...current antipsychotic medications. One of the symptoms of schizophrenia that is least responsive to treatment is cognitive impairment of memory and attention; however, there are no adequate pharmacological treatments that able to restore the cognitive function. Cognitive deficits in schizophrenia are associated with abnormalities of prefrontal cortex and hippocampal region. Sex hormones have positive effects in both cortex and hippocampus that may affect the course of schizophrenia. Schizophrenia has a greater different in women compared with men. In women, the symptoms of schizophrenia are exacerbated when estrogen level is low, whereas the symptoms can reduce during pregnancy...
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...and Nyberg, working memory requires most regions of the brain and is truly dependent on what information is going to be maintained. Many studies have established the Prefrontal Cortex (PFC) as a critical area for working memory, but the breakdown of its organization is unclear. It is certain that the left ventral PFC is for verbal working memory tasks and the right dorsal PFC is for spatial working memory tasks; as concluded by Nee. Nee carried out a meta-analysis of thirty-six experiments and illustrated exactly where these regions are located to eliminate confusion. Other highlighted regions involved in working memory include the superior parietal cortex, for selective attention, and the Medial Temporal Lobe (MTL), needed when working memory capacity is reached. The superior parietal cortex was studied by Awh (2006) and concluded how attention...
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...PSYC 303 Week 8 Final Exam. Click Link Below To Buy: http://hwaid.com/shop/psyc-303-week-8-final-exam/ Week 8 Final Exam. Part 1 of 1 - 145.0/ 150.0 Points Question 1 of 30 5.0/ 5.0 Points The founder of the first laboratory of scientific psychology was ________. A.Franciscus Donders B.Hermann von Helmholtz C.Wilhelm Wundt D.Hermann Ebbinghaus Question 2 of 30 5.0/ 5.0 Points The procedure in which trained participants describe their experience and thought processes in response to stimuli presented under controlled conditions is known as: A.information processing B.analytic introspection C.functional analysis D.behavioral analysis Question 3 of 30 5.0/ 5.0 Points John Watson believed that psychology should focus on the study of ________. A.observable behavior B.mental processes C.consciousness D.atention Question 4 of 30 5.0/ 5.0 Points The sequence of steps that includes the image on the retina, changing the image into electrical signals, and neural processing is an example of_______processing. A.bottom-up B.top-down C.size constancy D.perceptual organization Question 5 of 30 5.0/ 5.0 Points Some perceptions result from assumptions we make about the enviornment that we are not even aware of. This theory of unconscious inference was developed by A.Goldstein B.Gestalt psychologists C.Helmholtz D.Gibson Question 6 of 30 5.0/ 5.0 Points Things that form patterns that are meaningful are likely to be grouped together according...
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...Karen Petrone’s The Great War in Russian Memory brings scholars to the attention of missing Soviet and historian recognition of World War I memory and remembrance. Petrone argues that Russian memory of the Great War was prominently expressed, despite the official reconstruction and censoring of official Soviet records, lack of commemoration, and what previous historians of the historiography suggest. The author has two primary goals; reintegrate the Russian perspective into the fabric of the history of European war memory, while further, track the disappearance, reappearance and reconstructing of Russian ideas of militarization, heroism, and patriotism that highlights the consciousness of public memory. By studying the discourse of Russian society, including public and media representations of the First World War from the margins, Petrone argues that European conceptualizations of...
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...Model of Memory. Atkinson and Shiffrin proposed the Multi-store model of memory in 1968. The model had two distinct stores known as a Short-term store and a Long term store. The model also unravelled a stimulus from the environment known as the sensory register. The memory model elaborates three stages that take place from information passing to the sensory register then to the short-term memory and eventually stored in the long-term memory. The main features of the sensory register is its modality specific, therefore information is held in the same sense it is registered e.g a visual image is held as a picture in the person’s memory and taste is held as a taste. The capacity of the sensory register is quite large however it has a very brief duration of approximately half a second. A series of experiments have been conducted by Sperling in 1960 which discovered that the sensory register can hold at least nine items of modality specific information for a brief period of time. From the sensory register information can be lost or can be passed onto the short-term memory. The research was developed by Miller in 1956 called ‘The Magic Number Seven’ in which he discovered that the short-term memory can hold 5-9 items of information, with a capacity that can be extended by ‘chunking information’, e.g broccoli, cauliflower, Brussels sprouts and peas can be chunked as one item known as vegetables. In 1959 Peterson and Peterson discovered the duration of the short-term memory as approximately...
