...BUSINESS PURPOSAL ON PREET’S HAIR SALON Student Name: - Harpreet kaur 1. How can you describe the business...in only one paragraph please? A business is called an organisation or a firm, is an association included in the exchange of merchandise, administrations, or both to consumers. Businesses are predominant in industrialist economies, where the greater part of them are exclusive and give products and administrations to clients in return for different merchandise, administrations, or money. Organizations might likewise be not-revenue driven or state-claimed. I decide to open a hair and beauty salon business. Preet's Hair Salon is a full-benefit magnificence salon committed to reliably giving high Consumer loyalty by rendering fabulous administration, quality items, and outfitting a pleasant climate at a satisfactory value/esteem relationship. We will likewise look after an amicable, reasonable, and inventive workplace, which regards differing qualities, thoughts, and hard work. I am, co-holder with, my friend, has worked in a prestigious, upscale salon in Toronto. Preet has made an extensive customer finishing diligent work and devotion. Me, and my group is capable beauticians, has what it takes to make this wander an amazingly effective one. We anticipate that our developing notoriety will prompt new customers and pull in more beauticians to bolster our foreseen development. 2. What is your product or service? Products:- I will...
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...MAUTECH MOTOR SALON BUSINESS PLAN EFFECTIVE EXPERIENCE Prepared by: Maurice muia mutinda Email: mauricemuia@gmail.com. TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………3 Mission statement………………………………………………………3 2. COMPANY DESCRIPTION…………………………………………………………..4 Legal status and ownership……………………………………………..4 Services we provide……………………………………………………..4 Automatic touch less……………………………………………………..5 Outside services………………………………………………………….5 Aim of the business……………………………………………………..6 S.W.O.T analysis………………………………………………………..6 3. MARKET ANALYSIS………………………………………………………………...8 Industry overview………………………………………………………..8 Target market segments………………………………………………….8 The competition…………………………………………………………10 Competitive advantage………………………………………………….11 Barrier to entry………………………………………………………….11 Future competition……………………………………………………...
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...Subcultures 4. Consumer Expectations 5. Consumer Motivations 6. Brand Loyalty 7. Creative Recommendation PART 1 1/ Company Background History of VW Volkswagen AG is a Germany-based automobile manufacturer. The Company develops vehicles and components, and also produces and sells vehicles, in particular Volkswagen brand passenger cars and commercial vehicles. The Company consists of two divisions: Automotive and Financial Services division. The Automotive division is responsible for the development of vehicles and engines, the production and sale of passenger cars, commercial vehicles, trucks and buses, and the genuine parts business. The Financial services division's portfolio of services includes dealer and customer services in the field of financing, leasing, direct bank, insurance and fleet business. The Company's brands include Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen Commercial Vehicles and each brand offers a product range from low-consumption small cars to luxury class vehicles, as well as pick ups, busses and heavy trucks in the commercial vehicle sector. History of VW in Malaysia The establishment of VW Group Malaysia is the fourth time that the VW brand has had an official distributor, and this time it is VW itself. VWs first appeared here in the 1950s when Champion Motors began importing the Beetle and the first showroom was in Sungei Besi, Kuala Lumpur. In 1967, local assembly started at...
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...Author Note: This paper was prepared for Managing Organizational Change HRM 410 Table of Contents Introduction 3 Background 5 Reason for Change and Change Diagnosis 6 The Success in Change 7 The Undoing of the Successful Change 8 References 11 Introduction JC Penney was a thriving retailer business that played on consumer’s emotions and made a consumer feel proud of themselves. JC Penney as a retailer created a buzz about themselves with their pricing strategy and coupons that they offered to their consumers. Consumers often discuss the sales and the great price of a sale of items amongst themselves. This was definitely a strength for this retailer. JC Penney was also a great place to shop for big and tall in a concrete building and store, not a catalog that was another appeal to their consumers. J.C. Penney was using a decentralized system of purchasing merchandise and inventory while other companies began to use centralize systems. To centralize the buying activities and revamp the stores, funds were needed. Funds were raised through the sale of JCP’s Direct Marketing Services, which sold insurance and travel and auto club programs. It led to a significant improvement of cash flow. The company then began to close down 120 of outlet stores that were under performing and sold its interest Eckerd drugstore chain to improve an influx of cash flow. J. C. Penney lost its edge over its competitor and started to lose money in the 1990’s and their investors...
