...COMPONENTS OF A MARKETING AUDIT Extract from Kotler, P, and Keller, K. Marketing management 2012 14 ed. Pearson pages 666 - 667 TABLE 22- 10 COMPONENTS OF A MARKETING AUDIT Table 22.10 Components of a Marketing Audit Part I. Marketing Environment Audit Macroenvironment A. Demographic What major demographic developments and trends pose opportunities or threats to this company/ What actions has this company taken in response to these developments and trends? B. Economics What major development in income, prices, saving and credit will affect the company? What actions have the company been taking in response to these developments and trends? C. Environmental What is the outlook for the cost and availability of natural resources and energy needed by the company? What concerns have been expressed about the company’s role in pollution and conservation, and what steps have the company taken? D. Technological What major changes are occurring in product and process technology? What is the company’s position in these technologies? What major generic substitutes might replace this product? E. Political What changes in Law and regulations might affect marketing strategies and tactics? What is happening in the areas of pollution control, equal employment opportunity, product safety, advertising, price control, and so forth that affects marketing strategy? F. Cultural What is the public’s attitude towards business and toward the company’s product? What ...
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...A full marketing audit consists of 6 components; each of these components are either internal or external and can be semi-autonomous if a company requests less than a full audit. The 6 Key components of a marketing audit in their logical diagnostic sequence are: 1:Marketing Environment Audit: Includes macro-environment(Political/legal, Economic, Social/cultural, Technological, The natural environment,Competitive factors) in which key trends are assessed and there implications for the companies marketing response; micro-environment/task environment(Marketplace,Competitors, Distributors, Dealers, Suppliers,Facilitator factors) gather data based on marketplace competitiveness and evaluate customer needs and attitudes towards company. 2:Marketing Strategy Audit: Evaluate overall business goals and objectives for growth based on company's resources and opportunities, determine best strategies for growth based on market trends as well as company's resources and opportunities. 3:Marketing Organization Audit: Evaluate the different aspects of the companies marketing department including operations, marketing planning, analysis, implementation and control and the suitability to implement the strategy needed.Marketing Organization Audit focuses on 1.Formal structure 2.Functional Efficiency 3.Interface Efficiency. 4:Marketing Systems Audit: Evaluate if a company has appropriate and sufficient marketplace systems such as, sales forecasting, sales goal and...
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...Organizational Restructuring | Organizations are human systems and their system structure includes the worldview, beliefs, and mental models of their leaders and members. Changing organizational behavior requires changing the belief system of its personnel. This process of changing beliefs is called learning. Effective learning requires clear, open communications throughout the organization. Organizational performance ultimately rests on human behavior and improving performance requires changing behavior. Therefore organizational restructuring should have as a fundamental goal the facilitation of clear, open communication that can enable organizational learning and clarify accountability for results. Since the world is continually changing, continuous organizational learning is necessary to stay up to date. Organizations that cannot or will not learn will become obsolete. Leaders should periodically examine the organizational structure of their enterprise to assure that it continues to provide an environment for organizational learning. A non threatening, development focused performance appraisal process can be an effective organizational learning tool. The points of leverage in organizations are the beliefs and worldview of their leaders and decision makers. The sense of purpose, vision and commitment of an organization's leadership play a critical role in the results it can accomplish. | Symptoms indicating the need for organizational restructuring....
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...Ya Allah ampunkan dosa ku,dosa ibu bapaku,rahmatilah mereka sebagaimana mereka merahmatiku semasa kecil,ampunkn dosa muslimin muslimat,mukminin mukminat yg memiliki hak ke atsku,tapi belum aku sempurnakan,bantulah aku agar cinta & kuat melakukan Amal salih yg Kau redhai,peliharalah diriku dari melakukan maksiat, bangunkan aku pd wkt yg terbaik utk bertemu dgnMu, jadikan sebaik2 hari hari pertemuan dgnMu,jadiknlah zuriat yg kutinggalkn penyejuk mata mmandang & jadikan kami pemimpin pd org2bertaqwa. Ya Allah ! Peliharalah kami dlm keadaan kami bekerja, kami duduk, dan jagalah kami dlm keadaan brbaring, selamatkan kami dari tipudaya musuh & golongan yg hasad pd kami..wasallalLahu ala sayyidina Muhammadin wa ala aalihi wa sahbihi ajma'in walhamdulilLahi Rabbil alamin.. ...