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...AGE ON SHORT TERM MEMORY ABSTRACT: Age associated declines in cognitive processes are important to the understanding of the human mind. This study investigates the relationship between ageing and short term memory in particular, by first exploring current cognitive and neuroscientific research involving concepts such as short term/working memory, long term memory and ageing, and secondly, by means of a short term memory experiment involving verbal and numerical stimuli, that was administered to two age groups- 20 to 40 year old adults and 50 to 70 year olds. The results of the experiment were then analysed using the ANOVA statistical software programme. The results did not conclusively show age related decline in short term memory performance in all segments of the test. Memory decline with increased age was apparent in the free recall word stimuli, and in the analyses of the number of incorrectly remembered words. The serial recall digit sequence did not show any statistically significant effects. The final section of this study addresses the possible explanations for the results, as well as the limitations of the study. Contents 1.Introduction 5 2.What is memory? 5 2.1 short term memory 5 2.2 working memory 7 2.3 the relationship between ageing and memory 8 2.4 long term memory ...
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...the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Arts In The Department of Psychology by Melissa Munson B.S., University of Florida, 2004 May 2009 i Table of Contents List of Tables……………………………………………………………….. iii Abstract……………………………………………………………………... iv Introduction………………………………………………………………… Anxiety……………………………………………………………... Etiology…………………………………………………………….. Consequences of Anxiety…………………………………………... Theories…………………………………………………………….. Anxiety and Intelligence……………………………………………. Working Memory………………………………………………....... Memory Deficits and Psychopathology…………………………….. Integration and Purpose for the Study……………….……………… Hypotheses…………………………………………………………... Method……………………………………………………………………… Participants………………………………………………………….. Measures…………………………………………………………….. Procedure……………………………………………………………. Data Analysis………………………………………………………... 1 1 3 3 5 6 9 11 13 14 15 15 15 18 20 Results.…………………………………………………………………….... 22 Discussion……………………………………………………………………. 26 References…………………………………………………………………… 30 Appendix A: Demographic Questionnaire…………………………………...41 Appendix B: Recruitment Flyer………………………………………………43 Appendix C: Tear-off Recruitment Flyer…………………………………….44 Appendix D: Phone Screen………………………………………………......45 Vita…………………………………………………………………………… 46 ii List of Tables Table 1. Means and standard deviations for demographic variables………... 23 Table 2. Relationships among variables and overall means…………………...
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...RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects for a naturalistic viewing experience. Studies 1 and 2 had aided and unaided brand and execution recall as dependent variables. For Study 3, brand attitude and purchase intent were the dependent variables of interest. Results indicated that creative commercials facilitate unaided recall, but that creativity did not enhance aided recall, purchase intent, or brand and advertisement attitude. The basic advantage of creative advertising in enhancing unaided recall was found to persist over a one-week delay. Creativity is arguably a very important component of advertising. Advertising agencies pride themselves on industry awards, which are often focused more on the creativity of the advertising than brand performance. Past research on the topic has ranged from focusing on formulaic scales of creativity (e.g., Barron 1988; Kneller 1965; White and Smith 2001) to discussing creative strategy in holistic terms (e.g.. Bell 1992; Blasko and Mokwa 1986). A small number of empirical studies of...
