...Attention Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information; it is “the concentration of mental effort on sensory or mental events (Gross, 2009). Selective attention is attending to one thing rather than another. Cocktail party syndrome is switching our attention to something that was previously unattended. Attentional capacity is how many things we can attend to at the same time. Many of the contemporary ideas of attention are based on the premise that there are available to the human observer a myriad of cues that surround us at any given moment. Our neurological capacity is too limited to sense all of the millions of external stimuli, but even were these stimuli detected, the brain would be unable to process all of them; our information-processing capacity is too limited. Our sensory system, functions well if the amount of information being processed is within its capability. If not, it will fail because it is overloaded. The role of attention is to filter out unimportant information and selectively enhancing salient input for further processing” (Chennu; Craston; wyble, et al. 2009). Attention was introduced in 1958 by Donald Broadbent, a British psychologist, who wrote in an influential book, Perception and Communication. According to Gross (2009), Broadbent proposed that attention was the result of a limited-capacity information-processing system. Broadbent’s theory proposes that the world is made...
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...Perception and Attention (Introduction) Senses effect a person’s brain information reflecting on the way a person perceives information. The five major senses are vision, audition, touch, taste, and smell. If one or more of a person’s senses is not working properly then it can affect their perception. According to Robinson-Reigler and Robinson-Reigler (2008), "early selection theories propose that the processes whereby we designate information for further processing occur as the information is first registered by the senses" (p. 16) . In order to remember things they gain a person’s attention the person has to stay focused. According to Robinson-Reigler and Robinson-Reigler (2008), "because you simply can’t process all of the information in the environment at once, there needs to be some type of mechanism(s) for directing attention. In this paper the concept of perception will be defined. Also in this paper the perceptual organizational process will be broken down. The concept of attention will be defined within this paper. This paper will include an analysis of the nature of the attention processes. This paper will also explain the relationship between perception and attention. The Relationship between Perception and Attention Perception and attention have a relationship between each of these terms. A person must be focused on something so that they can learn about the object. The amount of attention that a person places on the object has an influence on the way that the...
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...An individual’s attention span is the length of time one can focus on something before becoming bored or overloaded with information. That amount of time varies from person to person and depends on the type of activity. A person likely to have a longer attention span while doing an active, hands-on project then listening passively to a presentation. People also more likely to pay attention and concentrate longer while being entertained than being taught. The traditional way of teaching students in this modern era is no longer effective. Due to the fast transition from books to online libraries posted on the board to PowerPoint presentations, teachers are having a difficulty in catching the students’ attention. Their attention doesn’t only depend on the modern techniques but it also depends on their age and personality. As in group or a class on can seek full attention by having fun and through enjoyable activities before the start of the class. Activities should not be repetitive and lame because students get bored when same things are being asked for them to do. Attention problems consists of the difficulty that some students have in working for extended periods of time or the trouble that they have focusing on a subject or an activity for even a short period of time. In this case, teachers are adjusting to their students’ needs. Also, teachers can consider motivational strategies. Make the students interested through self-motivation like for example, rewarding them with extra...
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...Critical Thoughts on Attention and Memory Attention and memory are two cognitive processes that we as humans often take for granted on an everyday basis (Chance, 2006; Mack, 2003; Strayer & Drews, 2007). People pay no mind to their ability to focus in on a certain aspect of their awareness or their capability to recall memories from childhood. In actuality, these processes allow humans to function safely, effectively, and efficiently as they move through the world. Attention allows us to make our morning commute without being distracted by the constant sights and sounds of cars, horns, and pedestrians. At the same time, memory allows people to find their way to their place of employment in the first place. While these processes seem simple,...
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...Sensation, Perception, and Attention Sensation, Perception, and Attention The abilities for sensation, perception, and attention vary from person to person. Many obstacles to communicating successfully are comparable from person to person, once these obstacles are perceived, steps can be taken to avoid these obstacles. Some people can attend a cocktail party and listen to multiple conversations at once while comprehending most of what is said. Other people can only hear one or two conversations and make any sense of them. These personal thresholds will differ according to environmental and personal factors. Some people can control their environment by minimizing noise, obtaining enough sleep and taking care of themselves in general, attending to these needs first will help a person to focus on what is perceived as important, whether it is at a conference or a cocktail party. Many students listen to classical music when studying, Mozart being the first choice. Studies have shown that listening to classical music helps one to concentrate on the task at hand, and helps to eliminate minor outside distractions. Amanda Rivera Part A: It is important to minimize distractions when reaching an auditory threshold. It is very hard for me to be able to hear anything when there is a lot of noise or distraction. When I try to work on my assignments for class, I have to make sure that my son is in bed, the television is cut off, and the only sounds are the air conditioner humming...
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...can cause mistakes, and consider the effect of vehicle design in connection to attention blink. The next section discusses attention blink in relation to attention. Attentional Blink Relationship to Attention Attentional blink is a phenomenon that occurs with rapid serial visual presentations (RSVP) (Vul, Nieuwenstein & Kanwisher, 2008). In simpler terms, when a set of objects is viewed by the ocular perceiver in rapid succession only one set of objects will command the attention of the brain and be processed, while the other objects are ignored (Vul, et al., 2008). According to, Badcock et al. (2012), the key to attention is that the second timeframe makes the second object invisible to some viewers. Therefore, it stands to reason that if...
