...Introduction It is crucial for a contemporary organization to have a marketing department that understands their crucial role in being able to market their product successfully and therefore profitably. The two major organizations discussed will be Lipton and American Express. Here, there will be a discussion of the two contrasting products; a 500ml bottle of Lipton Peach Ice tea and an American Express Platinum Credit Card. These two products will be compared and contrasted to one another in terms of product description, classification and segmentation. Product Description When a marketer sells a product, they must take into consideration the three levels of a product; the core, the actual and augmented. Kotler et al. (2007) describes the ‘core product’ as core benefits which act as problem solving services that consumers are buying when they attain a product. The ‘actual product’ is a combination of the product’s features, styling, quality, branding and packaging. And lastly, the augmented product is the additional consumer services and benefits which are included to increase competitiveness. With Lipton Peach Ice Tea, the core product is that it is a drink; a benefit to quench thirst. It also has a core benefit of social acceptance, as there may be a perception that those who drink Lipton Peach Ice Tea are ‘cool’. Also, the ice tea is convenient as it is easily bought and managed. The actual product features of the Lipton Peach Ice Tea are that it is a refreshing...
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...the safety net that Americans can rely on when they retire. But unless you have been living under a rock for the past decade, you are aware of the controversy surrounding the fate of the program. We as responsible Americans have to take control of our financial future so that in the event that Social Security does fail to help support us in retirement, we will not be driven to live out our final years in poverty. The Social Security program started in 1935, with the purpose of ensuring that retired Americans would still have an income available to them once they retired. While the need for Social Security has not changed over the years, the lack of funds being obtained by the program has changed. As young Americans, the concern of whether Social Security will benefit us or even be available to us is an extremely valid one. The Social Security Board of Trustees now estimates that based on current law, in 2037, the trust funds will be completely depleted (Werner, 2010). For young Americans who still have quite a few years left before they are eligible for retirement, this is a frightening reality. According to the 2009 Annual Report from the Social Security and Medicare Board of Trustees, by 2017, Social Security is expected to start paying out more than it collects in payroll taxes (Reuteman, 2010). There are several reasons for the decline in funds being collected. People are living longer with the advancements in medicine and the birth rate of Americans is lower than it has...
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...Thesis: American labor markets are in decline because of global outsourcing which has created jobs overseas, with fewer regulations for the environment and lower costs of operation. Introduction: Outsourcing can happen to almost anyone. It happened to me. I woke up like any other morning. Went to McDonalds for a cup of coffee and then headed to work. Unlike every other morning though I came to work with my department shut down with no warning and an emergency meeting to tell us that we have been outsourced and are not longer needed. Many American jobs everyday are being outsourced to other countries thus hurting the economy of America and the countries that are getting the jobs. Outsourcing is the practice by which a company hires another company to do some aspect of its work. In this presentation I am going to talk to you about three main points: What are the benefits to companies pursuing an outsourcing agenda, the drawbacks to companies pursuing an outsourcing agenda and the drawbacks to the U.S. economy of the pattern of outsourcing. I. What are the benefits to companies of pursuing an outsourcing agenda? a. According to Farrell (2002) At the top of the list, is the financial impetus. To date “cost savings are still a key outsourcing benefit,” with the reduced cost of transferring labor to external settings or even overseas, coming from the access to new markets. (Farrell, 1) b. In the IT world especially, this benefit is paired with...
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...privilege to become an American citizen. This kind of situation is the deciding factor of whether or not they should need citizenship. Therefore, if the person has come from poor demographics and has little government help, citizenship could be of use, but then their citizenship for their native country would have to be revoked. There are many pros and cons to becoming a U.S. citizens, so if the immigrants think that the pros outweigh...
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...If each American were asked, “What does it mean to be an American?”, multiple people may administer similar answers. The public understands that it indicates to be free, and to live in a large country with a large government that has never been conquered. Candidly, these are just extremely basic, simple thoughts. There continue to be quite a few thoughts on being American, a portion from citizens themselves, and rather strange ones from people of other countries. To quite a few people from America, “being American” signifies to receive government benefits and have laws that never seem to please people. To “outsiders”, it includes exceedingly rude, though strangely true stereotypes. Numerous people at one point or another have denounced the politicians that write America’s laws. People are never satisfied. Arguments such as abortion, gun control, and gay marriage will never be resolved, owing to the fact that unfortunately, the hard-fought-for freedom of speech lets them complain as much as they please. No group seems to...