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...The Influence of working memory on reading and creative writing processes in a second language. Educational Psychology,23, 209–222. Ackerman, P. L., Beier, M. E., y Boyle, M. D. (2002). Individual differences in working memory within a nomological network of cognitive and perceptual speed abilities. Journal of Experimental Psychology: General, 131(4), 567-589. Ackerman, P., Beier, M.E., & Boyle, M.O. (2005). Working memory and intelligence: the same or different constructs? Psychological Bulletin, 131(1),30-60. Alameda & Cuetos, 1995, 1996, 1997, 2000, 2001 Alameda, J. R. y Cuetos, F. (1995). Diccionario de frecuencia de las unidades lingüísticas del castellano. Oviedo: Servicio de publicaciones de la Universidad de Oviedo. Alameda, J. R. & Cuetos, F. (1996). Índices de frecuencia y vecindad ortográfica para un corpus de palabras de cuatro letras. Revista Electrónica de Metodología Aplicada, 1, 10-29. En http://www.uniovi.es/~Psi/REMA/ (junio de 2001). Alameda, J. R. (1997). Base de datos de no-palabras de cuatro letras para su uso en tareas experimentales de decisión léxica. Revista Electrónica de Metodología Aplicada, 2, 1-49. En http://www.uniovi.es/~Psi/REMA/ (junio de 2001). Alameda, J. R. & Cuetos, F. (2001). Índices de frecuencia y vecindad para palabras de cinco letras. Revista Electrónica de Metodología Aplicada, 6 (2). En http://www.uniovi.es/~Psi/REMA. Alloway, 2006 Alloway TP (2006).How does working memory work in the classroom? Educational...
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...Data analysis has provided businesses with new opportunities. It provides companies with information on what their customers want and enables businesses to respond to changing market trends in a timely manner. Decision-making is crucial in every business today. It has become important to adapt to, a data-driven decision-making process. Companies are taking advantage of the new technologies in data analysis to benefit from good decisions and identify new opportunities to gain a competitive advantage. Hadoop It is open source software designed to provide massive storage and large data processing power. Hadoop has the ability to handle tasks running at the same time. Hadoop has a storage and processing part. It works by dividing files into large blocks and distributing them amongst the nodes (Kozielski & Wrembel, 2014). In processing, it works with MapReduce to ensure that codes are transferred and nodes are processed in parallel. By using nodes, Hadoop allows data manipulation making it is process faster and more efficiently. It has four main components: The Hadoop Common which contains utilities required, the Hadoop Distributed File System which is the storage part, Hadoop Yarn which manages and computes resources and Hadoop MapReduce which is a program responsible for processing large-scale data. It can process large amounts of data quickly by using multiple computers (Kozielski & Wrembel, 2014). Hadoop is being turned into a data processing operating system by large organizations...
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...Disagree 1 2 3 4 5 Agree 6. I have learned the material well using the system. Disagree 1 2 3 4 5 Agree 7. I could have learned the material more effectively using a book. Disagree 1 2 3 4 5 Agree 8. I always know how well I am doing. Disagree 1 2 3 4 5 Agree PART II: Comparing both systems: Which system (choose 1) was most: Helpful to use A B Efficient to use A B Enjoyable to use A B Please add any comments you have about either system: Question: Design an experiment to test whether adding color coding to an interface will improve accuracy. Identify your hypothesis, participant group, dependent and independent variables, experimental design, task and analysis approach??? The following is only an example of the type of experiment that might be devised. Participants Taken from user population. Hypothesis Color coding will...
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...Acta Psychologica 141 (2012) 243–249 Contents lists available at SciVerse ScienceDirect Acta Psychologica journal homepage: www.elsevier.com/ locate/actpsy Effects of intrinsic and extrinsic motivation on attention and memory Lucy J. Robinson, Lucy H. Stevens, Christopher J.D. Threapleton, Jurgita Vainiute, R. Hamish McAllister-Williams, Peter Gallagher ⁎ Institute of Neuroscience, Newcastle University, UK a r t i c l e i n f o Article history: Received 21 February 2012 Received in revised form 22 May 2012 Accepted 31 May 2012 Available online 26 June 2012 PsycINFO classification: 2300 Human Experimental Psychology 2360 Motivation and Emotion 2346 Attention a b s t r a c t It is well recognised that motivational factors can influence neuropsychological performance. The aim of this study was to explore individual differences in intrinsic motivation and reward-seeking and the effect of these on attentional and mnemonic processes, in the presence or absence of financial incentives. Forty participants (18–35 years) completed two testing sessions where the Attentional Network Test (ANT) and the Newcastle Spatial Memory Test (NSMT) were administered. After a baseline assessment, participants were re-tested after randomisation to a non-motivated (control) group or to a motivated group, where payment was contingent upon performance. Performance in the motivated group was significantly improved compared to the control group on the NSMT (condition by...