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...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/272028153 The effect of involvement on visual attention and product choice ARTICLE in JOURNAL OF RETAILING AND CONSUMER SERVICES · MAY 2015 DOI: 10.1016/j.jretconser.2015.01.002 CITATIONS READS 3 143 4 AUTHORS, INCLUDING: Bridget K. Behe Patricia Huddleston Michigan State University Michigan State University 133 PUBLICATIONS 578 CITATIONS 46 PUBLICATIONS 748 CITATIONS SEE PROFILE SEE PROFILE Lynnell Sage Michigan State University 8 PUBLICATIONS 7 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Bridget K. Behe Retrieved on: 07 February 2016 Journal of Retailing and Consumer Services 24 (2015) 10–21 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser The effect of involvement on visual attention and product choice Bridget K. Behe a, Mikyeung Bae b,n, Patricia T. Huddleston b, Lynnell Sage a a Department of Horticulture, Michigan State University, East Lansing, MI, USA; Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, 48824, USA b art ic l e i nf o a b s t r a c t Article history: Received 28 March 2014 Received in revised...
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...Attention Deficient Hyperactivity Disorder My CNDV 5350 Final Project Le’Shawn Foreman CNDV 5350 Lamar University Attention Deficient Hyperactivity Disorder People with Attention Deficient Hyperactivity Disorder (ADHD) may have trouble paying attention, controlling impulsive behaviors (may act without thinking about what the result will be), or be overly active. Although ADHD can't be cured, it can be successfully managed and some symptoms may improve as the child ages. My client “Andre” was been diagnosed with the disorder over a year ago by his pediatrician and was prescribed Ritalin. However, his mother Kathy is concerned because things have not gotten better and she would like to research some other options for treatment. The Case My case is about a 9 year old who has had a history of problems in school. For the sake of the paper we will call the 9 year old “Andre”. Andre’s teachers described his “approach to class work as very chaotic,” and he hardly ever can focus on one task for longer than two to three minutes. His said she had to “repeat instructions over and over.” His school performance and gotten work each year. He had previously been diagnosed with Attention Deficit /Hyperactivity Disorder and was prescribed Ritalin and his mother is not satisfied in the treatment plan and is now wanting a different alternative for his disorder. Identifying Information Andre is African American 10 year old and lives with his mom...
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..., Sensation, Perception, and Attention John Cullen, Deanna Danley, Shannon Hollock, and Eliz Jones PSY/300 June 25, 2012 Lori Eyre Sensations, Perceptions, and Attention We as team members have many experiences and comfort levels with sensations, perceptions and attention. Our thoughts and experiences with these are shared within this essay. Included in this report are four students and their experiences provided to help understand how each team member’s learning and attention is divided. Discussions on how to work together in the future to accommodate these differences is also discussed. Auditory Stimuli Each team member has his or her own threshold of auditory stimulus. John has a very sensitive threshold and can hear every little noise. He tries not to let it bother him, but sometimes the noise is so loud he needs to leave the room. Deanna also has a low tolerance for loud noises and people speaking loudly. Deanna states “this was not a problem I had when I was younger, just something I’ve notices in the last 3 or 4 years” (D.Danley, personal communication, June 14, 2012). Eliz and Shannon, however, are not bothered by auditory stimuli. Eliz says that “noise, kids, and even loud talking” (E, Jones, personal communication, June 14, 2012) does not bother her. Shannon does not “care about loud noises or annoying tones” (S. Hollock, personal communication, June 14, 2012), but can hear many noises. The team is divided as two team mates have...
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...THE EFFECT OF SELECTIVE ATTENTION ON THE ACADEMIC DEVELOPMENT OF THE NIGERIAN STUDENT BY GODWIN EIGBE A PAPER PRESENTED AT THE INSTITUTE OF OPENCAST MINING AND TECHNOLOGY BENIN CITY 23RD AUGUST, 2013 Introduction The poor performance of Nigerian students in both internal and external examinations have been decried in many quarters across the country and many have blamed the society, the schools and parents for their role in the deteriorating level of academic performances. Not many have questioned the role of the students themselves in the dilemma that has befallen them. The search for a permanent cure to this menace has been on for decades. However with every new dawn the case seems to go worse. There are many who blame the poor economy as a result of high level corruption being perpetrated in government and political circles. Others believe that the school system is failing and is not doing enough to ensure that students get the maximum attention necessary for excellence. And there are others who believe that neglect on the part of parents is responsible for poor performances in schools. However true these factors are, no independent factor can be singled out to be more responsible for the problem of poor performance by students in schools. More recently, many researchers have identified lack of seriousness, laziness which leads to procrastination and corruption and examination malpractices in schools...