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...Executive summary Volkswagen is one of the biggest German automobiles manufacturing company, which operate all over the world. The main aim of the company is to become the first automobile manufacturer by 2018 and India became one of the key “element” in this strategy, since India the second fastest growing automobile market. Volkswagen India operates since 2001 when they presented Skoda brand to the Indian car market. Methodology For the following research was implemented realism philosophy, which means that both positivism and interpretivism approaches were used. The main tool, which was used in this particular research, was secondary data, as India country was chosen as a research area, so collecting primary data was impossible. Mainly the annual reports, journal articles and in some cases books were used. As India was chosen for the research, there was no ability to conduct the survey and use primary data. Situation analysis A. The internal environment Review of marketing goals and objectives * 15% annual growth rate for the next five years * To bring new technologies in car market of India * To increase market share twice, to 7% by 2018 * To explore India car market with new dealerships * Raise brand awareness of the company in India It should be mentioned that in order to increase quantity of customers and prove that Volkswagen is company Indian people could trust, Volkswagen introduces Polo GT TDI in 13 September 2013 with remark “German...
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...Methods of Marketing Research 2/7/2008 6:10:15 PM Kolb-01.indd 2 2/7/2008 6:10:16 PM 1 1 2 3 4 5 Introduction to Marketing Research Learning Objectives Recognize that research is an integral component of marketing strategy Define marketing research Describe the development of marketing research as a profession Explain how marketing research is incorporated into the marketing plan Discuss the importance of conducting ethical research WHAT MOTIVATES YOUNG PEOPLE TO BUY? AUTOMAKERS NEED TO KNOW! Surprisingly 6 per cent of all US car sales are made to people 16 to 24 years old. Because this is a sizeable target market segment, automobile companies have spent millions on design and advertising trying to win this segment’s brand loyalty. However, the distinctive stylish designs created for the Pontiac Aztek, Chrysler PT Cruiser and Toyota Echo failed to interest young potential auto buyers. Why did the cars fail to attract buyers? CNW Marketing Research studied young auto buyers to learn what really motivates them to purchase. They found that the average price of autos purchased by this group was only $15,000. The research found that young people were interested in style, but first wanted low price, good value and long warranties. Was the research correct? The South Korean company Hyundai Motors produced two cars that offered these benefits. When the automaker introduced the Accent (priced at $10,000) and the Elantra (priced at $13,000) they were immediately popular...
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...Services Management Introduction FALL 2006 Why study Services? • Service-based economies • Service as a business imperative in manufacturing and IT • Deregulated industries and professional service needs • Services marketing/management is different • Service equals profits – follow the money • It’s where the jobs are!!! Introduction to Services • Explain what services are and identify important trends in services. • Explain the need for special services management concepts and practices and why the need has developed and is accelerating. • Explore the profound impact of technology on service. • Outline the basic differences between goods and services and the resulting challenges and opportunities for service businesses. • Introduce the services variables and the philosophy of customer focus, as powerful frameworks and themes for managing services. Service Definitions • Services are deeds, processes, and performances. Valarie Zeithaml & Mary Jo Bitner • A service is a time-perishable, intangible experience performed for a customer acting in the role of a co-producer. James Fitzsimmons 4 Definition of Service Firms Service enterprises are organizations that facilitate the production and distribution of goods, support other firms in meeting their goals, and add value to our personal lives. Role of Services in our Economy 5 Percent Service Employment for Selected Nations Country United States Canada Israel Japan France Italy Brazil China ...
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...1. Executive Summary Selling online can help your business reach new markets and increase your sales and revenue gains. Those who are interested in selling to other businesses, can use the Internet to find sales leads, announce calls for tender, and to offer products for sale. Searching for products and services online can save time and money by allowing to find the best prices without having to do all the legwork. You can use the Internet to find new suppliers, post buying requests or search for products and services. The benefits of effective B2B e-commerce include lower costs associated with selecting suppliers, establishing prices, ordering, and finalizing transactions. Online trading networks can also be used to support efficient information exchange between buyers and sellers. 2. Business description Mission —The mission of Budget Cars will be to buy and sell a desirable mix of quality used cars, trucks, and vans, and to create a friendly atmosphere where Budget Cars will be known for being your family used car center. 3. Industry analysis Immediately following World War II, there were roughly nine buyers for every new car produced. Sales personnel merely had to find out who could afford a new car. "Afford" was defined as paying cash. This condition existed until the early 1950s when supply began to discover that some new terms were creeping into the retail salesperson's vocabulary. Words like "overallowance," "discount," "deal," and "terms." The...