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...1. Background of Flash Memory. Inc Flash memory was founded in San Jose, California in the late 1990s. In 2010, there are six individuals held the top management positions, comprised the board of directors, and owned the entire equity in the firm.Flash specialized in the design and manufacture of solid state drives (SSDs)and memory modules which comprised the fastest growing segment in the overall memory industry. SSDS market is huge and intensely competitive which reflects in product offerings, high rivalry, and low profit margins as a percent of sales. Flash’s competitions include Intel, Samsung, Micron Technology, etc. Due to theproducts ‘characteristic and stiff competitors, its sales life cycle is short, usually only six years. In order to fix this risk, Flash aggressively spent on research and development to improve its existing product lines and add new ones. Flash believed the reputation of their products was one of its key competitive advantages and decided to maintain this reputation. Flash had used notes payable obtained from the company’s commercial bank, and the bank was willing to lend up to 70% of the face value of receivables. With the development of company, Flash’s sales increased rapidly which means there required a large increase in working capital, internal cash flow had not been sufficient to fund this increase in receivables and inventories. So Flash hopes bank to lend up to 90% of a company’s existing accounts receivable balances. The price of higher lending...
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...of data and experience in analysts' long-term memory. The contents of memory form a continuous input into the analytical process, and anything that influences what information is remembered or retrieved from memory also influences the outcome of analysis. This chapter discusses the capabilities and limitations of several components of the memory system. Sensory information storage and short-term memory are beset by severe limitations of capacity, while long-term memory, for all practical purposes, has a virtually infinite capacity. With long-term memory, the problems concern getting information into it and retrieving information once it is there, not physical limits on the amount of information that may be stored. Understanding how memory works provides insight into several analytical strengths and weaknesses. ******************* Components of the Memory System What is commonly called memory is not a single, simple function. It is an extraordinarily complex system of diverse components and processes. There are at least three, and very likely more, distinct memory processes. The most important from the standpoint of this discussion and best documented by scientific research are sensory information storage (SIS), short-term memory (STM), and long-term memory (LTM).29 Each differs with respect to function, the form of information held, the length of time information is retained, and the amount of information-handling capacity. Memory researchers also posit the existence of an interpretive...
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...Observation Analysis Tiffany Davis MTE 506 October 22, 2012 Holly Brainard Abstract In this paper I will reflect on my classroom observation of a high school chemistry teacher’s classroom. I will discuss different educational theories that were employed in the classroom and what theories could have been used to better enhance instruction and learning. I will also discuss the theory of information processing and how it applies to student learning. Also I will compare adolescence student learning in a social environment and social environment. This paper will address delayed languages development affect on teachers and the learning in children and adolescences and also the positive and negative affects on students thinking abilities. Observation Analysis Introduction I observed the classroom of Mrs. Alicia Freeman. Mrs. Freeman is an 11th grade chemistry teacher at Carver High School. She teaches chemistry to six different classes daily. Her classroom is located in a technology classroom but the students gathered in the science laboratory classroom to complete their weekly laboratory assignment. Which educational theories were employed? The educational theories employed in her classroom are Bandura’s Social Learning Theory and Lev Vygotsky’s Social Development Theory. The Social Learning Theory, also called Observational Learning “occurs when an observer's behavior changes after viewing a behavioral model. An observer's behavior can be affected by the positive...
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