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...Attention Deficit/Hyperactivity Disorder John Mooney 412 Psychology Dr. Jim Spencer West Virginia State University 4 May 2012 Abstract Attention Deficit/Hyperactivity Disorder (AD/HD) is a developmental disorder that is believed to affect about 3 to 5 percent of children globally and diagnosed in about 2 to 16 percent of school aged children (National Institute of Mental Health). Also, 30 to 50 percent of those diagnosed will continue having symptoms into adulthood and it is estimated that 4.7 percent of American adults live with AD/HD (NIMH). Although most healthcare providers accept AD/HD as a genuine disorder, there still remains controversy regarding diagnosis and treatment which is being debated in the scientific community. Although it found controversy in the lack of sufficient data on long-term use of medications, the US National Institutes of Mental Health (NIMH) supports the validity of the AD/HD diagnosis and the efficacy of stimulant treatment. Introduction Attention deficit/hyperactivity disorder (AD/HD) is becoming the highlight of many controversial debates. Each year more children as well as adults are being diagnosed with these medical conditions. Despite the fact that many doctors question the authenticity behind its diagnoses, AD/HD can have a negative effect not only on the patients themselves, but to the families and loved ones who have to endure the behavior produced by the patients. According to the Diagnostic and statistical manual...
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...Attention Deficit Hyperactivity Disorder According to Merriam Webster Dictionary (2013), attention deficit hyperactivity disorder is defined as a syndrome that consists of disruptive behavior and disordered learning. Attention deficit hyperactivity disorder is not caused by a physical or mental disorder but by symptoms of hyperactivity, impulsive behavior and inattentiveness. The debate of whether or not children are being over diagnosed has been ongoing for years. As a parent do you medicate your child and follow the physician’s advice? Only if you have studied up on the medications that are being used to treat this condition and the side effects associated with each drug. There are also many alternative solutions to try before starting your child on medication. I believe that too often parents have a normal child, perhaps a little curious or hyperactive and since this child isn’t like their other children the parents determine that something must be wrong with them. A quick trip to the doctor and discussion can quickly confirm ADHD and the child are then placed on medication. We know that an increase of commercials ad on television relating to medications to treat disorders has caused an increase in people seeking treatment for various conditions and I believe the same has happened for ADHD. Petrochko (2013), state that the rate of ADHD diagnosis has increased nearly 25% over the past decade. The biggest increase was in white, black and Hispanic groups and seems...
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...Magic trick reveals Gaze Direction and Attention aren’t always linked. Psychologist Gustav Khun focuses particularly on the attention and awareness of the human mind, especially how attention and eye movements are influenced by social factors. Kuhn and his colleagues created a laboratory style experiment, where they played a clip of a short magic trick to some university students, (who were gathered together through a volunteer sampling method request), in which the magician appears to make a cigarette and lighter disappear. The cigarette "disappears" when the magician drops it into his lap while directing the audience's attention to his other hand. Recordings that were taken of the students' eye movements showed that whether or not they spotted the cigarette drop, and therefore realised how the trick was done, had nothing to do with their eye position at the moment of the drop. In contrast to this, the students' eye position after the cigarette drop was associated with whether they saw it. Specifically, those students who, after the drop, moved their eyes more quickly to the now empty cigarette hand were more likely to report having seen the cigarette fall. The likely explanation is that those students who, post drop, made the faster glance to the cigarette hand had already shifted their attentional spotlight (The experience of ‘looking out of the corner of the eye’, but not yet focussing with their actual eyes) to the cigarette, in time to see it drop. This would be...
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...The effect of television on a childs attention span Samantha Martin COM/156 May 6, 2012 Jodi Galvan Axia College of the University of Phoenix The effect of television on a childs attention span In watching my 13-year-old daughter, and constantly trying to get her to complete the simplest of tasks such as loading the dishwasher. I have often wondered if watching too much television has anything to do with her inability to complete the smallest of tasks. Some people think that children who watch too much television are likely to develop ADHD; however, it may be the opposite. The child who is prone to Attention problems may be drawn to watching television to sooth their minds (New Scientist, 2007). Is it possible that children too watch much television? According to Eric Landhuis of the University of Otago, children should not watch more than two hours of television per day (New Scientist, 2007). More than two hours of television can lead to attention problems in adolescence. Children who watched more than three hours of television had above average symptoms of ADHD (New Scientist, 2007). Rapid scene changes can over stimulate the brain. Recently their was a controversial news story on how the rapid scene changes in the cartoon Sponge Bob Square pants on the network Nickelodeon over stimulated the young brain of children under the age of six. The over stimulation can make real life seem boring. Landhuis goes on to say, “children who watch...
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...think that people with the disorder are just badly behaved individuals looking for an excuse to take prescription drugs. However, that is not the case. ADHD is a misunderstood disorder found in people of all different ages. ADHD, which stands for attention-deficit/hyperactivity disorder, is defined as a brain disorder where there is an ongoing pattern of inattention and/or hyperactivity-impulse that interferes with functioning or development. Inattention is when someone can’t stay on tasks, or has trouble focusing. Some symptoms of inattention are making careless mistakes on tasks, not following instructions through,...
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