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...Sczence and Technolog9 Unzverszty of Tokyo (Received November 11, 1994; Final August 25, 1995) A circular connected-(r>s)-out-of-(m,n):Flattice system has m n compoaen%s is consisted of n and and m circles. The system fails if and only if a connected (r,s)-matrix of components fail. Fixskly, this paper proposes a recursive algorithm for the reliability of $he system>which requires O(rnn2sm) computing time. In the statisticaIly independent identically distributed case7the c o m p u t i ~ ~ g is able to be reduced. time Secondly, the upper a ~ lower bounds for the system reliability are obtained for the circular connectedd (r,s)-out-of-(m,n):l? lattice system. FinalIy, it is proved that the reliability of the large system tmds to where p 1A and 7 are exp[-pArs] as n = , m Q - I 2 n -+ m if every component has failure probability ~ n - ' / / ~ , constant, ,LA, A > Ol 7 > r , ri rays Abstract I . INTRODUCTION The linear (circular) consecutive-k-out-of-n:F system has n llnewly (circularly) ordered components. Each compnent either functkms or fails. The systems fail if and only if k consecutive compnents fail (see Figure 1.1). Defining the rmdom variable Zi by if component i functions zi = if component i Fdils, for i = 1 2 , .*, n, the reliability of the linear consect~tive-k-out-of-n:F system can be expressed as PI-{ n{zi= 0, a s i s a + k - 1)') and the circular consecutive-k-out-of-n:F system as a=l n-k+l pro{^^ =Q a s i sa+k-I)'), a=l n whereZi z Z i...
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...Inheritance 5. On an Individual GPO link, which will force a particular GPO’s settings to flow down through the AD without being blocked by any child OUs? i. Enforce j. Loopback Processing k. Asynchronous Processing l. Block Policy Inheritance D 6. The two options available for Loopback Processing when set to Enabled are: m. Combine, Enforce n. Override, Replace o. Merge, Replace C p. Enforce, Merge 7. Which command line tool is used to manually refresh a Group Policy? q. Gpupdate.exe A r. Gprefresh.exe s. Dcdiag.exe t. Gputil.exe 8. The final key component in defining Local Policies is planning and configuring this type of policy in a Win Srv 2008 AD network: u. A Password v. A Group w. An OU x. An Audit D 9. Which of the following cannot be...
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...UNIVERSITI TEKNIKAL MALAYSIA MELAKA FACULTY OF ELECTRONIC & COMPUTER ENGINEERING BENU 2002 ELECTRONIC ENGINEERING PRACTICE MODULE: MINI PROJECT (BENC) TIMER & COUNTER FOR LIGHT EMITTING DIODES PREPARED BY: COMPUTER ENGINEERING DEPARTMENT, FKEKK SEMESTER 3 SESSION 2012/2013 1.0 OBJECTIVE * To study the structure of the basic electronic components and functionality of the timer 555 with some basic application in electronics circuit. * To provide practical experience in PCB making, soldering, trouble-shooting and applying the components. 2.0 COMPONENTS/MATERIALS * Soldering Tools-(Solder iron, solder wire, sucker) * Power supply DC 9V (or batteries) * Oscilloscope * Digital Multimeter * Resistors: 4.7 Ω, 2 Unit * Resistor 1K Ω, 2 Unit * Resistor 390 Ω, 1 Unit * Variable resistor: 500k Ω to 2MΩ, 1 Unit (Preset) * Capacitors : 10nF ceramic, 1 Unit * Capacitors: 10μF , 25 volt Electrolytes, 1 Unit * Light Emitting Diodes 8 Units * CMOS 4017, 1 Unit * 555 timer 1C, 1 Unit * 8-pin DIL socket for 1C, 1 Unit * 16-pin DIL socket for 1C, 1 Unit * ON/OFF switch, 1 Unit * Printed Circuit Board, 1 Unit 3.0 THEORY The Light Emitting Diodes circuit in Figure 1, controls 8 Light Emitting Diodes. The timing sequence is generated using a CMOS 4017 decade counter and a 555 timer. The Light Emitting Diodes will be on. The complete cycle time can be adjusted with variable resistor...
