...Nava Lucrezia CH 19-20-21-22 row 1 Facebook 1) Facebook has brought a whole new level of personal marketing to the world of business. The social networking web site fulfills people’s desire to communicate and interact with each other and uses that power to help other companies target very specific audiences with personalized massages. The site allows users to create personal profiles with information such as their hometowns, work, educational background, favorite things, and religious affiliation. It encourages them to extend their network by adding other users as friends, and many people try to see how many “friends” they can accumulates. Facebook is fulfilling its mission to give people the power to share and make the world more open and connected. Person marketing is a part of direct marketing, the use of consumer-direct channels to reach and deliver goods and services to customers without using middleman, is crucial nowadays as people’s needs tend to be more specific, so in order to understand them, a one-to-one approach is becoming essential. In addition the traditional channels (such as mass media, rallies, coffee hours, spot TV ads, direct mail) can not guarantee a new and up-to-date way to be know by the audience. People around the world, also politicians and VIPs, use Facebook to push their campaigns and communicate with supporters and fan on a local, personalized basis. Facebook identified its target audience...
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...Assessing Your Leadership Style to Achieve Organizational Objectives EILEEN NEWMAN RUBIN Research has shown that there are more than 30 differently named leadership styles, ranging from micro-management to hands-off, each with its own proponents. Six, however, stand out as most com- monly found in business: authoritarian, democratic, transformational, laissez-faire, servant, and situa- tional. A review of the experiences of six leaders who embody these styles reveals that each mode of operating has its pros and cons; there is no sin- gle best approach. Being aware of one’s leadership style and that of others makes it possible to lever- age strengths and compensate for weaknesses and to properly match individuals to a particular role or task—for the good of the entire organization. ©C 2013 Wiley Periodicals, Inc. Whether they are involved in politics, corporate America, or a nonprofit endeavor, the style in which managers and other professionals exert their lead- ership can determine the outcome of their efforts. As the American businessman and political fig- ure Erskine Bowles said, “Leadership is the key to 99 percent of all successful efforts” (Kruse, 2012). But what is the best leadership style to use? There is no simple answer to this seemingly simple ques- tion. One’s leadership style depends on several fac- tors, including the personality of the leader, the or- ganizational culture (and the many subcultures that may exist within it), the personalities of the people...
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...The Branded Customer Experience … touching lifestyles, desires, and emotions. Whitepaper #5 In this marketing-centric economy of instant e-mail offers, hyped CRM, and endless competing media images [aka: noise, noise, noise] … some, very-select brands actually break through the clutter and create genuine interest, excitement, and loyalty in the marketplace. Beyond simply selling a product … a location … or a service, these “experiential brands” excel at merchandising and selling a relationship. They “connect” with their customers. They engender emotional loyalty. They go beyond transactions and establish true differentiation and value in the customer’s mind. Power brands like Southwest Airlines, MTV, Starbucks, Harley-Davidson, ESPN, Victoria’s Secret, IKEA, Nickelodeon, Disney, Martha Stewart, and Target … and up & comers such as JetBlue, REI, Sephora, and American Girl … deliver visionary and well-conceived “experiences.” They’ve reinvented otherwise intangible, commodity products and services. They’ve got personality. They know how to image, package, and merchandise themselves as experiences. They’ve succeeded in building real trust and connectivity. And, on some level … each is a celebration. As such, intangible brands suffer from a higher perception of “personal risk” in both the purchase decision and bonding processes. As seen in the recent tanking of air travel – United and Delta’s soft under-belly contrasts greatly with Southwest and JetBlue’s structural momentum...
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...Executive Magazine named her CEO of the Year in 2008 and U.S. News & World Report named her one of America’s Best Leaders.Forbes acknowledged Anne as one of the world’s most influential women in 2005 and 2009. 3. Brad Smith, Intuit – Intuit is one of the world’s largest and most successful financial software companies. It is the maker of the QuickBooks accounting software we have integrated with our Fishbowl Inventory software. Even as a company of nearly $4B in revenue with a market cap of approximately $16.5B, Intuit INTU +0.00%continues to operate like a collection of startups. Brad has fostered a culture where nearly 8,000 employees are allowed to take risks and to grow by learning from success and failure. 4. Howard Schultz, Starbucks – From his upbringing in a poor family in the Bronx to...
