposal. ACKNOWLEDGMENT First, I wish to...
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...Answer1 Richardson Branson is the CEO and founder of virgin group. Virgin group consists of many companies such as Virgin brides, Virgin Atlantic, Virgin Blue, Virgin cars, Virgin mobile, Virgin trains, Virgin Airlines and many more. Virgin is a well known brand all over the world especially in Europe & United Kingdom and his leader Richard Branson reached the status of a celebrity due to its great contribution in the emergence of the virgin group. An important element in Branson's success is his belief in delegation. Entrepreneur can be defined as an individual who organizes and operates a business that involves certain risks. In the modern age, one of the most successful examples of this is Sir Richard Branson. He displays a disciplined work ethic that demonstrates a passionate devotion to business. He is recognized as a highest achiever in the world of entrepreneurs. Sir Richard Branson has many entrepreneurial chacteristics and qualities that made him a successful man. Some of the entrepreneurial chacteristics that Richard exhibits: Visionary Evangelist As a visionary evangelist, the leader is able to communicate with other on the behalf of organization. Branson believes that there are industries which can be “Virgined” and his main concerned is to extend the virgin name while maintaining its high standards. This shows that Branson has a vision of captivating new and challenging future prospects. Self-awareness: Human beings are complex & diverse and for great leaders...
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...these renowned institutions and publications: Babson College Business Enterprise Trust Business Expert Press Business Horizons Magazine California Management Review Darden School of Business Design Management Institute HEC Montréal Centre for Case Studies Ivey School of Business International Institute for Management Development (IMD) IESE Business School INSEAD John F. Kennedy School of Government Kellogg School of Management Perseus Books Princeton University Press Rotman Magazine Stanford Graduate School of Business Sloan Management Review Social Enterprise Knowledge Network Thunderbird School of Global Management Tsinghua University University of Hong Kong Customer service is available 8 am to 6 pm ET, Monday through Friday. Phone: 1-800-545-7685 (1-617-783-7600 outside the U.S. and Canada) Tech support is available 8 am to 8 pm ET, Monday through Thursday, 8 am to 7 pm ET Friday. Phone: 1-800-810-8858 (1-617-783-7700 outside the U.S. and Canada) Email: custserv@hbsp.harvard.edu Web: hbsp.harvard.edu C ASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions. New Cases ABICI The co-founder of an Italian bicycle manufacturer evaluates whether reducing...
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