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...PLR-16 Pistol KEL-TEC CNC INDUSTRIES INC. 1475 COX ROAD COCOA FL 32926 32 1-631-0068 www. kel-tec-cnc-corn "THE USE UF A O L OK SAFE l Y LOCK IS ONLY ONE ASPECT OF RESPONSIBLE FIREARM STORAGE. FIREARMS SHOULD B E STORED UNLOADED AND LOCKED IN A LOCATIOP THAT IS BOTH SEPARATE FRC" THEIF AMMUNITION ANC ACCESSIBLE TO ILDREh ZED PE CIWNED MADE PARTS' ( SAFErV, INSTRUCTION, AND DARTS MANUAL READAND CAREFULLY FOLLOW THESE WARNINGSAND INSTRUCTIONS Make sure your "audience" is always 5 feet behind you, not next to you when firing. Keep your firearm unloaded when not in use. SAFE GUN HANDLINGIS YOUR RESPON- SlBlUM The PLR-16 pistol is designed and chambered for the 5.56mm NATO (.223Remington) cartridge. The type of ammunition is also stated on the right side of the receiver. Do not use any other ammunition. Only use commercially manufactured ammunition, clean, dry, and in good condition. Never use non-standard, reloaded or damaged cartridges. Never use ammunition where the pressure levels exceed industry standards. Kel-Tec guns are manufactured from high quality materials. They will provide extended service life. However, all warranties, expressed or implied, are voided and Kel-Tec will not be liable for property damage or personal injury and consequential damages, if faulty ammunition is used in Kel-Tec centetfire firearms. Discharging firearms in poorly ventilated areas, cleaning firearms, or handling ammunition may result in exposure to lead and...
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...located? Give one specific example. * Describe the structure of the ecosystem: List both the abiotic components and biotic components * Describe the function of the ecosystem: How do the abiotic and biotic components interact in biogeochemical cycles? Describe both the carbon and nitrogen cycles * Describe disturbance and recovery: Describe one natural and one human caused disturbance to the ecosystem. Explain the damage to the ecosystem, including how the abiotic and biotic characteristics of the ecosystem changed. * Explain how ecosystems recover naturally ... (More) Ecosystem Definition noun, plural: ecosystems A system that includes all living organisms (biotic factors) in an area as well as its physical environment (abiotic factors) functioning together as a unit. Supplement An ecosystem is made up of plants, animals, microorganisms, soil, rocks, minerals, water sources and the local atmosphere interacting with one another. Word origin: coined in 1930 by Roy Clapham, to denote the physical and biological components of an environment considered in relation to each other as a unit. Related phrases: ecosystem model, ecosystem ecology, ecosystem diversity. See also: biotic factor, abiotic factor, ecology. Please contribute to this project, if you have more noun, plural: biotic factors A factor created by a living thing or any living component within an environment in which the action of the...
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...as clients may request it in the store and shall be made in the home country, Philippines. Posters will be put outside the store in which it shows Jumbo Pacific’s product offerings. There will be specific packaging in each product that the business is selling specially on fragile items like the jewelries. We grouped our products into 6 categories, namely: 1. Jewelries - All original hand crafted Philippine costume jewelry designs. Choose from our puka shell components, fashion jewelry components, shell fashions, coco jewelry, pukka tiger heishe, Wood Jewelry, fashion accessories, shell jewelry inlay and Philippines handicraft such as natural shell necklace, natural shell bracelet, natural shell earrings and natural shell pendant collection. * Bangles - It is made from the laminated bark of banana tree and supported by wood, some are made of inlayed shell that supported by stainless steel, and etc. * Bracelets - It is an article of jewelry which is worn around the wrist. Made from natural components like leather, cloth, hemp, plastic or metal, and sometimes contain rocks, wood, and/or shells. * Shell Brooches - Jewelry Brooches made from the finest shells product and naturally handmade. * Buttons - Jewelry quality handcrafted products from horns, bones and graduated stones. * Chokers - Nugget with the combination of heishe, white rose and pukalet. * Earrings – Made from exquisite and precious shells with selected wood and glass beads. * Pendants...
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...During this essay we will discuss the Disassembly of an M4 Carbine Rifle. The only items needed to perform these directions provided is an M4, M4 magazine, gloves which are optional and the readers undivided attention. Before any disassembly to any weapon no matter what experience level the person may be, the individual must "clear the weapon" in order to ensure that the weapon is unloaded and that there is no round in the chamber. The first step is to ensure that the weapon is pointed in a safe direction weather it is aimed down range toward targets or toward the ground. You must never point their weapon at something they don’t intend to shoot. Always point your weapon in a safe direction you must always ensure the weapon is on safe at all times until you are ready to use it. To place the weapon on safe move the selector lever on the left side of the pistol grip to the indicated position of “safe”. After you are sure the weapon is on safe you must remove the magazine from the magazine well and lock the bolt to the rear. To accomplish this you must push the magazine release button located on the right side of the magazine well. The magazine should just fall out. Now that the magazine is no longer in the weapon you must now lock the bolt to the rear of the rifle. You will then need to depress the lever on the left side of the charging handle (the T-shaped piece located on the bottom rear of the carrying handle) and pull sharply to the rear. While holding the charging handle all...