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...and Realities” by Martin N. Baily and Dian Farrell, it surprised me to learn there could be positive effects to the American economy as a direct result of outsourcing jobs overseas. Typically, I have read mostly about the unsatisfactory results that are given attention in the daily headlines. Jobs sent overseas means less jobs here at home; where does this leave the common American worker in the wake of this economic shift? After reading this article, I’m having a difficult time accepting there can be a positive effect to this transition. Since the emergence of outsourcing or offshoring, in the 1990’s, corporations have been implementing the allocation of resources in increasing numbers. In the beginning of this article, it details how much U.S. companies are saving by shipping white-collar jobs overseas. “For every dollar of corporate spending that moves offshore, American businesses save 58 cents. Companies can reinvest the savings in new business opportunities, pay additional dividends to shareholders, or both. Moreover, because wages are lower in the relevant foreign labor markets, companies can hire more (as well as better-qualified) workers to do the same job, and spend more on supervision and training (Baily and Farell, 2010).” This, in theory, sounds like a win-win situation, for both the U.S. and foreign economy where the jobs are being created in. U.S. Companies cut costs, and countries, like India, employ workers willing and able to work as call-center...
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... 2 Minority Disabled Veteran population are the Veterans that have been identified by their ethnic background. These Veterans are men and women that are African Americans, Asian American/Pacific Islander, Hispanic, Native American/ Alaska Native and Native Hawaiian. The United States census bureau facts and statistics regarding United States Veterans, in 2008 reported that there were 2.3 million African American Veteran s, 1.1 million were Hispanic, 276,000 Asian; 160,000 American Indian or Alaska Native; 27, 000 were native Hawaiian or other Pacific Islander. It has been predicted by the Department of Veteran Affairs that it is expected to see 25 percent of the living Veteran population will be minorities by the year 2021. The Veterans Administration has been experiencing an increase of disability claims since the fiscal year of 2011. In 2011, 1 million Disability Compensation and Pension benefits that Veterans were already receiving benefits. There are both physical disabilities and mental health disabilities that affect the United States Veteran population. Since there is a large amount of minority Veterans and at one point of time a lot of these Veterans were not receiving benefits that they were entitled to, due to lack of knowledge of the benefits available, language barriers, and discrimination. The Center of Minority Veterans (CMV) helps the Department of Veterans Affairs to ensure that all Veterans receive equal...
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...Constitution and U.S. law and is supported by a majority of Americans” (Bivens, J., et al., 2017). This strategy is used by every union in the United States to, in hope, improve their working conditions and possibly boost common interests of the group. According to the U.S. Bureau of Labor Statistics wage and salary workers belonging to unions currently sit at 14.8 million as of 2017. That being only 10.7 percent of wage and salary workers. This is drastically low compared to in 1983, this being the first year that...
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...Should Drug Testing be Mandatory to Receive Welfare Benefits? BCOM/275 Should Drug Testing be Mandatory to Receive Welfare Benefits? Thanks to our ancestors, America is a country built from a foundation of hard work and perseverance. This pioneering spirit has paved the way for many opportunities, as well as rules to be set along the way. This includes mandating laws and acts starting with the Declaration of Independence, the Constitution, and the Bill of Rights. With these guidelines America humbly started as a nation where every citizen was entitled to life, liberty, and the pursuit of happiness. These laws stressed the simplest of privileges which included freedom of religion, freedom of speech, protection against enemies, and restriction against monopolies (America's Freedom Documents, 1996-2011). These were all expressions of the American mindset long ago. Fast forward to current America and we find problems we must confront now that are more complicated. These problems have evolved through history that has now made our present day precedence in relation to laws and rules. We now have the freedom to vote, be active in our government, and have an opinion. Our opinions are shaped by the physical world around us and the controversy we have created as a people. However, The United States as an ideal presents a uniquely contradictory set of principles that is generally not openly discussed. This includes the tendency to accept government officials, network...
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...failures and a stock market crash had wiped out the savings of millions of Americans, the nation turned to their president to guarantee the elderly a decent income. In those days, only a handful of workers had access to pensions from their employers or through State governmental pension programs. Over half of America's elderly lacked sufficient income to be self-supporting. The Social Security Act was enacted at the urging of President Franklin D. Roosevelt to create a social insurance program that ensures workers would have a source of income after they retired. (ssa.gov, n.d.) In the decades that have followed, Social Security has become one of the federal government's most popular and essential programs. Despite all our efforts to encourage savings and investment, the private retirement picture has not changed much in recent decades. Even today, barely half of all workers have access to retirement plans at work, and millions reach retirement age without enough private savings to provide an adequate living in retirement. Social Security is still the foundation for most seniors' retirement. Without this critical safety-net program, over half of all older Americans would fall into poverty. Social Security does exactly what it was designed to do. It gives retired people a secure, basic income for as long as they live. At the end of 2005, more than 48 million people were receiving Social Security benefits: 33 million retired workers and their dependents, 7 million survivors of deceased...
