...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
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...“LE FANCY SCHMANCY” FINE DINE IN GENEVA RESTAURANT MANAGEMENT (1024) Date of presentation 11th February 2014 Group Member Krunal, Ajaz, and sumeet. Concept of restaurant Fine dine Word count (CONCEPT) 6300. CONCEPT OF FINE DINING IN GENEVA A fine dining restaurant is one that offers its patrons the finest food, quality service and atmosphere. It is also the most expensive restaurant and menu should offer unique items, the service should be beyond doubt impeccable and the atmosphere should be inviting. Today fine dining can be in any type of setting and provide feature a wide variety of cuisine. Standards you should always include in fine dining are fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam). While tablecloths are hard to escape in fine dining, the rest of the atmosphere is up to your creativity. We can take the traditional route, with silver candelabras and Rose centerpieces, or go for hip and trendy with a bold color scheme and modern furnishings. Music playing subtly in the background should reflect your theme, such as classical for a traditional fine dining restaurant or jazz tunes for something modern. Lighting should also be subtle, leaning toward dim but romantic. MACRO INDUSTRY ANALYSIS FOR FINE DINE RESTAURENT IN GENEVA USING PESTEL The restaurant concepts of fine dine in Geneva depend upon a number of industry-specific and general economic, political, legal and other factors, many of which...
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...Introduction A. In general, the food related products will include: Beef, Chicken, Turkey, Potatoes, Fish, Processed Foods, Stoves, Vegetables, various machinery, and cash registers, order monitors, ovens, wireless systems for ordering services. Products will be explained in more detail further on. B. What will the product or service be called? The named Baked Hut shows our customers the kind of products we export because, usually fast food eaters are accustomed to oiled foods, so as an alternative for oil, most products will indeed be baked to lessen the amount of calories. It will also affect how we advertise it because it is a short, catchy, and non-difficult name that no one will have problems pronouncing or reading. Baked Hut will export food related products that will differ from a typical fast food restaurant in various ways. In current typical North American fast food markets, restaurants such as McDonald’s, Burger King, and KFC provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but instead encountering the health risks associated with regular fast food and providing customers with healthier food. The idea is for customers to gain the same pleasure of eating “fast food”, but without being conscious of how it is affecting their health. Generally, we’re looking at North American...
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...Running Head: Change Project A COURSE PAPER SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTERS OF SCIENCE IN NURSING IN THE GRADUATE SCHOOL OF THE TEXAS WOMAN’S UNIVERSITY COLLEGE OF NURSING BY Desiree McGee, RN, B.S.N HOUSTON, TEXAS June 23, 2013 Primary Target Behavior My primary target behavior is to increase my cardiovascular fitness with eating healthier and continue my exercise regimen. I chose this particular behavior to change due to my increased weight gain. I currently weigh 106 lbs at the start of this class. I was up to 110 lbs which may not sound overweight to many but at 5’0 tall and it going straight to my thighs and stomach I felt I needed to do better. Plus I had to squeeze into my clothes and others just would not fit, I went from a double zero in size to a size 1. When you are use to weighing a certain weight and your body looking a certain way it is hard to see it change. With exercise and eating healthier I know I can get my body back in shape and toned. Treatment Plan Goal: To improve my cardiovascular fitness by eating healthier and maintain an exercise regimen. Objective 1: Continue workout regimen of 3-4 days a week for 1-2 hours a day. Objective 2: To maintain a diet of increased fruits and vegetables and decrease consumption of unhealthy foods 5-10 Action Steps – Objective 1: 1. On off days continue going to the gym for 8 am group classes 2. Switch exercises to provide variety and continue motivation. Such as working...
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... Thursday, February 7, 2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I hope you find the case interesting. If you have never been into a Trader Joe’s, you may want...
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........................... 21 Tricks for feeling good .................................................................................................. 25 The 5 easy steps plan to eliminate fatigue .................................................................. 29 Healthy life with healthy recipices .............................................................................. 36 Rewind and recap...........................................................................................................44 Conclusion ...................................................................................................................... 48 2 copy@eraseherpes.com 2014 Introduction You probably hear every day in the media, see in papers, at work that the secret of a happy life is that of being healthy. But most of us might get scared when hearing about living a healthy life, thinking that this means making huge changes in our lifestyle, regarding our eating habits, spending a lot of money on healthy food or exercising several hours a day. Well, that is not quite true. You don’t have to thrive yourself in order to be happy and healthy. You just have to be informed regarding the harmful habits that may cause serious health problems and simple tricks that can keep you healthy without too much struggle. Besides, if you are not motivated enough to change something in your life, knowing the benefits of a healthy lifestyle...
