...Acknowledgement The business plan on Auto Base car wash™ is an automatic car washing company has been prepared for Mr.Mohammad A. Arafat, Course instructor of Strategic Management as a partial requirement of the course. Real life does not go all the time like the theories and practical world is very critical and diverse. To understand the theoretical aspects of a subject one must understand the practical situation, problems, policies and implications of the theories. So the researchers were asked by the respected Course instructor to prepare a report in the very first class of this semester. Course instructor assigned this report understand what are the policy, procedure and steps that is to be taken to establish a new company which will offer a new innovative product or service. This report emphasizes on preparing a business plan, which is the outcome of an integrated process of making future plan for managing different organizational functions. In order to prepare this business plan it was necessary to survey several other companies or service centers which are of relevant field, and to know their policy and procedure. There are some organizations in abroad, which are very popular in this field. So, the researchers decided to survey these service centers to prepare the business plan on The Auto base car washer™ automatic car washing company. Researchers have tried to prepare this business plan in such a way that it reflects the total procedures of business description, marketing...
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...Car Wash Business Plan and Request for Financing Car Wash Business Plan Car Wash Business Plan and Request for Financing © 2007 International Carwash Association Inc. All Rights Reserved Page 71 Car Wash Business Plan and Request for Financing Table of Contents EXECUTIVE SUMMARY ..............................................................................................3 MARKET OPPORTUNITY ............................................................................................................................... 3 UNIQUE COMPETITIVE ADVANTAGE .............................................................................................................. 3 CUSTOMER ANALYSIS .................................................................................................................................. 3 COMPETITION ANALYSIS .............................................................................................................................. 3 MARKETING PLAN ........................................................................................................................................ 3 FINANCIAL PLAN .......................................................................................................................................... 3 MANAGEMENT TEAM.................................................................................................................................... 3 SECTION 1 – COMPANY AND MARKET ANALYSIS .......
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...Appendix 6.1 Personnel Plan 7.0 Financial Plan 7.1 Break Even Analyst References 1.0 Executive Summary Kodjo car wash will be the first hand car wash serving Takoma Park, Maryland. The car wash will be run by Cokouvi. Cokouvi has been working for decades in Maryland big dealership. The Business Kodjo car wash will offer customers with three different services: interior cleaning, and exterior car washing. Kodjo car wash has a lot of competitors who are trying to take over the market by offering low rate with high quality service. Kodjo car wash offer high quality service, by hiring best employees in regards to respond quickly to the time customers have to spend in the shop before they get their cars back .This delivery time will be very important to kodjo car wash to keep its customers, and distinguish itself from competitors. Kodjo car wash will hire best employees to operate in effective cost control. Research proves that unhappy employee provides less productivity than an employee who is happy. Unhappy employee always fell like the managers are taking advantage on him therefore his result will be less than a happy employee. The Customers Kodjo car wash will have three groups of customers: local business car dealerships individual car owner and leasers. The environment surrounding the site area is quite affluent, and busy with 50% of the residents earns over $60,000 a year. This revenue allows these residents to have niece cars. Also there are four different...
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...Marketing Plan Allen, Seth; Bell, Rashonda; Crotty, Chad; Mitcham, Paulina University of Phoenix CERTIFICATE OF ORIGINALITY: I certify that the attached paper, which was produced for the class identified above, is my original work and has not previously been submitted by me or by anyone else for any class. I further declare that I have cited all sources from which I used language, ideas and information, whether quoted verbatim or paraphrased, and that any and all assistance of any kind, which I received while producing this paper, has been acknowledged in the References section. This paper includes no trademarked material, logos, or images from the Internet, which I do not have written permission to include. I further agree that my name typed on the line below is intended to have, and shall have the same validity as my handwritten signature. Student's signature (name typed here is equivalent to a signature) Paulina Mitcham; Rashonda Bell; Chad Crotty; Seth Allen Marketing Plan The research department for Meineke found that by adding a car wash to their service center the company will increase revenue, grow their customer base, and provide satisfactory customer service. The stakeholders decided to initiate a trial phase of this service by adding a car wash to one of the larger locations to see how the new service goes with customers before adding it to several locations. Through the course of a year, the location is observed closely to ensure that all entities...