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...What is a RAM? (RAM) Random Access Memory provides space for computer to read and write data to be accessed by the CPU (central processing unit)9 (http://kb.iu.edu/data/ahty.html). A sufficient RAM results in faster computer speed and less dependence on the hard disk for supplying data which is needed by the computer to run software applications like MS Office. When a computer has more RAM this reduces the number of times the CPU reads data from hard drive and allows the computer to work faster. Affects on Distant Students: A RAM is several times faster than a hard disk. If a system does not have sufficient supporting RAM the system gets hanged. A computer that has more ram is able to process applications and software faster and results in more speed. If a sufficient RAM is not provided computer will slow down dramatically and will not install software properly or crash while running software and applications. When a PC runs of out RAM then the PC tries to find more Ram and it starts converting hard drive space to RAM and this slows the computer down become unstable and eventually crashes. Distant learning relies mainly on computer and its performance. Speed of computer is of utmost importance in distance learning. If a student is working on a project, assignment or quiz and the computer crashed due to insufficient RAM that will result in loss of marks and academic performance. RAM Specification Recommendation: Windows XP has a bare minimum RAM requirement of 64MB to...
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...they are dead or alive. They have sucking mouth used to eat either terrestrial insects that have accidentally fallen on the water’s surface or other aquatic insects like mosquito larvae as it comes to the surface (National Wildlife Federation, 1996-2013). There are several factors that can change the stability and growth of this insect’s reproduction and population growth. Abiotic factors like water, temperature, and light can change the population but biotic factors like plants or other organisms can alter it also. If change within an environment happens then change to the organisms within the environment will happen as well (Elzinga, 2004). Abiotic Factors Abiotic factors are non- living components like water, temperature, and light. A rapid increase or decrease in any of these factors would have an effect on this species. Water is important to the water strider population because it is here that it lives and obtains its...
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...Objective: The objective of this report is to go over the construction of the electronic piano, tools and materials. Introduction: This is a simple toy piano using a 555 timer IC and a few basic components to create tones that that is sound thru the speaker. An electronic piano consist of several electric components that produce a voltage signal with a varying frequency. • Tools: 1. Soldering iron A hand tool that is used in the soldering process it supplies heat to melt the solder so that it can flow into the joint between two work pieces. 2. Diagonal pliers Used in trimming the excess leads closely as possible to the PCB. 3. Solder A fusible metal alloy used to join together metal work pieces and having a melting point below that of the work piece. 4. Soldering iron holder and cleaning sponge A standing iron holder is a tool that holds the soldering iron when it’s not in use. The holder also house the cleaning sponge which is used to clean off excess solder from the iron • Materials: 1. Printed circuit board Mechanically supports and electrically connects electronic components using conductive tracks, pads and other features etched from copper sheets laminated onto a non-conductive substrate. 2. NE555P integrated circuit An integrated circuit (chip) used in a variety of timer, pulse generation, and oscillator applications. The 555 can be used to provide time delays, as an oscillator, and as a flip-flop element. 3. IC socket A socket for the IC...
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...Lisa C. Litz Ramona Brockman Environmental Science February 18, 2014 Benchmark Part 1 Nature Observation ~ Pond and Surrounding Woods, West Pointe, CA Our favorite place for taking nature walks is in the woods surrounding my parent’s cabin in West Pointe, Ca. My daughter and I have been taking walks in the woods up there for over six years. We have seen a variety of different animals up there on our various outings depending on the time of year we’re up there and the time of day we take our walks. All of the plants and animals we’ve seen up there make up the biotic factors for this environment. There are a number of different species of trees and flowering plants around my parent’s cabin and the outlying trails we go exploring on. Even though there are a number of cabins up here, they haven’t really disturbed the environment to the point that it’s affected the number of different creatures that still wander through the woods. Besides all of the wonderful biotic factors we so enjoy up here there are also a few abiotic factors that interact with the wildlife. There is a slow running stream that runs between a few of the cabins, and then a couple of miles down the road there’s a large standing pond just off to the side of the road. The main abiotic factor is the sun, which is where all the living organisms derive their energy from. Energy is another abiotic factor. The plants derive energy directly from the sun, whereas the animals get their energy indirectly from the sun by...
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