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...MARKETING MANAGEMENT FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR Buyer’s characteristics • Cultural • Social • Personal Product characteristics • Usage • Physical attributes • Technology FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR Market characteristics • Number of buyers • Geographical availability of product • Availability of competitive brands • Type of outlets Producer’s characteristics • Technical competence • Financial resources • Reputation • Management ability to handle marketing responsibilities CHARACTERISTICS OF THE FILIPINO CONSUMER PERSONALISTIC Not what a person does but who he or she is Not what he or she knows but whom he or she knows Contractual obligations are set aside in favor of personal relationships Kilala, suki are important concepts May pinagsamahan, hindi katalo are common terms CHARACTERTISTICS OF THE FILIPINO AUTHORITARIAN High value placed on persons in authority – the boss, public official, parish priest/pastor Initiative comes from above Colonial mentality comes from this trait SMALL-GROUP CENTERED The unit of thought and action is the small-group (the barkada) The Filipino confirms to the barkada’s attittudes, tastes, moral and social norms Pakikisama is an important value MARKETING RESEARCH The systematic, objective, and exhaustive search for and study of the facts relevant to a marketing decision. Procedures in a marketing research investigation: 1. define the objective of the investigation what is the...
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...Sports and Recreation Management 1.) CHARACTERISTICS OF HOSPITALITY INDUSTRY • Intangibility Tourism products are services and, as such, they are largely intangible though with tangible, concrete elements. The importance of the abstract elements is such that we must make them tangible in order to apply marketing techniques to the services we provide. A direct consequence of intangibility is that the properties of tourism products cannot be transmitted, displayed or tested in advance. It is their use what is transmitted. This implies that the purchased product is unique and, in contrast to tangible products, tourism products are fundamentally experiences. Besides, intangibility implies that buyers are not sure about what they buy or about what they will get. This is why those who are planning to contract the services of a tourism package will look for information about it in advance in order to reduce uncertainty to the maximum. • Limited life-span Tourism products cannot be stored so, unless consumed when planned, they are waste. This affects hotel industry in such a way that we must choose between selling at the market’s pace and selling in advance (through agents). In fact, overbooking is a consequence of this limited life-span, an inherent feature of tourism services that we must try to counterbalance. • Aggregability A tourism product can be formed by aggregating various products, and this makes its commercialization and quality control more difficult...
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...2012 Librado Gonzalez Masters in Business Administration Northern California University Week 1 Mostafa Salah-eldin m.salah-eldin 1: DQ#12 How do changes in the environment such as demand changes, new pollution control laws, the changing value of the dollar, and price changes affect operations? Name specific impacts on operations and the supply chain for each change. Support your response with references to the text or websites. Include the reference documentation in the response. Forum2: DQ#15 Give examples of a global business located in your country with which you are familiar. How has globalization of this business affected operations and its supply chain? Describe the business, what countries are they located, products, services? What is meant by ‘supply chain’? Submit your response via a word doc. Save as yourname_week1DQ12 Ther changes in the environment affect into operations Supply and demand Supply and demand is a fundamental factor in shaping the character of the marketplace, for it is understood as the principal determinant in establishing the cost of goods and services. The availability, or "supply," of goods or services is a key consideration in determining the price at which those goods or services can be obtained. For example, a landscaping company with little competition that operates in an area of high demand for such services will in all likelihood be able to command a higher price than will a business operating in a highly competitive...