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...JOHN A. QUELCH CAROLE CARLSON Reed Supermarkets: A New Wave of Competitors At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds she’d visited that day . Collins walked on to the Dollar General (DG). A fairly steady stream of shoppers entered DG’s doors, their progress slowed by families exiting with plastic bags jammed full. When Collins looked inside, she noticed workers filling what was obviously a new freezer case—the first freezer she had seen in a dollar store that day. This DG was doing just as well, to judge from this glimpse, as the Family Dollar she’d walked past half an hour earlier at North Valley—but no better than the Aldi store she had visited in the morning. That Aldi trip was interesting: a bright and spotless mini- supermarket, run by a giant firm from Germany that carried one-tenth the food items that a Reed did and sold virtually no brand names, only...
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...Morton, J. 1987. Banana. p. 29–46. In: Fruits of warm climates. Julia F. Morton, Miami, FL. Banana Musa x paridasiaca Description Origin and Distribution Varieties Climate Soil Propagation Culture Harvesting Yield Handling and Packing Controlled Ripening and Storage Pests Diseases Food Uses Animal Feed Other Uses Folklore The word "banana" is a general term embracing a number of species or hybrids in the genus Musa of the family Musaceae. Some species such as M. Basjoo Sieb. & Zucc. of Japan and M. ornata Roxb., native from Pakistan to Burma, are grown only as ornamental plants or for fiber. M. textilis Nee of the Philippines is grown only for its fiber, prized for strong ropes and also for tissue-thin tea bags. The so-called Abyssinian banana, Ensete ventricosum Cheesman, formerly E. edule Horan, Musa ensete Gmel., is cultivated in Ethiopia for fiber and for the staple foods derived from the young shoot, the base of the stem, and the corm. Most edible-fruited bananas, usually seedless, belong to the species M. acuminata Colla (M. cavendishii Lamb. ex Paxt., M. chinensis Sweet, M. nana Auth. NOT Lour., M. zebrina Van Houtee ex Planch.), or to the hybrid M. X paradisiaca L. (M. X sapientum L.; M. acumianta X M. balbisiana Colla). M. balbisiana Colla of southern Asia and the East Indies, bears a seedy fruit but the plant is valued for its disease-resistance and therefore plays an important role as a ";parent"; in the breeding of edible bananas. ...
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...culmination of years of my own research. And after careful thought, I put into the study guide what I feel are the most important concepts you need to know for the RD/DTR exam. If you notice, I spent much time teaching you in detail the concepts you need to know, not just “spitting” you questions with little or no explanation. I believe this is important. I know you might be thinking “oh, how am I going to absorb and learn all this material?” I say, just read and answer the questions at your own pace. Simply test yourself and of course take some breaks along the way. Just take it one concept at a time. After you have mastered one concept, then move on to the next. I know if you study whole-heartedly what I have outlined in this study guide, you are sure to pass! GOOD LUCK! YOU CAN DO IT! ϑ Your nutrition friend, -Jonathan Brown, B.S, DTR THE “NO FLUFF” RD/DTR STUDY GUIDE *Updated as of July 2011 The “NO FLUFF” RD/DTR STUDY GUIDE Tips for taking the RD/DTR exam 1. PERIODICALLY CHECK THE CLOCK TO MAKE SURE YOU’RE GOOD ON TIME! If you wish, get a basic digital watch with a timer for extra precaution. Let it “beep” a warning mark prior to the end of the timed test. 2. WEAR EAR PLUGS (if a little noise distracts you). 3. ORGANIZE YOUR “CHEAT SHEET” (you get 1 sheet of scrap paper during your test) SO SAVE ROOM FOR YOUR SCRAP PAPER. DON’T BE SLOPPY! ...