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...Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this document is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 3 Table: Start-up 3 Table: Start-up Funding 4 Chart: Start-up 5 3.0 Services 5 4.0 Terryet Analysis Summary 5 4.1 Terryet Segmentation 5 Chart: Terryet Analysis (Pie) 6 Table: Terryet Analysis 7 4.2 Target Terryet Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 8 5.1 Competitive Edge 8 5.2 Sales Strategy 8 5.2.1 Sales...
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...strengths 10 SCENARIO 3 10 Analysis of Objectives 10 Business Plan 11 SCENARIO 4 13 CONCLUSIONS 13 BIBLIOGRAPHY 14 EXECUTIVE SUMMARY The present assignment provides a report based on analysis and evaluation of the current and prospective development of NEW LINE STEAM WASH LTD within its business environment. Methods of analysis include SWOT analysis, Porter’s five forces, and business plan development. All information can be found mainly in the official website of the company. The results of data analysed show that there is no organisational objectives, therefore it is required to make an strategic planning in order to be able to develop a business plan. The company’s current position is not positive. The major areas of weakness require further investigation and remedial action by management. The present report bears in mind some limitations regarding forecasting figures which are not provided by the company, as well as the real economic conditions and data limitations due to New Line Steam Wash LTD. is a starting-up business. INTRODUCTION The present assignment will be developed on a very wide topic in which will be necessary to analyse a company within its market sector. The aim of the research is to understand the modus operandi of a small business enterprise in the UK, and how the business environment interferes on its performance. ...
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...Gray’s Auto Detailing Marketing Plan MKT 365 Summer 2015 Table of Contents 1. Introduction…………………………………………………………………………………………………………………………… 1 2. Mission Statement…………………………………………………………………………………………………………………. 1 3. Business Goals……………………………………………………………………………………………………………………….. 1 4. Consumer Value Position Statement……………………………………………………………………………………… 2 5. Competitive Analysis……………………………………………………………………………………………………………… 2 6. Target Market Description…………………………………………………………………………………………………….. 3 7. Marketing Mix Strategy…………………………………………………………………………………………………………. 4 8. SWOT Analysis………………………………………………………………………………………………………………………. 4 REFERENCES………………………………………………………………………………………………………………………………… 6 Introduction Gray’ Auto Detailing involves thorough cleaning and polishing of the interior and exterior parts of a motor vehicle. Auto detailing helps to maintain the vehicle, prolong its lifespan and increase its value during re-sale. Auto detailing is divided into two category, interior detailing and exterior detailing. Interior detailing involves cleaning and vacuuming the floor mats, cleaning all upholstery, cleaning the trunk of the car, wiping the windows and mirrors and performing all other duties that would make the interior part of the vehicle sparkling clean. As for exterior detailing, you would be required to brush and clean the wheel rims, wash the vehicle tires and polish the car exterior. Auto detailing business can provide you with an extra source...
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...CARPLEX EXECUTIVE SUMMARY Carplex is a prominent car caretaker service provider serving the Mumbai car owners. The Business Carplex will be providing customers with the following services: • Car parking – the customers can station their car with us for a period upto 1month without any hesitance about the safety. The aim is to provide a safe and a clean parking environment to the cars for any period of time. • Car cleansing – various types of cleansing options are available for the cars for. Its a 24 hour service (steam wash, tunnel wash & in-bay wash). • Car accessorising and re-designing – different car automobiles like funky neon lights, wheel cap, car LCD’s etc and also redesigning options are available. • Consultancy – Want to buy a new car but don’t know which to buy? This is is best place to consult. • Also drive-in fast-food joints are located at the ground level for the customers. It’s situated at Dadar. Carplex has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Carplex provides a high quality service, both in regards to the core services as well as customer service is all based on their ability to find the best employee. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service...