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...Backward vertical foreign direct investment with an example Backward FDI is investing in an industry which supplies your firm at home. Buying or building a supplier. For example, if Ford builds an engine production facility in Mexico which ships engines to it manufacturing site in Texas. This would be backward vertical FDI. Vertical foreign direct investment with an example Investment from one country into another (normally by companies rather than governments) that involves establishing operations or acquiring tangible assets, including stakes in other businesses. Vertical: when different stages of activities are added abroad. Forward vertical FDI is where the FDI takes the firm nearer to the market (for example, Toyota acquiring a car distributorship in America) and Backward Vertical FDI is where international integration moves back towards raw materials (for example, Toyota acquiring a tyre manufacturer or a rubber plantation). Common law system and how it differs from a civil law system Common law is based on tradition, precedent, and custom. When law courts interpret common law, they do so with regard to these characteristics. This gives a common law system a degree of flexibility that other systems lack because it allows the judge to interpret the law. Civil law system and how it differs from a common law system Civil law is based on a very detailed set of laws organized into codes. When law courts interpret civil law, they do so with regard to these codes...
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...Best Practices in Implementing Work-Life Balance Programs Srirang Jha Apeejay School of Management, New Delhi E-mail: sjha.asm@gmail.com Swarn Kant Mishra Footwear Design & Development Institute, Noida E-mail: mishra.swarnkant@gmail.com Abstract Work-life balance programs are important for contemporary organizations not only for ensuring long-term wellbeing and good health of the employees but also to attain long-term competitiveness. There have been a number of researches establishing relationship between work-life balance and organizational effectiveness. However, not many researchers have attempted to capture or review best practices in implementing work-life balance programs. This paper is a humble essay to explore if there are indeed any best practices in implementing work-life balance –a catchphrase which most of the companies love to swear by –and whether a holistic model for efficient work-life balance program can evolve from what the companies at the top are following on the ground. The authors have also tried to present a critique of gaps in current work-life balance programs. The paper raises more questions than it answers and thus provides enough fodder for the intellectual investigation on the theme. Keywords: Work-life balance, Best Practices, Organizational Excellence Introduction Work-life balance programs have attracted the attention of corporate leaders in recent times thanks to significance of such initiatives in augmenting organizational...
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...56 out of 100 . Answer Key Chapter one ------------------------------------------------- Top of Form Question 1 (Worth 4 points) Your friend says your car is worth about a dollar. Your friend is using money as a standard. store of value. medium of exchange. measure of value. Points earned on this question: 4 Question 2 (Worth 4 points) Currency is an adjective for current economic news. stocks and bonds. paper bills and coins. government-issued bank checks. Points earned on this question: 4 Question 3 (Worth 4 points) Quantity demanded is the quantity customers will purchase at a specific point in time. producers will sell at a specific price. government demands to be produced. people will purchase at a specific price. Points earned on this question: 0 Question 4 (Worth 4 points) Which situation best illustrates all three of the basic economic questions? You start your own web design company and sell your services to local businesses. You start your own web design company for fun, making sites for your friends. You pay a web design company to make a site for you. You start a web design company using your own equipment and serve local businesses. Points earned on this question: 4 Question 5 (Worth 4 points) Your friend wanted a cell phone and an mp3 player for birthday gifts. When his mom said he could only have one, he chose the cell phone. His opportunity cost is the the enjoyment of having a cell phone. price...
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...receive any tax benefit from the deductions (this is equivalent to an overall floor limit). In contrast, business deductions that are deductible for AGI (above the line) reduce taxable income without being subject to an overall floor limit. Also, itemized deductions are subject to many mechanical limitations including ceilings, floors, and phase-outs whereas business deductions are generally not subject to these limits (there are limits on certain specific deductions, but this will be described in greater detail in chapter 8). 2. [LO 1] How is a business activity distinguished from an investment activity? Why is this distinction important for the purpose of calculating federal income taxes? Both business and investment activities are motivated primarily by profit intent, but they can be distinguished by the level of profit-seeking activity. A business activity is commonly described as a sustained, continuous, high level of profit-seeking activity, whereas investment activities don’t require a high level of involvement. The distinction can be important for the location of deductions, because business deductions are claimed above the line (for AGI on Schedule C) while investment deductions are generally itemized or from AGI deductions (with the exception of rent and royalty expenses which are deductible for AGI on Schedule E). 3. [LO 1] Describe how a business element is reflected in the requirements to deduct moving expenses and how Congress limited this deduction...
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