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...With the passing of my dear friend Stephen R. Covey, I have been taking some time to consider many of the greatest business leaders who are wielding strong influence on the business world we live in today. I’d like to present my personal top 10 list of the people I consider most influential in terms of innovative thinking, focus on customers, and their desire to serve the less-fortunate, which is a strong and continual interest of mine. Richard Branson has one of the world's most widely recognized personal brands Without further ado and in no particular order, I present to you my personal Top 10: 1. Jeff Bezos, Amazon– Jeff Bezos is a pioneer in world of internet commerce, and was instrumental in defining this space that is now defining many aspects of the internet world. It is Jeff Bezos who innovated the concept of “predictive analytics”–recommending products to customers based on search history and buying habits. Whether you like the concept or you hate it, the idea has made online commerce more profit rich and efficient, and is making online shopping a better experience for consumers throughout the world. The End of Middle Managers (And Why They'll Never Be Missed) David K. WilliamsDavid K. Williams Contributor The Case for Hiring 'Under-Qualified' Employees David K. WilliamsDavid K. Williams Contributor Who's Starting America's New Businesses? And Why? Cheryl ConnerCheryl Conner Contributor ...
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...šaldytuvų ateitis 2 atvejis. Humana People to People – padėti žmogui, kuriam reikia pagalbos 3 atvejis. Socialinio tinklo „Facebook“ sėkmės priežastys 87 4 atvejis. UAB „Čili Holdings“ veikla ir plėtros galimybės 96 61 79 5 atvejis. Pokyčiai pasaulio mobiliųjų technologijų lyderės NOKIA veikloje 104 6 atvejis. Starbucks – kavos išsinešti meistras 7 atvejis. „Apple“ – išskirtinė kompanija informacinių technologijų rinkoje 9 atvejis. eBay internetinio verslo sėkmė 170 116 131 148 8 atvejis. Pokyčiai pasaulinėje automobilių pramonėje 10 atvejis. Kompanijos „Nike“ plėtrai sporto prekių rinkoje finišo linijos nėra 181 11 atvejis. Mažmeninė prekyba: „Tesco“ užkariauja pasaulį? 195 ISBN 978-609-459-052-8 © Marija Kučinskienė. 2012 © Laura Žiogelytė, 2012 © Gražina Jatuliavičienė, 2012 12 atvejis. Sėkminga „Google“ veikla – kas slepiasi už šimto nulių? 210 4 5 VERSLO STRATEGIJA: atvejo analizė Įvadas 13 atvejis. „Marks & Spencer“ (M & S) ir „Zara“ strategijos – sėkmė ir nuopoliai 223 14 atvejis. Ikea verslo sėkmės paslaptys 238 15 atvejis. Alaus gamybos ir vartojimo pokyčiai Europoje ir Lietuvoje 252 16 atvejis. „Virgin grupės“ (The Virgin Group) veikla ir plėtros galimybės 270 17 atvejis. „Hilton Worldwide“ – apgyvendinimo ir poilsio...
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...presentations. |Companies |Sector | |1 |Virgin |Travel and tourism, health | |2 |Toyota, BMW, VW, Mercedes |The motor industry | |3 |Amazon, Facebook, Apple, Microsoft, |IT sector | | |Google, Dell | | |4 |United Colors of Benetton; Zara, Nike, |Clothes | | |Adidas, Otto, Armani, Prada | | |5 |Ikea |Furniture | |6 |Pfizer |Pharmacy | |7 |General Electric |Electronics | |8 |DHL, TNT |Logistics industry | |9 |Gazprom |Raw material | |10 |The Semco Group |Industry | |11. |Berkshire Hathaway, Soros |Finance | |12. |Bloomber, |Media | |13. |Coca cola; Macdonalds; Starbucks; |Nutrition and beverage | | |Ferrero...
