BACK IN THE DAY
There were people in Arab they moved from Saudi to Egypt for business. when they got to the town it was the era of Kingdome, people use to bring there stuff to bazar and sell it they had some stuff with them to so they brought it to the bazar and try to sell it, everybody was selling their stuff on good prices and nobody would buy things from those Arab guys when they noticed for couple of days every body was lying about their product, they didn’t knew what to do. They decided no matter what they will try to sell their stuff without lying and it worked, after couple of weeks everyone found out that the new business mans in the bazar don’t lie about their things. every customer wanted to come to them to buy things from them. The other businesses went to the king of the town and complained that the new people are messing up their businesses they cant even sell anything because people know we are not telling 100% truth about our product. The king called those new business people and told them if they want to sell their stuff in his town they only get one day in a week to do so, if not they can go back, the local businesses were happy about this decision of the king but guess what happened no one use to come to buy any thing from them. People waited the whole week just to buy some thing where they no they are not being tricked. It means telling the truth in business has big effect on business. Lets look at some examples of lies.

FOR EXAMPLE;
Try Happyme, the number one doctor prescribed treatment for depression.
See Kingdom of Heaven, the best action film of the year!
The purpose of the advertisements is, of course, to persuade you to buy more of the designated product and to see the designated movie. Even before your critical-thinking skills developed to their current level, you knew that such advertisements tell less than the whole truth.

Zitout brand facial cleanser's commercials claim that the cleanser removes 95 percent of deep-down dirt and oil, helping to fight blemishes.

Should we all run out and buy Zitout facial cleanser? Wait just a minute! Among many omissions, the advertisement fails to include any of the following pieces of information: 1. what percentage of deep-down dirt and oil other facial cleanser removes; maybe they remove 99 percent of dirt and oil; 2. amount of dirt and oil removed by washing with soap alone; it might be possible that faces can be cleaned adequately with normal soap; 3. potential negative consequences of using this specific product; it is possible that some of the ingredients might cause excessive dryness or pose cancer risks; 4. other sources of blemishes; perhaps dirt and oil are not the highest concerns when washing one's face; 5. how much dirt and oil is necessary to cause blemishes; maybe five percent will still cause a significant number of blemishes; and 6. other advantages or disadvantages of the facial cleanser, such as smell, price, and length of effective action. The advertiser has omitted much significant data that you would need if you were to buy wisely.

Do you see how advertising phrases like "4 out of 5 doctors agree," "all natural," "fat free," "low in carbs," "good for your heart," "number 1 leading brand," "ADA approved," and "no added preservatives" may all be accurate but misleading because of omitted information?

Some marketing and design firms say.
The firm which branded Tazo teas (Tazo is owned by Starbucks) stated flat-out that there was nothing new or distinctive about the product. In order to break into the marketplace, they built a brand on cool package design and a story of how Tazo is a “reincarnation of tea.” Its website and other marketing materials reinforce that story with images and language which are supposed to make the viewer think it’s an exotic, superior product, and that drinkers of Tazo teas are enlightened, spiritual beings. For this, the design firm has received numerous awards and been lauded for its success. But the bottom line? They’re lying.