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...protein. Also, it contains no cholesterol and is a great source of plant protein that can substitute for meat, poultry, or other meats. For this reason, white bean is a good source of protein. Due to the high cost of commercial feeds, the researchers thought of utilizing white bean, which is a good source of protein, as main ingredient for an alternative supplemental feeds. Small quantities of fish feed can be made quite easily in the laboratory, classroom or at home, with common ingredients and simple kitchen or laboratory equipment. Fish farmers, hobbyists and anyone interested in aquaculture will not only save money but they will also ensure consistent quality of their fishes. Statement of the Problem The main concern of this research study is to determine if the white bean-based pellets are effective as supplemental feed for the growth of baby tilapia. Furthermore, the researchers will also answer the ff. questions: 1. Is there a significant relationship between the mean weight increase and the number of...
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...9 - 5 12 - 00 4 REV: MARCH 19, 2012 "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent store...
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...9 - 5 12 - 00 4 REV: MARCH 19, 2012 "One time permission to reproduce granted by Harvard Business Publishing, 10/9/2012" DAVID E. BELL PHILLIP ANDR EWS MARY SHE LMAN Domino’s Pizza Before 2007, wheat prices didn’t have a pulse. We’d buy for the next six months and the price would be plus or minus 10 cents a bushel over the last six months. Then one day in 2008 wheat shot up $24 a bushel! Now, as a norm, we strategically consider corn, dairy, and wheat to better leverage our supply chain expertise and improve store economics. — John Macksood, executive vice president, Domino’s Pizza On the morning of August 22, 2011, John Macksood, executive vice president for supply chain services at Domino’s Pizza, Inc. (Domino’s), was reading the daily headlines while sitting in his office at the Domino’s World Resource Center, the company’s global headquarters in Ann Arbor, Michigan. Domino’s was the world’s second-largest pizza company and the largest pizza delivery quick-serve restaurant (QSR) chain. One item in particular jumped out at Macksood. An article, titled “Quiznos chain faces tough finance issues,” indicated that Denver-based Quiznos, a privately owned QSR sandwich company with 4,000 U.S. stores, was nearing bankruptcy due to “sharpening competition, waning sales, and debt woes.”1 One of the problems cited was Quiznos’ “protracted battle” with its franchisees over operating costs and profitability, with some franchisees blaming low or nonexistent store...
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...pseudo-scientific claims. According to one definition, fad diets claim to be scientific but do not follow the scientific method in establishing their validity. What is a fad diet? There are many different definitions of what a fad diet consists of. One definition is any weight loss plan that quickly gains popularity and may become unpopular just as quick. A more specific definition is any weight loss program or aid that promises to produce dramatic weight loss in a very short amount of time. Each type of fad diet varies in the amount of food that is restricted and what types of foods may be restricted. Are fad diets healthy? The basis of these diets is usually a very restricted diet that may even eliminate certain food groups all together. Research has shown that in order to obtain the amount of nutrients our body needs on a daily basis we must consume a balanced and varied diet. Fad diets do not allow consumers to eat a well-balanced diet in most cases which causes the lack of nutrients to the body. In particular, the diets that eliminate certain foods from a person’s diet completely put the person at risk for nutrient deficiencies. Many of the diet authors will suggest that consumers take daily supplements to make up for the lost nutrients; however supplements do not provide all the plant chemicals and nutrients that our bodies need to function properly. Another risk of these diets is that they produce rapid weight loss but do not teach the person about long-term weight management...
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...through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful for working with groups of students. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays....
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...Catering Marketing Plan Fressen Catering Page 1 2 3 4 5 Next Page > This sample marketing plan was created with Marketing Plan Pro software. Executive Summary Fressen Catering is a kosher catering company that serves the Philadelphia market. Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys. The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant. Most people make the incorrect assumption that kosher means ordinary, boring food. This assumption prevails throughout the Jewish community so there is not much demand for new offerings. Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options. Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11. Catering Marketing Plan Fressen Catering Page 1 2 3 4 5 < Previous Page | Next Page > This sample marketing plan was created with Marketing Plan Pro software. Situation Analysis Fressen Catering is a start-up company. Marketing is critical to its success and future profitability. Fressen offers creative, gourmet kosher catering for a wide range of events. The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish population...
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