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...execution and the experiential exercises will assist to apply that theory to real world examples. Overall two objectives are to be achieved: 1. To help you learn and apply strategic thinking, critical thinking, analytical skills, and management. 2. To enhance professional skills such as verbal and written communication as well as presentation and teams work skills. Textbook and Required Readings: Contemporary Strategy Analysis 8th Ed., 2013, Text & Cases by Robert M. Grant Information on the Web: Information for the course is available on the Moodle website listed above which will outline the semester and provide notes and updates as needed. 1|Page Marks: In class performance Peer Review by team members Case write-ups – in groups: Starbucks Danone Case write-ups – done individually: Class Case Presentation (written and oral): Team Individual 15% 10% 15% 15% 25% 15% 5% To pass the course, you must also get a passing grade on the non-group portion of the course. That is, your participation mark (out of 15%) plus your Peer Review (out of 10%) plus your individual case mark (out of 25%) must add up to at least 25% (out of 50%). In-Class Performance: A large component of your grade is your level of participation and quality of contribution to the class and to your respective team. Attendance is mandatory and 5% of your grade will be assigned to your attendance and 10% to your contribution – this includes but not limited to – questions asked during lectures...
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...Do advertisers make our culture better or worse? Should there be less advertising in our society? These question and many other questions I was asking myself while I was watching this report. No one can deny that consumers need the advertisings, but not which kind of advertising they need. Consumers need only the honest advertisings. They need it to inform them about the new product, new promotion or sales of an existing product, hours of operation, and so on. I do not have any problem with the fact of existing of the advertisings, but I have a big problem about the amount of the advertisements and how they are very distractive. The ratio of messages that benefits advertisers to the ratio that benefits the consumers is wildly unfavorable to the consumers. For example, let’s say that in a given day the consumers see or hear hundred advertisements of some sort. In a typical day the number of those messages that benefit the advertisers will be hundred, but how many messages will benefit the consumers? I have to admit, that watching this report had changed my understanding about the advertisings. The way I am watching the advertisings now is different than the way I used to watch it before. Now I have a feeling that I became more critical and more analytical. I became more conscious about the unconscious messages that the advertisers are trying to send to consumers. I started to notice that I am surrounded by advertising everywhere: on TV, on the internet, in the newspapers, in...
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...To what extent is UK membership of the EU an opportunity for UK businesses? (40) To a large extent, EU membership arguably is an opportunity for UK businesses as it allows them to operate in a single market. The ability for members to trade without restrictions or tariffs is a significant benefit to business, with imports and exports being made easier and sometimes cheaper. In addition, the EU is Britain`s biggest trading partner with it being worth more than £400bn a year. The possibility such benefits could be taken away has probed business to come out and speak on a possible EU exit. A key example of this is the European aerospace and defence giant Airbus. Paul Kahn, president of Airbus UK has revealed the company would reconsider investment in the UK in the event of Britain leaving the European Union. Kahn said Britain must compete for international investment and "The best way to guarantee this is by remaining part of the EU”. The disadvantages of Britain being alone has become clear, posing question such as could Britain negotiate a similar trade agreement, or would a move out of the EU ultimately lead to less favourable economic conditions for businesses in the UK than in other parts of Europe. The Confederation of British Industry has recently published that a UK exit from the EU would cause a "serious economic shock", which could potentially cost the country £100bn. If British economic success is effected, this could affect the appetite of potential investors which could...
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...designing the materials and displays. Task one The employer wants to provide students visiting the educational centre with a report containing information about different kinds of businesses. You are going to write this report, which will require you to investigate four different businesses. From the table below select a company from each column. |Sole trader / partnership |Limited organisation |Charity |Franchise | |No 31 Hair and Beauty |BT |Age Concern |McDonalds | |Spextacular |Cable and Wireless/Virgin |Greenpeace |Starbucks | | |Cadbury Schweppes |Oxfam | | | |Next |NSPCC | | | |Yorkshire Bank |RSPCA | | | |Sainsbury’s | | | | |Tesco...