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...Introduction 2. Tomorrow’s Car Wash products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service. 3. Mission and mission statement 4. Vision and vision statement 5. Guiding principles or values for my business. Culture, social responsibility, and ethics. 6. The vision, mission, and values guide the organization's strategic direction. 7. The organization addresses customer needs and critique how they achieve competitive advantage. 8. Conclusion Strategic Plan Introduction Tomorrow’s Car Wash’s (TCW) strategic plan for the present and future will entail significant goals and objectives the organization needs and wants. The name defines what the organization does which is promoting car cleanliness, but the mission and vision statement serves as our intent along with our ethics. TCW will address how we are cultural, socially and ethically responsible for our actions, the community, and our customers. TCW understands our customer's needs and will fulfill them while maintaining a competitive advantage over our opposition. Defining Tomorrow’s Car Wash mission statement. Differentiating your product or service Tomorrow’s Car Wash will provide customers with exterior and minor interior cleaning that will suit their needs. The services that my clients will receive begin in our tunnel. The cost for the washes ranges from five dollars to sixteen dollars. The $5 wash provides a spot free rinse...
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...ACC557 – Financial Accounting The following will describe the mobile car wash, the benefits it has, and provide a chart of accounts explaining the need for each item to be purchased. The type of business that I will create is a mobile car wash. A mobile car wash will solve several business problems. The first business issue that a mobile car wash solves is that “mobile car washes often use less water than traditional car washes” (Sinclair, 2012). Mobile car washes can be performed with or without the owner’s presence, which can save a busy vehicle owner valuable time. Lastly, since dirty car owners do not have to travel to their local, fixed car wash location, a savings in gas will be acknowledged. Nomadicar will be a self-sufficient car wash service capable of fully detailing cars, SUV’s, vans, motorcycles, and more. Nomadicar was created to provide a car wash alternative to the vendors that currently exist in the market. The Atlanta market provides an excellent opportunity for a mobile car wash to be relatively lucrative. Nomadicar is built with the premise of satisfying all deliverable criteria for minimal overhead and cost. This will expedite the timeframe of the initial Return on Investment (ROI). A mobile car wash company provides an investment opportunity with minimal upfront risk. In order to start a mobile car wash, initially there are three major deliverables of this project. These three deliverables are a water tank, a pressure washer...
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...Title: Business Proposal Mr. Wash Course: Introduction to Management Information System Date: 30 May 2012 Table of Contents Page No. * EXECUTIVE SUMMARY………………………………………. 3-4 Unique Features of Service Objectives * MARKET/MARKETING…………………………………..…… 5-6 Market Segment Sought Benefits of Service to the Market Segment Summary of Advertising and Pricing Policies Sales Projections * MANAGEMENT…………………………………………………. 6-7 Backgrounds Responsibilities * TECHNOLOGICAL…………………………………………….. 7-8 * FINANCIAL DATA……………………………………………... 9-11 Financial Projections Capital Needed Current Financial Position Start-up Cost * BACKGROUND AND PURPOSE............................................... 12-13 History Description of Products/Services Unique Aspects of our Strategy Table of Contents (Cont.) * SPECIFIC OBJECTIVES……………………………………….13-17 Revenues/Sales Profitability Market Standing Product/Service Quality Management Development Specific Market Location Trends Characteristics Buying Habits of Customers * COMPETITION ANALYSIS…………………………………… 17-21 Direct Competition Auto-care Car Wash Services/ Advantages & Disadvantages Spotless...
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...Magic Hands Car Wash is a prominent hand car wash that will be serving all the southern rural area. Magic Hands will be run by Dewayne Russell who decided to have his very own self business. The Russell family has been serving the southern area with car repair business and property development /management for over 20 years. Dewayne will be leveraging the incredible good will and brand recognition of the Russell family name to quickly gain market penetration. Magic Hands will be providing customers with three services: exterior car washing, interior cleaning, and detailing. Magic Hands has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Magic Hands ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage. Magic Hands will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses...