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...Being apart of society means that people are surrounded by their own community and are capable of interacting with each other. If people were not involved in their community there would be no society. Responsibility means being accountable and having control over a persons own life. That also means that if someone makes a mistake they can admit to their own mistake. A socially responsible person is someone that understands basic human rights and knows how important it is to be engaged in their community. Being a socially responsible member of American society means that each individual is able to fulfill their own civic duty and involve themselves in their community, which benefits everyone in society. Social responsibility is a very important...
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...Term Paper Stiff penalties imposed by the United States government to prevent offshoring may damage the American economy, just when the American economy needs support. The United States government should not impose stiff penalties, on companies for offshoring, to protect American jobs. Pros of Outsourcing A energetic American economy can only be achieved by participating actively in the international economy. If the United States enacts protectionist laws against offshoring, other countries will pass similar laws and the American economy will suffer. Outsourcing has given American companies greater cost competitiveness. It makes financial sense to manufacture in countries where salaries for low skill workers are low. Offshoring allows businesses to focus on core skills and to expand production. Business can contract with overseas manufactures without sinking their capital into a new factory. Contracting the manufacturing process with an experienced partner can speed up the production of new items, while leaving the business with cash to invest in marketing. In addition, businesses can contract with a firm that has expertise in the manufacturing process. Also, offshoring permits individual businesses to build bridges, to make international contacts and thus to expand their markets . When businesses outsource, they can develop networks in new countries. These new networks provide the business access to new markets. Outsourcing the manufacturing process...
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...should be afforded the rights of an American. However, not all citizens are afforded equal rights. Gay and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbians couples are denied the right to marry even if they are upstanding citizens. They are held at an unfair disadvantage solely because of their sexual orientation. This discrimination must stop because gay and lesbian couples are law-abiding citizens too, who should be afforded the same rights as heterosexual couples. One common problem that plagues gay and lesbian couples that are denied the right to marry is their inability to claim their partner’s social security after he or she has died. The Human Rights Campaign, which work to achieve equal rights for lesbian, gay, bi-sexual and transgender people, is supporting the effort to attain survivor benefits for domesticate partners. They believe, “Any alteration to the Social Security system must include partners of gays and lesbians in its definition of survivor”(Survivor Benefits 1). Currently, there are no programs that give homosexuals survivor benefits like the ones that are provided for heterosexuals who are married or divorced. Gay and lesbian partners are not able to claim benefits of their deceased, regardless of the fact that all working citizens heterosexual or homosexual pay into the Social Security system for survivor benefits (Survivor Benefits 1). Sadly, this leaves many gay...
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...Religion is one of the oldest institutions on Earth, and is therefore of key cultural and historical importance to a large group of people. However the real question is whether religion serves to benefit both the individual and society in this ever evolving postmodern world. One perspective that suggests that religion does serve to benefit both the individual and society as a whole is Functionalism, which believes that religion maintains value consensus by creating social solidarity and keeping social order in place. Marxism however believes religion creates class division in society, by acting as an “opium of the people” and a “spiritual gin”, which in turn creates the false class consciousness and illusory happiness, which leads to people being subordinate and not challenging their place in society, as religion helps to explain their place and maintains social order. A core argument from the Functionalist perspective, put forward by Durkheim, was society’s distinction between the “sacred” (things set apart,special,inspire feelings of awe and wonder) and the “profane” (things that have no special significance,ordinary or mundane). Durkheim argued that the reason why scared symbols or festivals in religion evoke such powerful feelings in individuals is because they represent a greater power, this in Durkheim’s opinion could only be society itself. Therefore in Durkheim's view when members of society are worshipping sacred symbols, they’re merely worshipping society and all...
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...Submerged State: How Invisible Government Policies Undermine American Democracy. It will use resources from the book to answer the following questions. First, it will summarize the author’s key point. Seconds, it will discuss the three takeaways from the book. Third, it will examine the ways the submerged state help or hinder the advancement of social welfare safety net programs for the poor. Fourth, it observes how the information and themes contained in the book facilitate and inform my advocacy efforts. Fifth, I will give specific recommendations...
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