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...Starbucks, el gigante del café marzo 2, 2008 § 16 comentarios Volviendo un poco de vacaciones, y entendiendo que el año (sobre todo para los que estudiamos publicidad) requiere estar siempre al día, mantener fuentes de información al día, un buen lote de lectura para culturizarnos y uno que otro buen informe acerca de industria empresa o tendencia, dejamos a su disposición un estudio efectuado por Francisco Dondo, para Adltatina.com que nos habla de una de las marcas emblemáticas en el NO uso de la publicidad tradicional… ¿Quién recuerda un comercial en la parrilla cotidiana, de alguna gran monumental o paleta en la calle de esta gran marca? Es por esto que cuando debamos argumentar si una marca se puede hacer grande y fuerte en base a publicidad no tradicional, aquí hay un perfecto ejemplo de que eso es posible. El logotipo de Starbucks no cesa de llegar masivamente a nuevos mercados: para 2008 ya se anunció su arribo a la Argentina, Bulgaria, Colombia, Hungría, India, Marruecos, Polonia, Portugal, Serbia y Sudáfrica. – Nacida en Seattle (Estados Unidos) en 1971 y bautizada en honor a uno de los personajes de la novela Moby Dick, la cadena de café más grande del mundo está en una encrucijada. Tras alcanzar las increíbles cifras de 11.168 locales en su país de origen y 4.588 en otros 43 países, 147.436 empleados y una facturación global de casi 8 mil millones de dólares, de pronto el exceso parece estar jugándole en contra. Perdió la imagen de marca exclusiva que...
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...Starbucks Shared Planet - Our Responsibility MY CUSTOMIZED REPORT CREATED AT WWW.STARBUCKS.COM/SHAREDPLANET ©2009 Starbucks Coffee Company. All rights reserved. https://test.starbucks.com/SHAREDPLANET/customGRPage.aspx (1 of 108)6/1/2010 2:23:02 PM Starbucks Shared Planet - Our Responsibility Mission Statement Our Starbucks Mission To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment...
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...Respect for Nature: An Eco-critical Read of Moby-Dick Abstract There are many conflicting ideas concerning Moby-Dick. One of the major themes in Moby-Dick is alienation between man and man, man and society, and man and nature. Melville in Moby-Dick deals with the fight between man and nature, specifically speaking, the fight between Captain Ahab together with the crew on the whaling ship Pequod and the white whale Moby Dick. The book is an allegorical tragedy. Melville forewarned that if man relentlessly exploited and challenged nature like Captain Ahab, nature would punish us human beings. Man’s conquest and control on nature will leads to crisis. The harmonious relationship in ecosystem should be built. Human beings should respect nature and take proper advantage of nature, which could help avoid the ruin of the entire human beings. Introduction Moby-Dick, one of the greatest symbolic novels, is the masterpiece of Herman Melville. It displays the severe struggle between man and nature in American literature. And also there are many conflicting ideas concerning it. Moby-Dick is a vivid description of man’s encroachment on nature. The novel is generally regarded as an encyclopedia of many things: cetology, history, philosophy, religion and so on. Because of this, many reviews on this book from different points of view appear, such as from the point of view of psychology to reveal man’s psychic confusion as Ahab’s monomaniac syndrome; of the problems of identity...
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...numinous this is what Otto described as a feeling of fear and fascination. A vision could gain understanding, an example of this is Julian of Norwich who determined that God is a mother she had this feeling of sudden understanding this can also be described noetic quality. An effect on the believer could also be that it reinforces faith, for example in Genesis Jacob has an imaginary vision in which he sees a stairway to heaven with angels ascending and descending and at the top sat God, this reinforced his belief and when he awoke he felt God’s presence in the place. A result of a vision could also be a social influence, this could be by discovering a healing spring such as St Bernadette who had 18 corporeal visions in which she saw the Virgin Mary who told her to dig and she found a healing spring, this had huge impacts to Lourdes bringing in hundreds of pilgrims. Visions are always spontaneous and leave the believer feeling at peace with themselves and they can feel closer with God, they are also Transient, this means that they do not last long however their effects could last long depending on the believer, for example the Toronto blessing changed...
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