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...XYZ Marketing Sdn Bhd – Marketing Plan and Strategy Executive Summary XYZ Marketing Sdn Bhd under its business called “AutoSpa” is a dynamic newly set up company offering ultimate in car detailing which includes wash and vacuum, polish and wax as well as interior grooming especially for luxury cars. To further enhance the appearance of the cars, AutoSpa also provides services such as dent removals, spray painting and knocking, headlamp restoration, windshield crack repair and interior restoration. In addition, AutoSpa provides car carrier services for its members and a comfortable waiting lounge with high end audio visual system and free snacks. The ultimate goal for the company is to become a franchisor in car wash and detailing business in the next 3 years. The first outlet of AutoSpa is located in Golden Triangle of Kuala Lumpur that is in Jalan Bukit Bintang which is the most prominent landmarks for business centres, shopping malls, high end residential, entertainment centres, upscale cafes and hawker-type eateries. Strategic location is the most important factor in considering the outlet location to ensure the services offered are needed and affordable for the community within the area. The area consists of communities that live and work in the city centre with busy lifestyle and they do not have the time to look after their cars. AutoSpa has a strong management team. Mr Mazlan, the founder of AutoSpa who is the President and Chief Executive Officer, has extensive...
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...Scenario: Joseph’s Hamburger Stall Joseph is a full time student studying for a Bachelor of Commerce at Griffith University. He is looking forward to a career in business and is prepared to invest three years in gaining the knowledge, skills and qualifications he will need to fast track his career. But Joseph needs to find a way to make some extra money on weekends to support his way through university. Joseph is considering whether he might establish a small mobile hamburger stall which he take to various places, markets and events, wherever crowds of hungry people are likely to be gathering and sell hamburgers. To set up his hamburger business, Joseph will have to borrow $10,000 to have a custom-made mobile hamburger stall with a built in refrigerator, gas bar-b-que plate, storage space for utensils and ingredients and sufficient work space. The National Australia Bank is prepared to lend the money to Joseph for the project over a three year period. Joseph will have to make repayments to the Bank of $480 per month. A local celebrity and once-upon-a-time television cook, Ms Jan Power runs a farmer’s market at the Brisbane Power House every Sunday. Joseph learns that he could rent a space at the Sunday farmer’s market for $200 per day. Joseph has also been estimating the cost of ingredients for his hamburgers. On a per, hamburger basis he thinks he can buy ingredients as follows: Ingredients | Cost per hamburger | Hamburger buns | $0.50 | Hamburger patties (meat)...
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...and according to Worldometers the real time world statistics, the current world population is about 7 billion. The population grows fast simultaneously the number of cars the people use in their everyday life. As stated in the report of Wards Auto, the global number of cars exceeded 1.015 billion as of 2010 and the OECD's International Transport Forum forecast that the number of cars worldwide would reach 2.5 billion by 2050. Nowadays, living in the community with things having high technology people always choose to do their jobs more easily. They’re always tend to depend to other people to make things easier such as cleaning their cars. They prefer on going to car wash to pay for cleaning their cars rather than cleaning it themselves because, going to carwash makes them lives more easily and at the same time they also treat their cars. Today's modern industrial environment the surface of a vehicle is subjected to daily abuse. The sun beats down on your car all day every day, pollutants and dirt deeply embed themselves into your paint, and minute slivers of metal become lodged into your paint which eventually rust. If you have owned a white vehicle or have observed one then you may have noticed specks of rust. Those metal slivers are the cause. Car washing techniques vary amongst individual vehicle owners. Car washing is an essential function of preventive maintenance. Keeping the exterior of a vehicle clean prevents rust and oxidation and also reduces the occurrence of fine...
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